Debra Prinzing

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SLOW FLOWERS Podcast: Marigold & Mint’s Katherine Anderson – a leading eco-floral entrepreneur (Episode 134)

Wednesday, March 26th, 2014
Katherine Anderson, leading a tour at her flower farm.

Katherine Anderson, leading a tour at her flower farm.

It is my pleasure today to introduce you to Katherine Anderson, a flower farmer who’s also an innovative floral designer. 

Katherine is the creator and owner of Marigold and Mint, a flower shop and studio in Seattle’s trendy Capitol Hill district that takes its influences from Europe, Asia and America’s maker/handcrafter movement. 

Marigold and Mint (the shop) is filled with flowers that Katherine grows on land her family has owned for three generations, ever since the 1950’s.

Although she didn’t start flower farming as a career until she was in her thirties, Katherine has been connected to soil, plants and cultivation ever since she gardened with her father as a child.

In 2008, she stepped off the corporate track as a Harvard-trained landscape architect to raise her children and return to the land as a flower farmer. 

marigold_logoKatherine began by planting rows of annual flowers and herbs. She started with the idea of selling locally grown flowers to florists and chefs. 

Katherine, surrounded by marigolds - at her growing fields, a part of Oxbow Farm, east of Seattle.

Katherine, surrounded by marigolds – at her growing fields, a part of Oxbow Farm, east of Seattle.

Much of the land her family owns is leased to Oxbow Organic Farm & Education Center, which among other programs, operates a food CSA that supplies households and restaurants. There was plenty of acreage for Katherine’s annuals, herbs, perennials, garden roses and ornamental shrubs. 

Four years ago, she opened a small shop. Marigold and Mint is located next to a popular farm-to-table Seattle restaurant, which she regularly supplies with herbs and culinary ingredients (a few summers ago, when I visited the farm, Katherine was harvesting nasturtium seeds for the chef to pickle and use in dishes, like capers). 

She has a special affinity for marigolds – she grows 15 or so varieties each season, including ‘Frances’ Choice’, ‘French Brocade’, ‘African’, the Signet series, ‘Durango Outback’, ‘Queen Sophia’, ‘Vanilla’ and ‘Tangerine Gem’ – and many more. 

flowershop_IMG_8356

A glimpse inside Marigold & Mint.

Earlier this year, Katherine and restaurateur Matthew Dillon, the same chef she’s been supplying for years, joined together to open a new venture called The London Plane. Located in historic Seattle’s Pioneer Square neighborhood, The London Plane is a shop, cafe, bakery, wine bar, and events space.  

Occupying two corners of Pioneer Square’s Occidental Mall, The London Plane’s larger space is home to a cafe, bakery, flower counter, grocery and larder shop.

Customers can be seen frequently stopping by for something to eat or drink, or shop our grocery and larder selection to prepare a meal at home.

The smaller space, called, The Little London Plane, is a wine shop, wine bar and event space. There, you can grab a glass of wine and graze on a simple selection of bar foods, or shop for wines to takeaway. 

If you’re in the Seattle area, sign up for one of the new floral design series, beginning in early April at The London Plane.  

The floral department at The London Plane - in Seattle's Pioneer Square.

The floral department at The London Plane – in Seattle’s Pioneer Square.

Follow this link to learn more about Katherine’s upcoming floral design workshops at The London Plane. Workshop fees range from $150-$200 and topics include:

Hand-tied bouquets, Wednesday, April 2nd, 2014; 6:00 p.m.-8:00 p.m.

Spring Arrangements, Wednesday, April 16th, 2014; 6:00 p.m.-8:00 p.m.

Mother’s Day Flower Arranging, Saturday, May 3rd, 2014; 3:00 p.m.-6:00 p.m.

Katherine's arms are filled with vivid orange marigolds, just harvested at the height of the season.

Katherine’s arms are filled with vivid orange marigolds, just harvested at the height of the season. 

It all began with Marigolds: Katherine’s love for the timeless appeal of this vintage annual.

“We love to be surprised by the stunning complexity of a flower or a branch, and to that end we are always trying out new types of flowers and other plants with ornamental value,” Katherine writes on her web site. 

Rows and rows of marigolds.

Rows and rows of marigolds.

And here’s Katherine’s explanation of why she stocks only locally grown and whenever possible, organic, ingredients:

Flowers are living things and they are a commodity shipped around the world. Considering the fuel cost and chemicals used to keep lovely, fragile flowers protected and alive en route from, say, Tanzania to Tennessee, we prefer to grown and buy local. At Marigold and Mint, we strive through our organic and sustainable agricultural practices to do no harm to the environment and all the people and animals that live in it, and to balance any harm (such as some reliance on fossil fuels) with a healthy serving of good: by growing and selling natural fragrant flowers and herbs within the Northwest. We work hard to build soil fertility, create habitat, and protect genetic diversity by growing countless varieties of flowers and herbs. 

more marigolds . . .

more marigolds . . .

 

another fascinating variety . . .

another fascinating variety . . .

Now I know you’ll never look at a marigold as a flower that’s too humble or common for your floral arrangements.

Thank you, Katherine Anderson, for your inspiration today! 

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 8,500  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

SLOW FLOWERS Podcast: The gifted and inspirational Ariella Chezar (Episode 133)

Wednesday, March 19th, 2014

 

Meet Ariella Chezar of Ariella Chezar Design. I captured this lovely portrait of the floral genius on a recent March morning. She's standing insider Ariella Chezar New York, her new flower shop, holding a vase of her absolutely favorite grape hyacinths (Muscari).

Meet Ariella Chezar of Ariella Chezar Design. I captured this lovely portrait of the floral genius on a recent March morning. She’s standing insider Ariella Chezar New York, her new flower shop, holding a vase of her absolutely favorite grape hyacinths (Muscari).

ariella_logoToday’s guest is a floral rock star – someone whose work has appeared in every hot style magazine around – from Martha Stewart Weddings and Modern Bride to O Magazine and Town & Country and countless others.

Please meet New York & the Berkshires-based Ariella Chezar. For 20 years, this gifted daughter of nature has expressed her love of flowers, both cultivated & wild as both a floral designer and an inspiring and generous teacher.

Known for her lush, whimsical, garden style, Ariella has influenced the floral industry coast-to-coast. In her early days, she worked magic in Berkeley, responding to the untamed, native beauty of the Bay Area and Northern California, Chronicle Books tapped her to create “Flowers for the Table,” a lovely, evocative book that helped propel Ariella into the world of editorial floral design.

Later when she returned to the Berkshires in Massachusetts, Ariella settled into her childhood homestead where in the past decade she has produced weddings, events and editorial projects from her studio there.

Inside her new shop, I catch a glimpse of Ariella behind the orchids.

Inside her new shop, I catch a glimpse of Ariella behind the orchids.

Last summer, Ariella made many people happy when she opened her first retail project – Ariella Chezar New York, a floral outpost in Tudor City, one of Manhattan’s most charming secret neighborhoods, located just a stone’s throw from the United Nations.

Why is Ariella’s work so celebrated? In our podcast interview, recorded on March 11th, Ariella identifies the place (California) and the moment in time (the late 1990s and early 2000s) when she developed, almost unconsciously, her carefree, uncomplicated design aesthetic.

She was mesmerized by the abundance of carefree, unconstrained vegetation around her – and in response, her design style was and has continued to be unique and iconic.

One bride put it this way: I believed that Ariella knows what heaven looks like, and she brought it down to Earth just for our special occasion.”

For more about Ariella, I turned to her web site for biographical information. Here it is:

Ariella began creating at a young age. She grew up in the Berkshires of Massachusetts where the outdoors played an integral part of her daily life. Her mother, an artist and avid gardener, inspired seasonal art projects that combined nature and creativity.

Today, her designs evoke nature with their seasonal relevance. Her lush blend of flowers and branches, fruits and vegetables as well as gorgeous silk textiles and ribbons combine for a final product which is both sensual and evocative.

Ariella began her career in the Berkshires working with Pamela Hardcastle and Barbara Bockbrader. These brilliant floral and garden designers inspired Ariella to combine her love of art and the dramatic with her passion for the natural world. “Pamela and Barbara showed me that art and life can be intertwined.” Ariella spent a season selling wreaths to New York flower shops and to shoppers along the streets of SOHO and Greenwich Village. Then she worked with Robert Isabell before moving to the West Coast in 1998.

