The Slow Flowers Podcast is the award-winning show known as the “Voice of the Slow Flowers Movement.” Launched in 2013 as the original flower podcast, we’ve devoted more than 10 years to covering the business of flower farming, floral design, and the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
Thank you so much for joining us today! As you may know, October is our month to celebrate our Slow Flowers members and one of our goals is to showcase and thank as many of our Premium Level members as possible, our top supporters.
David Brunton facilitated my 2018 tour of Right Field Farm, including a row-by-row walking tour of the botanical highlights.
One key takeaway from my past conversations with David and his wife and partner Lina Brunton, is that they know what and how their farm should work for their family’s lifestyle. On their family farm they grow, design and deliver a mix of perennial and annual flowers in Anne Arundel County, Maryland with an eye toward all the natural beauty the region has to offer. From April to October, Right Field Farm delivers over two hundred varieties of flowers in abundant, garden-inspired hand-tied arrangements. Newsletter customers receive weekly updates during the season with all the latest information, including any specials or pop-up flower sales.
Growing up! Flowers and kids, with Lina and David Brunton (c) Jamie Horton Photography
They are committed to nurturing the health of their farmland, and tending the thriving ecology that it supports there. In addition to flowers, Right Field Farm is home to laying hens, honeybees, sheep (for wool), dogs (for companionship), and their four children. They don’t use any pesticides – not on their flowers or in their soil – which means Right Field Farm is also home to wild bees and birds and frogs and soil fungi and all manner of woodland critters.
A Right Field Farm seasonal bouquet, hand-tied and displayed in a glass jar (c) Jamie Horton Photograph
When I asked David if he would join me on our new video-vodcast channel, he said the timing was perfect. Just a few days ago on Saturday, October 16th, David planned to design for the season’s final week of bouquet deliveries. He joined me on screen, from his beautiful covered porch where he always designs, and produced some epic hand-tied bouquets during our conversation.
Right Field Farms bouquet options for local Sunday Delivery subscribers or Flower Share customers.
You will love watching him and enjoy all the topics we touched — from deciding what to grow and how to make sure you have plenty to harvest each week of a 26-week-long season for subscribers and a la carte delivery customers — to the story of one family’s flower-based life and business.
Right Field Farm’s summer bouquet palette (c) Jamie Horton Photograph
RFF’s Pearl of Opar (Talinum paniculatum)- a favorite bouquet ingredient recommended by David Brunton (c) Jamie Horton Photograph
That was one of the most enjoyable and relaxing experiences I’ve ever had on a Zoom interview! I had to actually turn off the recording because David and I were having trouble “ending” the conversation – it was too much fun.
We have devoted the entire month of October to Member Appreciation Month, with something special scheduled every day to highlight our members, leaders and visionaries of the Slow Flowers Movement. In addition to joining me here on the podcast, I’ve hosted Instagram Live conversations and shared stories and other resources like our new Slow Flowers Video, as well as across our other many channels, including at Slow Flowers Journal and in our weekly email blasts.
Last weekend, I took a moment to write “Future Flowers,” an essay that reflects on what our members Have achieved and accomplished since we launched Slow Flowers in 2013 (and PS, that’s year this Podcast began, too!). Here’s an excerpt of what I wrote:
Even though this question: “What does Slow Flowers mean, anyway?” is still asked, it’s being asked less often. With 98 million social media impressions for the hashtag #slowflowers in the past year alone, there is no denying the term is used around the globe. It is synonymous with the goals and practices outlined in our manifesto.
As we approach 2022, my message to each of you is to dig deep into your own values and belief systemsand ask yourself: What do I want to achieve through my floral enterprise? The idea of doing “better than” and doing good with our flowers is more important than ever. We’re seeing more of our members use their flowers as a vehicle for causes they support; using flowers to symbolize hope and humanity, while also building a business that offers a sustainable livelihood to them, their families and their employees while at the same time improving farmland and communities alike. I invite you to share your message of hope for the future in the comment section of our show notes or at @slowflowerssociety on Instagram. I am so grateful for the many of you who have taken the time and lent your voice to the conversation — and I congratulate you on taking a leadership role with your sustainable actions and beliefs.
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Rooted Farmers, which works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.
Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even for backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 778,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
Slow Flowers Society is a member-supported organization focused on advocacy, outreach and education around the importance of local, seasonal and sustainable flower growing and floristry. You can find the donate button in the column to the right at debraprinzing.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com.
