Debra Prinzing

Get the Email Newsletter!

Episode 654: Native Flora for farmers and florists with Holly Lukasiewicz of District 2 Floral Studio; Deborah Majerus of Iron Butterfly Farm and Lodging; and Kate Watters of Wild Heart Farm

Wednesday, March 20th, 2024

More Slow Flowers members are exploring native plants as potential floral design elements – both on their farms and in their studios. In fact, in our recent survey, 87 percent of members say they grow native plant species as part of their crop mix! Today, you’ll hear the inspiring Native Flora conversation recorded during our March Slow Flowers member meet-up, as three creatives share their insights and advice for adding more native plants to your floral business.

Floral design by District 2 Floral Studio
Floral design by District 2 Floral Studio (c) Mike Machian Photography

There’s an emerging a mindset that individual actions, while small, can be part of our cumulative efforts to address climate change. While the horticulture and landscape professions in North America have long been tuned into the importance of preserving native plant species, that awareness has not been present in flower farming and floral design circles until recently.

Native Flora from Slow Flowers Floral Insights 2024
Native Flora from Slow Flowers Floral Insights 2024

We’ve been tracking the embrace of native flora for some time here at the Slow Flowers Movement. In the 2023 Slow Flowers Floral Insights & Industry Forecast, we noted the work of flower farmer Alexandra Cacciari of Ann Arbor-based Seeley Farm to evaluate native perennials as cut flowers and later hosted Alex on Episode 598 to discuss her research exploring native plants as potential floral design elements.

Native Flora for a Nebraska Wedding
Native Flora for a Nebraska Wedding (c) Mike Machian Photography
Design: District 2 Floral Studio

In our 2024 Slow Flowers Floral Insights & Industry Forecast, we devoted the first insight to ‘Native Flora,’ with contributions from Holly and Deborah. There are long-term benefits of championing native plants, and that conversation continued during the March 8th virtual member meet-up, the recording of which you’ll hear today. I’m delighted to share this episode with you and many thanks to our three panelists, Native Flora for Farmers and Florists with Holly Lukasiewicz of District 2 Floral Studio; Deborah Majerus of Iron Butterfly Farm and Lodging; and Kate Watters of Wild Heart Farm.

Deb Majerus quote

Here’s a bit more about our guests:

Holly has a background in design, creative projects and community art and through her Omaha-based District 2 Floral Studio she serves Nebraska and Iowa with floral design rooted in sustainability and Slow Flowering practices, offering event work, installations, workshops, daily deliveries, New Moon monthly flower subscriptions, Celebration of Life pieces, custom flower preservation, along with home & corporate account design services.

Deborah is the owner of Iron Butterfly Farm and Lodging in Rochester, Minnesota, an urban flower farm that uses sustainable and regenerative practices, grows a permaculture mini food forest, peonies, woody ornamental shrubs, early spring bulbs, and annuals.

Kate Watters joined the panel to share her unique perspective from Rimrock, Arizona, where she owns Wild Heart Farm. Here creative mission is to share the detail and diversity that exists in moments from a place through the seasons – through writing, floristry, gardening, and art. She grows and designs with flowers, bringing 20 years’ experience from botany and conservation.

Thanks so much for joining me today! We are fully behind the goal of increasing the propagation and planting of native plants and increasing awareness among florists and consumers around supporting native habitat!

Native Flower and Foliage for floral design database

To that end, inspired by this conversation, Deb Majerus has created the start of a database for native cut flowers and plants – and you are invited to contribute your recommendations. This is an ongoing project that we hope to expand and share with the broader Slow Flowers Community – and I salute Deb for getting it started. Kate and Holly will add their suggestions by specific region, and I hope you will do the same. The Native Flowers and Foliage for cuts database is a place to compile our collective knowledge so members are not duplicating efforts – and can make the growing of native flora more accessible to farmers, growers, gardeners, florists, and the public.


Get Ready for the Slow Flowers Summit – Ticket Promotion this Week!