In 2002, Chronicle Books published Flowers for the Table, a guide to choosing seasonal flowers and a lesson in designing with the bud’s natural form. The book revolves around several seasonal occasions, from a summer wedding in the country to hot colored poppies on a cold winter’s night. Beautiful photographs bring Ariella’s ideas to life. Her personal style and enthusiasm makes Flowers for the Table an inspiration for us all.

As of December, 2003, Ariella moved back to the East Coast. 

It was a delight to visit with this inspirational and truly generous talent! My podcast interview with Ariella will update you on all her wonderful projects.

It was a delight to visit with this inspirational and truly generous talent! My podcast interview with Ariella will update you on all her wonderful projects.

I suspect you are as in love with Ariella Chezar – and her giving spirit – as I am. She has mentored and encouraged so many in our industry, not treating other designers as potential competition, but instead, viewing each as a kindred spirit, a fellow promoter of beauty and sustainability in floral design.

You can follow links on my website to Ariella’s work on Facebook, Instagram and Pinterest – and sign up for her newsletters that will keep you posted on her workshops and her forthcoming new book.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 8,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

SLOW FLOWERS Podcast: American Flowers (and Flower Farmers) Go to Washington (Episode 132)

Wednesday, March 12th, 2014

  

Debra goes to Washington to promote American Grown Flowers!

Debra goes to Washington to promote American Grown Flowers! 

 

A view of the Capitol dome. Never ceases to enthrall!

A view of the Capitol dome. Never ceases to enthrall!

Two weeks ago, I joined 17 of America’s flower farmers in the fifth annual delegation to bring the story of our farmers and flowers to our elected officials in Washington, D.C. Last year, the delegation of California flower farmers who started this event reached out to their fellow farmers in other states to join them. That gesture was repeated this year – and it was my honor to be part of the delegation of flower farmers from California, Alaska, Washington, Oregon, Maryland and Virginia. 

Such an honor to meet former Deputy Secretary of Agriculture, Kathleen Merrigan. She is a leader in supporting and advocating for organic agriculture and an important voice for U.S. flower farmers.

Such an honor to meet former Deputy Secretary of Agriculture, Kathleen Merrigan. She is a leader in supporting and advocating for organic agriculture and an important voice for U.S. flower farmers.

We took D.C. by storm, propelled by the monumental news that the White House featured American grown flowers at the Feb. 11th State Dinner with the President of France. That show of support from the Administration, which elevated American flowers to their rightful place alongside American food and American wine in an important public ceremony for our nation, was super encouraging.

One highlight was meeting and hearing from former USDA Deputy Secretary Kathleen Merrigan, who has been a huge champion for American grown flowers and flower farmers. She is moving on to do some other exciting things in the world of sustainable agriculture, but I hope to feature a Podcast interview with her in the future, so you can hear her story. 

The good news just continued on February 27th, when California Congresswoman Lois Capps and California Congressman Duncan Hunter joined together to announce the formation of the bipartisan Congressional Cut Flower Caucus.

Along with Lane DeVries, a commissioner and immediate past chair of the CCFC, and a flower farmer based in Arcata, Calif., and Diane Szukovathy, president of the SWGMC and co-owner of Jello Mold Farm in Mt Vernon, Wash., I was asked to speak at the Press Conference. Our panel was moderated by Kasey Cronquist, CEO/Ambassador of the CCFC and the instigator of the DC Fly-ins that allow American flower farmers to tell their stories to their elected representatives.


I was given permission to record the press conference, which you will hear in this Podcast. Below, I have transcribed some of the key “sound bites” from this event so you can get a flavor for what was said:

“What makes me really, really happy to do this is one major thing that I’ve pushed for along with a few of my Republican colleagues and actually more of my Democrat colleagues and that’s simply ‘Made in America.’ It’s like food, and clothes and the hammer you buy at Home Depot. If you buy American made, then you’re not just helping out the economy, you’re employing your neighbor, your family, friends (and the) people you go to church with.

“[The Caucus message:] Don’t buy the South American flowers; buy the American flowers. I think once people see that then they will.”

–Congressman Duncan Hunter 

From left, Debra Prinzing, Diane Szukovathy, Congresswoman Lois Capps, Congressman Duncan Hunter, Kasey Cronquist (with Lane DeVries slightly visible behind him).

From left, Debra Prinzing, Diane Szukovathy, Congresswoman Lois Capps, Congressman Duncan Hunter, Kasey Cronquist (with Lane DeVries slightly visible behind him).

“It’s very clear to me that (American flower farmers) don’t want a handout. They just want a fair chance to compete. It’s a very compelling story that has inspired me to create this Caucus because we want to make sure that American grown stays alive and well. We’re going to organize educational briefings, publicity events, other activities for members of Congress and staff. And of course, we’ll be surrounded by flowers wherever we do this so there will be a visual impact — olfactory, as well. The benefits of a vibrant American flower industry reach and touch every corner of our nation. It’s the core message of the Cut Flower Caucus and we’re excited to get to work.”

–Congresswoman Lois Capps 

The 2014 Flower Farmer Delegation to Washington, D.C.

The 2014 Flower Farmer Delegation to Washington, D.C.

” . . . increasing demand for local flowers has reinvigorated our industry and it provides hope and future for the sustainability of the family farms in our industry. Just two weeks ago, the White House actually featured domestically grown flowers for the first time during a State Dinner. And it is our hope, with the help of the Flower Caucus, that going forward we can  make this a commonplace (practice).”

–Lane DeVries, The Sun Valley Group/California Cut Flower Commission 

With the "Washington State" Delegation, from left: Diane Szukovathy, Vivian Larson & Deb Prinzing. The Washington-grown flowers were delivered to the Congressional representatives who we met with.

With the “Washington State” Delegation, from left: Diane Szukovathy, Vivian Larson & Deb Prinzing. The Washington-grown flowers were delivered to the Congressional representatives who we met with.

“I’m not interested in being a farmer if I can’t do it ethically and sustainably, so I was very inspired early on by an essay that Wendell Berry had written on agronomy and ecology suggesting that you cannot have humans taking care of the land unless they can make a living off of the land. We grow without chemical fertilizers and pesticides. We’re extremely aware of the fact that we share our land with many critters, so everything that we do is influenced by that. It’s not just a marketing gimmick for us. It’s the core of what we do. And I know that I speak for many growers all across this country who feel the same way. It’s a heart-driven industry.”

–Diane Szukovathy, Jello Mold Farm/Seattle Wholesale Growers Market Cooperative 

Here's our leave-behind brochure with beautiful profiles of America's flower farmers.

Here’s our leave-behind brochure with beautiful profiles of America’s flower farmers.

“What we’re seeing in today’s marketplace is a change. More consumers are caring about where more things are coming from in the marketplace, in grocery stores and in everyday purchasing, so why not flowers? Our farms really take great pride in the flowers that they grow. It’s our job as American Flower Farmers to ensure that the flowers we grow are part of the tablescape of the American home – and that (consumers know) their flowers are as fresh and sustainably grown as the food on their plate.”

–Kasey Cronquist, CEO/Ambassador California Cut Flower Commission 

I am still floating on air because if this transformative occasion – one that underscores for me the power of story, the strength in shared voices and the significance of taking a stand for what I believe in. Visiting Washington, D.C., celebrating American flowers and the farmers who grow them, and lending my voice to the conversation — it all adds up to a life-changing experience.

I predict that someday soon, when every room of the White House is filled with American Grown Flowers and every single event staged by the Administration in power is decorated and signified by flowers grown here at home, we’ll look back on Feb. 27, 2014 as the single “tipping point” – the event that shifted our nation’s attitude and understanding about the flowers in our lives. Soon these actions — to choose seasonal and domestic flowers – will be a natural practice.

If you are interested in being part of this movement – and especially if you are interested in reaching out to your own Congressional representative to urge her or him to join the Congressional Cut Flower Caucus, please contact me at debra@debraprinzing.com or on twitter @myslowflowers. I will get you the simple details you need to extend the invitation to your Representative.

It has been my pleasure to share with you today’s podcast conversations.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast nearly 8,000  times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

SLOW FLOWERS Podcast: A Visit with Gigi Meyer of Windflower Farm in Bend, Oregon (Episode 131)

Wednesday, March 5th, 2014
Gigi Meyer, on a November walk through her farm, with a few of her goats, Justyn, Daphne, and Ziggy-Zag.

Gigi Meyer, on a November walk through her farm, with a few of her goats, Justyn, Daphne, and Ziggy-Zag.

