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Decades of flower farming experience add up to a new, 336-page reference guide called “Floral Standards,” compiled by members of the Seattle Wholesale Growers Market. Join me for your first chance to see a preview of this book, and to learn from some of its creative team members. Learn how you can get your hands on this incredible guide to best practices and product specifications for 230 floral crops – from Abelia to Zinnia and more!

Today, I’m joined by three of the many people responsible for Floral Standards, a book that’s by flower farmers for flower farmers, introducing production and harvest know-how for 230 floral crops – all with the goal of helping specialty cut flower growers be successful.

As many of you know, I have been closely aligned with the Seattle Wholesale Growers Market since the pioneering producers’ cooperative was merely an idea hatched by a group of flower farmers in the Pacific Northwest. Established in 2011, the Growers Market is the gold standard and business model for many regional flower hubs across North America, as more cooperatives and collectives strive to professionalize flower farming. Through their leadership we have witnessed an important shift in the floral marketplace – one that has inspired thousands of flower farmers, farmer-florists, floral designers, and consumers to be more thoughtful and discerning about their floral sourcing choices.

The compilation of FLORAL STANDARDS took place over a number of years, initiated by an idea to create “specification sheets” for the many products grown and marketed by member farmers. 

Led by longtime board member and co-founder Diane Szukovathy, also co-founder of Jello Mold Farm, member growers invested hundreds of volunteer hours to document their successful approaches to selection, care, harvest, and post-harvest, as well as advice for packing, shipping, and supplying customers ranging from wedding and event designers to mass market retailers. They researched vase life for numerous varieties, noting recommended cultivars for commercial growing and singling out grower favorites. 

Floral Standards is hot off the press as of last week, and today I’m joined by Brad Siebe, the Market’s general manager, Vivian Larson of Everyday Flowers, a co-founder of the Market, and her cohort Diane Szukovathy, who share the story of how this amazing project was created and how it will help you. I’m so excited to host our conversation and to introduce Floral Standards to the Slow Flowers community of flower farmers and florists, not to mention cutting garden growers like me. Let’s jump right in and get started – and welcome Brad, Diane, and Vivian to the Slow Flowers Podcast.

As I mentioned, the farmers asked me to write the foreword to Floral Standards. It was quite special to be part of that experience as I reflected on the trailblazing strides of all my flower farmer friends whose beautiful, local, high-quality botanical product I have cherished using year in and year out since 2011.

ORDER: Copies are available from the Seattle Wholesale Growers Market.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

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I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

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Music Credits:

Drone Pine; Gaena; Celestial Navigation
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

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When it was published in 2012, The 50 Mile Bouquet was the first book to spotlight a major cultural shift and a transformation around how cut flowers are grown, designed and consumed, closely mirroring the culinary world’s locavore/slow food revolution.

One decade ago, the floral industry was just beginning to ask for changes, seeking alternatives to imported, mass-produced and chemical-laden flowers. The 50 Mile Bouquet introduced some of the innovative voices of the dynamic new Slow Flower Movement: the organic flower-farmers, the sustainably motivated floral designers . . . and the flower enthusiasts who were increasingly asking, ‘Where and how were my flowers grown, and who grew them?’

The 50 Mile Bouquet’s documentary-feature reporting and photography took readers into the personal stories of Slow Flowers practitioners. Its relevance today is more important than ever, considering issues around climate change, supply-chain limitations, and equity in the marketplace.

Today’s guests involved me in their story, their flowers, and the renaissance of floral agriculture in the Pacific Northwest and beyond. I learned so much from them while interviewing and writing about the farms and design studios of Slow Flowers practitioners, even before I began to use the phrase, “slow flowers.”

Let’s jump right in and meet Diane Szukovathy and Dennis Westphall, co-founders of Jello Mold Farm, in Mt. Vernon, Washington, and part of the group that established the Seattle Wholesale Growers Market in 2011. I’m so grateful to Diane and Dennis for their support and friendship over the past 12 years since we met. They are both past guests of the Slow Flowers Podcast and I consider them sustainability leaders and pioneers of the Slow Flowers Movement.

WATCH Seattle Wholesale Growers Market: Farm to Florist Video Series (Lilacs)

Find and follow Jello Mold Farm on Instagram:
@jellomoldfarm
@mister.mold

Jello Mold Farm on Slow Flowers Podcast (Past Episodes):
December 2015: Episode 225: Slow Flowers’ Holiday Special with Musician-Flower Farmer Dennis Westphall
April 2017: Episode 294: A Floral Collective of Greater Good: Celebrating and Selling Local Flowers with the Seattle Wholesale Growers Market’s Sixth Anniversary

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This Week’s News

And head’s up– next week, on December 1st, we will open the early bird registration for the 2023 Slow Flowers Summit! We are extending a $100 discount to members of the Slow Flowers Society and the general public who preregister for the Summit – through December 31st. You’ll want to take advantage of this offer to lock in your registration and take advantage of end-of-year savings. You’ll be hearing much more about this wonderful event, taking place over two days — June 26-27, 2023, returning to the Seattle Area where it all began in 2017. Can’t wait to share the full program, speaker lineup and special features with you.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

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Gratitude for YOU

We’re airing this episode on Wednesday, November 23rd, the day prior to American Thanksgiving. I want to share my thanks with you and my gratitude for your ongoing support of this show. The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 900,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:

Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Nice and Easy; In The Field
audionautix.com

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Six years ago this week, a band of intrepid Pacific Northwest flower farmers opened the doors at a cold, nearly empty warehouse in Seattle’s Georgetown District, and the Seattle Wholesale Growers Market was launched.

I have been along for the wild ride of this pioneering Market that has stimulated an entirely new way of connecting locally-grown flowers with buyers who value seasonal and sustainable botanicals grown with care and respect for the land.

Of that beginning, I wrote this in The 50 Mile Bouquet:

A seed germinates when it comes in contact with light, warmth and the nourishment of healthy soil. Similarly, good ideas sprout and take root when they are sown in ideal conditions. That was how the Seattle Wholesale Growers Market Cooperative came into being – a new farm-to-market enterprise that connects cut flower farmers with florists and their customers.

Illustrated by David Perry’s documentary-style photography, the chapter “Brimming with Blooms” tells the story of the origins of SWGMC in June 2010 and the ideas, people and circumstances that led to its actual debut by April 2011.

Today, the SWGMC is anything but an empty warehouse with just a few twigs and flowering branches.

The Market has come into its own as a vibrant, viable economic engine for sustainable agriculture, for offering high quality local products and excellent customer service to the floral community in the greater Seattle area. Beyond this, the Market has continued to instigate, influence and inspire others who have studied its model, adapting lessons for their own regional hubs for selling flowers.

So in honor of the sixth anniversary of the Seattle Wholesale Growers Market, I’ve invited two past guests of the Slow Flowers Podcast to sit down with me and reflect on all that has transpired and all that the Market still aspires to achieve.

Please welcome Diane Szukovathy, co-owner with her husband Dennis Westphall of Jello Mold Farm, based in Mt. Vernon, WA; and Vivian Larsen of Everyday Flowers in Stanwood, WA. Together they have been part of the core group that founded the SWGMC and they serve as co-chairs of the Market board.

Follow and find Seattle Wholesale Growers Market at these social places:

SWGMC on Facebook

SWGMC on Instagram

The Slow Flowers Podcast has been downloaded more than 182,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Thank you to family of sponsors:

And thank you to our lead sponsor for 2017: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Find them at seattlewholesalegrowersmarket.com

Longfield Gardens provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Syndicate Sales is an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

Johnny’s Selected Seeds, an employee-owned company that brings the best flower, herb and vegetable seeds — and supplies to farms large and small. Check them out at johnnysseeds.com.

I’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at KineticTreeFitness.com.

Dennis wrote:
I wanted to thank everyone for using our flowers, while at the same time following and putting up with my goofy antics. Miss you already, love you all, and I am so grateful to be connected by your creativity, your artistry and four sets of Scrabble.

If you haven’t met Dennis yet, follow him on Instagram here: @mister.mold

Diane Szukovathy, his partner and wife, can be found here: @dianeszukovathy

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I have two cool Flower House-related segments to share with you today.

First, I want to share a short conversation with photographer Andrew Buchanan of Subtle Light Photography as we discuss his innovative idea to document the sculptural floral art installation at the Seattle Wholesale Growers Market, which was led by Lisa Waud of The Flower House for the Seattle design community on January 19th. I featured highlights of the January 19th installation day in an earlier episode here.

Enjoy my quick interview that I recorded with Andrew and then view the amazing time-lapse movie that he filmed and edited – shown below. I’m amazed by the power of visual storytelling through this medium and applaud Andrew’s artistry and generosity. I’m honored and grateful that he volunteered his talents for everyone to enjoy!

Based in Seattle, Andrew Buchanan specializes in architectural photography, interiors photography, helicopter aerial photography, land design photography, and hotel and resort photography in Seattle and throughout the Pacific Northwest. Andrew offers photography of architecture, interiors, commercial and public spaces, and other built environments to design and marketing professionals, hotels and resorts, developers, magazines, and advertisers needing compelling, graphic photos of The Spaces Where We Live, Work, and Play. Please start on a Gallery page to see some of Andrew’s work or download his PDF portfolio to keep with you. Read more about Andrew here.

ENJOY THIS FABULOUS VIDEO, COURTESY OF ANDREW BUCHANAN:

SeattleWholesaleGrowersMarket-LisaWaud-16Jan from Andrew Buchanan on Vimeo.

You can find the video and all of Andrew’s “motion” work at his online gallery here.

READ MORE…

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Welcome to our Special Holiday Edition of the Slow Flowers Podcast!

Today’s amazing guest, Dennis Westphall, is co-founder of Jello Mold Farm in Mt. Vernon, Washington, which he operates with his wife and partner Diane Szukovathy. Diane may be familiar to you because she’s appeared on two prior episodes of the Slow Flowers Podcast – and she is the “cover girl” of the 50 Mile Bouquet (along with floral designer Stacie Sutliff).

Dennis is an accomplished mixed media artist and an award-winning singer-songwriter who has nearly 200 original songs to his credit.

I will let you hear the story directly from Dennis, as he shares his inspiring career path, one that takes us from the era when he was a street musician at Seattle’s Pike Place Market to his success as a founding member of the band Tickle Tune Typhoon, to the past decade when he transitioning into a flower farmer, and much much more.

Interspersed between our fascinating conversation, Dennis will perform several songs for your holiday enjoyment.

Two are original compositions, both lyrics and music, and two are classic songs that have been given the whimsical Dennis Westphall “new lyric” treatment.

I know you’ll love this episode as much as I do — a gift from Dennis to the flower farming and floral design community to enjoy this holiday week.

Check out more details about Tickle Tune Typhoon’s retro vinyl albums and CDs of the foot-stamping, finger-snapping music that has delighted school children and their families for generations.

Thank you so much for joining me today for this very special episode.

I love how Dennis describes flower farming as a botanical art-supply source for the florists who purchase flowers from Jello Mold.

It’s such an appropriate metaphor for the important, interdependent relationship between flower farmers and floral designers — one that brings success to the entire Slow Flowers community.

Watch a recent segment on Seattle’s KING 5 TV (NBC affiliate) with excerpts of Dennis singing

Dennis has generously shared the lyrics to his original song called “Flowers”:

Recorded by Tickle Tune Typhoon on the CD, All Of Us Will Shine
Music and Lyrics by Dennis Westphall

[Chorus]

Flowers aha
Flowers aha
Beautiful colors bloom
Flowers aha
Flowers aha
Blossoms will dance for you

Ah the smell of summer roses
And it’s a dandy day to watch a pansy play
Gracefully they grow
Bouquet on tiptoe
Rising in the sky so blue
Sunflower shines on you

[Chorus]

Flowers grow make the world a grand bouquet
Row on row bringing color to our day
Flowers grow a pleasure to the eye
That fragrance oh it fills the air and makes you sigh
Everybody sigh
I’m so gladiola, you’re gladiola too

Flowers aha Flowers aha
Beautiful colors bloom
Flowers aha Flowers aha
Blossoms will dance
Blossoms will dance for you

Find Jello Mold Farm on Facebook

Find Jello Mold Farm on Instagram

Hear Diane Szukovathy on Slow Flowers Podcast #103 “Marketing Local Flowers the Co-op Way” and on  #215 “Cooperative Wholesaling Among Farmers”

Next week is our final episode of 2015 and as one year ends and another begins, I will be sharing with you the “2016 Slow Flowers Forecast and Insights.”

In the meantime, I  wish you a wonderful holiday season!

I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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How do flower farmers band together to take control of their distribution channels? This week’s podcast features a recording pulled from the 2014 audio vault, a fantastic presentation that I know will answer this and many questions about selling American grown flowers. I hope you find it inspiring.

The panel, “Cooperative Wholesaling Among Farmers,” features the history and experiences of three farmers’ co-ops in the Madison, Wisconsin area; in the Pacific Northwest; and in the nation’s Capitol.

Anecdotally, I’ve heard quite a bit of of interest in farmer-owned flower cooperatives around the country. There are probably as many potential farmer-to-florist models as there are individual floral marketplaces.

For example, I have personally heard from groups in Oregon; Sacramento, California; New York-Hudson Valley area; and in Ohio, all of whom are exploring the possibilities of a collective selling effort to reach a hungry customer base of florists, event and wedding designers, and other wholesale buyers. So clearly, the potential has yet to be tapped.

This panel was presented last fall at the Association of Specialty Cut Flower Growers annual conference in Wilmington, Delaware. Slow Flowers was a sponsor of that conference and I’ve aired several other panels in the past.

Today, you’ll hear from Barbara Lamborne of Greenstone Fields, a Northern Virginia organic flower grower and co-founder of Capitol Flower Growers; Joe Schmitt of Fair Field Flowers; and Diane Szukovathy of Jello Mold Farm and the Seattle Wholesale Growers Market. The three generously share their experience as leaders of successful regional co-ops around the country and how they made it happen.

The presentation starts with Diane Szukovathy, co-founder of Jello Mold Farm in Mt. Vernon, Washington, and founding chair of the Seattle Wholesale Growers Market. Diane was one of this podcast’s first guests, appearing in Episode 103 when she discussed the co-op model in depth.

Be sure to visit debraprinzing.com to find links to several articles that I and others have written about the Seattle co-op model. Full-disclosure: I’m not totally objective here. As one of two non-farmer board members who volunteer for this endeavor, I care deeply about the co-op model. It is so rewarding to work closely with flower farmers like Diane and I know that her insights will help point you to resources for possible collaborations in your own farming community.

The next speaker is Joe Schmitt, who I and many consider the elder statesman of the American cut flower movement. Long before the flower farming craze burst onto the mainstream scene, Joe was growing flowers on his Madison, Wisconsin farm. He is a founder of Fair Field Flowers, a Slow Flowers member that serves as a wholesale farmer-to-florist cooperative selling to florists in Madison, Milwaukee and beyond.

Approximately eight farms combine their resources to supply floral customers from spring through fall. Where the Seattle Wholesale Growers Market is a central hub that sells direct to florists five days a week, Fair Field Flowers is a delivery truck (like a wholesaler on wheels) that delivers flowers to its customers in key markets.

The panel continues with a presentation from Barbara Lamborne of Greenstone Fields, one of the founders of Capitol Growers, which until recently served the Washington, D.C. market. At the time of the presentation, Capitol Growers had lost one of its three founding members. And as of 2015, the cooperative has sadly disbanded. There are lessons to learn here, from failures as well as successes.

Some of the best information comes at the end of the panel presentations during the Q&A portion. Hang in there to listen to the amazing wisdom from farmers with years of experience growing quality American flowers.

Episodes of the Slow Flowers Podcast have been downloaded more than 67,000 times. I thank you and others in the progressive American-grown floral community for supporting this endeavor.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Dahlia season continues here in the Pacific Northwest, where local flower farms in Washington and Oregon have produced bumper crops for 2015.

I’ve been traveling so much this summer in order to co-host and promote the Field to Vase Dinner Tour, that the last four weeks have been a blur. I haven’t posted a Slow Flowers Challenge bouquet since August 27th when I shared Week 34. Yikes! Please forgive me!

As if that wasn’t enough, we moved in July. Moving into an apartment after selling our home (and its beautiful garden) has been an exhausting transition. We’re getting settled in a place located quite close to downtown (I can see the Space Needle from our apartment!), but I now realize what an effort it takes to procure flowers when one doesn’t grow them oneself.

This move has provided me with a valuable lesson and an important insight about how hard it is to enjoy seasonal flowers in one’s home. It’s so much easier when you can just step outside and clip to your heart’s content.

Thankfully, where I live, I’m able to enjoy outdoor space and fresh air. We have a small balcony attached to our unit and upstairs, there is a massive rooftop deck. These are daily luxuries. Access to flowers is a little more challenging.

Yesterday, I attended a board meeting at the Seattle Wholesale Growers Market. In exchange for several hours sitting around the table with my fellow board members, I was rewarded with a chance to shop the Market floor afterwards.

You will LOVE the goodies I came home with! This arrangement is constructed using chicken wire inserted into the vintage cast-iron planter.

Dahlia ‘Pam Howden’, a peach-gold waterlily dahlia, grown by Jello Mold Farm

Dahlia ‘Peach Fuzz’, a pale peach novelty dahlia true to its fuzzy moniker, grown by Dan’s Dahlas

Dahlia ‘Narrows Erica’, a peach-orange ball dahlia, grown by Dan’s Dahlias

Sweetgum foliage (Liquidambar styraciflua), foraged by Tosh’s Farm

Pale green Celosia, grown by Peterkort

‘Michael Dodge’ viburnum, with pale yellow fruit, grown by Jello Mold Farm

There are also two wonderful “bonus” elements in this bouquet, both California-grown. On Sunday morning, I flew back to Seattle from Burbank with generous bunches of grevillea foliage and Serruria florida ‘Blushing Bride’ in my carry-on bag (of course).

They were gifts from Resendiz Brothers Protea Growers and flower farmer Mel Resendiz. We met up last Saturday night at a special farm dinner held at Muir Ranch in Pasadena, which hosted more than 100 guests who learned all about urban agriculture (see above).

Many of the guests were fellow members of the Garden Writers Association, who were in Pasadena for an annual symposium. They came for dinner and met some very talented high school students who are producing food and flowers for the CSA at John Muir H.S.

Our host Mud Baron, urban-ag activist and creator of “Flowers on Your Head,” invited Mel Resendiz and Diana and Bob Roy of Resendiz Brothers Protea Growers to join the fun. Mel cranked out some beautiful bouquets for the tables and somehow I ended up with the very special ‘Blushing Bride’ to bring home. It is in the proteaceae family and Diana tells me the flowers dry beautifully.

I *think* I can get back on schedule for the Slow Flowers Challenge. It has been rewarding to see what everyone else has produced while I’ve been away from my clippers and vases.

 

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This week’s guest is my very good friend and “flower-sister” Melissa Feveyear, owner and creative director of Terra Bella Flowers.

Melissa’s appearance on the Slow Flowers Podcast  is especially exciting this week because she and her work will be showcased at the next Field to Vase Dinner, set for Saturday, September 12th at Jello Mold Farm in Mt. Vernon, just north of Seattle.

Only 10 designers in the country have been invited to create the floral installation for the Field to Vase Dinner series, a very special pop-up, floral-centric dining experience pairing local flowers and local food.

 

It is fitting that Melissa is the featured designer this week because she is a longtime customer of Jello Mold Farm and the entire floral community of the Seattle Wholesale Growers Market.

You’ll hear us discuss her role in the Market’s origins as the first cooperative marketplace connecting local flower farmers with local florists.

The visionary of Terra Bella Flowers, Melissa combines her obsession with all things rooting and a background in Environmental Studies/Hazardous Waste Management.

After working in the field and becoming aware of the amount of pesticides used in the production of cut flowers, she realized she couldn’t consciously support the conventional side of the floral industry. Melissa created Terra Bella Flowers nearly 10 years ago to prove that the business of flowers can be a beautiful thing, from the time the seed is planted, until her bouquet arrive at your door.

As we discuss in this episode, Melissa and her business are featured in The 50 Mile Bouquet, the book I wrote in 2012 featuring the photography of David Perry. As a special gift to you, I’ve included the free chapter called “Sublime and Sensuous,” which you can download her and read more of her story: MelissaFeveyear_The 50 Mile Bouquet Chapter

I began that chapter with this description of Melissa:

Curiosity and intentionality are two of her design tools; she selects foliage, blooms, and other fresh-from-the-field elements with the same care as if she personally grew each ephemeral blossom or stem in her own backyard. That connection with nature is vitally important to her artistic philosophy.

“If flowers aren’t locally or organically grown, then they are most likely coming from some huge factory farm,” she said. “My customers do not want flowers dipped in strong pesticides on their dinner table.”

Melissa has been a fabulous supporter of Slowflowers.com from the moment it was just an idea of mine. She has contributed her time and talents, appearing on the 2014 Indiegogo campaign video that helped raise more than $18,000 to launch the online directory (see above).

We’ve also teamed up to promote Slow Flowers on local television and at special events — and I know you’ll find Melissa and her story inspiring.

Here’s how you can connect with Melissa and Terra Bella Flowers:

Terra Bella Flowers on Facebook

Terra Bella Flowers on Instagram

Greater Seattle Floral Association

Thanks for joining me today. If you’re in the Northwest and you want to experience the magic of Melissa’s Northwest Gothic floral installation at the September 12th Field to Vase Dinner, there’s still time. A few tickets are still available and I can’t wait for you to be part of the evening on a flower farm. Follow the link to reserve your seat at the table and use the special discount code SLOWFLOWERS to enjoy a $35 discount when purchasing your ticket.

Episodes of the Slow Flowers Podcast have been downloaded more than 63,000 times and I thank the progressive floral community for supporting this endeavor. It is nothing short of inspiring to see the listenership increase each week – and we have received only 5-star reviews on iTunes, 22 in all.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.