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Six years ago this week, a band of intrepid Pacific Northwest flower farmers opened the doors at a cold, nearly empty warehouse in Seattle’s Georgetown District, and the Seattle Wholesale Growers Market was launched.

In the opening days of Seattle Wholesale Growers Market things were a little bare. Here is a photo I snapped on April 26, 2011

I have been along for the wild ride of this pioneering Market that has stimulated an entirely new way of connecting locally-grown flowers with buyers who value seasonal and sustainable botanicals grown with care and respect for the land.

“Brimming with Blooms” documents the origins of the Seattle Wholesale Growers Market in The 50 Mile Bouquet.

Of that beginning, I wrote this in The 50 Mile Bouquet:

A seed germinates when it comes in contact with light, warmth and the nourishment of healthy soil. Similarly, good ideas sprout and take root when they are sown in ideal conditions. That was how the Seattle Wholesale Growers Market Cooperative came into being – a new farm-to-market enterprise that connects cut flower farmers with florists and their customers.

Illustrated by David Perry’s documentary-style photography, the chapter “Brimming with Blooms” tells the story of the origins of SWGMC in June 2010 and the ideas, people and circumstances that led to its actual debut by April 2011.

Today, the SWGMC is anything but an empty warehouse with just a few twigs and flowering branches.

The Market has come into its own as a vibrant, viable economic engine for sustainable agriculture, for offering high quality local products and excellent customer service to the floral community in the greater Seattle area. Beyond this, the Market has continued to instigate, influence and inspire others who have studied its model, adapting lessons for their own regional hubs for selling flowers.

So in honor of the sixth anniversary of the Seattle Wholesale Growers Market, I’ve invited two past guests of the Slow Flowers Podcast to sit down with me and reflect on all that has transpired and all that the Market still aspires to achieve.

Left: Diane Szukovathy and Dennis Westphall; Right: Vivian Larsen (c) Mary Grace Long Photography

Please welcome Diane Szukovathy, co-owner with her husband Dennis Westphall of Jello Mold Farm, based in Mt. Vernon, WA; and Vivian Larsen of Everyday Flowers in Stanwood, WA. Together they have been part of the core group that founded the SWGMC and they serve as co-chairs of the Market board.

Follow and find Seattle Wholesale Growers Market at these social places:

SWGMC on Facebook

SWGMC on Instagram

The Slow Flowers Podcast has been downloaded more than 182,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

And thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Syndicate Sales is an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that brings the best flower, herb and vegetable seeds — and supplies to farms large and small. Check them out at johnnysseeds.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

We all need girlfriends like Nancy Cameron. She recently sent me two flower messages – created while deadheading at Destiny Hill Farm.

There is nothing better than receiving a photo gift like this one:

S-L-O-W    F-L-O-W-E-R-S in pink and white dahlias

And this one:

L-O-C-A-L in an array of David Austin roses

Thanks so much, Nancy! These are beautiful – and local – and seasonal – and sustainable!!!

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A rainbow of rose colors grown in Oregon by Peterkort Roses. Love this palette!   

Love this graphic messaging on the side of Peterkort’s delivery truck.

Hello again and thank you for listening to the newest episode of the Slow Flowers Podcast with Debra Prinzing. 

This is part 2 of my back-to-back episodes on American grown roses, in honor of Valentine’s Day, taking place later this week. In our previous episode, I introduced you to Danielle Hahn of Rose Story Farm, based in Carpinteria, California.

Today, I hope you’ll enjoy my conversation with Sandra Peterkort Laubenthal of Peterkort Roses.

Most U.S.-grown roses hail from California, which accounts for 75 percent of the nation’s overall floral production. Yet in Oregon, Peterkort Roses has raised hybrid teas for the floral trade since the 1930s. The Peterkorts, a third-generation Oregon family, currently produces 2 million roses annually, using many sustainable growing practices.

“We have this certain niche, and we really want to support the local floral industry,” says Sandra, granddaughter of Joseph and Bertha Peterkort, who came to Oregon from Germany and started flower farming in 1923, raising sweet peas, gerberas and pansies.

This photo is from a visit I made to Peterkort Roses in May 2012 when Portland TV personality Anne Jaeger produced a segment about sustainable and local flowers for The Oregonian. Sandra Laubenthal and her brother Norman Peterkort pose at right: I’m on the left and Anne is second from left.