Thank you so much for joining us today! October is our celebration of our Slow Flowers members and one of my goals this month is to showcase and thank as many of our Premium Level members as possible, our top supporters.
Today, we’re visiting Eileen Tongson of FarmGal Flowers, coming to us from Orlando, Florida.
As a farmer-florist, Eileen has experimented with a number of channels to market the flowers she grows, but she’s honed in on two key portions of her business: teaching workshops and designing for events.
Eileen Tongson withone of her signature Florida-grown bouquets
When I asked her to join me during Membership Appreciation Month, Eileen suggested sharing a design demonstration during our interview. You’ll enjoy meeting Eileen and learning about her robust workshop schedule — offered all year long, season by season — to satisfy customers eager for ways to connect with locally-grown flowers and to learn more about gardening.
Eileen and I recorded this conversation and demo last week and I know hearing it and watching the video will get you thinking about harvest and holiday workshops that you can offer.
Eileen in her home-based studio, featured in Where We Bloom
Here’s a bit more about Eileen before we get started, excerpted from her website:
For as long as she can remember, Eileen has truly loved gardening. Her parents were avid gardeners and the family spent countless hours outdoors cultivating vegetables, fruit, and of course flowers. They taught Eileen to appreciate nature and all that it provides, and she is so thankful to them for the early introduction to what has become a lifelong passion.
After all these years, she’s still just as inspired by the natural beauty and cultivation of flowers. Eileen considers herself a city dweller, turned home-grown FarmGal.
Life has taken her to the west coast and back, but her heart and my home have always been in the Sunshine State and the beautiful city of Orlando, Fl. It is where she has raised her family, and now with great enthusiasm that she gets to share her love for flower farming and floral design with her community.
Eileen has studied floral design at numerous locations including Floret Flower Farm, the City College of San Francisco, and Flower School New York. She also completed the University of Florida IFAS Master Gardener Program in 2009. I continue to expand and refine my skills regularly through floral design and flower farming workshops across the country and as a member of Slow Flowers Society and the Association of Specialty Cut Flower Growers.
Eileen’s flowers and gardening expertise have been featured in Florists Review, Edible Orlando, Houzz.com, TravelChannel.com, The Monarch Initiative, Ocala Magazine, Orange Appeal magazine, Team Flower, Glam.com and most recently, in my two books, Slow Flowers Journal – Volume One and Where We Bloom. She was also included in Floret Farm’s book, “Small Plot, Big Impact.”
Inside Eileen’s efficient and compact studio, which opens onto her Orlando area garden
FarmGal Flowers was also named Best Florist in Best of Winter Park 2019. Clients have included The Ford Motor Company, Williams-Sonoma Winter Park, the Orlando Magic, the Orlando Museum of Art, The Grove Winter Park, and Salata Winter Park.
Eileen believes in locally and sustainably grown, seasonal flowers that support and beautify her community. And, if I am successful in creating a delightful bouquet or arrangement of freshly cut beauties for clients and local friends, then that makes me her HAPPY home-grown FarmGal!
As a farmer-florist, Eileen has experimented with a number of channels to market the flowers she grows, but she’s honed in on two key portions of her business: teaching workshops and designing for events.
When I asked her to join me during Membership Appreciation Month, Eileen suggested sharing a design demonstration during our interview. You’ll enjoy meeting Eileen and learning about her robust workshop schedule — offered all year long, season by season — to satisfy customers eager for ways to connect with locally-grown flowers and to learn more about gardening.
Eileen and I recorded this conversation and demo last week and I know hearing it and watching the video will get you thinking about harvest and holiday workshops that you can offer.
” target=”_blank” rel=”noreferrer noopener”>Click here to order your copies of Slow Flowers Journal – Volume One (Featuring Eileen’s Grown-in-Florida Fern and Frond Gown) and Where We Bloom (Featuring Eileen’s home-based studio). Participating in our promotional and PR campaigns like American Flowers Week is one of many opportunities available to Slow Flowers Society members like Eileen.
As I reminded you last week, we are in the midst of October’s Member Appreciation Month and I’m so pleased at all the great content we’ve been able to share with our community of members. If you aren’t a member yet — and why haven’t you joined us? It’s the perfect time to step up and commit. This month, all new members will receive our special Member Benefits Booklet with coupons, discounts and other perks from eight of our partners and sponsors — the savings will more than cover your annual membership investment. All new members also receive our Slow Flowers Society collector’s pin, made in the USA, which features our teal and lime green logo. Plus, if you upgrade to or join at the Premium Level, you’ll also receive the video bundle of all our Slow Flowers Summit 2022 speaker presentations, valued at $129.
Before we wrap up, I have a special treat to share — also timed to coincide with Member Appreciation Month!
Yesterday, we unveiled the NEW Slow Flowers Video. I’m so thrilled to share it with you — this Video was created over the past several months with our favorite video talent Alayna Erhart of Alayna Erhart Studio. In just a few minutes, you’ll meet me in the Slow Flowers Cutting Garden, catch a glimpse of the fabulous gathering of members at Filoli Historic House & Garden at the recent 2021 Slow Flowers Summit and join my visit to the UW Farm with member Riz Reyez of RHR Horticulture. Special thanks to the members who share their voices of endorsement and support, including Sarah Reyes of Wildflower & Fern, Tobey Nelson of Tobey Nelson Events and Design and Laura Gonzales of Swallows Secret Garden! Look closely – do you see yourself here in our community!? We’re ready to welcome you as a member!
Thank you to our sponsors!
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more atfarmgirlflowers.com.
Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 776,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com.
Music Credits:
Long Await; For We Shall Know Speed; Turning on the Lights; Gaena by Blue Dot Sessions http://www.sessions.blue
I’ve just returned from a short trip to New York City and Brooklyn, one of the highlights of which included my spending two days in the lower Hudson Valley doing some pre-planning for the 2022 Slow Flowers Summit!
Xenia D’Ambrosi and Debra Prinzing at Sweet Earth Co.
Of course I spent time at our venue for 2022, Stone Barns Center for Food and Agriculture, in Pocantico Hills, New York . . . and I’ll share much more about that in the coming weeks. But I also had a fantastic visit to Sweet Earth Co., located in Pound Ridge, just 20 miles away. Listeners of the Slow Flowers Podcast may recall that I hosted farmer-florist Xenia D’Ambrosi as a guest in January 2018, when she shared her story of recovering from cancer by moving away from corporate finance to a new life growing, designing and teaching around plants, flowers and wellness.
Sweet Earth Co.’s herbal tea collection ~ a diversified product from the farm.
Each of us has experienced our own version of a “pivot” due to the pandemic, and Xenia has done so herself. She’s tightened her focus on the essential aspects of Sweet Earth Co. and taken some very intentional steps in marketing and content development to communicate to her customers. Sweet Earth Co. is described as a floral and garden design studio located on a sustainable flower farm.
A glorious seasonal bouquet from Sweet Earth Co.
Here’s more about Xenia D’Ambrosi, excerpted from her website:
Xenia is lead designer and farmer-florist at Sweet Earth Co. Most wouldn’t have imagined that a city girl like me would find her calling amidst flower fields and gardens, but I can’t deny a history of generations of land stewardship & farming engrained in my DNA.
Having my hands in the soil brought me healing and ignited my passion for sustainable gardening and horticulture. In 2012 I started Sweet Earth Co. which specializes in growing specialty cut flowers and herbs, and in garden and floral design and installations.
After touring the growing grounds, I sat down with Xenia to continue our conversation, which we recorded in her studio. You can watch the video of that tour and interview above.
We are in the midst of October’s Member Appreciation Month and I’m so pleased at all the great content we’ve been able to share with our community of members. If you aren’t a member yet — and why haven’t you joined us? It’s the perfect time to step up and commit. This month, all new members will receive our special Member Benefits Booklet with coupons, discounts and other perks from eight of our partners and sponsors — the savings will more than cover your annual membership investment.
All new members also receive our Slow Flowers Society collector’s pin, made in the USA and featuring our teal and lime green logo. Plus, if you upgrade to or join at the Premium Level, you’ll also receive the video bundle of all our Slow Flowers Summit 2022 speaker videos, valued at $129.
Interested in learning more? Head to slowflowerssociety.com and click our “Become a Member” Button
Before we wrap up, I want to draw your attention to another incredible free and timely resource — an extensive report that we just produced for the October Johnny’s Seeds’ Advantage Newsletter. The article is called Collective Selling Models for Flower Farmers. As you have heard many times on this Podcast, it’s no wonder that over the past 10 years interest in collectives, cooperatives and co-marketing models is definitely on the rise. This change runs parallel to the general explosion of new flower farmers and increased demand among florists for local and seasonal product. But there is no one-size-fits-all template, which has been frustrating for some startup groups.
Our article for Johnny’s reviews three popular options for creating a regional wholesale flower hub, including Legal Cooperative; Multi-Owner LLC; and For-Profit Wholesale Business.I spoke withseveral Slow Flowers members who have formed regional marketing hubs to learn about the appeal of each model. Thank you to Slow Flowers members Diane Szukovathy of the Seattle Wholesale Growers Market; Martha Lojewski of Alaska Peony Cooperative; Melissa Webster and Megan Wakefield of Old Dominion Flower Cooperative; Christine Hoffman of Twin Cities Flower Exchange and nationally-recognized expert in shared ownership strategies Margaret Lund.
Thank you to our Sponsors!
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonalflowers and foliage annually. Discover more at farmgirlflowers.com.
The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.
Flowerfarm.com, our new sponsor. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com and find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.
Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 774,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com.
I have a great interview to share with you today — and it includes a virtual visit to Bitterroot Flower Shop in Missoula, Montana, where I caught up with owner Lindsay Irwin.
Local flowers “Designer’s Choice”
I first met Lindsay through fellow Slow Flowers members Carly Jenkins and Jamie Rogers of Killing Frost Farm. and their wholesale venture Farm to Florist Montana. They consider Bitterroot Flower Shop one of the top customers for their fresh, seasonal and local Montana-grown flowers.
It’s a family business! Lindsay Irwin (left) with Nancy Larson, her business partner and Mom
Over the years, on a few different visits to Montana, I’ve come to know Lindsay. She is active in the Montana Florists Association, having served as president in the recent past. A few years ago, I was invited to speak at the MFA annual conference and we were hosted at Lindsay’s shop, Bitterroot, a sizeable retail and production space located at a strategic intersection in downtown Missoula. I was so impressed by the many conversations I had with florists across the state . . . including Lindsay, who are pursuing new sourcing models with local flower farmers.
Bitterroot Market circa 1952
Last summer, Killing Frost Farm reached out and asked if they could buy a gift membership in Slow Flowers Society for Lindsay — as a thank you for her support of their farm and their flowers. I was so touched by that creative way a flower farm connected on a deeper level with a key customer — and it’s a great client gift idea for other flower farmers to consider!
Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel
Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel
That gesture brought Lindsey and me together, too. When I was in Missoula earlier this month, she and I recorded an audio conversation, which you’ll hear today. We also recently recorded a virtual design demonstration, which appears at the top of this post. The flowers she used are all Montana-grown, along with beautiful fruiting raspberry branches from Killing Frost Farm and some California eucalyptus.
Let’s jump right in and meet Lindsey Irwin of Bitterroot Flower Shop in Missoula, Montana.
Thanks so much for joining me today! As October gets underway, this is the first podcast episode of the month featuring visits that highlight our members and the ways they share the Slow Flowers Message with their customers and marketplace. Join me, each Wednesday, for a new live-stream video interview on YouTube and our Facebook page, and here on the Slow Flowers Podcast for the audio conversation.
Sarah Reyes of Wildflower & Fern (left) and Toni Reale (right) of Roadside Blooms
As I mentioned last week, October is Slow Flowers Member Appreciation Month! We have lots planned each day of this month to connect with you and others in our community. This Friday, be sure to join our Member Virtual Meet-Up — and hear from two members, retail florists who will share their marketing and branding tips to leverage the Slow Flowers message to their customers.
We’ve invited Sarah Reyes of Wildflower & Fernbased in Oakland, Calif., and Toni Reale of Roadside Blooms, based in North Charleston, S.C., to discuss some of the ways they have successfully developed Slow Flowers’ messaging, marketing & PR, and consumer education programs that underscore their values about sourcing and sustainability. Bring your questions!!
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more atfarmgirlflowers.com.
Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.
Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 772,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com.
You may have met today’s guest as the owner and design director of Floressence, an event floral design studio focused mainly on weddings . . . over the years, thousands of weddings!
In 2020, Anne Bradfield followed her dream to become a full-service floral studio, providing deliveries for daily floral needs, subscriptions, as well as wedding and event florals. In the spring of 2021, Anne officially made the leap and rebranded as Analog Floral.
Anne Bradfield from Analog Floral, teaching wedding design with locally-grown flowers at Seattle Wholesale Growers Market (c) Missy Palacol Photography
Analog Floral is home to artfully irregular floral design committed to sustainability, environmentally friendly practices, and connecting people through the joy of flowers. Anne is one of the very first florists I met on the sales floor of the brand new Seattle Wholesale Growers Market in 2011 and she has been a huge supporter — and member of the Slow Flowers Movement, committed to sourcing flowers from local flower farms whenever possible.
I visited Anne recently in her Seattle studio, located in a warehouse district next to the train tracks (you might hear train noise in the background!) and I filmed her designing an arrangement using a bucket of blooms I brought from my garden.
Some of the recent seasonal “Designer’s Choice” everyday arrangements from Analog Floral
Bonus: Flower Farming School Online with Lisa Ziegler
Here’s a bonus conversation with Lisa Ziegler of The Gardener’s Workshop, a Slow Flowers Sponsor. I spoke with Lisa recently about her upcoming course: Flower Farming School Online — registration opens on Oct 1st — so you’ll want to stay with me to hear an update from Lisa.
We’re almost to October and I want to give you a head’s up that We’re almost to October — that’s when we kick off our 2021 Slow Flowers Member Appreciation Month! Every day during October, we’ll be thanking YOU, our members, and highlighting their stories. Yep, 31 days of Slow Flowers and we promise lots of surprises, perks and fun conversations with our community. Keep an eye out for our Slow Flowers Society Newsletter on October 1st and watch our social media channels on Friday, October 1st — where we’ll share the Full Schedule of Daily Events during October — stay tuned!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more atfarmgirlflowers.com.
Thanks also to Red Twig Farms. Based in Johnstown, Ohio, Red Twig is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
Thanks to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 770,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com.
I have a very special treat for you. Earlier this month, I traveled to Missoula, Montana, where I gave the opening presentation to the Montana Cut Flower Workshop. The conference planners asked me to share a national overview of the insights and forecast for the Slow Flowers Movement, including flower farming and floral design trends.
Julio Freitas of The Flower Hat
Immediately following my presentation was Julio Freitas, a longtime Slow Flowers member and owner of The Flower Hat, based in Bozeman. Julio originally entered the floral world as the designer of phenomenal weddings and events, but that pat led him to flower farming. He shared the how and why that happened in his lecture, which he graciously permitted me to record to feature today.
Meet Julio Freitas, The Flower Hat — a Bozeman, Montana-based florist-farmer putting his distinct style on the map.
The Flower Hat is a floral design studio and flower farm located in Bozeman, MT. In Julio’s very short season, he grows thousands and thousands of beautiful flowers for use in dozens of weddings throughout Spring, Summer and Fall.
The farming side of his business originated on a 1,800 sq ft parcel when Julio couldn’t get his hands on the quality of botanicals he needed for design work. Over the years, that growing space expanded to 1/4 acre, including leased land, to accommodate The Flower Hat’s demand for more flowers. Today, The Flower Hat occupies five acres in Bozeman, Montanta.
I’m excited for you to hear from Julio about his approach to selling flowers to fellow florists. I know it will be beneficial. If you’re a florist, you’ll learn a thing or two about how to source from local flower farmers; and if you’re a grower, the tips Julio shares are priceless.
A seasonal bouquet by Julio Freitas
Below you will links to Julio’s social places. Visit his website to sign up for his newsletter, which means you’ll be the first to learn about the fall bulb sale that starts in just a few weeks on October 15th, and get advance details on Julio’s 2022 workshop series.
Check out “Montana Mentor,” my feature about The Flower Hat workshops that appeared in the January 2020 issue of Slow Flowers Journal for Florists’ Review (link below).
Just a little news to share with you about BLOOM Imprint, our book publishing division of Slow Flowers. We have just posted pre-ordering for two new books, out later this year. Pre-orders are open for A Life in Flowers, by Holly Heider Chapple, which will be released at the end of October. Be inspired by Holly’s story and learn all about her floral design aesthetic, her innovations, her mentorship and community building, and Hope Flower Farm in Virginia, where she has established a center for floral education. You also can pre-order Felicia Alvarez’s new book on growing garden roses for the floral design, called Growing Wonder, based on her experience as a rose farmer and educator. This is the only rose book developed with our Slow Flowers Community in mind — because it is focused on rose selection, cultivation, harvest, post-harvest care and crop management for cutting gardens and flower farms. This book will be released in January. And if you’re over at bloomimprint.com, you can also order my signed copies of our first book, Where We Bloom, perfect for the gardener and flower lover in your life.
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.
Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.
The Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 767,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com
In the #slowflowerscuttinggarden (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.
The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com.
As I mentioned last week, October is Slow Flowers Member Appreciation Month! We have lots planned each day of this month to connect with you and others in our community. This Friday, be sure to join our Member Virtual Meet-Up — and hear from two members, retail florists who will share their marketing and branding tips to leverage the Slow Flowers message to their customers.
