The Slow Flowers Podcast is the award-winning show known as the “Voice of the Slow Flowers Movement.” Launched in 2013 as the original flower podcast, we’ve devoted more than 10 years to covering the business of flower farming, floral design, and the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
Watch Susan McLearly’s design stage presentation from the 2021 Slow Flowers Summit at Filoli in Woodland Hills, California
We are closing in on the 2022 Slow Flowers Summit, taking place June 26-28th in Westchester County New York – at two venues, the Red Barn at Maple Grove Farm in Bedford and at Stone Barns Center for Food & Agriculture in Pocantico Hills. You’ve met almost all of our speakers here on the Slow Flowers Show or the Slow Flowers Podcast and tickets are nearly sold-out with sales closing on June 19th.
Susan McLeary demonstrates her “burrito” mechanice for large-scale, foam-free floral installations (c) Missy Palacol Photography
We invited Susan McLeary to teach on 2021 Slow Flowers Summit design stage and also to give our keynote presentation. We’ve shared Sue’s entire demonstration of a large-scale, foam-free botanical installation. You can learn Sue’s exact techniques and mechanics, as well as how she prepares her famous “burrito” as an alternative to foam, what types of ingredients she selects, and how she uses principles of design to achieve pleasing proportion and balance in her final work of art.
A section of Susan’s hanging installation at Filoli during the 2021 Slow Flowers Summit (c) Missy Palacol Photography
I just looked up a quote from Sue from the first profile I published about her in 2017. This was for a story in Florists’ Review called “A Curious Creative.” Here’s a quote from Sue that I so appreciated, she said:
Susan McLeary teaching large-scale foam-free floral installations at the 2021 Slow Flowers Summit (c) Missy Palacol Photography
“You have to be insanely curious and you have to keep your curiosity.” Rather than waiting for the muse to miraculously appear, Sue is ever-attentive and observant, seeking inspiration from many sources. She continues: “The life of a florist is very busy and there isn’t a lot of free time. But my advice is to make creative time a priority. Schedule a day, or part of a day, each month, and try out new ideas. Create just for yourself. Make the things that you want to make and be sure to have them photographed. Make it a priority.”
My favorite Sue McLeary quote from her 2021 Slow Flowers Summit presentation is this:
I think of large-scale design as a corsage for the room.
Susan Mcleary
Last Chance to Grab Your Slow Flowers Summit Ticket!
Floral details at the Slow Flowers Summit (c) Jenny M. Diaz
Of course, you’ve already heard me mention the countdown to the 2022 Slow Flowers Summit — it’s going to be an amazing event, a gathering of kindred spirits representing all facets of the domestic floral marketplace. This week is the FINAL opportunity to grab your ticket — and I have a special discount code to share with you! Use the Coupon Code: LETSDOTHIS for 10% off registration for any2022 Slow Flowers Summit Ticket Type or for our once-in-a-lifetime Slow Flowers Dinner at Blue Hill Restaurant on Monday, June 27th. Offer expires June 19, 2022 (midnight PT) Find the registration link in today’s show notes — and I hope to see you there!
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.
Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.
Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 858,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button to the right ->.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Music credits: Game Hens; For We Shall Know Speed; Gaena by Blue Dot Sessions http://www.sessions.blue
Becky Feasby of Prairie Girl Flowers, with Magic (left) and Larry (right) in her Calgary, Alberta, cutting garden
The urgency to reverse climate change and better care for the future of our planet are top of mind issues for many floral professionals. If you’re listening or watching today, you’re probably here because you want to know more about the Slow Flowers Movement — and we schedule our topics and guests with values of seasonality, sustainability and social equity in mind. We know from our members feedback and surveys that you, too, want to make mindful decisions about your own role in creating a better floral marketplace.
