Debra Prinzing

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SLOW FLOWERS Podcast: The Little Flower School of Brooklyn comes to Oregon (Episode 143)

Wednesday, May 28th, 2014

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'Who needs a prince' - seriously great iris name!

‘Who needs a prince’ – seriously great iris name!

Last week was quite amazing in so many ways. First of all, I was on assignment for Country Gardens magazine, working with the uber-talented photographer Laurie Black, my collaborator in so many great articles that we’ve created over the years for editor James Baggett and art director Nick Crow.

With her partner-husband Mark King (ever the calm one and a genius when it comes to all the technical aspects of location photography), Laurie and I were tasked with capturing the story of Schreiner’s Iris Farm, the lovely and alluring bearded iris, and the two women who are nearly single-handedly reviving interest in these old-fashioned spring flowers. 

Nicolette (left) and Sarah (right), at their happy place in the iris garden.

Nicolette (left) and Sarah (right), at their happy place in the iris garden.

Those women are my guests today – Sarah Ryhanen of Saipua and Nicolette Owen of Nicolette Camille. While they independently own their own Brooklyn-based floral studios, together the friends collaborate as teachers through The Little Flower School of Brooklyn. 

'Oh Jamaica'

‘Oh Jamaica’

Smitten by the bearded iris, especially watercolor-washed varieties in apricot-peach-pink; smoky browns; mustardy-yellow; mahogany and silvery-lavender spectrums, Nicolette and Sarah have been fans of Schreiner’s Irises for years.

They worked with the Salem, Oregon-based, third-generation family farm to create a one-day Iris-intensive and invited students to join the fun.

Here’s how the workshop was described:

In this class, students will bask in the glory of the fields at peak bloom, and in a tour of the display gardens witness first hand the incredible diversity of color and form this unique perennial offers. We’ll discuss and demonstrate the tenets of composing an arrangement in our elegantly layered Little Flower School style. Special emphasis will be placed on flower selection, color blending and the mechanics of building a low lush sprawling arrangement without the use of floral foam. Working with the very best of the Schreiner’s specimens, along with a menagerie of other locally grown Oregon flowers, students will receive in-depth. one-on-one instruction as they build their own rambling garden style arrangement.

Generous in sharing their knowledge, Sarah and Nicolette demonstrated with their favorite irises and perennials.

Generous in sharing their knowledge, Sarah and Nicolette demonstrated with their favorite irises, annuals, foliage and perennials.

The day was packed with beauty and creativity. It was an inspired, sublime experience — from the first moment when we met, toured the gallery of irises and the gorgeous display beds showcasing irises and their favorite companion perennials — to an afternoon of floral design instruction. Meeting many members of the Schreiner family was a bonus! Thanks to Steve Schreiner, Ray Schreiner and sister Liz Schmidt (plus we met sister Paula, who stopped by while leading an iris tour for Portland’s Japanese Garden).

About 18 students gathered for the workshop, from established floral designers to apprentices and those considering a career switch, and me – a floral dilettante! Together, we fixated on Sarah and Nicolette’s language of flowers. 

These two communicate with such beautiful interlocking poetry and prose. And you’ll just have to wait for the summer 2015 issue of Country Gardens to learn more, read my story and see Laurie’s awesome photography!

 

Love these colorful benches at Schreiner's Iris Farm.

Love these colorful benches at Schreiner’s Iris Farm.

After our workshop, however, the three of us sat down in the double-Adirondack benches so generously provided by the Schreiner family. We talked a lot about the farmer-florist concept, the Slow Flowers movement, and the importance of staying close to the source of your flowers.

 

Nicolette at work.

Nicolette at work.

Here’s a little more about The Little Flower School of Brooklyn:

The Little Flower School is the teaching project of Nicolette Owen (Nicolette Camille) and Sarah Ryhanen (Saipua); each known for their loose, natural, garden-focused floral designs. Fueled by their reverence for flowers and penchant for travel, the two traverse the globe teaching, learning, and hunting down the most beautiful floral specimens.

Sarah and Nicolette first met over dinner in July of 2008 – a time when each of their separate floral businesses were first establishing. As distinct competitors, their friendship championed a spirit of collaboration and – they hope – has helped to foster an atmosphere of sharing and collaboration amidst a new wave of New York floral designers.

Students of The Little Flower School are men and women; novices, floral enthusiasts, designers in other medium, those looking to start their own floral business, and those with established floral businesses looking to broaden their design knowledge. Classes are seasonally oriented and often exalt a particular flower or design concept. 

Here’s more about Nicolette: 

Nicolette Owen runs her custom floral design studio, Nicolette Camille Floral, in Brooklyn NY. Her work is known for its romantic effusions, nuanced color and texture. Each arrangement is evocative of both the wild and formal garden. Nicolette’s first book collaboration, Bringing Nature Home, was released by Rizzoli in April 2012.

 

Sarah extolling the virtues of foxgloves - biannual and perennial forms.

Sarah extolling the virtues of foxgloves – biannual and perennial forms.

And more about Sarah: 

Sarah Ryhanen is a self taught flower designer, grower and  co-founder of Saipua. Her compositions have a haunting, sensual quality. Her work has appeared in publications such as The New York Times, Vogue and Martha Stewart. She splits her time between the Saipua studio in Red Hook Brooklyn and Worlds End, her new flower farm in upstate NY.  And listen to my earlier podcast interview with Sarah here, in which we speak of her decision to begin growing her own flowers with her partner Eric Famisan.

Please enjoy this conversation and join in by sharing your comments below. 

Thank you for joining me this week. Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 12,200  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts. 

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts and  Andrew Wheatley. You can learn more about their work at hhcreates.net.

A Personal Cutting Garden That You Can Eat, Too!

Monday, May 26th, 2014
Root veggies, purple kale and spider mums.

Radishes, rainbow chard, purple kale and spider mums.

GroundbreakingFoodGardensThis just in: A New Kind  of Hors d’Oeuvre

When entertaining, Debra recommends impressing your guests by gathering edible flowers and food from her garden plan to craft a simple, but unique amuse-bouche. The guests can snack on the centerpiece before the main meal is served – but only if your garden is organic!

I owe an (edible) bouquet of thanks to fellow garden writer Niki Jabbour for including my “Edible Cutting Garden” plan in her new book Groundbreaking Food Gardens (Storey Publishing, 2014). Along with planting plans and designs contributed by 72 others, this is an inspiring reference book that will change the way home gardeners thank about growing food. 

Here’s a sneak peek of the pages featuring my project, and some ideas for how to incorporate edibles into your floral designs.

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Debra Prinzing’s Edible Cutting Garden — a half-circle design based on an ornamental garden I created in Seattle, circa 1998-2006. 

 

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Each section features different edible categories — from herbs to fruits/berries to veggies and more.

This garden shown above was based on a design I made and installed behind the Seattle home where we lived from 1998 to 2006. I love the feeling of a half-circle patio. This one is paved in tumbled bluestone and measures about 12 feet wide by 6 feet deep. Two paths branch out on either side, like arms reaching toward the rest of the garden. The paths divide the 6-foot-deep crescent border into three sections.

READ MORE…

A (American Grown) Flower-filled Road Trip, Part Three

Saturday, May 24th, 2014
The hot, new "ice cream" tulip - spotted in a vase on Sun Valley CEO Lane Devries's desk!

The hot, new “ice cream” tulip – spotted in a vase on Sun Valley CEO Lane DeVries’s desk!

I’ve been home for an entire month from an 11-day road trip that took me by plane to Southern California and back home again behind the wheel of a rental car. 

I have many fond memories (as well as the photographs that I collected), while stopping along U.S. Hwy. 101 on my way north to Seattle. My first post featured Rose Story Farm and the Carpinteria flower scene; my 2nd post was about visiting author-friend Sharon Lovejoy and her husband Jeff Prostovitch in San Luis Obispo. [I’m going to save the photos and stories of my stop in Healdsburg-wine country for another day.]

So here is my third travelogue installation — all about The Sun Valley Group of Arcata, California.

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Visiting Sun Valley and touring its vast flower-growing universe has been on my bucket list for quite a while. I’ve enjoyed collaborating with CEO Lane DeVries and his staff over the past few years to promote American-grown flowers and flower farms. In fact, Lane was a podcast guest last year – you can listen to that interview here. But I had never been able to see Sun Valley up close and personal!

Still on the road last month, I routed myself through Eureka, Calif., where I first visited another writer-friend, Amy Stewart of Flower Confidential and The Drunken Botanist fame (listen to our Podcast interview here).

The following morning I continued north to the next town on the map, Arcata – home to Sun Valley’s headquarters and one of the company’s farm locations. 

Sun Valley is a leading grower of cut bulb and field flowers in the United States. According to its web site, Sun Valley chose this area as an ideal environment for growing bulb flowers, due to its mild winters, cool summers, generous humidity and coastally moderated sunlight. The fields surrounding the greenhouses also provide excellent growing conditions for spring, summer and fall iris, and summer flowers including crocosmia, hypericum, monkshood and montbretia.

Bill Prescott, the farm’s social media/communications guru, met and escorted me on a whirlwind tour. It’s a good thing that I brought my rubber-soled Merrills, cuz the ground gets muddy and wet at a flower farm – in the shade houses and in the greenhouses. These farms practice water conservation, of course, but the puddles and wet spots still exist.

We started by walking through the tulip operations. By the way, click here to see the farm’s mind-boggling array of tulip varieties – you’ll not believe it!

Bill Prescott, my host and tour guide at Sun Valley Flower Farm in Arcata, Calif.

Bill Prescott, my host and tour guide at Sun Valley Flower Farm in Arcata, Calif.

 

This is how the tulip-growing cycle begins. Bulbs planted in growing medium, shoulder to shoulder. Their tips emerge from the soil and then the crates are transferred to the greenhouse rows.

This is how the tulip-growing cycle begins. Bulbs planted in growing medium, shoulder to shoulder. Their tips emerge from the soil and then the crates are transferred to the greenhouse rows.

 

Just one of countless state-of-the-art greenhouses that produce beautiful tulips throughout the year.

Just one of countless state-of-the-art greenhouses that produce beautiful tulips throughout the year.

 

I couldn't take my eyes off of the beautiful variegated foliage on this tulip variety. It's not always about the bloom, especially when you have leaves like this!

I couldn’t take my eyes off of the beautiful variegated foliage on this tulip variety. It’s not always about the bloom, especially when you have leaves like this! 

 

Hello, tulip!

Hello, tulip! 

 

The tulip harvest - this was the week before Easter, so imagine: nonstop harvesting!

The tulip harvest – this was the week before Easter, so imagine: nonstop harvesting! 

 

. . . and this is how the flowers come out of the ground - bulbs and all - to ensure the longest stems.

. . . and this is how the flowers come out of the ground – bulbs and all – to ensure the longest stems.

Some other popular crops include irises and lilies:

Gotta love these lemony-hued irises!

Gotta love these lemony-hued irises! 

 

And the classic purple ones, too!

And the classic purple ones, too! 

 

Lilies, just picked and ready for shipment to flower shops, supermarkets and designers.

Lilies, just picked and ready for shipment to flower shops, supermarkets and designers. 

 

Having fun with the lilies - Bill is a bit of a ham!

Having fun with the lilies – Bill is a bit of a ham!

Bill sent me home with a huge bucket filled with irises and tulips – gorgeous, fresh, just-picked and more than I could ever use in a single Easter arrangement. They survived the 10-hour drive to Seattle that day and still looked awesome when I gave an arrangement of those blooms to my mother on Easter. We both enjoyed those American-grown flowers for nearly two weeks – especially the lilies, with so many plump buds that kept opening up, a few new blooms every day.

And speaking of lilies . . . did you know that “Lily,” the voice of Sun Valley’s blog, is none other than Mr. Bill Prescott? On the blog, he channels his inner florist supremely well! Check out “Flower Talk: Grow with Lily” here – and subscribe to receive notices of the frequent installments. 

A (American Grown) Flower-filled April, Part Two. OR: Adventures with Sharon Lovejoy

Sunday, May 11th, 2014

I’ve been home for a few weeks from my 11-day road trip that took me by plane to Southern California and back home again behind the wheel of a rental car. I have many fond memories (as well as the photographs that I collected), while stopping along U.S. Hwy. 101 on my way north to Seattle.

So here is a second travelogue, which I think many will enjoy.

I stopped at the home and garden of fellow writer and sweet friend Sharon Lovejoy and her partner in all, Jeff Prostivitch. They live in San Luis Obispo, a stunning area of coastal California, in a cozy bungalow surrounded by an oft-photographed and published garden.

There are several highlights from this short visit that I want to share.

running-out-of-nightFirst of all, I got to hold in my hands the advanced readers’ copy of Sharon’s debut novel, Running Out of Night, which will be published in November.

On an earlier visit to Sharon and Jeff’s (I think it was in the fall of 2009), I tagged along with Sharon to a regular session with her writer’s group. This is the small gathering of writers in her area who have faithfully met with one another for years as they’ve read given both encouragement and critiques of each other’s writing projects. It was on that visit that I heard Sharon read aloud one of the chapters of her novel-in-progress. 

So you can only imagine how thrilling it was to sit for a while on the sofa in their living room and read the first few chapters in the REAL book! If you have a young person in your life (ages 7-12), I urge you to order this book or ask your librarian to order it. It is an adventure that involves two young girls who are equally enslaved, despite the difference in their skin color. I thoroughly love the characters, the plot – and the dialogue! Sharon is a masterful storyteller and I can’t wait to get this book into the hands of my niece (a 4th grade teacher) and her students.

A bud vase displays charming nasturtium flowers and foliage, on the edge of the kitchen's vintage farm sink.

A bud vase displays charming nasturtium flowers and foliage, on the edge of the kitchen’s vintage farm sink.

I also experienced a treat that anyone who visits this abode is bound to see. This is the home of gardeners, naturalists and amateur botanists. Every single thing that grows in the Lovejoy-Prostovitch garden is a gift from the earth. And they cherish those gifts with fervor.

The simplest tendril, sprig or pod is elevated with love and affection by Sharon and Jeff. Their home is filled with tiny bouquets and posies. The whole idea of “bringing the garden indoors” takes on new meaning when jam jars, bottles and shot glasses are filled with minature floral arrangements. A delight for the eyes. Here is a peek at some of the ones I noticed (I’m sure there were more!):

Geraniums (pelargoniums) in a bottle; citrus on a cake plate.

Geraniums (pelargoniums) in a bottle; citrus on a cake plate.

 

The posy by my bedside table. With the sweet William tucked inside, you can only imagine how it scented my dreams that night!

The posy by my bedside table. With the sweet William and sprigs of herbs tucked inside, you can only imagine how it scented my dreams that night!

 

Cheery golden-yellow columbine in the bathroom.

Cheery golden-yellow columbine in the bathroom. Is that parsley as the greenery?

 

Vases of flowers even appear in the garden, like this display of bird-of-paradise, collected with the potted succulents.

Vases of flowers even appear in the garden, like this display of bird-of-paradise, collected with the potted succulents.

 

Mr. Owl, with the moon, spotted on that magical night at Old Edna.

Mr. Owl, with the moon, spotted on that magical night at Old Edna.

That evening, Sharon and Jeff brought me along as their guest to a party given by their friends Aline and Frank.

This lovely couple lives in New England but spends part of the winter months staying in the San Luis Obispo area to be closer to some of their grandchildren.

While they have rented many types of houses for their winter interludes, this year found them settled in at a place outside SLO called Old Edna

Sharon promised: “Oh, Deb, you’re going to love it!”

And she was right.

Seen from the back, through the trees, the two-story tin mercantile building, circa 1908.

Seen from the back, through the trees, the two-story tin mercantile building, circa 1908.

Old Edna has an amazing history, and I hope to do it justice with this brief summary (please follow all the links to read more). Today, Old Edna is the creation of a dreamy artist named Pattea Torrence.

Pattea's office, in a charming garden shed on the Old Edna grounds.

Pattea’s office, in a charming garden shed on the Old Edna grounds.

 

Love how an old branch becomes a "trellis" under the eaves.

Love how an old branch becomes a “trellis” under the eaves.

 

Sharon and Jeff, both taking photos, at Old Edna. They are standing in front of the original Old Edna cottage.

Sharon and Jeff, both taking photos, at Old Edna. They are standing in front of the original Old Edna cottage.

Pattea has saved this elderly hamlet that time almost forgot, turning it into a destination that includes guest cottage farm stays, wine tasting, special events and more.

In 2000, Pattea and her husband Jeff Kocan purchased the two-acre, 100-year-old townsite with its running creek in Edna Valley (a world-class, wine-producing region) and two-story tin building (once a general store, dance hall and post office, dating back to the turn of the century, 1900).

They have salvaged and restored many of the structures and created a magical place for guests who stay for short or extended periods. There are two guest cottage on site, a three-bedroom Suite Edna and a one-bedroom honeymoon cottage called DeSolina. 

Another stunning sight: Birds in flight, in the sky overhead - a perfect V formation.

Another stunning sight: Birds in flight, in the sky overhead – a perfect V formation.

Pattea is affectionately known as “The Mayor” of Old Edna. She was a gracious host, although I have to also thank Aline and Frank for their amazing hospitality!

I hope to return and spend more time, but these photos will give you a glimpse of what I experienced. Up next: A visit to The Sun Valley Group, an unforgettable flower farm in Arcata, California.

SLOW FLOWERS Podcast: Hear from a Floral Wholesaler who Promotes American Grown (Episode 139)

Wednesday, April 30th, 2014
I recently visited Joost Bongaerts, floral wholesaler and owner of Florabundance.

I recently visited Joost Bongaerts, floral wholesaler and owner of Florabundance.

Over the past several weeks you’ve heard my conversations with floral designers who are leading the way when it comes to sourcing their flowers, leaves and branches from local farms. They place high value on seasonal blooms, because they know their bouquets and arrangements will be all the more beautiful and cherished by the customer – a customer who is also asking, Where do my flowers come from?

 

Yet many of these florists whose operations are not large enough to guarantee sizeable orders or meet minimum purchase requirements face a dead-end when they ask their local wholesaler to provide domestic or locally-grown product.

The wholesaler is basically a broker, an agent between the grower and the designer. The way the wholesale florist makes money is to buy low and sell high. I know this is an essential truth in any modern-day distribution system, but – to me – it can lead to a situation where the wholesaler holds all the power to set price, to determine what is brought to market, to manage the flow of goods from producer to end user. And in floral, over the years, that set up has led to a near-total obscurity of sourcing and certainly NOT truth in labeling.

It has been close to impossible for designers seeking flowers from the wholesaler in their town to ever know WHERE those flowers came from or WHO grew them, let alone what growing practices were used.

This model is only beginning to change. As we heard from Foxglove Brooklyn and The Local Bouquet, two studios featured in recent episodes, their big breakthroughs occurred when a light bulb went off in the mind of their wholesale florist. The energy and enthusiasm these designers express whenever they can source American grown flowers has stimulated a shift in thinking at the wholesaler. It might not even be the owner of that wholesale business who gets it, but perhaps an enterprising salesperson or account manager who says: “Ah ha! I get it – they want more local product and If I can source it – my sales will increase.”

So . . . in the coming months, in an effort to crack the code and inspire more wholesale florists to “see the way to the future,” I’ll be featuring conversations with the ones who are committed to transparency in their sourcing practices.

Florabundance

Today, we’re kicking it off with Joost Bongaerts, owner of Florabundance in Carpinteria, California.

Joost has been involved in the horticulture and floral industry his entire life – and through Florabundance he sells flowers to retail florists and designers all around the country.

Located as they are in the flower-basket of the U.S., Florabundance has the unique ability to source from small and large flower farms in California and in many other states on an almost a year-round basis.

I applaud Joost for labeling all of the CA-grown options on the Florabundance web site. In the future, we should see other wholesalers adopting this practice. And next, we’ll urge them all to identify other states, as well as use the soon-to-launch American Grown Flowers logo.

Here’s a little more about Joost and his background:

Born in 1959 in Den Hague, The Netherlands, Joost grew up in Holland. His father managed agricultural land holdings all over the country. Joost spent summers working on his family’s farm in northern Holland and became interested in agriculture and horticulture as a result. He attended The Land en Tuinbouw School in Dordrecht and continued his education in Gouda, graduating with a degree in plant science.

Joost also spent a semester at Michigan State University as part of an exchange program, which led to his desire to work and live in the United States. Joost began his professional career in 1981, marketing fresh cut flowers from Holland for The Dutch Flower Auctions & Exporters Organizations which was located in Livonia, MI.

From 1983 to 1991 Joost worked for several Dutch companies selling flower bulbs and perennial plants to specialty cut flower growers in the United States and Canada.

In 1991 Joost and his wife Alexandra opened BonFleur, a European-style retail flower shop in New Canaan, CT, which they sold to their manager in 2002. During this time Joost also imported flowers from Holland and started to do business with Florabundance, becoming a partner in 2002 and eventually full owner in 2008.

Joost’s background and experience in selling flower bulbs to growers, importing cut flowers and running a successful retail flower shop provides a unique perspective from which he has developed the Florabundance brand into one of the premier wholesalers in the United States.

Here’s a bonus feature: a UBloom episode about Florabundance, produced by J Schwanke for his California Grown Experience video series.

httpv://vimeo.com/15039946 

I predict that by sharing my conversations with “floral middlemen,” three things will happen in the coming months and year:

1. Other wholesalers will begin to hear the buzz – and they’ll be curious about the successes of their peers like Florabundance’s Joost Bongaerts.

2. More florists will point to these examples and nudge along their own wholesaler, asking them to source domestically, seasonally and locally – for good reason.

and . . .

3. The consumer will benefit – and have more confidence in the purchases he or she makes.

Please send me your suggestions for who you’d like to hear from on future episodes of the Slow Flowers Podcast.

And tune in next week to hear from a special guest. Author Amy Stewart, who wrote Flower Confidential in 2007, will join me for a conversation about that groundbreaking book. Don’t miss it!

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast nearly 11,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Andrew Wheatley.

A (American Grown) Flower-filled April, Part One

Sunday, April 27th, 2014
Agaves and climbing roses thrive in companionable harmony at Rose Story Farm.

Agaves and climbing roses thrive in companionable harmony at Rose Story Farm. 

My 11-day road trip took me by plane to Southern California and back home again behind the wheel of a rental car as I happily drove north on U.S. Hwy. 101 through a beautiful and ever-changing coastal landscape.

The trip began on April 6th when I landed at Burbank Airport, my favorite airport destination these days. I picked up the rental car and hit Ventura Freeway, passing by scenery so familiar to me from the four years we lived in this area. 

The arbor creates a rose allee that intersects growing fields - with the natural landscape creating a lovely backdrop

The arbor creates a rose allee that intersects growing fields – with the natural landscape creating a lovely backdrop

My destination was Carpinteria and Rose Story Farm. The setting sun ahead of me as I drove northwest, I turned off of the freeway at Casitas Pass Blvd. and headed away from the ocean, toward the foothills.

A humble sign, “Rose Story Farm,” greeted me at the end of a long, one-lane driveway (curses, speed bumps!) that runs along the edge of several acres of farmland. Current crop: sunflowers. Then, up ahead, towering palm trees, their presence here oddly normal, and an iron gate. I rang and heard Danielle Hahn’s voice through the speaker box: “Welcome! We’re just about to eat dinner – meet us in the barn.”

The facade of the old stables is clad in a vigorous climbing rose.

The facade of the old stables is clad in a vigorous climbing rose. 

 

The roses are in the foreground; the stable's rooftop in the background.

The roses are in the foreground; the stable’s rooftop in the background.

I’ve been to Rose Story Farm on three previous occasions (read previous blog posts here and here), and yet the charm and old-Santa-Barbara character still excites. Dani and her husband Bill Hahn have converted the former horse stables into the headquarters for their organic cut rose business. What once was the large tack room is now a grand family room, with a giant stone fireplace, soaring beams, cozy upholstered sofas and a big trestle table where three generations of the family were sharing dinner. I joined them for some of the most delicious Mexican take-out I’ve ever eaten.

I shared that meal with Dani and Bill, their son Will and his girlfriend Anne, and Dani’s lovely mother Patti D’All Armi. The stimulating conversation set the tone for a magical visit surrounded by friendship and fragrant roses. It was just the beginning of my three days in the Carpinteria-Santa Barbara area.  

The gathering location for my Slow Flowers/American Grown lecture to the Garden Club of Santa Barbara

The gathering location for my Slow Flowers/American Grown lecture to the Garden Club of Santa Barbara

The impetus for my arrival was Dani’s invitation a year in advance to speak to the Garden Club of Santa Barbara at one of its monthly meetings. We dreamt up a two-part event, with my Monday morning lecture about the American Grown Flower Movement, followed by a lunch break, leading to a hands-on floral design workshop.

Typically, I like to cap hands-on design workshops at 25 students, maximum. Well, somehow this workshop climbed to 52!!! Yikes, without Dani, Patti and Anne’s help, not to mention a few other people on the Garden Club program committee, we could not have pulled it off.  

Anne Steig saved the day in so many ways - I'm so grateful she was there to help us with the workshop.

Anne Steig saved the day in so many ways – I’m so grateful she was there to help us with the workshop.

Here we were in the “flower basket” of America, the one place in our country where more cut flowers are produced than anywhere else. And while one might worry that I would be “preaching to the choir,” it simply wasn’t the case. The reaction to my lecture was sadly familiar. Comment after comment, as I signed books, visited with the Garden Club members, or helped a student assess her arrangement, went like this: “I had NO idea that so many flowers are imported. I am so glad to learn what I can do to change this practice.” 

Workshop participants were asked to bring their own containers and tools, as well as greenery from their gardens to share. We were able to underscore the message about the benefits and pleasures of local, seasonal flowers with a powerful visual aid: ROSES! Bless her heart, Dani harvested and donated 500 gorgeous roses from her fields. Talk about intoxicating! These old garden roses, David Austins, pre-1950s American hybrid tea roses and European varieties are simply stunning. The colors, forms, petal shapes and fragrances will instantly convert you into a believer in locally-grown flowers.

One of my demonstration arrangements features all California-grown roses, anemones, scented geranium foliage and more.

One of my demonstration arrangements features all California-grown roses, anemones, scented geranium foliage, lilacs, agonis and more.

 

A yummy detail, featuring a dark purple rose that is so gorgeous it made me faint!

A yummy detail, featuring a dark purple rose that is so gorgeous it made me faint!

In addition to using roses and several other cool ingredients from Rose Story Farm (including velvety scented geranium foliage), we procured some donations from other local sources. I want to thank Florabundance, a floral wholesale business owned by Joost and Alex Bongaerts, for their generous donation to match our purchase of a variety of really beautiful, healthy and unique annuals, perennials and foliage – all California grown. And two other flower farms donated interesting varieties for our students to use. Thanks to Marcus Van Wingerden of Pyramid  Flowers Inc., of Oxnard, and Igor Van Wingerden of Ocean Breeze Farms in Carpinteria, for their support.

That evening, after the day-long workout hauling huge buckets of flowers and standing on our feet all day, Dani pulled off yet another classy event. She hosted a garden party for her fellow committee members to celebrate our successful day. It was a delight – and I know you’ll be mesmerized by the enormous arrangements that her staff created for the evening. I certainly was seduced by them, especially in that dewy, coastal air as the sun descended toward the Pacific, illuminating each petal in vivid relief.

sm_yellow_bucket_IMG_9420 sm_wagons_IMG_9433 sm_wagon_roses_IMG_9434 sm_table_IMG_9416 sm_french_bucket_IMG_9421 sm_bouquet_IMG_9418 backlit_IMG_9424 bicolored_IMG_9501 lavender_citrus_IMG_9456 bench_roses_IMG_9540 Rose_Story_IMG_9414

After a late-night gab, Dani’s family long since retired for the night, we finally stopped talking and headed to bed ourselves. My destination: The Hydrangea Cottage. This was my home in the midst of the rose fields. How lucky can one woman be? 

Here's where I stayed for three days . . . a charming vintage cottage, courtesy of the Hahns and Rose Story Farm. Sublime!

Here’s where I stayed for three days . . . a charming vintage cottage, courtesy of the Hahns and Rose Story Farm. Sublime!

Lots more took place during the ensuing days, but I have so many wonderful photos to share from my time at Rose Story Farm that I need to postpone the narrative for subsequent chapters! To be continued . . . 

SLOW FLOWERS Podcast: The Local Bouquet of Little Compton, Rhode Island, and More on the Seasonal Sourcing Conundrum (Episode 138)

Wednesday, April 23rd, 2014
The Local Bouquet's adorable logo depicts the studio's farm-focused spirit.

The Local Bouquet’s adorable logo depicts the studio’s farm-focused spirit.

Today’s interview was inspired by an email I recently received from Mary Kate Kinnane and Maureen Azize, partners in The Local Bouquet, based in Little Compton, Rhode Island. Their full-service floral design studio uses locally and domestically grown blooms for every occasion – and it’s their dedication to this philosophy that prompted them to reach out to me. 

Mary Kate (left) is the studio's wedding and event coordinator; Maureen (right) is the field coordinator and director of cut flowers.

Mary Kate (left) is the studio’s wedding and event coordinator; Maureen (right) is the field coordinator and director of cut flowers.

Their letter was just one of several similar “cries for help” from Slow Flowers believers around the country, including Justine Lacy and Jessica Stewart of Foxglove Brooklyn Floral Design Studio, who were my podcast guests two weeks ago.

The essential question is this: HOW CAN SMALL FLORAL BUSINESSES MOTIVATE THEIR WHOLESALE SUPPLIERS TO OFFER AMERICAN GROWN FLOWERS FROM LOCAL FARMERS AND OTHER DOMESTIC SOURCES?

Here’s the note that Mary Kate and Maureen sent:

A seasonal arrangement from The Local Bouquet.

A seasonal arrangement from The Local Bouquet.

Let me start by introducing myself. My name is Mary Kate and I am co-owner and co-operator of The Local Bouquet, a full service floral design studio in a small town in Rhode Island. My business partner Maureen and I are both 26 years old, newly married and new mothers too.

We started our floral company one year ago, providing people with only locally and domestically grown blooms in all of our designs.
We have spent the past year educating our customers on why local and U.S. grown in better and why place of origin is important to think about when it comes to the flowers in their lives. No one in our area is providing the public with this type of product and so as a result customers are new to this “field to vase” movement.          


Mary Kate in the studio.

Mary Kate in the studio.

We really have learned a lot in the past year from you and all of the educational media you are sharing, so I want to thank you for that. We need your help and expertise though! We realized when we started our business with this unique mission that it would be a challenge to get our hands on local and domestically grown blooms throughout the year, especially in our area of the country. We never imagined just how big that challenge would be though. 

 
In the past five months we have educated ourselves at the flower market, only buying what is U.S. grown, which is a very small list. When we ask our sales reps if they would ever buy more local blooms, they shake their head no and laugh! So lately we have been taking it upon ourselves to talk to the farmers directly.
 

Some of the popular no-rose Valentine's Day bouquets created by Mary Kate and Maureen.

Some of the popular no-rose Valentine’s Day bouquets created by Mary Kate and Maureen.

We have reached out to farmers not just in the New England area but also on the eastern seaboard and the West Coast. We have had disappointingly little luck. All of the farmers outside of our state are not interested in selling to small businesses like ours. They all give us the same speech about how we need to guarantee them big numbers on a weekly basis for them to want to ship all the way to R.I.

 
So how are we supposed to join this “field to vase” movement if we aren’t located where all of these big U.S. flower farms are? Does that mean we are automatically out and we only get 3 good months out of the year to make it as a business? We would like to think not, but lately with all of the defeat it’s hard not to. 
 

Here's what a winter bridal bouquet looks like in Rhode Island. Stunning!

Here’s what a winter bridal bouquet looks like in Rhode Island. Stunning!

This is where we need your help. How do we get our hands on more blooms from the U.S.? How do we convince these farmers that even though we are small and just starting out, it is an investment to work with us and one that will grow the “American Flower Farmer” movement. Do you know of any farms that would be willing to sell/ship to us? Do you have any recommendations for us as florists who are trying to support the local and domestic farmers? Any help you could give us would be greatly appreciated! 

 
By the way, we thoroughly enjoy your podcasts week-to-week! This might be an interesting topic to discuss; the florist need for more local and domestic blooms and the farmers thoughts to selling and shipping to small time businesses like ours. 
Maureen in the design studio.

Maureen in the design studio.

 
Here’s a little more about Mary Kate and Maureen, from their web site:
 
To put it simply, we are two women who LOVE flowers! Sisters-in-law and best friends, we love being outside, getting dirty in the gardens, and being creative in our designs. With backgrounds in floral design, gardening, and landscape design, our mission is to bring you the freshest locally and USA grown flowers, including blooms from our own little flower farm. We design natural, free-flowing and elegant bouquets and arrangements, inspired by nature and tailored to meet our clients’ needs!
 
Beautiful, fresh, seasonal and local!

Beautiful, fresh, seasonal and local!

We certainly didn’t solve the Sourcing Conundrum in today’s conversation, but I am so grateful that we took the time to meet via a Skype interview. I feel like these podcast interviews provide insights and education to all of us who care about the origins of the flowers we purchase and design with.  
 

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 10,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

SLOW FLOWERS Podcast: The Urban Flower Farmer, Tara Kolla of Silver Lake Farms (Episode 137)

Wednesday, April 16th, 2014
Urban flower farmer Tara  Kolla, owner of Silver Lake Farms in Los Angeles.

Urban flower farmer Tara Kolla, owner of Silver Lake Farms in Los Angeles.

This week we’re celebrating a huge milestone for this young floral-focused podcast. The first episode of the Slow Flowers Podcast debuted last July. As of this week, more than 10,000 episodes have been downloaded! This is such encouraging news – and I thank YOU for listening and allowing me to share my interviews with influential leaders in flower farming, floral design and other related topics each week.

For the past 10 days, I’ve been teaching, reporting and traveling in California, working my way from south (Los Angeles) to north (Eureka-Arcata) and points between (Carpinteria-Santa Barbara, San Luis Obispo and SF). Eventually, I’ll get home to Seattle. The excursion has offered me a wonderful chance to sit down for some face-to-face interviews with new guests whose voices you’ll hear on the Slow Flowers Podcast in the coming weeks.

 

I snapped this cute photo of Tara and her flowers on April 10th. She was preparing luscious bouquets for her CSA deliveries.

I snapped this cute photo of Tara and her flowers on April 10th. She was preparing luscious bouquets for her CSA deliveries.

The first person I’d like to introduce you to is Tara Kolla, owner of Silver Lake Farms in Los Angeles. We met at her urban farm (ahem. her backyard!) for a little lunch and then turned on the recorder in order for me to catch up on her 10-year career as a flower farmer specializing in organic blooms in all 12 months.

In 2012, when we published The 50 Mile Bouquet, I was delighted to tell Tara’s story of flower farming, despite many odds, in the heart of Los Angeles.

The narrative began in 2004, when Tara left her career in public relations and marketing to follow her dream to be an organic urban farmer. She planted sweet peas in her half-acre backyard and sold the fragrant flowers by the bunch at her local farmers’ market.

 

A twin-carrier, filled with two yummy bunches for the upcoming market delivery.

A twin-carrier, filled with two yummy bunches for the upcoming market delivery.

In doing so, she never expected to become the poster child of the city’s urban farming movement.  I called the chapter “Flower Patch Politics,” and shared her tale of tenacity and passion as she endured an enforced shut-down from LA’s Department of Building and Safety.

 

A detail of a Silver Lake Farms bouquet. Check out that anemone!

A detail of a Silver Lake Farms bouquet. Check out that anemone!

That experience lasted nearly two years and involved Tara’s work to reverse an obscure 1946 “truck gardening” law that limited residential farms to only the cultivation of vegetables for off-site sale – not flowers. 

Facing fines, jail time or a costly legal battle to obtain a land-use variance, Tara dug in her heels and decided to lobby for a change to the ordinance.

“I didn’t want to lose, give in or submit,” she says. Tara’s fierce belief in justice helped sustain her during a yearlong fight for what became known as the Food & Flowers Freedom Act, although she acknowledges that it took a toll on her physically, emotionally and financially.

Yet Tara feels grateful for the wave of support from her community, including longtime Silver Lake Farmers’ Market customers and fellow urban farming activists.

The media thrust Tara into the role as spokesperson for everything from sustainable agriculture to the plight of the small family farm.

Flowers for market, year 'round, organic and fresh!

Flowers for market, year ’round, organic and fresh!

Ultimately victorious, she’s been back in the business of growing flowers for several channels of distribution for nearly four years. Tara’s story is a huge inspiration and you’ll find its happy ending heavily seasoned with reality. We’ll discuss that in today’s podcast as we cover everything from diversification, branding, marketing and the future plans for Silver Lake Farms and its bountiful, healthy, organic and fresh flowers.

Here’s an overview (from Tara’s web site) of her flower farm and its many offerings. Take note of the links to various locations and social media platforms where you can find Silver Lake Farms’ flowers:

Silver Lake Farms was started in 2004 by Tara Kolla in the back yard of her home.

We now grow more than 100 different kinds of organic flowers and greens on less than an acre in Silver Lake and Glassell Park – so close to Downtown LA!

Typically our season begins with layers and layers of soft pastel petals in deep violets, blues and pinks. From late Jan to Mother’s Day: delicate dreamy ranunculus, anemones, and oh so fragrant sweet peas. Spring covers the field with antique wildflowers, adding an air of romance to our palette, and a delicate, natural touch: larkspur, Queen Anne’s lace, soft grasses, airy branches…

From Summer to Fall, it’s all about passion, texture, drama! Velvety, papery, tassely forms saturated in color: cockscomb, amaranths, strawflowers. But the Summer season’s main protagonist has to be, of course, the dahlia.  Who can resist our Cafe Au Laits?….

We grow everything naturally, employing biological, organic and sustainable farming practices, without chemicals or pesticides. This way, our flowers are stronger, more vivid in color, longer lasting and richer in depth of tone and fragrance.

You can purchase our flowers in a number of ways.  We’re at the Hollywood Farmers’ Market every Sunday from 8am-1pm. We’re there from February 1 thru October 31st.

Our flowers are also available through our Flower CSA, through FarmboxLA,GoodEggsLA, and on the first Saturday of every month we pop up outside Valerie Echo Park.

Love our blooms? We do floral design for weddings and private parties.  For more information, contact flowers@silverlakefarms.com

Follow us on InstagramTwitterFacebook.

“For a truly sustainable event, think about what’s on the table, not just what’s on the plate.” 

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 10,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

 

 

 

 

 

Seasonal Spring Floral Design Workshops with Debra & Alicia

Thursday, March 27th, 2014

2 Workshops + 1 Saturday = Flower Filled Day
When: May 3, 2014
Where: The 95 Yesler Collective Studio, 3rd floor (Seattle)
Who: Debra Prinzing & Alicia Schwede

Workshop #1 – 10:00-12:00
Seasonal Flowers with Debra Prinzing

Every single element in this vintage white pitcher is from my Seattle garden. Happy Spring!

Every single element in this vintage white pitcher is from my Seattle garden. Happy Spring!

What: A seasonal, hands-on floral design workshop for gardeners, DIY designers and flower lovers alike.
When: 10-12
Who: Debra Prinzing, Slow Flowers advocate and author of The 50 Mile Bouquet and Slow Flowers. Debra is an award-winning writer, editor and speaker. She has spoken and/or led hands-on floral design workshops at major botanical gardens and for leading garden clubs including the Dallas Arboretum, Denver Botanic Garden, Chicago Botanic Garden, Los Angeles Arboretum, Pasadena Garden Club, Seattle Garden Club, the Garden Club of Santa Barbara, and more. She was the 2014 Floral Curator for the San Francisco Flower & Garden Show. Learn more about Debra at www.debraprinzing.com.

Seasonal Flowers introduces students to of-the-moment flowers for growing and arranging as each reflects her/his personal style and creative muse. Taught in a 2-hour session, the workshop is formatted as follows:

    • Introduction of seasonal flowers, foliage and other botanicals
    • Discussion of growing methods and popular cultivars
    • Discussion of harvesting/post-harvesting treatments
    • Principles of color and elements of design that relate to specific floral ingredients
    • Eco-friendly design techniques and care tips

You’ll take home a custom floral arrangement or bouquet for your home, along with a resource handout.

A la carte Price: $95 per student; or take advantage of the bring-a-friend price of $175 for two

Supply fee per student/per class: $15 (includes vase, tools and floral design supplies)

Lunch Break – 12-1pm, lunch on your own.

Workshop #2 – 1:00-4:00
The Bridal Bouquet & Pricing Workshop with Alicia Schwede 

Demystify the design and pricing of a Wedding Bouquet with Alicia Schwede.

Demystify the design and pricing of a Wedding Bouquet with Alicia Schwede.

What: A hands-on floral design workshop with a discussion and learning session about pricing designs.

When: 1:00-4:00pm
Who: Alicia Schwede, owner of Bella Fiori & editor of the Flirty Fleurs Floral Designer Blog. Alicia is the author of Bella Bouquets Book, which will be available for purchase at the workshop.

The Bridal Bouquet & Pricing Workshop is a hands-on workshop where you will learn how to design luscious hand-tied bouquets. After we design a beautiful bridal bouquet we will have a discussion and learning session about pricing our designs. All instruction and fresh flowers are included, please bring your own tools.

Investment: $195.00 

flirty fleurs floral designer workshop in Seattle

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Please note: You may choose to take one or both of the workshops. Either way, the workshops must be paid for separately.

Register for Debra’s Workshop

Register for Alicia’s Workshop

 

Questions? Send Alicia an Email
Or send Debra an Email
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SLOW FLOWERS Podcast: The gifted and inspirational Ariella Chezar (Episode 133)

Wednesday, March 19th, 2014

 

Meet Ariella Chezar of Ariella Chezar Design. I captured this lovely portrait of the floral genius on a recent March morning. She's standing insider Ariella Chezar New York, her new flower shop, holding a vase of her absolutely favorite grape hyacinths (Muscari).

Meet Ariella Chezar of Ariella Chezar Design. I captured this lovely portrait of the floral genius on a recent March morning. She’s standing insider Ariella Chezar New York, her new flower shop, holding a vase of her absolutely favorite grape hyacinths (Muscari).

ariella_logoToday’s guest is a floral rock star – someone whose work has appeared in every hot style magazine around – from Martha Stewart Weddings and Modern Bride to O Magazine and Town & Country and countless others.

Please meet New York & the Berkshires-based Ariella Chezar. For 20 years, this gifted daughter of nature has expressed her love of flowers, both cultivated & wild as both a floral designer and an inspiring and generous teacher.

Known for her lush, whimsical, garden style, Ariella has influenced the floral industry coast-to-coast. In her early days, she worked magic in Berkeley, responding to the untamed, native beauty of the Bay Area and Northern California, Chronicle Books tapped her to create “Flowers for the Table,” a lovely, evocative book that helped propel Ariella into the world of editorial floral design.

Later when she returned to the Berkshires in Massachusetts, Ariella settled into her childhood homestead where in the past decade she has produced weddings, events and editorial projects from her studio there.

Inside her new shop, I catch a glimpse of Ariella behind the orchids.

Inside her new shop, I catch a glimpse of Ariella behind the orchids.

Last summer, Ariella made many people happy when she opened her first retail project – Ariella Chezar New York, a floral outpost in Tudor City, one of Manhattan’s most charming secret neighborhoods, located just a stone’s throw from the United Nations.

Why is Ariella’s work so celebrated? In our podcast interview, recorded on March 11th, Ariella identifies the place (California) and the moment in time (the late 1990s and early 2000s) when she developed, almost unconsciously, her carefree, uncomplicated design aesthetic.

She was mesmerized by the abundance of carefree, unconstrained vegetation around her – and in response, her design style was and has continued to be unique and iconic.

One bride put it this way: I believed that Ariella knows what heaven looks like, and she brought it down to Earth just for our special occasion.”

For more about Ariella, I turned to her web site for biographical information. Here it is:

Ariella began creating at a young age. She grew up in the Berkshires of Massachusetts where the outdoors played an integral part of her daily life. Her mother, an artist and avid gardener, inspired seasonal art projects that combined nature and creativity.

Today, her designs evoke nature with their seasonal relevance. Her lush blend of flowers and branches, fruits and vegetables as well as gorgeous silk textiles and ribbons combine for a final product which is both sensual and evocative.

Ariella began her career in the Berkshires working with Pamela Hardcastle and Barbara Bockbrader. These brilliant floral and garden designers inspired Ariella to combine her love of art and the dramatic with her passion for the natural world. “Pamela and Barbara showed me that art and life can be intertwined.” Ariella spent a season selling wreaths to New York flower shops and to shoppers along the streets of SOHO and Greenwich Village. Then she worked with Robert Isabell before moving to the West Coast in 1998.

In 2002, Chronicle Books published Flowers for the Table, a guide to choosing seasonal flowers and a lesson in designing with the bud’s natural form. The book revolves around several seasonal occasions, from a summer wedding in the country to hot colored poppies on a cold winter’s night. Beautiful photographs bring Ariella’s ideas to life. Her personal style and enthusiasm makes Flowers for the Table an inspiration for us all.

As of December, 2003, Ariella moved back to the East Coast. 

It was a delight to visit with this inspirational and truly generous talent! My podcast interview with Ariella will update you on all her wonderful projects.

It was a delight to visit with this inspirational and truly generous talent! My podcast interview with Ariella will update you on all her wonderful projects.

I suspect you are as in love with Ariella Chezar – and her giving spirit – as I am. She has mentored and encouraged so many in our industry, not treating other designers as potential competition, but instead, viewing each as a kindred spirit, a fellow promoter of beauty and sustainability in floral design.

You can follow links on my website to Ariella’s work on Facebook, Instagram and Pinterest – and sign up for her newsletters that will keep you posted on her workshops and her forthcoming new book.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 8,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.