Debra Prinzing

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Episode 363: Grower Wisdom with Jeanie McKewan of Illinois’s Brightflower Farm

Wednesday, August 22nd, 2018

Jeanie and I had a wonderful reunion in Chicago last week. This photograph was taken in front of the Chicago Hyatt after recording our interview.

I’ve been on the road for more than a week and connecting with Slow Flowers members and sponsors has been at the heart of my travel. Before we jump into today’s conversation with a wonderful featured guest, I’d love to thank a few folks with my shout-outs!

First, on August 11 & 12, I was hosted by Christine Hoffman of Twin Cities Flower Exchange in St. Paul, Minneapolis, where I enjoyed a sneak peek into what’s in store for attendees of next year’s Slow Flowers Summit, July 1-2, 2019.

As I’ve mentioned in recent weeks, Christine and the TCFE are co-hosting the Summit in their wonderful Twin Cities, where the local floral scene is alive, well, thriving and growing.

In addition to arranging for me to visit two of the flower farms that sell their botanical harvest through the TCFE, Christine took me to see three potential venues for the Summit sessions next summer. It’s often quite challenging to manage and plan an event long-distance, so this was hugely important.

At Beezie’s Blooms, a farm portrait with owners Jeff & Randi, with Christine Hoffman of Twin Cities Flower Exchange

Christine Hoffman (left) and Allison DeRungs at Flower Child Farm outside Minneapolis/St. Paul.

It was a major treat to visit Beezie’s Blooms, a Slow Flowers member farm owned by Randi Greiner, and to tour Allison DeRungs’ Flower Child Farm, both located on beautiful properties north of the metro area.

On Sunday afternoon, Christine hosted a meet-up-style open house to introduce me to the local floral community – farmers and floral designers who comprise the dynamic change taking place there. We tasted signature cocktails with a floral note (of course), sample butters flavored with petals and herbs to spread on delicious local bread, and munched on local veggies, all part of the festive day.

It was inspiring and encouraging – all inside The Good Acre, a certified organic hub for local food distribution. That place holds state-of-the-art equipment and huge walk-in coolers where yes, produce from local farms is processed for distribution to school lunch rooms, but where every Wednesday florists and designers come to shop for flowers from as many as a dozen Minnesota and Wisconsin flower farms.

Twin Cities Flower Exchange hosted a wonderful gathering of local flower farmers and floral designers to welcome me to the Minneapolis-St. Paul area! Our gathering took place inside The Good Acre food hub, where flowers make an appearance once a week.

Seeing where it all happens after hearing Christine’s description of the TCFE’s “home” on the Slow Flowers Podcast last year, was such a treat. If you attend the Slow Flowers Summit next year during American Flowers Week, you’ll be able to experience this exciting new economic model taking place first hand, too.

It was so fabulous to partner with Hillary Alger (left) and Marcella Sweet (center) at the Johnny’s Seeds booth during the Garden Writers Annual Symposium last week!

Hillary, Marcella and I hosted the incredibly popular pin-on flower bar at the GWA Chicago Expo, teaching media (writers, editors & bloggers) about cut flower gardening.

I said good-bye to the Twin Cities and headed straight to Chicago last Monday, where I spent most of the week attending the annual Garden Writers Association Symposium & Expo. I’ve been deeply involved in this professional organization – my original Tribe before the Slow Flowers Tribe emerged as a huge part of my life.

At the GWA conference, there is a trade show for two days, where garden and plant vendors exhibit their new products and wares. I joined Hillary Alger and Marcella Sweet of Johnny’s Selected Seeds, a sponsor of this Podcast and all my Slow Flowers channels at that trade show.

I’m so grateful to them and to Johnny’s for investing in bringing the Johnny’s resources and message about growing-your-own-flowers to the garden media – editors, writers, bloggers and broadcasters – my peers – who enjoyed picking up cutting garden tools, plans and images for use in their columns and posts.

It was so fun to watch my fellow GWA members try their talents at making mini bouquets and pin-on flowers!

Hillary and Marcella and I spoke with hundreds of garden communicators interested in new story ideas, and we spent the 2nd afternoon of the trade show running what we called the “pin-on flower bar,” where we encouraged conference attendees to make their own boutonniere or corsage. What made this hands-on experience more special was the chance to showcase exquisite flowers, herbs, berries and foliage from local Slow Flowers member farms. Thank you to Heidi Joynt and Molly Kobelt of Field & Florist; Jeanie McKewan of Brightflower Farm and Beth Barnett of Larkspur Chicago for sending us their best.