Today’s guest has been a valuable resource throughout my own quest to become better educated, including understanding the scientific facts and academic research around sustainable and non-sustainable practices in the floral marketplace. I recently visited Becky Feasby, owner of Calgary, Alberta-based Prairie Girl Flowers, and the two of us spent much of our 72 hours together in conversation about our shared passion for making the floral industry a safer and more sustainable one. Those conversations are captured in today’s show and I’m excited to share it with you.
Becky, on location at the 2019 Sustainable Flowers Workshop, teaching a large-scale, foam free, design mechanic (c) Ian Gregory, &Reverie
Becky writes that ethical and sustainable floristry involves looking at not only how and where we source our flowers, but also considering the waste generated by designs and packaging. She maintains that like other agricultural crops, we need to examine not only the carbon footprint of our flowers, but also the use of pesticides, water pollution, exploitation in the supply chain, and waste. Sustainable floristry means using local and seasonal flowers; for her, it also means not importing flowers from overseas; never using single use plastics for packaging or floral foam in designs; and supporting local growers and creatives to give back to the community.
Foam-free seasonal floral design by Becky Feasby of Prairie Girl Flowers
If you’re heading to the Slow Flowers Summit, just a few weeks away on June 26-28th in New York, be sure to meet Becky and TJ there in person to learn more about their workshop. I’m hoping to be there in September, too!
News of the Week: You’re Invited to our Slow Flowers Member Virtual Meet-Up
Daniel Bartush (left) and Shannon Algiere (right) of Stone Barns Center
Later this week on Friday, June 10th (at 9 am Pacific/Noon Eastern), you’re invited to join the Slow Flowers Member (Virtual) Meet-up. Join Shannon Algiere, our special guest, as she introduces the famed Stone Barns Center for Food and Agriculture, our Slow Flowers Summit host and venue for Day Two and Day Three.
Shannon is Arts & Ecology Director at Stone Barns Center. She brings over 25 years of experience in holistic farm design, crops production, garden and greenhouse management and farm-based education. She and Philippe Gouze will open our June 27th (Monday) session with a presentation entitled THE FLOWERS OF STONE BARNS CENTER & BLUE HILL. At the Meet-Up Shannon and Stone Barns Center Greenhouse Manager, Daniel Bartush will give us a preview of the floral program at Stone Barns Center and the programs of the Arts & Ecology Lab.
You must pre-register to join us. I’ll share the registration link in today’s show notes for Episode 561 at slowflowerspodcast.com.
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thanks to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 855,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button to the right.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
If you’re a regular viewer or listener of the Slow Flowers Vodcast/Podcast, you’re familiar with my sponsor thanks, like those you just heard me say. In order to produce our content and share it freely, our relationships with sponsors are important to us.
Look for this section on the home page: Flowers Grown in the USA
For the past year, you’re probably heard me mention FlowerFarm.com, a leading wholesale flower distributor that sources from and supplies farm-direct blooms. When we signed up FlowerFarm.com as a major sponsor, I asked if they would add a search tool on their home page to allow florists and other customers to easily find U.S.-grown flowers. Miraculously, they created a large feature on their home page to help users find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search.
Search by USA Grown
In talking with the team at FlowerFarm.com, we came up with a fun project to showcase today. They recently shipped me a mixed box of blooms and foliage so I could experience the process myself. You’ll see in the clips that follow an initial conversation with FlowerFarm.com’s floral specialist Michaela Newheart, as we discuss how the site works. Then, you’ll watch a quick un-boxing video that I filmed inside my greenhouse, followed by my second conversation with Michaela as we talk about flower processing. My favorite part was getting to arrange with this surprise selection of flowers.
USA-grown roses by grade, stem count, unit price and delivered box price
Thank you so much for joining us today. As you heard Michaela mention a few times, she is the helpful expert at the other side of any email you send, so be sure to say hello to her when you reach out. She really wants to make your buying experience a positive one and she has amazing contacts with all of the U.S. growers who fulfill orders.
It’s June 1st — wow, I can’t believe the year has raced by through the first five months. There have been highs and lows, too many lows, in our lives. In response to the public health epidemic of gun violence, I want to invite you to participate in a special Spread Love, Not Violence campaign that Slow Flowers Society is supporting. The campaign began with two of our member florists in Seattle, Anne Bradfield of Analog Floral (@analogfloral) and Tammy Myers of First & Bloom (@firstandbloom), are donating 10% of all proceeds from their floral businesses to everytown.org (@everytown), an organization that works to end gun violence, between May 31-June 3, leading up to the National Gun Violence Awareness Day on June 3. ⠀⠀⠀⠀ We were compelled to stand alongside them in this small but significant effort. Slow Flowers will match their funds raised to support @everytown. If you are a Slow Flowers member who wants to participate or plan a similar campaign to raise funds for everytown, either this week or in the near future, please reach out to us and we’ll pledge to match your donations, too — up to $1,000! ⠀⠀⠀⠀⠀⠀ Let’s spread flowers, not violence!
A Post-Script: Since recording this announcement, three more Slow Flowers Members have joined the effort! Thank you to:
Lori Poliski of Flori LLC, Teresa Rao of Belle Petale, and Jean Louise Paquin-Allen of Juniper Floral! We’ll make sure to announce the news when we send the funds raised to everytown.org!
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
Thanks to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Thanks to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 853,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button to the right.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Today, I’m so delighted to share my wonderful conversation with artist Ronni Nicole Robinson. Ronni creates works in plaster and paper and all of her pieces are botanically-inspired, utilizing flowers, branches and stems she clips from surrounding gardens and nature to incorporate into her embossed surfaces.
When planning the 2022 Slow Flowers Summit, “Flowers as Artist’s Muse” emerged and felt like the ideal theme to connect the stories, aesthetic, and craft of each of our gifted presenters. I knew I wanted to invite Ronni Nicole to share her unique point of view and her floral-embellished artwork to inspire Summit attendees.
And today, she will inspire you too. Ronni Nicole has been creating “flower fossils” in plaster and paper, pursuing her art full-time. She comes to us from the Ron Nicole studio in New Hope, Pennsylvania and I know you’ll enjoy this gifted artist as she discusses her process and techniques, as well as her philosophy of art, design, nature and beauty.
If you like what you hear today, please consider joining us at the Slow Flowers Summit where Ronni Nicole will share her remarkable journey as an artist and one who draws creative and soulful guidance from nature and especially from flowers. Ronni’s presentation takes place on Monday, June 27th (Day Two), and is followed by a Q&A.
If you’re a regular listener, I know you’ve heard me talk about the upcoming Slow Flowers Summit, our fifth conference, which takes place June 26-28 at two venues just outside New York City. We’ll gather on Day One at the Red Barn at Maple Grove Farm in Bedford, New York, a beautiful private event venue, and then, we will continue Days Two and Three at Stone Barns Center in Pocantico Hills, New York. One of the ways you can get involved with the Summit is to participate in our Floral Donation Program to support design demonstrations and our Floral Design Takeover at Red Barn.
We’re inviting domestic flower farms and growers to provide donated flowers and foliage to be used throughout the 3-day event. In exchange, floral donations will be featured in Slow Flowers Summit social media, in our printed program, as well as at the in-person Summit. Interested? Click below for all the details.
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.
Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.
Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches. Learn more at redtwigfarms.com.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 851,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Music credits: Heliotrope; Turning on the Lights; Gaena by Blue Dot Sessions http://www.sessions.blue
Today, you’re invited into the pottery studio and cutting garden of celebrated ceramic artist, Frances Palmer of Frances Palmer Pottery. We recently recorded a preview of Frances’s upcoming presentation at the Slow Flowers Summit. Our theme this year is Flowers as Artists’ Muse, and in the conversation that follows, you’ll learn why we invited Frances to the Summit.
Left (c) Frances Palmer; artist portrait (c) Marion Brenner
Frances Palmer is a renowned potter, gardener, photographer, cook, and beekeeper. Over the course of three decades, she has caught the attention not only of the countless people who collect and use her ceramics but also of designers and design lovers.
(c) Frances Palmer
Her pieces have been carried in dozens of stores and galleries, among them Barneys New York, Takashimaya, and the Neue Galerie. They have recently been exhibited at Object & Thing and her photographs at Wave Hill Garden in the Bronx. Frances has made special limited collections for Moda Operandi, Aerin Lauder, and MARCH in San Francisco.
In 2020, Artisan Books published Frances’ Life In the Studio. The book is as beautiful and unexpected as Palmer’s pottery, as breathtakingly colorful as her celebrated dahlias, and as intimate as the dinners she hosts in her studio for friends and family.
If you missed joining the May Slow Flowers member meet-up, last Friday, May 13th, check out the replay video, which I’ve posted in our Episode 558 show notes at slowflowerspodcast.com. In a Designer’s Preview of the upcoming Slow Flowers Summit, we welcomed Xenia D’Ambrosi of Sweet Earth Co. and TJ McGrath of TJ McGrath Design as each shared their floral enterprises and how they stay true to their individual missions. As a bonus, both showed off seasonal and sustainable floral design, discussed their individual design processes, and shared how they connect clients, customers, and their communities with the beauty and meaning of flowers. Click the replay video above — you’ll want to check it out!
Thank you to our Sponsors!
This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thanks to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot system and an air conditioner. Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.
Thanks to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.
Thanks to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 849,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & the Slow Flowers Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Music credits: One Little Triumph; Turning on the Lights; Gaena by Blue Dot Sessions http://www.sessions.blue
I’m so happy to share today’s conversation and design demonstration with you. My guest is Jennifer Driscoll, owner of Oakland-based Redwood Wild Florals.
I met Jennifer last summer at the 2021 Slow Flowers Summit, held at Filoli, not far from her Bay Area backyard. You know how you start following someone you’ve met on social media and then want to learn more about their story and their creativity? That’s what’s happened with us. I invited Jennifer to join me to share about her floral journey and give us a floral design treat.
Her tagline for Redwood Wild Florals is: “Seasonal, Handpicked, & Foraged Garden-Style Florals.”
While a self-described gardener who loves to share her flower bounty and find beauty in community, Jennifer’s artistic super power is her background in interior design.
Drawing from her design training, and combined with her passion for gardening, Jennifer arranges an array of organically grown flowers, straight from the garden, to create lush, artful, and refined florals.
I loved seeing all of the cutting garden ingredients that Jennifer grows and includes in her bouquets and arrangements. Take inspiration from her story and perhaps you’ll borrow some of the ways Jennifer blends two creative pursuits into her lifestyle!
This week’s Slow Flowers’ News
Xenia D’Ambrosi and TJ McGrath
Coming up this Friday, May 13th, you’re invited to join the Slow Flowers Member (virtual) Meet-Up for the month. It’s our Slow Flowers Summit Design Preview with Xenia D’Ambrosi and TJ McGrath, two of our Slow Flowers Summit featured floral designers who will join me for an inspiring conversation about seasonal growing, sourcing and design!
Xenia and TJ are part of our inspiring Day One speaker lineup (June 26th) and they will both present a design demonstration using all locally-grown botanicals at the Slow Flowers Summit.
At the Meet-Up you’ll have a chance to learn more about their floral enterprises and how they stay true to their missions. Their missions are based on seasonality, sustainability, and connecting clients, customers, and their communities with the beauty and meaning in their flowers. I hope you’ll join this enriching gathering!
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.
Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.
Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.
Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 846,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.
If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.
Music credits: Silver Lanyard; Turning on the Lights; Gaena by Blue Dot Sessions http://www.sessions.blue
Her pieces have been carried in dozens of stores and galleries, among them Barneys New York, Takashimaya, and the Neue Galerie. They have recently been exhibited at Object & Thing and her photographs at Wave Hill Garden in the Bronx. Frances has made special limited collections for Moda Operandi, Aerin Lauder, and MARCH in San Francisco.