Slow Flowers Summit 2024 Spring ticket promo

If you’re listening during the first week of Spring – I’ve great news to share. We’re celebrating the Spring Equinox with a special ticket promotion for the Slow Flower Summit registration, March 19-25th. Use the coupon code SPRINGISHERE to receive $50 off any Slow Flowers Summit registration – and put that $50 in your pocket (or fund your seed or plant purchases) as our gift to you! The Summit is about 100 days away – and native plants are on the program this year! We’re excited to feature Latifa Pelletier-Ahmed of ALCLA Native Plants, based in Calgary, Alberta. She will help us understand what defines a plant or flower as “native,” and how to use natives to boost the diversity of your own growing areas. Hope to see you at the Banff Centre for Arts & Creativity in Alberta, Canada!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

And thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music Credits:

Drone Pine; Gaena; Turning on the Lights; A Burst of Light
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 607: From Botanist to Flower Farmer with Kate Watters of Arizona’s Wild Heart Farm

Wednesday, April 26th, 2023

It’s great to be back with you today — and to share another inspiring and uplifting conversation about the healing power of plants and the ability of flowers to nurture us, body and soul.

Kate and flower-chocolate-poetry shares
Kate Watters (left) and a Wild Heart Farm CSA share, including a poem tucked inside the bouquet

My guest today is botanist-turned-farmer-florist Kate Watters of Arizona’s Wild Heart Farm. I first met Kate several years ago through the community of florists and flower farmers in Arizona, where I often visited my parents who were living outside of Phoenix.

Kate and I connected through her frequent collaborator, Terri Schuett, owner of Happy Vine Flowers, a Prescott Valley area florist who is also part of the Slow Flowers Movement. The women produced a beautiful styled shoot that we published in Florists Review in December 2019, and I’ve secretly always wanted them to team up for a desert-inspired botanical couture piece for American Flowers Week!

READ: The Desert as Floral Canvas

READ: Flower Power: A farmer-florist reflects on the time she sold Valentine’s Day roses on a Las Vegas corner

Kate sister Kelly and Mike Amy S. Martin
A family affair at Wild Heart Farm, with Kate, her sister Kelly, and her partner Mike Knapp (c) Amy S. Martin

Kate has an extensive background in botany, ecological restoration and agriculture, coming to floristry while establishing flower and herb gardens at Orchard Canyon on Oak Creek, a 10-acre destination resort in Sedona.

Wild Heart Farm Amy S. Martin
Wild Heart Farm (c) Amy S. Martin

She transitioned to flower farming full time when she and her partner Mike Knapp found a unique property in Rimrock. They knew it could become the heart and home for both of their personal and professional endeavors. As Kate says, after 20 years in the field and wilds of botany and conservation, she wanted nothing more than to grow fields of flowers.

Wild Heart retreat yoga
“Flower Healing,” with yoga on the farm at a Wild Heart Farm retreat

Now, at Wild Heart Farm, Kate calls her approach to plant-based products and programs ‘Flower Healing.’ “Plants have so many qualities that bolster emotional and mental wellness,” she explains. I invited Kate to share more in today’s conversation. The second part of this episode features a 12-minute video tour of Wild Heart Farm, which Kate filmed to give us a closer look at this special destination in the high desert.

Blooming from the Ashes graphic

Learn more about BLOOMING FROM THE ASHES: FOREST FIRE AND COMMUNITY RESILIENCE, Wild Heart Farm at ArtX on May 26th, 2023

Follow Wild Heart Farm on Facebook and Instagram


This week’s News

Johnny's Seeds Webinar Graphics

And a reminder that tomorrow is our free webinar for Southern States flower growers. You’re invited to Join Slow Flowers +Johnny’s Selected Seeds at attend, tomorrow, April 27th (2 pm Pacific/5 pm Eastern). I’ll be co-hosting the session with Johnny’s Seeds’ Flower Product Manager Hillary Alger for a discussion on what it means to grow flowers in the challenging climatic conditions of the southern United States.

Our  guest panel of experienced Slow Flowers members are cut-flower growers from Florida, North Carolina, and Texas. We’ll hear their farming stories firsthand and discuss regional growing challenges, lessons learned, and their favorite varieties. You’ll meet and learn from them:

Rita Anders, Cuts of Color, Weimar, Texas

Eileen Tongson, FarmGal Flowers, Orlando, Florida

Taij & Victoria Cotten, Cotten Picked, Pittsboro, North Carolina

Julia Keel, Full Keel Farm, Fort White, Florida

The webinar is free and you can find the sign up link below. I hope to see you there!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to sponsor CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. If you watch the video tour that Kate filmed for us, you’ll see a good example of her CoolBot. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!


Music credits:

Drone Pine; Falaal; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com