Click here to view and download Johnny’s Selected Seeds’ cutting garden resources.

That only took me through mid-week, and over the course of five days I participated in all sorts of Garden Writers activities. But being in Chicago also afforded me time for the second Slow Flowers Meet-up in the Windy City.

Slow Flowers Meet-Up in Chicago, with flower farmers, floral designers, media, sponsors and me!

Last Wednesday night, thanks to Beth Barnett, about 18 of us joined together in her beautiful new Larkspur Chicago studio for an after-hours meet-up where we talked flowers, shared personal stories and enjoyed drinks and bites while making new connections and renewing established ones. I’m so grateful to the many who made the time to attend: flower farmers who traveled two to three hours into the city for our evening together; florists who closed busy retail shops or broke away from producing flowers in their studios to come for a special gathering of kindred spirits.

Thank you so much to Kath LaLiberte of Longfield Gardens, a sponsor of this podcast, and to Mackenzie Nichols, a writer and floral designer friend from New York, both of whom were in Chicago to attend the conference with me! They joined me in shopping for food and wine and helped Beth and me get everything set up for the fun. It was a great night. Just as I felt leaving the party at the Twin Cities Flower Exchange, it was so rewarding to invest in the time to make face-to-face connections with Chicago’s Slow Flowers Community. Thanks to all who helped make it happen.

Jeanie and her beautiful peony crops from Brightflower Farm.

NOW . . . Let me introduce today’s great guest, Jeanie McKewan of Brightflower Farm in Stockton, Illinois.

As you heard, Jeanie’s flowers wowed the garden communicators who made their personal pin-on flowers at the conference last week – I have to say, the big hit was privet berry in its green form. That stumped a lot of my friends and prompted a number of internet searches on smart phones before we knew what it was.

Jeanie McKewan grows cut flowers for Illinois and Wisconsin area flower farmers and Chicago’s Whole Foods stores.

I’ve known Jeanie since 2012, when we met in Tacoma at the Association of Specialty Cut Flower Growers annual conference. You’ll hear the full story in our conversation, so listen closely. I’ve also wanted to host Jeanie on the Slow Flowers Podcast forever, so once we were in the same city I had to grab the chance. The morning after our Meet-Up, I met Jeanie for breakfast and then we recorded this conversation to share with you.

Brightflower Farm in Stockton, Illinois

Let me tell you a little more about this gifted floral entrepreneur:

Jeanie McKewan brings more than a dozen years of horticultural experience, passion and commitment to growing the finest plant materials available. She earned her Environmental Science degree from Willamette University, a Plant Pathology degree from Oregon State University, and is a Certified Landscape Professional (CLP).

Her working career gave her several opportunities to start businesses for entrepreneurs. In 1996 she was General Manager of Montale Gardens in Wauconda, Illinois, and served for nearly two years as Nursery Operations Manager for award-winning Craig Bergmann Landscape Design before founding her own growing operation.

Brightflower Farm’s production studio

As founder of Brightflower Farm, she is devoted to providing beauty and fullness of life through her plants and flowers. Growing plants, eating good, flavorful food, and producing a stunning and colorful array of flowers is her passion and she feels incredibly fortunate to be able to earn a livelihood providing people with all of these things!

You’ll gain volumes from our conversation – I promise. We had a fabulous reunion and even though I’ve interviewed Jeanie in the past, I learn a lot more from her. This fascinating and experienced flower farmer is incredibly open in sharing her insights with others. You’ll hear that, too.

Field crops look healthy and prolific at Brightflower Farm

Follow Jeanie and her flower-filled world at these social places:

Brightflower Farm on Facebook

Brightflower Farm on Instagram

Fair Field Flowers

Here’s more information about the University of Wisconsin-Madison’s  Wisconsin Cut Flower Growers School, where Jeanie teaches each February

Here’s a bonus, too! I mentioned the two of us met in 2012. One of the outcomes of that time together during the ASCFG meeting was Jeanie bidding on a chance to be interviewed by me for a feature story. She’s given me permission to share that story, titled, “Illinois Blooms for Midwest Vases,” which is posted on the Brightflower Farm web site. It was incredibly fun to write and I think you’ll find it fascinating to read.