A few weeks ago, my friend Sarah Meyer invited me to have breakfast in our Seattle neighborhood with her visiting cousin Gigi Meyer.

Sarah had told me about Gigi in the past, her closest childhood cousin who owns Windflower Farm, situated on land near Bend, Oregon, is in the central part of the state. 

In April 2012, Sarah sent me an email after she had helped me create the flowers for the kick-off event of a Washington ballot initiative we were supporting. She wrote: 

“Earlier today,  I sent your NYT article to my cousin Gigi (farmer in Bend I mentioned) and she wrote back to say she had just received your book having ordered it from Amazon! 

“I was slightly disappointed to hear that as I had planned to buy it as a birthday present but missed my chance. She is selling cut flowers to Whole Foods and I think is increasing her flower production.”

 

image_25231My breakfast conversation with them introduced me to Gigi’s story – and I knew I wanted to share it with listeners of the Slow Flowers Podcast. Being a farmer is a choice for Gigi. She was drawn to this practice after a career in writing and fine arts. It is a love of place, of animals, of cultivating food and flowers that connects her with earliest childhood memories of riding horses on property her parents owned in Eastern Oregon.

That profound link is evident in Gigi’s thoughtful narrative of being a farmer and more. According to Gigi, Windflower Farm is dedicated to growing gourmet-quality vegetables, herbs, fruit and flowers. She uses only sustainable practices, no chemical herbicides, pesticides or fertilizers. The farm is nestled amidst ranches and the Badlands, in pastoral Alfalfa, just 15 minutes east of Bend. 

Ready for market - fresh from the fields at Windflower farm.

Ready for market – fresh from the fields at Windflower farm.

In our interview, you will hear Gigi talk about selling her herbs, vegetables, greens and flowers to the chef at Brasada Ranch. Named “Oregon’s Best Destination Resort,” Brasada is a highlight for many who travel to the Bend area. Travel writer and podcaster Peter Greenberg featured Brasada and many tourism features of Central Oregon in a 2011 podcast — including a 5-minute segment with Gigi. Here is the link – and you will hear Gigi at the 1:34 mark. Greenberg describes Windflower Farm as a “boutique farm,” which is pretty cool.  

In addition to her mixed bouquets, which can be found at Bend’s Whole Foods outlet, Gigi grows and sells the following diverse and hugely impressive floral selection to area restaurants, businesses, florists and wedding customers:

Peonies Asiatic Lilies, Astrantia, Ornamental Broom, Crocosmia, Dahlia, Delphinium, Foxglove, Gladiolus, Iris, Lilac, Sunflowers, Acidanthera, Allium, Amaranth, Amsonia, Aster , Astilbe, Berberis, Campanula, Cattail, Daylily, Echinacea, Echinops, Eupatorium, Forsythia, Kniphofia, Larkspur, Domestic Mullein, Phlox, Pink French Pussy Willow, Scabiosa, Sedum w flower, Solidago, Ornamental Millet Achillea (Yarrow), Ageratum, Agrostemma, Anemone, Asclepias, Babies Breath, Calendula, Celosia, Centranthus, Chrysanthemum, Columbine, Amethyst Coral Berry, Coreopsis, Craspedia, Daffodil, Dianthus, Erigeron, Euphorbia, Filipendula, Geum, Gomphrena, Helichrysum, Lady’s Mantle, Marigold, Nigella, Rudbeckia, Sedum foliage, Shasta Daisies, Snapdragon, Statice, Sweet Pea, Zinnia, Oxe-eye Daisies, Dill, Dusty Miller, Lavender, Chamomile, Ruby Silk Grass, Frosted Explosion Grass, Lamb’s Ear and Rye Grass with seed heads. 

Windflower Farm Flowers - feast your eyes!

Windflower Farm Flowers – feast your eyes!

 

Gigi's vivid summer floral palette.

Gigi’s vivid summer floral palette.

 

And here are bridal flowers in a softer scheme.

And here are bridal flowers in a softer scheme.

 Right after we met and recorded this interview in Seattle, I learned that Gigi was recognized for her stewardship as a certified Animal Welfare Approved producer. Here is the announcement: 

“The laying hens, dairy goats, and pigs at Windflower Farm are now certified as Animal Welfare Approved. This certification and food label lets consumers know that these animals were raised in accordance with the highest animal welfare standards in the U.S., using sustainable agriculture methods on an independent family farm. 

Like other AWA farmers across the country, Gigi Meyer recognizes the growing consumer interest in how animals are being raised. Raising animals outdoors on pasture or range has known benefits for animals, consumers and the environment. Meyer applied for AWA certification to help distinguish Windflower Farm products from other products in the market. “As I got into livestock, I felt that what separated my operation from others was my relationship with my animals. In my studies I have learned a lot about what my animals need and I can confidently say that they are happy and that I do my best to understand and provide for their needs,” says Meyer.

Windflower Farm spans 20 acres about 15 miles east of Bend, Ore. Meyer started with a few goats to manage pastures, which turned into a small-scale dairy. Meyer added a small herd of hogs to remove invasive grasses, followed by a flock of laying hens. “I just kept adding elements,” says Meyer. “I realized I wanted to grow a microcosm of nature and manage in a way that it would be a self-affirming circle.”

In the future, Meyer hopes to make the farm an educational space. “I want the farm to be a classroom that can set an example for people who visit of the potential for sustainable farming and local food in our community,” she says.

Pastured eggs from Windflower Farm’s AWA-certified laying hens are available direct from the farm and through a CSA program. Pastured pork and goat’s milk are available through a herdshare program. Contact Meyer for more information at gigimeyer@me.com or 541-318-1417.”

 

Gigi with her summer 2012 crew:  clockwise Cora (who is my main hand and still with me) and Maria, 2012 intern, and Jake, my nephew.

Gigi  (upper left) with her summer 2012 crew and to her right is Cora, her “main hand.” In front, Gigi’s nephew Jake and Maria, the 2012 intern.

It has been my pleasure to share with you today’s podcast conversations.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 7,500 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

SLOW FLOWERS Podcast: News from Texas’s Flower Farmers (Episode 130)

Wednesday, February 26th, 2014

Welcome back to the Slow Flowers Podcast with Debra Prinzing.

To start off this week’s episode, I have a personal announcement to make. Last week, on February 19th, I concluded a 45-day funding campaign to generate financial contributions for my new Slowflowers.com project.

With just 32 hours left of the campaign, we'd already reached $18,000!

With just 32 hours left of the campaign, we’d already reached $18,000!

For listeners unfamiliar with it, Slowflowers.com will be a free online directory to florists, studios, designers and farmers who supply American-grown flowers to the consumer. Thanks to the fantastic crowd-sourcing site Indiegogo, which was the perfect environment to share my passion, more than 220 Slowflowers.com “believers” contributed $18,450 to fund the launch. I owe a special thanks to the California Cut Flower Commission (Premiere Sponsor), the San Franciso Flower Mart (Presenting Sponsor) and Mellano & Co. (Presenting Sponsor), for their major support! 

In the next several weeks, we’ll be finishing up the necessary database and web development, populating the site with details about member florists, designers and farms, and planning the pre-Mother’s Day marketing & promotions launch. Stay tuned for more details!

An interviewer recently asked me: “What do you hope to accomplish with this site?”

My answer? “That every time someone wants to give or send or purchase flowers, they stop and ask: Can I buy American Grown? And the Slowflowers.com site will help them navigate that search.” 

The Arnoskys have always labeled their flowers to promote their Texas origins.

The Arnoskys have always labeled their flowers to promote their Texas origins.

Now, let’s talk about Texas. I have three guests today and you’ll love their larger-than-life personalities.

First, please meet Frank and Pamela Arnosky of Texas Specialty Cut Flowers.

Frank is the new board president of the Association of Specialty Cut Flower Growers, but these two are longtime leaders in the organization. Both Pamela and Frank have served in ASCFG board positions in the past.

I first learned about them in Lynn Byczynski’s wonderul reference book The Flower Farmer, originally published in 1997 and reissued with new bonus content in 2008.  Lynn profiled the Arnosky family’s beginnings as growers of bedding plants and poinsettias in Blanco, Texas, before they added cut flowers in the early 1990s.

The flowers were intended for a farmers’ market that never materialized, so Pam and Frank filled their truck with blooms; drove it to Austin and started knocking on the doors of flower retailers. “People were falling all over when they saw the stuff,” Frank said in the interview with Lynn. “That took us by surprise; we really hadn’t known what to expect.”

Pamela and Frank Arnosky of Texas Specialty Cut Flowers.