Historically, the state had been home to several commercial cut rose growers, but during the past two decades those operations either shifted to other crops or folded altogether. “We are an anachronism, but it seems like the ‘City of Roses’ should have its own local rose grower,” Sandra points out. 

Here’s the video segment produced by Anne Jaeger for The Oregonian/Oregon Live: “Sustainable bouquets — buying local extends to flowers, too!”

Stunning pink rose blooms – perfect for your sweetheart.

Peterkort’s elegant blooms look vastly different from those softball-sized imported ones that are offered by supermarkets, wire services and conventional flower shops every February 14^th.

Instead, Peterkort’s 60-plus rose varieties are closer to what you might find gracing a mixed perennial border in the garden. Specialties include the hybrid tea rose, with upright, spiraled petals; a German-bred hybrid tea that features multi-petal characteristics of an old garden rose; and dainty spray roses with many small blooms on a single stem. Today, Peterkort’s 16 hoop houses produce thousands of rose stems, as well as gorgeous Oriental and Asiatic lilies, maiden fern, orchids and new crops like ranunculus and anemone.

More Peterkort pretties!

Designers count on Peterkort as an important local source for bridal bouquets, boutonnieres, flower girl wreaths and tabletop arrangements. The versatile color palette begins with pure white roses and ends with ones covered in dark, velvety black-red petals. Unlike unscented imported roses, these have a light, pleasing fragrance. Because Peterkort harvests its flowers one day and sells them the next, their roses are super fresh and, as a result, are long-lasting in the vase.

Fresh roses on the grading table at Peterkort’s greenhouses.

“I’ve been ordering roses from Peterkort for years,” says designer Melissa Feveyear, owner of Seattle-based Terra Bella Floral Design, who specializes in local and organic flowers. With varieties like ‘Piano Freiland’, a red, peony-shaped rose, and spray roses that last several weeks in an arrangement, Peterkort’s blooms make up in quality what they don’t have in size, she says.

“Because the stems are thinner than (those of) imported roses, they’re very easy to use in hand-tied bouquets. You can group a bunch together for really stunning impact without making the stem feel too bulky for a bride to hold.”

A detail from a Valentine’s Day bouquet featuring Peterkort Roses.

Indeed Peterkort is the last Oregon rose grower, but in fact, customers around the country have begun to discover these boutique blooms. A message on the company’s web site helps to explain their popularity: “What can we say about a bunch of people who are still dedicated to growing cut flower roses in the U.S.? . . . We continue because we are obsessed.” 

Peterkort’s sustainable practices produce greener blooms:

• During the winter months, Peterkort increases the amount of artificial greenhouse light, thereby producing more roses in less space for the same amount of energy. Energy curtains provide additional insulation as outside temperatures drop. The panels are made of Mylar and are suspended from cables across the greenhouse ceiling, containing heat within when closed.
• Peterkort uses an Integrated Pest Management (IPM) system of biological controls to curb aphids, spider mites and other predator pests.
• Peterkort selects disease-resistant rose varieties and suppresses the spread of fungal diseases by maintaining ideal temperature, humidity and air circulation levels inside the greenhouses and keeping the ground clear of dead leaves and debris.
• All packaging is recycled and roses are wrapped for market in newspaper purchased from a local charity. 

Here are some of my arrangements from Slow Flowers, featuring roses and lilies grown by Peterkort Roses: 

Peterkort lilies with winter greenery. The variety is Lilium ‘Rio Negro’, a hybrid Oriental lily.

Peterkort’s lovely red garden rose ‘Piano Freidland’, makes this autumn arrangement sparkle!

“Supergreen’ is a hybrid tea rose grown by Peterkort – a sublime pale green rose.

A springtime bouquet featuring ‘Supergreen’ with a pastel combination. 

For many sweethearts, Valentine’s Day is filled with expectations and anticipation. Yet for followers of the Slow Flowers movement, the romantic holiday is not complete unless the flowers we give and receive come from local farmers who use sustainable practices. Peterkort is one such source. Please ask your local florist to order these domestic roses rather than the steroidal giants that must be shipped from afar, a continent or two from here.

In fact, here is my list of American rose farms. If your local florist says, “I can’t find American-grown roses,” then give him/her my recommendations and ask them to do their homework. You have to care enough to do the right thing.