Traveling is often exhausting but I found the past ten days exhilarating and inspiring.

From visiting flower farms to spending time with floral designers to promoting cutting gardens to fellow communicators – it was a packed week, but a rewarding one.

Next up, I’ll be attending the Southern Flower Symposium in Charleston, South Carolina, hosted by many Slow Flowers members and the core group called Lowcountry Flower Growers.

I’ll join Rita Anders of Cuts of Color, a past guest of this podcast, to speak on flower farming, floral design, and my upcoming 2019 Slow Flowers’ Floral Insights and Industry Forecast.

The Symposium takes place August 26-27th so check out links to learn how you can attend.

Last week’s Midwest trip ended at the Garden Writers Association annual awards ceremony where Slow Flowers took home two Silver Media Awards for Excellence in Communications.

I wanted to share that news with you, because this Podcast earned a Silver Award for broadcast programming!

Your support of the Slow Flowers Podcast is what keeps me going week in and week out.

What an honor to also be recognized by my peers.

And our one-year-old project, the Slow Flowers Journal, also received a Silver Award in the Trade magazine category. It’s a monthly commitment to write and produce 10 to 16 pages of original and relevant editorial content for my wonderful publishing partner, Florists’ Review, and receiving accolades from fellow members of the media is an endorsement that motivates me to keep going when deadlines loom!

This role as the Slow Flowers champion is one that fills me with gratitude and I thank the entire community of flower farmers and floral designers who together define the Slow Flowers Movement.

As our cause gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious.

I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

The Slow Flowers Podcast has been downloaded more than 350,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.

Thank you to our sponsors who have supported Slow Flowers and all our programs.

Florists’ Review magazine. I’m delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists’ Review. It’s the leading trade magazine in the floral industry and the only independent periodical for the retail, wholesale and supplier market.

Arctic Alaska Peonies, a cooperative of passionate family farms in the heart of Alaska providing bigger, better peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

And the Team Flower Conference – a professional floral event where flower lovers from all over the world gather for networking, learning, and celebration. It’s a special time for the floral industry to come together and whether you’re a farmer, designer, wholesaler, or just love flowers, you’re invited to attend as Team Flower dreams big for the floral industry’s future. You can head to teamflower.org/slowflowers to learn more about the 2019 conference in Waco, Texas!

(c) Niesha Blancas

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com

Music Credits:

Valentine’s Day Messages from Slow Flowers Members

Thursday, February 15th, 2018

We’ve been collecting video clips to share this Valentine’s Day Season!

First up, a video featuring Maura Whalen of Casablanca Floral in Seattle, who invited me into her beautiful studio to record this pre-Valentine’s Day clip.

We filmed the segment last October (with digital genius Andrew Brenlan, whose name is familiar to Slow Flowers Podcast listeners). Our idea: To promote local and American-grown flowers that viewers around the country can order and send for V-Day.

A publicist with whom I often work shopped around the video — our target was The Today Show — but alas, producer there turned us down for an in-studio segment. Others picked it up, including Garden Design magazine, so I’m delighted and grateful that Maura donated her time and studio to help with the project.

Special thanks to our floral partners for providing beautiful product, including:

Stargazer Barn

CalCallas

Fabulous Florals

Urban Succulents

Farmgirl Flowers

and a custom arrangement by Maura Whalen of Casablanca Floral!

MORE Slow V-Day Goodness!

On Monday, February 12th, I was contacted by a producer for ABC World News Tonight who wanted to do a Feb. 14th segment on local flowers for Valentine’s Day.

Surprisingly, he asked me to round up “selfie videos” from several Slow Flowers members around the country in which they would speak directly to anchor David Muir and tell him what types of local flowers customers could find at their shops, stores and studios this Valentine’s Day.

Within 24 hours, six Slow Flowers members agreed to record clips and send them into ABC News.

The segment was slated for tonight, along with an in-person visit to Emily Thompson Flowers, a Slow Flowers member in Manhattan (and I learned that interview with Emily was actually filmed at her shop yesterday).