Pamela and Frank Arnosky of Texas Specialty Cut Flowers.

Here we are, nearly 25 years later, and the Arnoskys are still viewed by many in the specialty cut flower world as the model family farm. You will enjoy hearing from them both in our conversation today, which touches on how to manage so many acres with little or no additional labor – and how to plan for the future by diversifying. 

Here is a link to their book, Local Color: Growing Specialty Cut Flowers. It’s a compilation of 10 years of their columns for Growing for Market, a periodical published by Lynn Byczynski. 

Pam and Frank will be featured speakers at the upcoming Cut Flower Growers’ School, hosted by the Association of Specialty Cut Flower Growers in Ft. Worth, Texas, on March 3-4, 2014.

Rita Anders of Cuts of Color, in Weimar, Texas.

Rita Anders of Cuts of Color, in Weimar, Texas.

Rita Anders of Cuts of Color in Weimar, Texas, is another fabulous Texas flower farmer who will be presenting at the upcoming Growers’ School.

In January 2013, I visited Rita and spent a wonderful day at her farm – which is located halfway between Austin and Houston. Later, I wrote a story about that visit, which you can read here on Cuts of Color’s web site.

When I was in Austin, Rita joined me in the studio of Central Texas Gardener, a wonderful, long-running show on KLRU, the Austin PBS station.

Producer Linda Lehmusvirta and host Tom Spencer couldn’t have been more welcoming – and our TV segment on locally grown flowers appeared last summer, after the filming crew visited and shot footage at Cuts of Color’s fields and greenhouses.

Rita is the regional VP for ASCFG and is planning next week’s Growers’ School along with cohorts Cynthia Alexander of The Quarry Flower Farm (Frisco, Texas) and Paula Rice of BeeHaven Farm (Bonners Ferry, Idaho).

After I chatted with Frank and Pam Arnosky, I tracked down Rita for more details about the Growers’ School, just in case I could entice any listeners to attend at the last minute. From our conversation, it sounds like walk-ins and last minute registrants are welcome. So consider participating!

In addition to the Arnoskys and Rita Anders, you can hear past Slow Flowers Podcast interviews with several other speakers, including Cynthia Alexander and Gretel and Steve Adams. Anyone who has yet to appear on this show is slated for a future episode — I promise!

texasimageThe Growers’ School promises to be a fantastic educational experience where flower farmers both new and established will hear from some very gifted folks. Here is the schedule and topics:

Monday, March 3

Marketing Session One

1:00 p.m. 
Selling to Florists
Cynthia Alexander, Quarry Flower Farm, Celina, Texas
Cynthia will explain her process of preparing flowers for her florist route, and how to best develop relationships with, and sell to florists.
Floral demonstration: flowers bunched for florist delivery.

1:30 p.m. 
Selling at Farmers’ Markets
Rita Anders, Cuts of Color, Weimar, Texas
Stand out at your farmers’ market! Increase sales with tips from a longtime grower.
Floral demonstration: farmers’ market wrapped bouquet.

2:00 p.m. 
Selling to Supermarkets
Pamela Arnosky, Texas Specialty Cut Flowers, Blanco, Texas
Learn how to streamline your bouquet-making process while increasing productivity.
Floral demonstration: sleeved bouquets for supermarket sales.

2:30 p.m.
Workshop One
Create your own wrapped or sleeved bouquet for farmers’ market or grocery outlet.   
Experienced grower/designers will provide personal assistance.

Marketing Session Two

3:00 p.m.
Increase Your Bottom Line with Top Wedding Sales
Rita Anders, Cuts of Color, Weimar, Texas
Rita will share her methods of contacting and engaging brides.
Floral demonstration: hand-tied wedding bouquet.

3:30 p.m. 
Tapping into Wedding Sales
Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio
Sunny Meadows’ wedding business has grown exponentially in the last few years. 
How does this fit into the rest of their farm business?
Floral demonstration: hand-tied wedding bouquet.

4:00 p.m. 
Workshop Two
Reassemble your original bouquet into a hand-tied bridal bouquet. 
Experienced grower/designers will provide personal assistance.

4:30 p.m. 
Closing
      
6:30 p.m. 
Join the speakers and other attendees for dinner at Joe T. Garcia’s Mexican Restaurant, a Fort Worth tradition since 1935. 
Not included in registration.

Tuesday, March 4 

8:00 a.m. 

Office to Field Business Planning and Record Keeping    
Paula Rice, Beehaven Flower Farm, Bonners Ferry, Idaho
Plan for an organized and smooth growing year with useful record-keeping strategies. Learn to set up an efficient flower grower’s office using QuickBooks to create charts of accounts. Use Paula’s groundworks to plan seeding and field planting schedules, while keeping track of basic cost accounting.

9:00 a.m. 
What to Grow and Why       
Steve and Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio
How do you choose which perennials to grow? Which annual varieties are the best producers? Steve and Gretel grow a wide variety of both, as well as woodies and bulbs, and will explain their selection process.

10:15 a.m. 
Break

10:30 a.m.
Seeds or Plugs? Both?       
Frank Arnosky, Texas Specialty Cut Flowers, Blanco
Frank will cover all factors of growing cut flowers, including variety selection, seed types, germination  for plugs, and environmental controls. He’ll discuss tricks of the trade, as well as what to grow yourself and what to buy in as plugs.

11:30 a.m. 
Lunch (included with registration)

12:30 a.m. 
Making the Most of Every Square Foot on a Small Farm  
Lisa Ziegler, Gardener’s Workshop Farm, Newport News, Virginia
Make the most of the high-demand season by providing your buyers a steady stream of flowers. Even better, learn how to get it all done by 5:00 by using the best practices and equipment.

1:30 p.m. 
Harvest and Postharvest     
Pamela Arnosky
Pamela will cover all the steps of handling cut flowers, beginning in the field and going through to the final customer. Topics will include harvest practices, preservatives and hydrators, coolers and storage, packing, shipping and extending vase life for the customer. She’ll show you the tools, sleeves, and equipment she uses, and provide sources for materials.

2:30 p.m. 
Creating and Finding Markets for Your Flowers
Steve and Gretel Adams, Sunny Meadows Flower Farm, Columbus, Ohio 
Are you crazy to offer wedding flowers? What’s the best way to approach local florists? Are flower subscriptions profitable? Learn from these dynamic growers what to do – and what not to do.

3:00 p.m. 
Breaking into Business: Getting Florists and Supermarkets on Board  
Lisa Ziegler, Gardener’s Workshop Farm, Newport News, Virginia
You may not be too small! Lisa gave up her farmers’ markets to turn her attention to florists and supermarkets. Learn how to build your business to get those dreamy orders and keep happy customers.

3:30 p.m. 
Break
 
3:45 p.m. 
Season Extension       
Mimo Davis, Urban Buds, St. Louis, Missouri   
Don’t limit your production to a “typical” growing season! Hoophouses, tunnels, and succession planting can stretch your cut flower offerings on both ends of the season.

4:30 p.m. 
Closing

It has been my pleasure to share with you today’s podcast conversations. 

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 7,000 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

 

SLOW FLOWERS Podcast: Reclaiming our Floral Heritage . . . Lessons from #Britishflowers (Episode 129)

Tuesday, February 18th, 2014
How do you like that? English Grown SLOW FLOWERS, by Cook & Carlsson

How do you like that? English Grown SLOW FLOWERS, by Cook & Carlsson

Today’s podcast is actually NOT about American flowers, but about our gifted and inspiring kindred spirits across the Atlantic. They are a few of the many flower farmers and designers who are part of their own local flower movement in Britain.

During the past several months, I often noticed the hashtag #britishflowers pop upon Twitter. It was fun to read comments and re-tweets and click through to view beautiful photos of British designers, farmers, gardens and flowers.

cook & carlsson logoOne of the Twitter names that I started interacting with was Cook & Carlsson, and I soon learned that Lizzie Cook and Moa Carlsson are the two women behind that venture.

With the alluring tagline: “English Grown Flowers,” Cook & Carlsson is a London-based design studio combining the talents of Lizzie Cook, a photographer and artist, and Moa Carlsson, an architect who has worked most recently worked in landscape architecture.

Lizzie Cook (left) and Moa Carlsson (right), partners in the design studio Cook & Carlsson

They describe Cook & Carlsson as an “independent flower monger,” and you’ll hear in our conversation the charming explanation for their use of that term. Lizzie, who has the British accent, and Moa, whose accent reveals her Swedish heritage, have joined their mutual love of nature with a desire to create beauty using flowers they grow or forage, as well as flowers they source from other UK flower farmers. 

For an art commission, Cook & Carlsson supplied a large arrangement made entirely of scented herbs, wildflowers and flower – all local, seasonal and sustainable, of course!

For an art commission, Cook & Carlsson supplied a large arrangement made entirely of scented herbs, wildflowers and flower – all local, seasonal and sustainable, of course!

Here’s more about Moa Carlsson, in her own words:

I grew up in the most northern part of Sweden, amongst aconitum, arctic bramble and Norwegian spruce, and in a family with a long tradition of growing food and flowers. My sister and both my mother and my grandparents kept large grounds living in tune with the seasons, which in their part of Sweden is rather harsh. (for example, you can’t grow apples there).

I studied and worked as an architect in Sweden, Austria, England and America. Right now I live in London, but I am a PhD student at MIT in Boston, where I am studying computational technologies to design and simulate the changing of landscapes.

In my free time I dig in my friends gardens and in the urban plots where we do guerilla gardening; I do hiking and mountaineering; I am a painter and I have a hunting license (mostly forest/mountain birds and hare).  

A seasonally-inspired autumn bouquet - natures gifts in a vase.

A seasonally-inspired autumn bouquet – nature’s gifts in a vase.

Here’s more about Lizzie Cook, in her own words:

I grew up in the Caribbean amongst the audacious vibrancy of hibiscus, frangipanis and flowers from the Flamboyant tree, all of which fired my senses as a child.  The fragrance and colours of the frangipani flower at the right time of day is pretty intoxicating!  When I went to Falmouth College of Arts in Cornwall to study photography, I fell in love with all of the tropical gardens, which reminded me of the flora and fauna of warmer climes.  I had a very free childhood, outside, rarely wearing shoes and in nature, noticing the changing seasons, being free to take it all in.  I love being near the water and I currently live on a narrowboat on a river in East London, still trying to hold onto that freedom and proximity to nature, especially in the City of London.  I like seeking out the quieter natural areas, but enjoy the diversity and pace of London.  It is a privileged thing to cycle home from the hectic city back to a peaceful boat on a river surrounded by nature reserves, and I feel very lucky! 

Cook & Carlsson's stall at the Chatsworth Road Market in East London.

Cook & Carlsson’s stall at the Chatsworth Road Market in East London.

Cook & Carlsson on their philosophy: 

We live really close to one another, just on the outskirts of London, which means there are lots of small natural refuges where you can feel like you are still connected with the wider countryside.  It was in these places where our imaginations were fired and it’s really where we had the idea of using flowers and foliages that we saw around us, but which had been forgotten about or blocked out by the increasing urbanization.  We began looking and learning about the species that were around us and rediscovering their simple beauty; we began mixing them with other things, falling in love with the results. Doing so and by growing our own flowers, we try to bring back varieties that London shoppers rarely get a chance to buy.

For us, it’s about the lifestyle that comes along with the business. We are very lucky to visit lots of local gardens, growing sites, nurseries, meeting local growers and hanging out with people who are on the same page as far as our ethos is concerned. Then we collect all of our material and put it together, which we relish as it appeals to our strong creative sides, the combination of which seems to be magic! Many laughs and good biscuits make good arrangements, we have found. 

 

Flowers from the Farm, the UK's nationwide network of cut flower growers

Flowers from the Farm, the UK’s nationwide network of cut flower growers

Through our exchanges, I learned that Cook & Carlsson is the first London-based member of the “Flowers from the Farm” organization, which was founded by Gillian Hodgson. Lizzie and Moa were sweet enough to connect Gill and me.

Part two of this interview is with a true kindred spirit. Gill is the Mother of the British Flowers movement. She grows flowers at her own farm, Fieldhouse Flowers in Yorkshore. Here is how Gill describes her flower endeavor: 

Field House Farm in Yorkshire, where Gillian Hodgson grows her beautiful British flowers.

Field House Farm in Yorkshire, where Gillian Hodgson grows her beautiful British flowers.

“Fieldhouse lies in the Vale of York at the foot of the Yorkshire Wolds and we have 200 acres of light sandy land.  We farm wheat, barley and carrots and I have my flowers on just one acre. My father, grandfather and great-grandfather were here before us – and my great-great-grandfather farmed at the next-door farm.  John, my husband, and I have been here 25 years now.  The house was built around 1780; it’s draughty and takes a lot of upkeep – but it’s a great family house and we love it.” 

Gillian Hodgson of Fieldhouse Flowers and Flowers from the Farm, the #britishflowers organization.

Gillian Hodgson of Fieldhouse Flowers and Flowers from the Farm, the #britishflowers organization.

As you will hear in our interview, Gill has been putting much of her energy into promoting British flowers through Flowers from the Farm. She and others came together in 2011 to launch this network of cut flower growers. Read more about the group’s origins here. 

“Our aim is to create a brand for British flowers as a World class product,” reads the organization’s web site. And the tag-line: “Putting British flowers back into every vase in the country,” sounds comfortably familiar with the way I conclude each of my podcasts.

I invite you to join all three of them on a Twitter chat any Monday. The #Britishflowers chat takes place at Noon Pacific/3 p.m. Eastern every Monday (and that means 8 p.m. GMT/Greenwich Mean Time). Please look for these inspiring leaders of the #britishgrown flower movement on Twitter and more. 

To follow up on Gill’s story about the “fake” British Valentine’s bouquet and how the UK flower farmers used social media, especially Twitter, to highlight the inaccuracies, follow this link to Flowers from the Farm’s media report. 

Farm gate sales of British flowers.

Farm gate sales of British flowers. 

 

A hands-on Flowers From the Farm workshop for new and established UK flower farmers, which took place in Harrogate.

A hands-on Flowers From the Farm workshop for new and established UK flower farmers, which took place in Harrogate. 

 

At the height of summer, Gill Hodgson's flower farm explodes with a beautiful array of blooms.

At the height of summer, Gill Hodgson’s flower farm explodes with a beautiful array of blooms. 

So many connections to make as together we promote our domestic cut flower farming industry and the floral designers who care about the origins of their design work.

Special thanks to Lizzie and Moa for permission to use the photographs they provided; and to Gill for permission to photos of her farm and the Flowers from the Farm participants.

My friend Kasey Cronquist started the hash-tag #originmatters. In the UK, Gill Hodgson calls the same idea #knownprovenance. Similar in their intent, both phrases highlight what is going on in both the U.S. and the U.K. Consumers want to know the sources of their flowers. And flower farmers are fully engaged in providing that information!

It has been my pleasure to share with you today’s podcast conversations. Apologies for the uneven audio quality in some places, which was subject to the idiosyncracies of doing interviews via Skype. In the second interview, my voice was quite garbled, while Gillian Hodgson’s came through very clear. So we had to re-record many of my questions and patch together the interview. I’m sure you’ll really enjoy these interviews, despite the minor tech problems. 

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 6,500 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

 

 

SLOW FLOWERS Podcast: Make my Valentine’s Flowers American-Grown, Please! Thanks, Peterkort – an Oregon Rose Farm (Episode 128)

Wednesday, February 12th, 2014
A rainbow of rose colors grown in Oregon by Peterkort Roses. Love this palette!

A rainbow of rose colors grown in Oregon by Peterkort Roses. Love this palette!   

 

Love this graphic messaging on the side of Peterkort's delivery truck.

Love this graphic messaging on the side of Peterkort’s delivery truck.

Hello again and thank you for listening to the newest episode of the Slow Flowers Podcast with Debra Prinzing

This is part 2 of my back-to-back episodes on American grown roses, in honor of Valentine’s Day, taking place later this week. In our previous episode, I introduced you to Danielle Hahn of Rose Story Farm, based in Carpinteria, California.

Today, I hope you’ll enjoy my conversation with Sandra Peterkort Laubenthal of Peterkort Roses.

Most U.S.-grown roses hail from California, which accounts for 75 percent of the nation’s overall floral production. Yet in Oregon, Peterkort Roses has raised hybrid teas for the floral trade since the 1930s. The Peterkorts, a third-generation Oregon family, currently produces 2 million roses annually, using many sustainable growing practices.

“We have this certain niche, and we really want to support the local floral industry,” says Sandra, granddaughter of Joseph and Bertha Peterkort, who came to Oregon from Germany and started flower farming in 1923, raising sweet peas, gerberas and pansies.

This photo is from a visit I made to Peterkort Roses in May 2012 when Portland TV personality Anne Jaeger produced a segment about sustainable and local flowers for The Oregonian. Sandra Laubenthal and her brother Norman Peterkort  pose at right: I'm on the left and Anne is second from left.

This photo is from a visit I made to Peterkort Roses in May 2012 when Portland TV personality Anne Jaeger produced a segment about sustainable and local flowers for The Oregonian. Sandra Laubenthal and her brother Norman Peterkort pose at right: I’m on the left and Anne is second from left.

Historically, the state had been home to several commercial cut rose growers, but during the past two decades those operations either shifted to other crops or folded altogether. “We are an anachronism, but it seems like the ‘City of Roses’ should have its own local rose grower,” Sandra points out. 

Here’s the video segment produced by Anne Jaeger for The Oregonian/Oregon Live: “Sustainable bouquets — buying local extends to flowers, too!”

Stunning pink rose blooms - perfect for your sweetheart.

Stunning pink rose blooms – perfect for your sweetheart.

Peterkort’s elegant blooms look vastly different from those softball-sized imported ones that are offered by supermarkets, wire services and conventional flower shops every February 14th.

Instead, Peterkort’s 60-plus rose varieties are closer to what you might find gracing a mixed perennial border in the garden. Specialties include the hybrid tea rose, with upright, spiraled petals; a German-bred hybrid tea that features multi-petal characteristics of an old garden rose; and dainty spray roses with many small blooms on a single stem. Today, Peterkort’s 16 hoop houses produce thousands of rose stems, as well as gorgeous Oriental and Asiatic lilies, maiden fern, orchids and new crops like ranunculus and anemone.

More Peterkort pretties!

More Peterkort pretties!

Designers count on Peterkort as an important local source for bridal bouquets, boutonnieres, flower girl wreaths and tabletop arrangements. The versatile color palette begins with pure white roses and ends with ones covered in dark, velvety black-red petals. Unlike unscented imported roses, these have a light, pleasing fragrance. Because Peterkort harvests its flowers one day and sells them the next, their roses are super fresh and, as a result, are long-lasting in the vase.

Fresh roses on the grading table at Peterkort's greenhouses.

Fresh roses on the grading table at Peterkort’s greenhouses.

“I’ve been ordering roses from Peterkort for years,” says designer Melissa Feveyear, owner of Seattle-based Terra Bella Floral Design, who specializes in local and organic flowers. With varieties like ‘Piano Freiland’, a red, peony-shaped rose, and spray roses that last several weeks in an arrangement, Peterkort’s blooms make up in quality what they don’t have in size, she says.

“Because the stems are thinner than (those of) imported roses, they’re very easy to use in hand-tied bouquets. You can group a bunch together for really stunning impact without making the stem feel too bulky for a bride to hold.”

A detail from a Valentine's Day bouquet featuring Peterkort Roses.

A detail from a Valentine’s Day bouquet featuring Peterkort Roses.

Indeed Peterkort is the last Oregon rose grower, but in fact, customers around the country have begun to discover these boutique blooms. A message on the company’s web site helps to explain their popularity: “What can we say about a bunch of people who are still dedicated to growing cut flower roses in the U.S.? . . . We continue because we are obsessed.” 

Peterkort’s sustainable practices produce greener blooms:

  • During the winter months, Peterkort increases the amount of artificial greenhouse light, thereby producing more roses in less space for the same amount of energy. Energy curtains provide additional insulation as outside temperatures drop. The panels are made of Mylar and are suspended from cables across the greenhouse ceiling, containing heat within when closed.
  • Peterkort uses an Integrated Pest Management (IPM) system of biological controls to curb aphids, spider mites and other predator pests.
  • Peterkort selects disease-resistant rose varieties and suppresses the spread of fungal diseases by maintaining ideal temperature, humidity and air circulation levels inside the greenhouses and keeping the ground clear of dead leaves and debris.
  • All packaging is recycled and roses are wrapped for market in newspaper purchased from a local charity. 

Here are some of my arrangements from Slow Flowers, featuring roses and lilies grown by Peterkort Roses: 

Peterkort lilies with winter greenery. The variety is Lilium 'Rio Negro', a hybrid Oriental lily.

Peterkort lilies with winter greenery. The variety is Lilium ‘Rio Negro’, a hybrid Oriental lily.

 

Peterkort's lovely red garden rose 'Piano Freidland', makes this autumn arrangement sparkle!

Peterkort’s lovely red garden rose ‘Piano Freidland’, makes this autumn arrangement sparkle!

 

"Supergreen' is a hybrid tea rose grown by Peterkort - a sublime pale green rose.

“Supergreen’ is a hybrid tea rose grown by Peterkort – a sublime pale green rose.

 

A springtime bouquet featuring 'Supergreen' with a  pastel combination.

A springtime bouquet featuring ‘Supergreen’ with a pastel combination. 

For many sweethearts, Valentine’s Day is filled with expectations and anticipation. Yet for followers of the Slow Flowers movement, the romantic holiday is not complete unless the flowers we give and receive come from local farmers who use sustainable practices. Peterkort is one such source. Please ask your local florist to order these domestic roses rather than the steroidal giants that must be shipped from afar, a continent or two from here.

In fact, here is my list of American rose farms. If your local florist says, “I can’t find American-grown roses,” then give him/her my recommendations and ask them to do their homework. You have to care enough to do the right thing.

It has been my pleasure to share with you today’s podcast conversation with Sandra Laubenthal. All photos are (c) Debra Prinzing.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 6,500 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

SLOW FLOWERS Podcast: Rose Story Farm’s Danielle Hahn, a World-Class Rosarian and Cut Flower Farmer (Episode 127)

Wednesday, February 5th, 2014

Hello again and thank you for listening to the newest episode of the Slow Flowers Podcast with Debra Prinzing

Breathtakingly beautiful roses from Rose Story Farm. American Grown and more beautiful than anything imported.

Breathtakingly beautiful roses from Rose Story Farm. American Grown and more fragrant and lovely than anything imported.

It’s February and that means Valentine’s Day is just around the corner. So I am devoting the next two weeks to talking about American-grown roses. Most people do not realize that of the 233 million rose stems sold during the Valentine’s season, only 3 to 6 percent are domestic. There is something truly wrong with this picture. American roses are being grown in Oregon and California! Next week I will introduce you to Peterkort Roses, located outside Portland . . . a fabulous source for domestic Valentine’s Day roses.

Great Rosarian of the World, and American cut rose grower, Danielle Hahn.

Great Rosarian of the World, and American cut rose grower, Danielle Hahn.

Today, though, we are celebrating Danielle Hahn, owner of Rose Story Farm in Carpinteria, California. Located just south of Santa Barbara, where truly magical growing conditions for all types of flowers seem to exist, Rose Story Farm is a family endeavor specializing in old English, heirloom and garden roses for the specialty cut flower trade.

These roses are field-grown and you’ll notice that many of the varieties listed on the farm’s web site are types of roses found in the home garden. Because of this, they do not bloom all that prolifically in February. That’s okay with Dani and her crew. Their core business serves wedding parties that take place between May and October. 

Situated on a former avocado and lemon farm, this visually enticing venue offers many useful lessons in the viability of old-fashioned farming practices in today’s modern agri-business world (the kind of practices that were natural to our great-grandparents, for example.). Yes, this is an organic flower farm where hundreds of varieties of old garden and English roses thrive. It’s also a beautiful agritourism destination that attracts rose lovers from around the world as it educates and inspires everyone who visits to grow and enjoy roses in their own environment.

The setting in this little valley near the Pacific Ocean is quite benign - and so perfect for roses.

The setting in this little valley near the Pacific Ocean is quite benign – and so perfect for roses.

There are no fussy hybrid teas here, although there are varieties bred with ancient parentage for cherished traits like their long-lasting perfume. You will find row upon beautiful row of floribundas and climbers, chosen for bloom color, petal arrangement, and most of all — FRAGRANCE (scents like anise, clove, spice, honey, baby powder, a juicy peach, citrus…fill one’s nostrils).

The rose shrubs are planted on gently sloping hills, arranged like a technicolor vineyard. Organic mulch from a nearby mushroom farm cushions and nourishes the soil over their roots.

Tens of thousands of luscious roses are lovingly cared for by a small crew of farmers who know exactly when to harvest them. Can you imagine an east coast bride who simply MUST have a romantic, voluptuous rose bouquet of say ‘Fair Bianca’? It’s possible for her floral designer to order armloads of this vintage rose from Rose Story Farm.

Stunning. Nothing more to say. Drink it in and imagine the awesome fragrance!

Stunning. Nothing more to say. Drink it in and imagine the awesome fragrance!  Rosa ‘Singin’ in the Rain’

Say her wedding is on a Saturday. On Thursday, the roses are picked, hydrated and conditioned, de-thorned and carefully gathered into bundles of 10 stems. The cut ends are packed in wet moss to keep the roses hydrated; the flower heads are gently nestled in tissue paper; each bunch is packed in an ice-filled box and shipped overnight (Fed-Ex; next morning delivery) to wedding and event florists coast to coast. Around the country, on Friday mornings, the boxes of these Carpinteria-grown roses show up at floral studios and flower shops, serving as an enduring gift of romance, nostalgia and sensory delight.

This is the famed 'Julia Child' rose, which Dani's family friend Julia Child selected from plant trials at Rose Story Farm.

This is the famed ‘Julia Child’ rose, which Dani’s family friend Julia Child selected from plant trials at Rose Story Farm.

Last weekend, on February 1st, Dani was honored with the coveted “Great Rosarians of the World” award in a ceremony at the Huntington Botanical Garden in San Marino, near Pasadena.

This award recognizes major figures in the world of roses and honors their work in creating and promoting the flower. In the past 11 years, the Great Rosarians program has become a famous event in the world of rose growing, breeding, education and beyond. Dani is in excellent company, with past recipients including David Austin himself, Stephen Scanniello, Wilhelm Kordes III, Roger Phillips and Martyn Rix, and many others. The GROW award will also bring Dani to New York City in June, where she will be hosted by the Manhattan Rose Society for a series of events and lectures. 

Click here to learn more about the American Garden Rose Selections, the organization of trial gardens and experts who evaluate new plant introductions for their superior qualities. 

httpv://www.youtube.com/watch?v=0npPBezQOBg

Here is Dani’s full bio as it appeared in the Great Rosarians of the World’s press material:

The old horse stables at Rose Story Farm are now the headquarters for this thriving specialty cut flower business.

The old horse stables at Rose Story Farm are now the headquarters for this thriving specialty cut flower business.

Danielle Hahn is the owner of Rose Story Farms in Carpinteria, California, a boutique rose farm for cut roses. Because of her skills and dedication to the rose, she has been able to develop a business model that combines growing roses and education. 

Danielle has maintained a hands-on approach to satisfy her market and has given this segment of the rose industry a successful working model, which encompasses the small boutique rose nursery and small organic farmer, for others to follow.  Her farm is a prime model for the future of small family farms to specialize into niche areas and succeed.  She has expanded her business to include the valuable component of educational tours which help inform and inspire her audience with the knowledge to grow healthy roses successfully. 

Growing from a lifelong love of flowers and gardening, Rose Story Farm has become the focal point of a wonderful mixture of business and life.  From the first day the mission was to produce beautiful, fragrant, romantic garden roses in exquisite shapes and colors. Now more than 120 varieties are scattered over the 15-acre farm. 

A gathering of blooms during one of the personalized rose farm tours.

A gathering of blooms during one of the personalized rose farm tours.

Tours are led by Danielle twice weekly, and a variety of seminars focused on garden design, rose cultivation and flower arranging are given throughout the year.  A major theme of the educational effort is to demystify the process of growing and caring for roses.  “Roses are magical and forgiving–they repay any effort on their behalf ten-fold,” says Dani. “We named the farm ‘Rose Story Farm’ because the roses are central to some of our most enchanting and memorable experiences. We encourage clients, visitors, and friends to exchange their rose stories with us, and in this way to share what we find romantic, passionate, joyful and sustaining.”  

Born in Santa Barbara, California, Dani attended local schools until she entered Stanford University.  She graduated three years later with honors with a BA in psychology and a minor in Italian.  Having played on the Stanford Tennis Team for three years, and being a ranked national junior tennis player, her first job out of college was managing an exclusive tennis club in Manhattan.  Returning to Santa Barbara in 1978, she opened a series of retail stores over the next 10 years in Southern California.  At the same time she was the founder and managing partner of an innovative gift business that designed, manufactured, packaged and ultimately delivered gifts for entertainment corporations.  With the birth of Geoffrey, her second son, in 1993, she backed away from the majority of her business responsibilities to focus on her family.       

Here's a glimpse of the larger setting at Rose Story Farm. I took this photo last July when attending an industry luncheon in the garden.

Here’s a glimpse of the larger setting at Rose Story Farm. I took this photo last July when attending an industry luncheon in the garden.

Her extensive experiences proved invaluable in 1998 when Danielle and her husband, Bill decided to expand the family avocado farm into a boutique rose business with the addition of 1,000 bushes, all of them garden roses. 

The farm now has over 25,000 bushes and since that time Danielle has overseen the steady growth and development to the point where thousands of roses are cut each day and shipped throughout the United States. 

Currently she manages all employees and makes the day-to-day decisions for the business, markets the products, selects the roses for production, designs rose gardens for clients worldwide, designs and maintains the farm’s gardens used for weddings and special events, oversees the rose boutique and leads the way on product development–a rose based perfume and body care line are currently in the works. 

The display in front of the rose boutique. . . what can I say? It's so enticing!

The display in front of the rose boutique. . . what can I say? It’s so enticing!

Dani is an active member of the Santa Barbara Rose Society, the American Rose Society, and the Garden Club of America in Santa Barbara. She is the founder and sustaining patron of the Carpinteria Community Service Toy Fund, a non-profit organization that raises money each year for the families of disadvantaged field workers in the Carpinteria Valley. 

The excitement and beauty of this enterprise and of Danielle herself has been featured in Santa Barbara Magazine, Wine Country Living, Sunset, Victoria Magazine, Oprah Magazine, Martha Stewart Living, Veranda, and the Wall Street Journal

She has had articles published in the 2012 American Rose Society Annual on both flower arranging and garden design.  Television coverage of Rose Story Farm has been presented on “California Heartland,” a PBS special, and on NBC’s Today show.  Most recently,  Martha Stewart Living media filmed a segment on the farm for their online American Made series (see above).  In addition to her weekly tours at the farm, Danielle is a frequent featured speaker at events that are focused on the beauty of the garden, and the special role of roses in our daily lives. 

The lemon rose cake. It is quite delicious!

The lemon rose cake. It is quite delicious!

Rose lovers are invited to visit to Rose Story Farm on a Wednesday or Saturday and spend $38-$45 for a small group tour, which is followed by a delicious garden luncheon.

A gift shop filled with rose-themed and garden-inspired ware from Europe and beyond (including a few antiques) is worth a visit.

To satisfy my current made-in-the-USA obsession, I picked up a cast-aluminum, rose-bloom-shaped bundt pan so I could bake the Rose Story Farm lemon cake. 

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A small vignette of just-picked roses, spotted on my tour of the flower fields.

 

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This rose caught my eye, dazzling against the blue Carpinteria sky.

 

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Another beautiful floral arrangement at our summer luncheon.

It has been my pleasure to share my podcast conversation with Dani Hahn with you. All photos are (c) Debra Prinzing, except for the portrait of Dani Hahn, courtesy of Rose Story Farm.

Because of the support from you and others, listeners have downloaded episodes of the Slow Flowers Podcast more than 6,000 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net.  

SLOW FLOWERS Podcast: Millennials who Grow Flowers — Meet Gretel & Steve Adams of Sunny Meadows Flower Farm (Episode 126)

Wednesday, January 29th, 2014
I took this photo of Steve and Gretel Adams in August 2012. They're amazing - and I'm so happy to share their conversation with you today!

I took this photo of Steve and Gretel Adams in August 2012. They’re amazing – and I’m so happy to share their conversation with you today! (c) Debra Prinzing 

 

In the workshop . . .

In the workshop . . . (c) Debra Prinzing

Gretel and Steve Adams of Sunny Meadows Flower Farm in Columbus, Ohio, are young flower farmers whose creativity and determination to earn a living from their land is truly inspiring.

This young couple didn’t grow up in the agricultural world; so naturally, they consider themselves serendipitous farmers. A food-farming apprenticeship sparked Steve’s passion for farming. And Gretel was blessed to inherit a 10-acre lot outside Columbus that her father bought in the 1980s.

My friend Rich Pomerantz, a fellow member of the Garden Writers Association, has taken some beautiful photographs of Gretel and Steve for his series about Young Farmers. Enjoy his post here.

As children, they both loved to be outside playing in the dirt and connecting with nature. As young adults, Steve and Gretel’s farming skills continue to flourish with their involvement in the U.S. cut flower industry. They are trying to live life as sustainably as possible using organic practices, composting to make soil amendments, and heating their house with wood, growing their own food and making natural soaps, among other things. 

Gretel, touring me through the growing fields.

Gretel, touring me through the growing fields. (c) Debra Prinzing

Sunny Meadow Flower Farm is filled with fields of beautiful flowers and four greenhouse structures help Steve and Gretel extend the growing season in Ohio.  

This farm-based business is established on a 10-acre parcel just inside the Columbus city limits. 

They recently told me about the way their acreage is used:  

“This coming season, our field space will include about 4 acres in production — plus 1 acre for our perennial and greenhouse space, making for a total of 5 acres.  The remainder of the tillable land will be rotated with cover crop to maintain soil health.”

Sunny Meadows’ flowers are sold at three seasonal farmers’ markets in Columbus and through Whole Foods stores in the region. Gretel is also a talented floral designer and the farm has added wedding floral design services, which is one of the most successful sources of income for the farm. 

Please enjoy our conversation – I know you will be impressed with Gretel and Steve, and you’ll find their passion contagious.

In the podcast, we discussed the upcoming Cut Flower Growers’ School, a program of the Association of Specialty Cut Flower Growers that is scheduled for March 3-4, 2014 in Ft. Worth, Texas.

Steve and Gretel will be teaching a workshop called: “What to Grow and Why,” addressing how to choose which perennials to grow & which annual varieties are the best producers? 

And thanks to Sunny Meadows Flower Farm for providing these wonderful images that you can enjoy here:

A Sunny Meadows Flower Farm wedding, with bride Pilar and groom Matt - and their beautiful seasonal & local Ohio-grown flowers

A Sunny Meadows Flower Farm wedding, with bride Pilar and groom Matt – and their beautiful seasonal & local Ohio-grown flowers

 

A gorgeous boutonniere for another local wedding - with bride Genevieve & groom Todd.

A gorgeous boutonniere using Sunny Meadows’ awesome lisianthus — for another local wedding – with bride Genevieve & groom Todd. 

 

On the farm . . .

On the farm . . . 

 

Gretel (right) and friend  - showing off their floral crowns.

Gretel (right) and friend – showing off their floral crowns. 

 

A sense of the beauty of this farm - as seen in one section planted with Mexican sage.

A sense of the beauty of this farm – as seen in one section planted with salvia. 

 

What an organized place - rows of field-grown flowers and well-appointed greenhouses.

What an organized place – rows of field-grown flowers and well-appointed greenhouses.

 

A Sunny Meadows Flower Farm bouquet

A Sunny Meadows Flower Farm bouquet

 

Be still, my heart~ A beautiful bouquet by Gretel, using flowers she and Steve grow.

Be still, my heart~ A beautiful bouquet by Gretel, using flowers she and Steve grew.

 

Grown & designed by Gretel Adams, Sunny Meadows Flower Farm

Grown & designed by Gretel Adams, Sunny Meadows Flower Farm.

 

Another lovely bridal bouquet from Sunny Meadows Flower Farm.

 

A sublime color palette for a gorgeous bouquet.

A sublime color palette for a gorgeous bouquet last July.

I’m so pleased to have been able to introduce you to Gretel and Steve. On their web site, they write:

“Our mission is to educate the public about the quality and vase life of local flowers. Although you can get flowers for dirt cheap flown in from the Equator, the workers there do not have the same rights and protections and there are fewer restrictions on chemical use. So who knows what you are really buying? As a farm specializing in all naturally-grown fresh cut flowers, we are trying to show people just how important supporting your local flower farm really is.”

Follow SUNNY MEADOWS FLOWER FARM on Facebook here

To add your name to the Sunny Meadows Flower Farm, email Gretel & Steve at: SunnyMeadowsFlowerFarm@gmail.com

Because of your support as a listener, listeners have downloaded this podcast nearly 6,000 times! I thank you for taking the time to join to my conversations with flower farmers, florists and other notable floral experts.

If you like what you hear, please consider logging onto Itunes and posting a listener review.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. 

 The Slow Flowers Podcast is engineered and edited by Hannah Holtgeerts. Learn more about her work at hhcreates.net. 

  

SLOW FLOWERS Podcast: San Francisco Flower Mart – a legacy of locally-grown flowers (Bonus Episode)

Monday, January 27th, 2014

 

Small_SFFlowerMart-Logo-GreenSomething really exciting happened last week – my friends at the San Francisco Flower Mart, the premiere flower market in the U.S., came onboard as presenting sponsors of the Slowflowers.com directory. This is my other passionate project, and it dovetails nicely with the Slowflowers Podcast.

In the works right now, Slowflowers.com is a free online directory to help you find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers who are committed to American grown flowers.

Inside the San Francisco Flower Mart: Connecting Bay  Area florists and flower lovers with fresh, seasonal and local blooms.

Inside the San Francisco Flower Mart: Connecting Bay Area florists and flower lovers with fresh, seasonal and local blooms.

I’m currently raising funds to complete this project via Indiegogo.  To date, supporters of American Grown flowers have contributed $11,045 to the campaign, with SF Flower Mart’s $1,000 contribution giving us a huge boost earlier in the week.

I happened to be working in SF this past Monday, so I stopped by the management office and grabbed General Manager Bob Otsuka and Jeanne Bose, the SFFM’s marketing/promotions director and social media strategist, for a quick conversation, recorded as a Bonus to the Slow Flowers Podcast. Listen to what Bob and Jeanne say about the Market’s decision to bring their support to the Slowflowers.com launch.

It’s fascinating to learn about the history of this amazing center for locally grown flowers – and inspiring to know that we’re on the same path to promote more American Grown Flowers to the floral industry and consumers alike. 

Seasonal blooms, six days a week.

Seasonal blooms, six days a week. 

 

There's a huge selection of local California-grown roses . . . in awesome colors~

There’s a huge selection of local California-grown roses . . . in awesome colors~

Here is a little slice of history, as told on the Market’s web site:

With beginnings paralleling the growth and development of the San Francisco Bay Area, the origins of the San Francisco Flower Mart go back to the late 1800’s when land was plentiful. Local flower growers could bring their product to Lotta’s fountain in downtown San Francisco three days a week, selling their product to local flower shops. [Note: Lotta’s fountain is located at the intersection of Market, Geary and Kearny streets in downtown San Francisco.

A need for a centrally located market bringing together the three ethnically diverse groups of flower growers was fulfilled with the opening of a market located at 5th and Howard Streets in 1924. As flower growers expanded production areas outside of the Bay Area and as product from other parts of United States came in, the need for a larger more modern permanent facility led to the design and construction of our current market at Sixth and Brannan Streets in the South of Market area of San Francisco.

The grand opening of the San Francisco Flower Terminal in September 1956 marked the establishment of an industry icon. Today, officially known as the San Francisco Flower Mart, we now have over 60 vendors, purveyors of cut flowers, potted plants, blooming plants and floral supplies. We have evolved from being a “growers” market to being a marketplace for floral wholesalers. Product, which at one time was only from the immediate Bay Area, now comes from the far reaches of the world.

As you will hear in this podcast interview, more than a century after it was established, the San Francisco Flower Mart continues to reflects the character of locally-grown flowers and the farmers who grow those blooms.

In addition to family flower farms selling direct to the floral industry and consumers, you will also find wholesalers who stock flowers from growers in other parts of California, as well as Oregon and Washington. And while people in “the flower biz” are served here as wholesale customers six days a week, some days as early as 2:00 a.m., the DIY flower lover/designer is also welcome to shop – after 10 a.m. 

A bustling center for flowers - with more than 60 vendors.

A bustling center for flowers – with more than 60 vendors.  


Racks of California-grown hyacinths recently offered by Torchio Nursery, a vendor at the San Francisco Flower Mart.

Racks of California-grown hyacinths recently offered by Torchio Nursery, a vendor at the San Francisco Flower Mart.

This is truly a flower mecca and you must add it to your flower bucket list if you haven’t been to visit. I’m thrilled to feature the San Francisco Flower Mart and doubly thrilled that this important center for local flowers will be a Presenting Sponsor on the Slowflowers.com site for the year to come, connecting More American Flowers with Customers, One Vase at a Time.

 All photographs used here, courtesy (c) Jeanne Boes, SF Flower Mart