It has been my pleasure to share with you today’s podcast conversation with Sandra Laubenthal. All photos are (c) Debra Prinzing.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 6,500 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

Coral pinks, rosy oranges, a touch of faded terracotta and some dark burgundy foliage.

The overall scheme of the flowers I played with this week is hard to name. I’ve come up with the following:

Terracotta Pink

Coral Pink

Peachy Apricot

Pinkish Orange

Faded Terracotta

I’m up for suggestions on how to describe these yummy colors!

Dan Pearson of Dan’s Dahlias grew the two types of dahlias – one leans more toward the pink end of the spectrum; the other is more like that faded terracotta color I mentioned.

The antique pink-hued Celosia were grown by Diane Szukovathy and Dennis Westphall of Jello Mold Farm.

As I was leaving the Seattle Growers Wholesale Market the other day, Janet Foss of J. Foss Garden Flowers handed me the bunch of alstroemeria as a gift. These little beauties have flecks of dark maroon on a pale orange-pink throat. I love the way they tie together the more solid colored flowers.

There is a peaches-and-cream (with rapsberries added) mood to this trio of vases.

I came home wondering what to do with these evocatove botanical elements. I pulled down three ivory vases – one is vintage Haegar; two are vintage Hull (from my recent trip to Iowa). It felt right to use these vessels, each of which has an eggshell-like color and texture.

I walked around my garden and snipped dark maroon foliage from the Ninebark shrub, which as you can see really helped to define the spaces between the flowers. I also snipped Sedum ‘Autumn Joy’ in pinkish bud and a few sprays of an inherited chrysanthemum, the flower heads toned dark terra cotta.

A few more shots, showing the designs for my medium and small vintage pedestal bowls:

This little saucer didn’t have a lot of room for stems. So I used a hydrangea flower as a fresh “frog” to organize the other short stems.

A fabulous, creamy white vintage compote-style bowl, used with a cage-shaped flower frog for this color-intensive bouquet.

Everything seems to come together as a lovely gathering of a beautiful hue. The color of the moment!

“A Display of Daffodils”

A trio of fresh, enticing elements creates this cheery arrangement

Start with a framework of twigs…then add other stems of flowers and foliage

Eco-technique

“Callas and Cherry Branches”

Simple, graceful, seasonal: Calla Lilies and Flowering Cherry Branches

Love the ombre-coloring on these calla lilies!

From the Farmer

Calla curve: When cut, your callas may have a tendency to curve. Patrick Zweifel says this is normal and can be minimized by storing the cut flowers (heads down) in a box overnight. Also, once they are cut and placed in a

vase, leave the curved flowers toward the container’s outside rim. The callas will naturally straighten up toward the center.

NOTE: Each Sunday of this year, I will post my photographs, “recipe” and tip for that week’s floral arrangement, created for my new book, Slow Flowers. Enjoy the floral journey through 52 weeks of the year~

 

March 20th is just around the corner – thankfully! And blooms are everywhere – under our noses, poking through the soil, erupting from branches, and filling our vases. Hurrah!

Here are some of the hints of spring that have come my way:

Kay's flowering quince branches and the delicate hellebores make for a stunning, early spring bouquet!

1. A DIY designer gets inspired by her own garden’s bounty. Earlier this week, an email with this charming photo appeared in my in-box from Kay Christie, who attended one of my demonstrations at the Northwest Flower & Garden Show last month. Thanks so much for sharing, Kay! And for the kind words. Keep designing!

I wanted to show you an arrangement I just made with cuttings from my garden. I really loved your demo at the flower and garden show. It gave me the idea for this. I also used chicken wire inside to hold the stems. Thanks do much for the inspirational talk.

A silver pitcher contains a sublime bouquet in a pink-and-gold palette, by Peggy Shelley.

2. A talented gardener clips goodies from her backyard for a special arrangement. Like Kay, Woodinville, Wash., gardener Peggy Shelley harvests beautiful floral ingredients from her landscape. I visited Peggy and her husband Al Shelley (also a gifted gardener) earlier this month to interview them for an upcoming Better Homes & Gardens article about their garden (the feature will appear in the August 2012 edition). There was a gorgeous bouquet on the kitchen counter and of course, I couldn’t take my eyes off of it. It included pink-flowering Japanese pieris, bi-colored pink-and-green euphorbia stems, golden thread branch cypress sprigs and lemon-yellow privet foliage. Peggy told me something quite inspiring – and I’m going to remind myself of her passion every time I head into my own garden:

The biggest satisfaction of my garden comes from making a bouquet and giving it to a friend.