So we were all ready to go and then the horrifying news about the massacre at Marjory Stoneman Douglas High School in Parkland, Florida, happened this afternoon. The producer contacted all of us and said the story had to be “held.”

Of course, this is what happens when “feel-good” news stories are bumped by sad and tragic news stories. My heart and prayers go out to the victims, students, teachers, parents and families whose lives will be forever changed by this insane act. As a response to the shooting, Slow Flowers is making a donation to the Coalition to Stop Gun Violence, an organization that is challenging the National Rifle Association’s huge financial influence over our political landscape. I encourage you to join me or find a similar organization in your community to support.

We received permission from ABC World News Tonight to share the “unaired” video clips. I am doing this because I’m so impressed and grateful for the contributions of members who are committed to the Slow Flowers Mission and want to share their stories with the larger community.

See the great message from Jimmy Lohr of greenSinner in Pittsburgh above.

Here are more wonderful clips to enjoy. It would have been awesome to view these along with millions on tonight’s National News. That didn’t happen, but I’m confident we’ll have another opportunity in the future.

Thanks, Lisa Waud of pot and box — you shared a great message about your local community of makers, artists and growers!

Love the voluptuous floral scene in front of Michelle O’Brien’s Goose Hollow Flowers in Portland — and she sends an important message to viewers about her commitment to Oregon-grown and American-grown flowers.

Nichole Skalski, partner in California Sister Floral Design in Sebastopol, CA, values local flower farmers and also sources from farms across the state. She has a Valentine’s Day message for you!

Los Angeles-based Whit McClure of Whit Hazen shared her vision for sustainable and local floral design on Valentine’s Day and all year long. Love her message!

Our good friends at Field & FloristHeidi Joynt and Molly Kobelt — are flower farmers and floral designers. Here’s how they’re keeping it local at Valentine’s Day in Chicago!

Okay, that’s it for now! Thanks to all for being spontaneous. There’s a lot of value in being a Slow Flowers member — and one of those benefits is that I might just call YOU for a press opportunity next time!

Episode 325: Chicago’s Field & Florist Opens a Retail Store

Wednesday, November 29th, 2017

Heidi Joynt and Molly Kobelt of Field & Florist (left) and a lovely photograph of their new Convertible Vase (right), developed with Chicago ceramicist Angela Venarchik

We’re coming to a close of the year and lately, I’ve been focused on the upcoming 2018 Slow Flowers’ Floral Insights & Industry Forecast, which I will release on January 3rd, with episode 330 of this podcast.

For the first time, our annual Floral Insights will also be published in Florists’ Review — and you can find the report in the pages of the magazine’s “Slow Flowers Journal” section come January 2018 issue. Subscribe to Florists’ Review and read our bonus Slow Flowers Journal content at the special rate of $21 for 12 issues — 62 percent off the cover price! Check out details by following this link or call 1-800-367-4708.

Inside Field & Florist’s new retail shop in Chicago.

One of the themes of the 2018 Floral Insights involves new ways for flower farmers and farmer-florists to bring their botanicals to the marketplace — through their own retail outlets.

I first touched on this idea last month, when I invited Emily Calhoun of Albuquerque, New Mexico-based Floriography Flowers, to share her news, which you can hear in a segment called “Flower Farmers Shift into Retail Floristry.” As it turns out, Emily is just one of several pioneering flower farmers embracing retail channels.

More interior glimpses of the modern, clean aesthetic — a perfect foil for abundant flowers!

Today, you will hear from returning guests Heidi Joynt and Molly Kobelt of Chicago-based Field & Florist, as they discuss their new retail store in the heart of the city’s Wicker Park neighborhood. And in a few week’s we will feature a Boston area flower farmer who’s recently opened two retail outlets in that city.

Follow these links to their past interviews on this Podcast.

Episode 148

Episode 262

A few lovely details of the Convertible Vase

Cindy Dampier of the Chicago Tribune wrote this recently:

Heidi Joynt and Molly Kobelt are florists — by way of a garden. Their days are dictated by irrigation and planting plans, bloom times and germination schedules. On any spring or summer morning, you’ll likely find the two of them in boots and work gloves, happily cultivating varieties they’ve carefully selected during a long winter’s worth of research. But unlike most gardeners, blooms are just a starting point for the ladies of Field & Florist. Those creamy peonies and cup-shaped hellebores are the raw materials for a summer’s worth of bouquets that seem, with each delicate, wayward tendril, to channel the garden they came from.

