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“Enter a rare world of beauty and intricacy,” promises the press release for “Seeing Flowers,”  a remarkable new book featuring the highly detailed, almost transparent flower photographs of Robert Llewellyn. Using a unique photo process that includes stitching together large macro photographs, the visual artist reveals floral details that few of us have ever noticed: The amazing architecture of stamens and pistils; the subtle shadings on a petal; the secret recesses of nectar tubes.

I learned much more about the secret life of flowers in today’s podcast interview with Teri Dunn Chace, the writer with whom Robert Llewellyn collaborated. A longtime horticultural writer and formerly on the staff of Horticulture magazine, Teri blends literary and scientific sources for her essays about 343 popular flowers.

These are blooms beloved by gardeners and floral designers alike and together Robert and Teri portray flowers as you have never before seen them. They gave me a deeper appreciation of how and why flowers have become so embedded in human culture.

In preparing for my podcast interview with Teri, I went back and spent some time with Robert’s earlier book, Seeing Trees, with writer Nancy Ross Hugo. When that book was released in 2011, I was blown away by the detailed process he goes through to capture the essence of leaves, seeds, pods and other tree parts. Each subject is photographed up to 50 times at various distances and the final work is a composite of the sharpest areas of each individual image. The resulting photographs are of stunning hyper-real clarity, as if Robert has found a way to circumvent the limitations of the human eye through his lens. When Seeing Trees was released, publisher Timber Books created a video of the process.

Please enjoy this conversation with author Teri Chace, and add Seeing Flowers to your library reference shelf. Our conversation is a whirlwind tour of flowers, literature and garden writing. You’ll enjoy the ride.

Jaunty blooms of chicory, or Cichorium intybus, open for only a few hours a day. Then the color of the ray flowers rapidly drains away, fading to white. Its dried, ground roots can be used as a coffee substitute. 

During my interview with Teri, we read aloud three literary pieces from Seeing Flowers. Here they are for you to read again, interspersed with a few of Robert’s images:

“The rose is a rose,

And always was a rose.

But now the theory goes

That the apple’s a rose

And the pear is, and so’s

The plum, I suppose.

The dear only knows

What will next prove a rose.

You, of course, are a rose —

But were always a rose.”

Robert Frost, “The Rose Family,” 1928 

The cup in the center of a daffodil is called a corona. Some are short, like a shallow bowl, while others are longer, more like a trumpet. Some have frilly edges, and some are rimmed with a contrasting color.

“Why do two colors, put one next to the other, sing?

Can one really explain this? No. Just as one can

never learn how to paint.”

Pablo Picasso, Arts de Frances, 1946 

Look past the blue petals of viper’s bugloss, Echium vulgare, and you’ll see that the flowers also feature red stamen filaments and blue pollen. These help them to stand out in form as well as color to pollinators – and to us.

“Ice cream on green cones

white hydrangeas in full bloom

cool the summer day”

Haiku by CDSinex, 2011 

Teri Dunn Chace, author of “Seeing Flowers” 

Robert Llewellyn, photographer of “Seeing Flowers”

ENTER TO WIN: Timber Press is celebrating the publication of Seeing Flowers with an online promotion offering a one-of-a-kind prize. You can enter to win a fine gallery quality print of a photograph from this book. Take a peek at the gorgeous print and the contest details here.  NOTE: the Contest Entry Deadline is this Friday, November 15th.

Thanks for joining me in this episode of the SLOW FLOWERS Podcast with Debra Prinzing. Because of your support as a listener, we’ve had more than 2,650 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

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Jennie Love and Erin Benzakein are the dynamic east-west floral duo behind The Seasonal Bouquet Project. This lovely poster was hand-illustrated by Shannon Collins 

Courtesy of The Seasonal Bouquet Project, a photo from one of Jennie and Erin’s workshops in October. Erin Benzakein is seen 3rd from left, back row; Jennie Love is seen 6th from left, back row. 

For the past few years, I’ve been interviewing and writing about a category of designer who I dub the “farmer-florist.”

These include a rare group of individuals in the flower world who are equally talented in the science of growing flowers and the art of designing them. 

Jennie Love, farmer-florist, and owner of Love ‘N Fresh Flowers, of Philadelphia

You’ll meet two of those talented people on today’s podcast, Jennie Love of Love ‘N Fresh Flowers in the Philadelphia area and Erin Benzakein of floret flowers in Washington’s Skagit Valley. 

Both Erin and Jennie have been in the business of creating stunning floral art with locally grown materials for several years now. Their west coast/east coast friendship prompted these flower friends to create THE SEASONAL BOUQUET PROJECT in early 2013. Their first post featured yummy, early spring flowers, posted on March 5th.

The Seasonal Bouquet Project emerged from a winter brainstorming session about “how to feed our souls’ fires during the hectic months of the growing season and how to further demonstrate the beauty of locally grown flowers to a wider audience.  And, to be completely candid, it’s a bit of a competitive double dog dare between two people who like to have some fun,” according to their website. 

Erin Benzakein, with her husband Chris and children Elora and Jasper. I took this photo last summer at floret flowers, their farm in Washington’s Skagit Valley.

All the materials used in the bouquets were grown within a 25 mile radius of the respective designer, the vast majority coming straight from their own flower fields.  

As they wrote on their website: “Since  we’re on opposite coasts growing in very different climates, this project is a showcase for what’s available through the seasons across the country.” People all across the country and around the globe, for that matter, followed along on the gorgeous journey. Erin and Jennie also invited readers to post photos of their own bouquets, as long as the ingredients were within that 25-mile radius. 

As you will hear in this interview with Jennie and Erin, which took place on October 25th via Skype, the friends cooked up a 2-day workshop to celebrate the “end” of their season. They planned “The Seasonal Bouquet Project LIVE” and scheduled the event to take place on Jennie’s flower farm in Philadelphia. Listen along to hear what happened next – and gain inspiration and insights into the life of a farmer-florist.

Photos to enjoy from Jennie Love and her farm:

Jennie farms on agricultural land that dates back to William Penn. Photo by Maria Mack Photography ©2012 http://mariamackphotography.com

A beautiful summer bouquet, grown & designed by Jennie Love Maria Mack Photography ©2012 http://mariamackphotography.com

Zinnias in July, designed by Jennie Love.

Photos to enjoy from Erin Benzakein and her farm:

Garden roses at floret flowers, August 2012. I took this shot during our photo shoot for Country Gardens magazine. 

Erin’s bouquet, designed for Country Gardens magazine.

Thanks for joining me in this episode of SLOW FLOWERS. Because of your support as a listener, we’ve had more than 2,200 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

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My visit to Ft. Worth this month gave me a wonderful chance to reconnect with flower farmer Cynthia Alexander.

Cynthia Alexander, flower farmer and owner of Quarry Flower Farm.

You could call Cynthia Alexander, a “chapter two” flower farmer. A passionate gardener, Cynthia has spent the past several years reinventing herself from a real estate attorney into someone whose relationship with land is exemplified in a completely different way! 

Over the past few years, Cynthia and her husband Bob have been transitioning from the city to the land. Quarry Flower Farm, their 120-acre farm, is located in Celina, Texas, about 40 minutes outside of the Dallas-Ft. Worth urban center. 

Earlier this month, I traveled to the Ft. Worth Garden Club to lecture about the “Slow Flowers” movement and to lead a workshop for members of the Garden Club’s floral design group. This was my second visit to the Dallas Ft-Worth area to talk about LOCAL flowers and in both cases, my “credibility” was enhanced thanks to Cynthia.

She is a native Texan whose goal is spreading beauty through organic agriculture and the practice of good land stewardship.  Her repertoire of ingredients is impressive!

At Quarry Flower Farm, Cynthia grows native Texas shrubs and trees, as well as perennials, annuals, grasses, bulbs, vines and herbs. Her fascination with botanical elements means she has an incredibly diverse list of ingredients for floral fans, everyone from hot floral designers to farm-to-table caterers.

The botanical bounty that came from Cynthia’s harvest was mind-boggling!

Here is the extensive list of flowers, foliage, herbs, branches and ornamental grasses she provided for the Ft. Worth workshop: 

Amaranthus ‘Red Hopi’

Artemisia 

Aster

Beautyberry

Black Bamboo

Bois D’Arc apples

Broomcorn

Cardoon

Celosia 

Chinaberry foliage, yellow berry

Cotinus

Cotton Bolls

Crepe Myrtle

Dianthus

Elm Winged branches

Garden Roses

Geranium scented

Gomphrena ‘Fireworks’

Hibiscus ‘Jamaican Red’

Juniper silver berry

Lambs ears

Lantana 

Liatris

Love In A Puff vine, pod

Magnolia

Marigold

Myrtle branches

Peppers

Perilla green

Persimmon branches

Pittosporum 

Poke

Privet 

Purple Hyacinth Bean pods

Pyracantha orange berry

Rattanvine

Rosehips

Rush

Sage

Salvia Leucantha

Sansieveria 

Sedum 

Sunflower Maximillian

Tritonia

Vinca 

Yellow wildflower

Zinnia 

 

Cynthia’s design talents were evident when we met in 2012 at a field-to-vase workshop I taught at the Dallas Arboretum.

Cynthia first came to my rescue in February 2012 when I taught an eco-floral design course at the Dallas Arboretum. I had contacted her through the ASCFG directory, asking for help. Cynthia showed up with a bevy of flowering bulb varieties and spring branches – much to the delight of the Dallas floral design students. After all, it was FEBRUARY, for goodness sake’s. She saved the day!

The same thing happened when I encouraged the Ft. Worth Garden Club to source LOCAL Texas leaves, branches and flowers from a real flower farmer. Cynthia is a gem. And you’ll find her personal story fascinating.

I mean really….how many people leave a successful, 30-year career as an attorney in order to dig in the dirt and grow cut flowers? For that reason alone, I adore this gifted woman. Enjoy our conversation and listen for all of Cynthia’s advice about her second career – as a cut flower farmer. 

The farmhouse at Quarry Flower Farm.

Cynthia hosts garden club tours, bridal parties and U-pick guests by appointment during the spring growing season. Check her web site for details.

Other Resources mentioned in our interview:

The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers (Chelsea Green Publishing, 2008), by Lynn Byczynski 

Cynthia mentioned that her inspiration began by spending time with Pamela and Frank Arnosky, owners of Texas Specialty Cut Flowers. The Arnoskys have also written an important resource, as well, Local Color: Growing Specialty Cut Flowers.

Association of Specialty Cut Flower Growers is a membership association of flower farmers in every state. The ASCFG has many wonderful resources for beginning and established flower farmers. 

Thanks for joining me in this episode of SLOW FLOWERS. Because of your support as a listener, we’ve reached nearly 2,000 downloads since July – and I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.

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Meet Lane DeVries, CEO of The Sun Valley Group, America’s largest cut flower farm, and Chairman of the California Cut Flower Commission.

American Flower Farming Update with Lane DeVries, Chairman of the California Cut Flower Commission (Episode 112)

Today’s interview is with Lane DeVries, a fourth generation flower farmer who grew up in his family’s business in Holland until he came to the US in 1983, at the age of 23.

I’ve gotten to know Lane in the past few years while partnering with him on projects for the California Cut Flower Commission, the advocacy agency that promotes that state’s 225 flower farms. His farm, The Sun Valley Group, based in Arcata and Oxnard, is the state’s largest (in fact, it’s the country’s largest).

Lane and I recently met in Portland, at the Field-to-Vase Dinner, a very special gathering of flower farmers, florists, flower retailers and wholesalers and the media, held on October 8th.

I co-hosted the event with the CCFC and our goal was to convene floral industry leaders to discuss new initiatives in the American Grown Flower Movement.

The underlying message: partnering with your would-be competitors is a good idea when it comes to changing how consumers connect with domestic flowers.

Lane takes time to meet flower consumers as often as possible. He recently made an appearance at New Seasons Market in Portland, Oregon.

My podcast interview with Lane took place via Skype, a few days after that dinner. Please enjoy our conversation and meet a man who lives and breathes cut flowers. I love that Lane, in spite of all of his professional success, continues to eagerly seek out the next new thing. He sees old flowers in a new way and improves on customer favorites with new hybridizing methods.

He is a visionary and I credit Lane with his amazing leadership moving his own flower farming community into an important dialogue about American grown flowers.

The next time you see a blue-and-yellow license plate-style CA-Grown label on a bouquet of flowers at the supermarket, you’ll have people like Lane DeVries to thank.

Highlights of Lane’s long career in the U.S. cut flower industry are chronicled in Amy Stewart’s 2007 book, Flower Confidential: The Good, The Bad, and the Beautiful – and you can read an excerpt of that story here, courtesy of Amy and Algonquin Books of Chapel Hill (c) 2007 and 2008. All Rights Reserved. 

(Photos (c) Linda Blue, courtesy of the California Cut Flower Commission)

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Featured on the cover of “Cooking with Flowers” is Miche’s “Flowerfetti” Calendula Orange Cake. Flower petals are the “original cake confetti,” she maintains. Roses, dianthus, bachelor buttons and marigold petals adorn this enticing confection.

Today we’re going to talk about eating flowers.

Yes, flowers as food.

Hollyhock Clafouti, a cross between a custard, a pancake, and a puffy omelet. Uses 1 cup hollyhock petals.

I once had a big-time New York editor say to me: Why should I care about how flowers are grown, anyway? After all, we don’t eat them!

As a response to that challenge, I wish I had been able to pull out “Cooking with Flowers,” the most eye-satisfying book I’ve ever seen. It was created by Miche Bacher, an herbalist, chef, and founder of the custom confectionary studio Mali B Sweets.

To WIN a free copy of “Cooking with Flowers,” courtesy of Quirk Books, listen to to my interview with Miche and make a comment below about the best edible flower tip you learned. I will draw a winner at random on Tuesday, October 22nd at 5 p.m. Pacific.

I learned about this beautiful cookbook from Mari Malcolm, an editor at Amazon who absolutely loves “Cooking with Flowers.” Mari showed me the book’s beautiful cover on her phone screen during a lunch we had together this past spring.

I keep ordering this delectable book and then giving it away as a gift to my flower lover-friends. And now, it is my great pleasure to spend this episode of Slow Flowers in a floral-focused conversation with Miche.

Miche Bacher, herbalist, chef, and founder of the custom confectionary studio Mali B Sweets.

In her introduction, Miche writes:

“Flowers add color, complexity, and what I like to call the magical ‘what’s in it’ factor to your food. They are full of nutrients and often offer health benefits, too. You don’t have to be a master gardener or a trained chef to cook with flowers – once you start looking, you’ll realize edible blossoms are all around you, and it really is a breeze to use them.”

She is definitely a chef whose work begins in the garden. Through “Cooking with Flowers,” I’ve gained new inspiration for another important reason to appreciate local flowers.

I know you will learn much from my conversation with Miche, as we discuss her favorite culinary ingredients, including the lowly dandelion.

Fresh and candied lilac flowers are the captivating ingredient in Miche’s “Coconut Lilac Tapioca,” a recipe in her book, “Cooking with Flowers” [photo: (c) Miana Jun, used with permission]  

4 tablespoons of dianthus petals, coarsely chopped, infuse this delicious cake that also includes 2/3-cup rose’ wine. Dianthus whipped cream and candied dianthus flowers are a perfect embellisment. [photo: (c) Miana Jun, used with permission] 

Popcorn Chive Blossom Cupcakes, a floral play on sweet and savory.

Here are some links we discussed in the interview:

Mali B’s Edible Flower Chocolate Collection:

Edible Flower chocolate collection from Mali B Sweets, $30 for the set.

Memorial Sloan-Kettering Cancer Center LINK to Herbs, Botanicals & Other Products: 

Click here for MORE about COOKING WITH FLOWERS, including exclusive recipes that Miche couldn’t fit into the book. You’ll also find bonus recipes for the medicinal and cosmetic use of flowers, salves, oils, and teas for healing; download recipe cards and read a Q&A with this talented woman. 

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CORRECTED AUDIO INCLUDED HERE~

Sarah Ryhanen of Saipua, is a Brooklyn floral designer who has planted her own flower farm (Episode 110)

Saipua means “soap” in Finnish, reflecting Sarah’s family heritage.

Nicolette Owen (left) and Sarah Ryhanen (right), collaborators in The Little Flower School of Brooklyn.

I first learned about Sarah Ryhanen when I read an article about The Little Flower School of Brooklyn, a venture she had created with fellow floral designer Nicolette Owen of Nicolette Camille Floral. The article was in none other than the New York Times, in which the writer proclaimed the renaissance of old-fashioned floral design for modern-era crafters. 

Reading that article was like a huge floral flag being waved in front of my eyes.

Right on! The floral world I was so fascinated with documenting for The 50 Mile Bouquet was in good hands with these young, passionate, talented, urban designers. 

All the supplies, beautiful, simple and ready for the flower arranging students at The Little Flower School of Brooklyn.

So like probably everyone else in the country, I started stalking Sarah through her web site and blog, and following Nicolette’s work through her web site and the lovely floral arrangements she created for Bringing Nature Home (Rizzoli, 2012), a book by photographer Ngoc Minh Ngo.

Welcome to Saipua + Flower School.

When I spent a few days in New York City last August, I contacted them to ask whether I could sit in on one of their workshops. The class was sold-out, of course, so I was just an observer. It was amazing to me that 12 persons (11 women and 1 man) gathered on a sweltering Saturday morning to create bowls of flowers in an un-airconditioned warehouse-studio in Brooklyn. There was so much excitement in the room, with a combination of newcomers and repeat students. People soaked up every word, concept and idea Sarah and Nicolette offered – and they were unabashedly proud of their own creations. 

Every detail was attended to in advance, as you can see by the photos I took that day. Sarah and Nicolette shared about their own design processes, about the way they select floral ingredients, and how they prefer to use materials like pin frogs and chicken wire (rather than foam). 

Seasonal, locally-grown late summer flowers.

As the designs took shape, I had a bird’s eye view, perched in the tiny loft above the workshop. After students finished their arrangements, the women served them champagne and appetizers, like a fancy party. It’s no wonder these creative gatherings are so popular! It’s like going on an art retreat in the midst of your crazy, busy life. A moment in time that prompts anyone to feel more creative, more experimental, more artisitc.

When we met, one of the things Nicolette and Sarah and I discussed was the challenge of finding the flowers and botanicals they wanted and needed for special events, from weddings to workshops. Sarah told me that she and her partner Eric Famisan had recently purchased farmland in upstate New York, where they were in the early stages of planting a flower farm. 

A creative explosion of floral expression – enjoy this bird’s eye view.

A still-life of the beautiful arrangements created by students of The Little Flower School of Brooklyn, August 2012.

Since then, I’ve watched as The Farm at World’s End has evolved, through Sarah and Eric’s wonderfully-photographed blog and honest, heartfelt text. 

Under a heading called “The Idea,” here’s what Sarah writes:

When the economy took a dive in 2008 we started to see a major loss in the NYC flower market. Loss of interesting product. The unusual, weedy, wild stuff that I was so into and that made my work unique. The trouble was that wholesalers had to be safe – the floral industry is one of the first to feel the blow of a weak economy. So wholesalers on the flower block of 28th street stuck to what they knew would sell; your South American hot house roses, ranunculus, lilies, peonies. Here’s a perfect example  — pre 2008 you could buy Garden Valley Roses (fragile, exquisite but expensive heirloom roses) on the block. 

Around that time I was starting to explore other outlets for material. We found local farms to supplement our market purchases (River Garden, Lebak, Added Value), and also started ordering product direct from the west coast – the promised land of flowers. 

Still there was always something I could not locate. Auricula, campanula “pantaloons”, black hellebores, unusual bearded iris…at Saipua we now spend hours and hours searching for the highest quality, most unusual flowers. Visiting flower farms and talking to growers is the best part of my job. You meet these crazy, passionate people and let me tell you – it’s contagious. Eventually you got to try growing yourself. So here we are.

On the flower block back in the city, the guys joke – when are you going to start selling us flowers? I try to explain to them (and to everyone who has not yet been to Worlds End) that it’s a slow process. That we’re years away from producing the opulent abundance that people envision when they hear “Flower Farm”. But I’ve come to realize that it’s not about quantity. I’m not in the business of hustling anymore. None of our work at Saipua will ever require thousands of stems.  It will however require a brown iris. And by god, I’m going to grow it.

Fortunately for listeners of The Slow Flowers Podcast, I had a quick 36-hour layover in New York a few weeks ago, en route to my Italian writing retreat. It coincided with a late afternoon opportunity to sit at the kitchen table in Sarah’s Brooklyn apartment, just around the corner from Saipua’s studio. We talked about farming, flowers and collaboration. Please enjoy the conversation.

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SLOW FLOWERS Podcast: Fun with Flowers and J Schwanke (Episode 109)

I’ve been having fun running into American-grown flower advocate and floral industry personality J Schwanke. He was one of the friendly faces I enjoyed seeing in Miami earlier this year.

The name J Schwanke is synonymous with flowers and floral design and I’m pleased to introduce you to this energetic and super-talented guy. J is the owner and CEO of uBloom.com, a web site devoted to everything flowers – and the platform for J’s weekly web-based flower television show, “Fun with Flowers and J.”

J Schwanke, photographed on a recent fall day after he created the centerpieces for a Farm-to-Table orchard dinner.

He has been promoting American Grown flowers for so much longer than I have – and I credit J for pioneering the message that I’ve also embraced as my personal cause. It’s wonderful to have someone out there already trumpeting the message – and to join together in promoting the Slow Flowers movement.

Since I come from the gardening and DIY floral world and J is very well known in the professional floral world, I didn’t really know who he was during the years I was reporting and writing The 50 Mile Bouquet book. I first met J on my computer screen when I watched one of his California Grown Experience videos, which he produced in 2010-2011 as a series of online tours of California flower farms and related businesses such a floral wholesalers. That’s when J’s telegenetic personality, passion for flowers, and ability to draw out people and their stories impressed me. “Who is this guy, anyway?” I thought.

Kelly Blank snapped this photo of J and me on the day we finally met – in late April – at Disney’s EPCOT flower show.

Through our mutual friend and colleague Kasey Cronquist, I eventually met J via phone conference calls in which we both participated.

Then, earlier this year, J and his partner Kelly James Blank surprised me by attending one of my presentations at EPCOT’s International Flower & Garden Festival in Orlando.

That was pretty serendipitious – and it led to an evening of conversation, cocktails and dinner together – talking about our favorite subject: Flowers (former Garden Design magazine editor Sarah Kinbar was also with us – and that was such a treat to be together!)

Fun with Flowers and J is the weekly how-to Web series you can find at uBloom.com

The California Grown Experience is featured on uBloom.com, the first Web-Based TV Show about Flowers, which J created in 2006 – and which continues to air today. Every Monday, J releases a new “FUN with Flowers” episode.  You can find a collection of more than 500 how-to videos and flower farm documentaries on the site, including a new series called the “Florida Fresh Flower and Foliage Tour.” Previews of all J’s shows are included free on the site; viewers can purchase downloads for $1-$2 or subscribe to uBloom for $30 a year to receive complete access to the entire archive. 

1966: J in a greenhouse with his mother. Pretty darned cute~

J has lived his entire life surrounded by flowers, in fact, his mother gave birth to him a flower convention she and his father were running. A fourth-generation florist and foremost expert in cut flowers and foliage, J received the prestigious Tommy Bright Award, lifetime achievement recognition for flower communication. and the Crystal Rose Award, denoting him a “Living Legend” in the world of flowers.

J is a member of the American Academy of Floriculture (AAF) and the American Institute of Flower Designers (AIFD). He is a Certified Flower Designer (CFD) and a designated Professional Flower Communicator International (PFCI). His deep source of energy has sent J around the globe to give presentations, demonstrations and hands-on workshops in all 50 States, Canada, Mexico, and throughout Europe.

I invite you to listen in on our conversation and meet J, too. Then, mosey on over to uBloom.com to learn about all of its features, sign up for J’s free newsletter and learn more about the extensive content offered there. 

One of J’s newest ventures, which we discuss on the podcast, is the Professional Resource Guide. This is a free directory that lets professionals and DIY floral designers find WHERE TO BUY the many products and supplies featured on uBloom.com. Here is the link to that excellent new resource. 

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SLOW FLOWERS Podcast: Farmgirl Flowers & Christina Stembel (Episode 108)

Christina Stembel and I were guests of the California Cut Flower Commission’s Monterey Bay event in June. We were photographed on a tour of Pajarosa Roses, a wonderful source for cut roses.

If the term “imitation is the highest form of flattery,” then my friend Christina Stembel has been over-flattered, multiple times.

Meet Christina Stembel at her SF Flower Mart stall, which is where all the beauty happens!

The creator of Farmgirl Flowers in San Francisco, Christina has poured considerable heart, soul and personal resources into developing her innovative floral design business. Customers and the media have responded enthusiastically (see Martha Stewart Living). And her reward in part has been the explosion of copycat businesses, not just in the Bay Area but in other major cities around the country.

That’s the downside of being a successful and creative business like Farmgirl Flowers. But  to me, the upside for Christina is that no one can imitate her personality or character. People can try, but they never will be the original.

Christina is an original. She shares her story in our interview, but you can read a little background here:

I’m Christina, also known as the farm girl behind Farmgirl Flowers. I grew up on a farm in Northern Indiana, and while I set my sights on leaving the farm for big dreams in New York City, I now appreciate more than ever my farm upbringing. Ten years ago, after moving around a bit, I settled in the Bay Area and, like so many others, decided to make it home.

In the past, ahem, years, I’ve had the privilege of working in many industries, mostly in hospitality and event planning. Pretty quickly, I noticed an exorbitant amount of money was spent on flowers. So, I started doing my own arrangements and realized tremendous savings along the way. Now, being the overly curious individual that I am, I wanted to know just why do flowers cost so much?

Here’s one of Farmgirl Flowers popular Trademarked Burlap Wrapped Bouquets – using all local, CA Grown Flowers. Sublime~

I started researching the reasons and came to some pretty startling conclusions. The flower industry has gone through a very tumultuous time in the past 20 years, and is pretty much in the same boat as the industries that numerous documentaries have been made about in recent years (ie: textiles, coffee, technology, etc). What used to be a big domestic business is now being whittled away due to imports. I had no idea that 75% of our flowers were being shipped in from other countries. It just didn’t make sense to me when over 75% of the domestic supply is grown right here in California. I don’t want to bore you with more stats – hopefully you see where this is headed.

The bottom line is that local farmers are going out of business left and right because they can’t compete with the prices of flowers imported from South America and other countries. And, normal people like me can’t afford to send flowers to friends and loved ones because it ends up costing an absurd amount of money. Not to mention all of the environmental damage caused by flying flowers across the globe – they have to be shipped in chemicals just to make it to your door.

And, another huge source of waste is having so many choices of flower arrangements. As a result of this approach, a huge percentage of flowers end up as waste, and are never even sold! We’re making our landfills so beautiful, but, really, isn’t there a better way?

I thought so, and devised a plan to fix the problems that have caused the inflated prices and high environmental impact, which is how Farmgirl Flowers was born!

What’s that saying about being able to take the girl out of the country, but not the country out of the girl?

There’s a charming vibe at Farmgirl Flowers, down to the logo and signage. 

One of the designers who works for Farmgirl Flowers wraps a bouquet at the studio.

Click on the “Why we’re different” page at Farmgirl Flowers where you will see a chart comparing the LOCAL bouquets Christina and her staff design with wire services, aka “the competition.” It’s amazing when you look at these very different business models side-by-side.

Here’s a link to the Podcast Episode 101, in which Christina Stembel of Farmgirl Flowers and I joined Sunset Magazine’s Kathy Brenzel to discuss the Local Flower Movement. 

The Slow Flowers Podcast with Debra Prinzing is edited and engineered by the very talented Hannah Holtgeerts of HH Creates. Check out her web site here. 

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SLOW FLOWERS Podcast: American Grown flowers from a California Point of View (Episode 107)

Kasey Cronquist and I toured a Carpinteria, California, greenhouse together in April 2013. 

Here’s Kasey discussing the importance of supporting America’s cut flower industry – at the Monterey Bay Greenhouse Growers – Open House this past June.

I’m so pleased to introduce you to Kasey Cronquist. I truly value Kasey’s leadership, counsel and friendship. He is the CEO and Ambassador of the California Cut Flower Commission, the largest organization of its kind promoting American Flowers.

And he is a kindred spirit who is supremely passionate about saving our homegrown flower farms and preserving the agricultural way of life as a part of our country’s vibrant landscape.

Kasey and I first met by phone in 2010 when I called him for a quote to include in an article for the Los Angeles Times. I was writing about organic flowers for Valentine’s Day and Kasey sure set me straight, changing the focus from organic (and possibly imported flowers) to a locally grown priority.  He pointed out: “We believe California flowers are the green alternative, whether we stick a label on them or not.”

It was the beginning of my own evolution as an American flower advocate.

Since joining the CCFC in 2007, Kasey has spearheaded an aggressive public affairs program targeting lawmakers at the state and federal level. He is a dynamic spokesman for flower farming both among his home state constituents and nationally and is a master at social media communications. Kasey understands the power of blogging, tweeting, posting and using visual social media platforms and he has brought flower farming into the modern era in that regard. More than all his talents, though, I’ve mostly been impressed with Kasey’s community-building gestures to bring together small and large flower growers across America with a united voice. 

In March 2012, I wrote a post called “Meet the Ambassador of Local Flowers,” profiling Kasey for The 50 Mile Bouquet blog. You can read this extensive interview here in which Kasey shares many inspiring ideas about the American cut flower industry.

One quote of his particularly impressed me:

“We can’t move that ball, but we can create market demand for local flowers. We leaned into the CA Grown campaign and now California’s flower farmers are the single largest licensee of that agricultural program — out of all the other commodity crops in the state. The future is in educating people to buy local, to buy U.S.-grown flowers.”

Read Kasey Cronquist’s Field Position blog at Americasflowers.org

FB page: https://www.facebook.com/CaliforniaGrownFlowers

Twitter: @kaseycronquist and @cagrown