Lynn Fosbender of Pollen, an eco-friendly floral designer in Chicago, with her beautiful bouquet of local spring tulips.

3. Local flowers arrive just in time for a Chicago designer. Last Sunday, I was in Chicago to speak at the Chicago Flower & Garden Show (thanks, Bill Aldrich, for inviting me!). I called Lynn Fosbender, who owns Pollen, a sweet, ec0-conscious floral studio, and asked if she could bring a bouquet to my talk and also pass out her business cards. I wanted to showcase Lynn as a home-town resource for Chicago area floral customers, and let them know about her intentional design philosophy of using local flowers whenever possible. “I’d love to come,” she said. “But March 11th is still pretty early. I probably won’t be able to find local flowers from my sources.”

Then, to my delight, Lynn showed up with a vase of the most stunning vibrant orange-and-green parrot tulips I’d ever seen! “Spring has been mild here – and one of my local growers called me on Friday to let me know his tulips were ready to harvest,” Lynn said. What a wonderful treat. I wrote a post about Lynn when I first met her in 2012. Here’s a link to that story. I was so impressed with her vision for her business:

For several years I thought I would like to own a full-service flower shop that was eco-friendly. I knew if anyone should do it, it should be me.

Spring's yellow and lime floral gifts collected in a green vase.

4. See what my own garden yielded this week. I’ve been making a local and seasonally-inspired floral arrangement every single week for the past 20 weeks (since the first week of November). It’s part of my plan to create a book or blog called 52-Weeks-of-Local-Flowers. It’s been fun, creative, and very educational to discover what I can source from local growers, local farmers’ markets, and of course, my own backyard.

Yellow and green are the theme of this week! I used two types of euphorbia (dipping the cut stems in boiling water helped “seal” the ends so the milky white sap didn’t drain into the vase); two types of daffodils that the prior owners of our home planted on the parking strip along the street; lots of bright-yellow-flowering forsythia; and some lovely variegated foliage from the scented geranium plant I’ve been babysitting in my garage under the shop lights. Everything came together nicely in a small green-glazed vase and a vintage flower frog held the stems in place.

Today, strangely, it’s snowing in Seattle. I soaked my sweet pea seeds in water last night and I plan to plant them in flats in the garage today. I had wanted to weed and prep the beds, but really? I think I’ll wait and see if it warms up a bit! Happy Almost-Spring!

Tulips as Fashion at the new Seattle Nordstrom Rack Store

Right after the first of the year, an e-mail arrived in our in-box via The 50 Mile Bouquet blog.

“Hi – I am the Home Buyer for Nordstrom Rack. I am looking for a local floral resource to put together a floral program for our downtown Seattle Rack, which we are relocating to Westlake in March. We want this store to be special! We will have a lobby space where we’d like to sell fresh, local bouquets daily, a la Pike Place Market. Would you be able to meet with me to discuss this?”

The correspondent was Kelly Smith, Nordstrom Rack’s home and gift buyer who later told me that things like the new floral program defaulted to her because she’s a “Jill of all trades” and besides, someone there decided that the woman responsible for buying vases for the Rack is more likely to know about flowers than someone who buys handbags or cosmetics.

I was intrigued and agreed to meet with Kelly and some of her colleagues back in January. To be honest, there was an idea brewing in the back of my mind that I could get a little floral business going and drag one of my creative girlfriends into the adventure.

But Kelly and her team were very ambitious and exact in their vision. It soon became clear to me that while they might need my advice to come up with the right flower calendar, week-by-week, they would need someone with a larger-scale wholesale operation than I would ever have (or want to have, for that matter).

Nordstrom designed its own mod flower buckets with racks on wheels ~ cool!

Eventually, I helped Kelly find a local wholesaler who is now sourcing flowers from local farms, sorting and bunching the stems, and making daily deliveries to the new Nordstrom Rack on the corner of 5th and Pine (in the former Talbot’s location at Westlake Mall). How did Nordstrom come up with this idea of selling locally-grown cut flowers along with designer shoes and bargain-priced fashions for women and men?