The women were recently featured in a documentary called “A Room with the Highest Ceiling,” produced by The Food Porn Hub. It’s a lovely “short film” and I think you’ll want to take the time to watch and listen to their philosophy (not to mention see their farm!):

One of the new collections of artisanal fragrances offered at Field & Florist

Enjoy these new photographs that Heidi and Molly have shared, taken by Jaclyn Simpson.

And follow these links to Field & Florist’s social places.

Field & Florist on Facebook

Field & Florist on Instagram

Field & Florist on Pinterest

 

Thanks so much for joining us today!

The Slow Flowers Podcast has been downloaded more than 257,000 times by listeners like you. Thank you to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at longfield-gardens.com.

Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Check them out at johnnysseeds.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Music Credits:

Photo credit: Jaclyn Simpson.

Episode 268: Where are they now? Updates Mary Kate Kinnane of Rhode Island’s The Local Bouquet and Heidi Joynt & Molly Kobelt of Chicago’s Field & Florist

Wednesday, October 26th, 2016

2upOne of the most rewarding things I’ve experienced since launching the Slow Flowers Movement has been meeting emerging floral entrepreneurs and witnessing how their businesses flourish. Today, we’re returning to two floral enterprises featured on previous episodes of the Slow Flowers Podcast to share updates with you.

First, you’ll hear from Mary Kate Kinnane of The Local Bouquet in Little Compton, Rhode Island, and next you’ll hear a conversation with Molly Kobelt and Heidi Joynt of Field & Florist, which operates a Chicago design studio and a Three Oaks, Michigan-based flower farm.

Mary Kate Kinnane, The Local Bouquet, our return guest.

Mary Kate Kinnane, The Local Bouquet, our return guest.

Mary Kate and The Local Bouquet were originally featured in Episode 138, which aired April 2014.

You’ll hear our follow-up discussion about how the business changed from a partnership with Maureen Azize, Mary Kate’s sister-in-law, to a sole proprietorship.

Mary Kate and I will discuss the pain and pleasure of going solo — and what that has meant as she also juggles three small children and the demands of countless wedding clients.

Here’s more about The Local Bouquet, from the web site:

A MISSION TO SUPPORT THE AMERICAN FLOWER FARMER

At The Local Bouquet we have taken the two things we love; weddings and fresh, seasonal flowers and combined them to bring you the most beautiful designs for your special day. We are committed to creating gorgeous floral decor that compliments the chosen time of year of your wedding using 100% local and American-grown flowers only.

The Local Bouquet's American Grown Weddings -- love this slogan!

The Local Bouquet’s American Grown Weddings — love this slogan!

Design by The Local Bouquet ~ lovely!!

Design by The Local Bouquet ~ lovely!!

A beautiful bridal bouquet designed by The Local Bouquet's Mary Kate Kinnane.

A romantic bridal bouquet designed by The Local Bouquet’s Mary Kate Kinnane.

The Local Bouquet’s ingredients are gathered or foraged fresh from flower fields and sourced from local flower farmers.

Mary Kate believes that origin matters and values providing unique, fresh, and stunning flowers that are eco-conscience and organic.

“We think flowers should come from local farms and free of chemicals,” she writes.

“That is why we are committed to the field to vase movement that is happening across the United States as we celebrate local flowers and American flower farmers!”

FLOWERS FROM THEIR FARM

The second part of today’s episode features Field & Florist’s Heidi Joynt and Molly Kobelt.

The women were my podcast guests for Episode 148 in July 2014.

I photographed this portrait of Heidi Joynt (left) and Molly Kobelt (right) behind the Jam Handy Building in Detroit. Isn't it cool that the signage "Miracles" frames this shot? I totally unexpected detail.

I photographed this portrait of Heidi Joynt (left) and Molly Kobelt (right) behind the Jam Handy Building in Detroit. Isn’t it cool that the signage “Miracles” frames this shot? I totally unexpected detail.

At the time, these entrepreneur farmer-florists were farming on their second piece of land, owned by a friend of a friend outside Chicago. Wow, a lot has changed in 2016, with Field & Florist’s move last fall to a larger parcel of land in Three Oaks, Michigan. In the works for a while, the shift to a more permanent place to farm flowers has allowed Field & Florist to significantly scale its growing operation.

field-florits-farm-2_082

The new farmland offers so much potential for Field & Florist’s expansion! (c) Jaclyn Simpson Photography

With the opportunity to experiment with spring greenhouse production of ranunculus, Icelandic poppies and more, a large increase in acreage for field production (peonies, garden roses, and of course, more dahlias) and the chance to wild-forage, the duo has continued to serve Chicago’s floral marketplace in year one of their new chapter.

Molly and Heidi at their new farm site.

Molly and Heidi at their new farm site. (c) Jaclyn Simpson Photography

From April-October Heidi and Molly grow and harvest direct from their farm. In the winter months, they source flowers from certified sustainable sources within the United States.

In 2015 Apartment Therapy included Field & Florist in its “Top 10 Under 40: Design & Food” and Martha Stewart Weddings named Field & Florist on its list of 62 Top Floral Designers. To quote Molly and Heidi on their blog post about the inclusion, “whoa”!

A beautiful centerpiece by Field & Florist

A beautiful centerpiece by Field & Florist (c) Levi & Val Photography

2up

Exquisite details in two designs by Field & Florist’s Heidi Joynt and Molly Kobelt. Left image (c) Roots of Life Photography; Right image (c) Jaclyn Simpson Photography

 

Here’s how to find and follow today’s guests:

The Local Bouquet on Facebook

The Local Bouquet on Instagram

The Local Bouquet on Pinterest

Field & Florist on Facebook

Field & Florist on Instagram

Field & Florist on Pinterest

Thanks for joining today’s conversation! The Slow Flowers Podcast has been downloaded more than 126,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Flowers from Sonoma County inspired designs at the Slow Flowers Creative Workshop in October.

Flowers from Sonoma County inspired designs at the Slow Flowers Creative Workshop in October.

Wow, what a fabulous season we’re having for local flowers! So much creativity and beauty has been going on as many of you are closing up the season for field-grown flowers. The frost has arrived for many flower farmers, but the planning for off-season activities continues. And I love how much inventiveness is out there, extending through winter as you generate income and sustain your business model. For designers, florists and their clients, thoughts of harvest, home and holiday are top of mind.

By the time you hear this, Slowflowers.com will have released its first Editorial Content package to the media and yes, our imagery and story tips focused around harvest, home and holiday.

Our next package, Slow Valentine’s Day, will be released on January 5th but we need your submissions by December 1st. This package will highlight  romantic American-grown/Canadian-grown floral designs with an emphasis on domestic roses (as an alternative to imported ones) OR new botanical options for V-day. Participation is open to all Premium members on Slowflowers.com or for a nominal fee to Standard members. Look for details in our next Slow Flowers newsletter, out November 1st. And by the way, you can subscribe to the newsletter here.

sponsor-bar_sept_2016Thank you to our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

A fond thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

SLOW FLOWERS Podcast: Heidi Joynt and Molly Kobelt, two dynamic flower farmers and owners of Chicago’s Field and Florist (Episode 148)

Wednesday, July 2nd, 2014
Molly Kobelt and Heidi Joynt of Field & Florist, pictured at their flower farm outside Chicago.

Molly Kobelt and Heidi Joynt of Field & Florist, pictured at their flower farm outside Chicago.

Before introducing you to this week’s guests, I want to share some of the highlights that have recently come my way, thanks to friends and members of the Slowflowers.com site.

These incidents may seem small, but when gathered together, they encourage me that the message of this podcast and the usefulness of Slowflowers.com are increasingly important.

WebFirst, we recently added “Floral Workshops & Classes” as a listing category. Maryann Nardo, owner of 7 Petals Floral Design in San Rafael, California, just let me know she booked her first student through a Slowflowers.com customer who was searching for floral design classes. That’s awesome news!

Second, Sarah Pabody of Triple Wren Farms, a recent guest of this podcast, shared news that a floral designer in her Bellingham, Washington, area – someone who’s taken a workshop of mine — found Triple Wren on the Slowflowers.com site and has since subscribed to the farm’s flower CSA for the rest of this summer. Sarah wrote: “I thought you might like to know both that it helped our farm and that she is super inspired to continue in what you taught her.”

And finally, Kate Richards of the Farmhouse 38 blog, sent this awesome piece of news.

“One of my guests at my blogger dinner this weekend is getting married in Rhode Island in September. She’s incredibly ecologically minded, and had opted to not do any flowers at the wedding because she is pretty much ‘over’ the current floral industry. Between my recent blog post about the Slow Flowers movement and my blogger dinner featuring all local, CA-grown flowers (and food), my friend had her eyes opened to the idea of slow flowers (she called it ‘life-changing’, lol). She hadn’t even considered that there could be a proximate flower farm where she could get local, responsibly raised flowers. So she went on slowflowers.com and sure enough, she discovered Robin Hollow Farm, not too far from where she’s getting married—and they are officially doing her wedding flowers now! Huzzah!!!”

These stories are simply fantastic – just what I had hoped for when I created Slowflowers.com. If you want to make my day, I’d love to hear how this movement, this podcast and the online directory is helping you as a flower farmer, retailer or florist.

fieldandflorist

It’s no surprise to learn that today’s guests are also part of the Slowflowers.com directory. Pictured above, Heidi Joynt and Molly Kobelt of Field & Florist, are based in the Chicago area. A few weeks ago, I was able to visit their idyllic growing grounds in Barrington, IL, about 30 minutes northwest of the city. After touring the fields to see what flowers are emerging from those lovely long rows, we sat down for a fun interview.

Field & Florist Farm. Photo by Jaclyn Simpson Photography

Field & Florist Farm. Photo by Jaclyn Simpson Photography

I first met Heidi when she attended the Association of Specialty Cut Flower Growers’ conference that was held in Tacoma during the fall of 2012.

We ended up sharing a car ride back to Seattle from a farm dinner in Skagit Valley, along with several other awesome young farmer-florists. For me, it was a memorable 90 minutes: ideas and energy bounced around the inside of my Subaru. Each person had something vital to share and we were all eager to learn about how our fellow passengers were developing their own floral businesses – from Seattle to Chicago to Columbus, Ohio — similar things are happening to connect local flowers with eager floral customers.

In the two subsequent years, Heidi and I have stayed in touch and corresponded about her business. She’s a model farmer-florist who has done so many exciting things to educate and inspire her customer base — from holding fun “work parties” on the farm that gets city folks out to the country and leaves a little dirt under their nails; to producing pop-up shops at hip Chicago venues, to designing beautiful seasonal wedding flowers for many happy couples.

Engagement photo bouquet. Photo by Ashley Bosnick Photography

Engagement photo bouquet. Photo by Ashley Bosnick Photography

Heidi is no longer a solo farmer and in this interview you will meet her new business partner Molly Kobelt. The two women have known one another for a couple years, through Dose Market – an innovative Chicago hub for all things local. Molly worked for Dose Market handling promotions and marketing; Heidi brought her flowers to sell. They recognized in each other a kindred spirit in their philosophy that being passionate about one’s work is important. Earlier this year, they joined forces when Molly came onboard as a partner in Field and Florist.

Ampersand Pop-Up Dinner Arrangement. Photo by Michael Litchfield

Ampersand Pop-Up Dinner Arrangement. Photo by Michael Litchfield

Check out “A Taste of a Floral Arrangement,” an awesome video produced by Rabbit Hole Magazine at Kinmont Restaurant in Chicago with Field and Florist. In the “small world” category of our intersecting lives, my son Ben works at this restaurant – and he originally shared the clip with me before he knew Heidi and I were friends. That connection makes me very happy.

Field and Florist grows and harvests a wide array of beautiful blooms from April to October – that’s about the maximum amount of time you can source locally in Chicago’s climate. In the winter months, Field and Florist sources from certified sustainable sources within the U.S.

I hope you enjoy hearing from these two talented farmer-florists, as we talk about all the successes and challenges of their venture.

Recent bridal + bridesmaid bouquets. Photo by Averyhouse

Recent bridal + bridesmaid bouquets. Photo by Averyhouse

Thank you for joining today’s conversation with Heidi and Molly.

Here are links to sign up for the Field and Florist newsletter

Consider subscribing to their floral CSA – they’re taking orders for September right now.

Thanks to listeners like you, this podcast has been downloaded nearly 15,000 times.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and Andrew Wheatley. Learn more about their work at hhcreates.net.