“We knew we had this really great lobby space, right off of Westlake, but it’s not a selling space,” Kelly points out. “We started brainstorming about what we could do to create the Pike Place Market feeling near Westlake.” [Locals and tourist alike know that the Rack was located for years at 2nd and Pine, just across the street from the Pike Place Market.] “Selling flowers ties us back to the community and supports the local floral industry.”

When the Rack opens on Thursday, March 15th, shoppers will be able to buy a bunch of 15 gorgeous local tulips for $10. This week, the palette includes yellow, orange and red tulips. Next week, according to Kelly, the palette will include white, purple, light pink and dark pink. “They are so vibrant and beautiful,” she enthused. In future weeks, you’ll see a wide range of flowers, depending on the seasonal crops being harvested from local fields. Just like the fashion discoveries at the Rack, the floral offerings will be ever-changing.

It will be fascinating to watch how bargain-oriented Rack customers respond to the $10/bunch floral program. The overall vision is to make cash-and-carry cut flowers so accessible that everyone who walks through that lobby will want to grab a bunch on their way out of the store.

With that plan on my mind, I was thrilled to be invited to tonight’s “Tweet Up” pre-opening gala for (mostly) fashion bloggers. I was probably the only non-fashion blogger or Tweeter in attendance, but don’t worry – I found lots to grab my attention. Enjoy the photos here.

LOCAL Flowers-to-Go at Nordstrom Rack

Purple, Green, and Teal desserts to match the Rack Logo - yum!

Tonight's preview party drew 150 fashion bloggers (and me!)

Style Hunter offering up cocktails at tonight's pre-opening soiree

Flowers also appear on a Dolce and Gabanna silk jacket. Originally $2,945, the new Rack price is $939.97. Tempting. . .

On the left, a $75 cut glass Kate Spade vase, now selling for $59. Thanks, Kelly - a great find and I brought it home with me!

More flowers on the toes of Marc Jacobs' shoes, marked down to $299 from $695. Too bad they were 1/2-sizes too small for moi!

In planning the hands-on workshop with education director Joy Ijams, I worried that late February in Dallas could present some challenges. That is, when it came to procuring local and seasonal design ingredients. Fortunately for the 20 folks who participated in our sold-out class, my fears were allayed.

For the success of our event, I have several awesome people to acknowledge. First of all, thanks goes to Joy – the ever-upbeat program planner who invited me to speak about The 50 Mile Bouquet in a morning lecture and then to teach what she called a “make and take” workshop after our lunch break.

Joy, along with her education department colleagues and volunteers, made everything run smoothly. Our students were happy and engaged – and all the AV systems worked to perfection.

The following morning, prior to the arrival of those attending the 10 AM lecture, Joy and I headed out to the Arboretum’s display gardens with Felcos in hand. We were motivated by a concern that we wouldn’t have enough greenery otherwise. Sorry, Jimmy, but we harvested from the fringes of your borders, including clipping from the back sides of Indian hawthorn, just-blooming forsythia, phlomis, and rosemary. Oh, and a few minor branches from a saucer magnolia. 

Cynthia agreed to harvest everything she had on hand and bring it to our class. Yes, it’s still early spring on Cynthia’s rather young flower farm, but you’d never know it by the fabulous, overflowing galvanized French flower buckets she delivered.

They contained an awesome mix of spring bulbs (several daffodil varieties); uncommon foliage (cardoons, hoar hound, and other green boughs); and lots of flowering fruit-tree branches. I’m so pleased that Cynthia joined us.

Once all our ingredients were assembled, I started out the class by discussing my favorite “green” floral design techniques:

• Use a recycled or repurposed vase
• Stabilize stems with organic or re-usable material, such as an armature of branches or twigs, wood aspen (Excelsior), old-fashioned flower frogs, chicken wire and a foliage nest.
• Strip all foliage from the portion of the stem that will be under water; fresh-cut ever stem and plan on refreshing the water every day or two.

The students exceeded their own expectations with a beautiful lineup of designs. You can see some of their examples here.

Bottom line: Gardeners are ideal floral designers. We know the form, habit, bloom time and character of the ingredients in our gardens. And so we know how and when to harvest those ingredients — and arrange them in companionable displays in a vase. Perhaps this is an unscientific, alternative approach to floral design. But it makes sense to me! When you use seasonal ingredients, then they will naturally look like they belong together in a vase.

Here’s a lovely gallery of the local-seasonal-sustainable designs that filled our vases: