Debra Prinzing

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Archive for the ‘SLOW FLOWERS Podcast’ Category

Week 28 // Slow Flowers Challenge

Monday, July 20th, 2015
Just-picked Colorado-grown flowers at the peak of summer.

Just-picked Colorado-grown flowers at the peak of summer.

Chet Anderson of The Fresh Herb Co., sharing his beautiful and locally-grown bouquets and bunches at Boulder Co. Farmers' Market.

Chet Anderson of The Fresh Herb Co., sharing his beautiful and locally-grown bouquets and bunches at Boulder Co. Farmers’ Market.

Bouquets from The Fresh Herb Co. that caught my eye at the Longmont Farmers' Market, their second venue.

Bouquets from The Fresh Herb Co. that caught my eye at the Longmont Farmers’ Market, their second venue.

Love this beautiful periwinkle blue bachelor button (Centaurea cyanus)

Love this beautiful periwinkle blue bachelor button (Centaurea cyanus)

This week’s Slow Flowers Challenge comes to you from the flower farms of Colorado!

I spent several days last week as a guest of Chet and Kristy Anderson, owners of The Fresh Herb Co., based in Longmont, Colorado. We featured the Andersons and their beautiful farm, flowers and philosophy in The 50 Mile Bouquet – in a chapter called “Rocky Mountain Flowers.”

You can learn more about this couple in our Slow Flowers Podcast episode that aired earlier this year.

Returning to Colorado was a delightful excuse to play with flowers picked from fields just steps away from the back door. I was there to co-host the fourth Field to Vase Dinner of 2015 – farm-to-table dining experiences held on flower farms across the country.

Chet and Kristy graciously welcomed this very special gathering at The Fresh Herb Co. Eighty lucky guests enjoyed a delicious meal, local wine and an unparalleled setting next to the gurgling Left Hand Creek. Flowers were on the table and the conversation was all about American grown flowers, the Slow Flowers movement, and the important reasons to focus on domestic, local, seasonal and sustainable flowers. Check out this beautiful and engaging blog post about the dinner from Boulder photographer Kirsten Boyer, “Slow Flowers and Slow Friendships.”

SFC_28_July 2015_Boulder 049

Love the delicate solidago as a textural element that plays off the bolder flower forms, including gladiolas and sunflowers.

When Chet was asked to speak, he uttered a very simple sentence that resonated with me: “Without people buying our flowers, we wouldn’t exist!”

I deeply believe in his statement. And this is what motivates me, to honor and value the lives and work of flower farmers like Chet and Kristy.

I share this lovely bouquet and I really can’t take credit for the design. This is a market bouquet similar to those that they harvest, gather and sell each week at the Boulder and Longmont Farmers’ Markets. 

I combined flowers from two Colorado farms to fill this vase. The Corona clippers are a bonus!

I combined flowers from two Colorado farms to fill this vase. The Corona clippers are a bonus!

Love this t-shirt worn by gladiola flower farmer Matt Carson of 934 Farms LLC

Love this t-shirt worn by gladiola flower farmer Matt Carson of 934 Farms LLC

While in Boulder, I had a fun chance to speak about the Slow Flowers Movement and local, American-grown flowers at an evening sponsored by the Boulder Co. Farmers’ Market.

The Market also promoted the Field to Vase Dinner by giving away two free tickets. The winner was Matt Carson of 934 Farms LLC, based in Milliken, Colorado. A relatively new flower farmer, Matt and his wife Jonie grow gladiolas and also sell them at the Boulder Co. Farmers’ Market.

I couldn’t make it to their farm, about 45 minutes outside Boulder. But I did get to shop at Matt’s stall and purchase some gorgeous glads from him on Saturday morning. It was a treat to add those tall, elegant stems to the bouquet given to me by Nick Anderson, Chet and Kristy’s son.

I’ll try and list all of the flowers included below.

Orangyy zinnias + orangy glads - a perfect combo!

Orangy zinnias + orangy glads – a perfect combo!

Colorado-grown LOCAL and SEASONAL bouquet:

From The Fresh Herb Co.: Oriental lilies, zinnias, goldenrod (Solidago sp.), bachelor’s buttons and MINT!!! Boy, does it smell glorious!

From 934 Farm LLC: Eight variously-hued gladiolas

Christof Berneau of UC Santa Cruz’s Center for Agroecology (Episode 202)

Wednesday, July 15th, 2015
Christoph Berneau holds in his hands, a bunch of beautiful, organic, just-picked roses from UCSC's flower fields.

Christof Berneau holds in his hands, a bunch of beautiful, organic, just-picked roses from UCSC’s flower fields.

"The Farm" at University of California/Santa Cruz's 33-acre compound.

“The Farm” at University of California/Santa Cruz’s 33-acre compound.

A 2015 Apprentice poses with her just-harvested, just-designed bouquet.

A 2015 Apprentice poses with her just-harvested, just-designed bouquet.

Last month, my travels returned me to one of the most prolific flower growing regions in the U.S. – Monterey Bay, California.

I was there to co-host the Field to Vase Dinner Tour at Pajarosa Roses, a fantastic American flower farm known for luxury roses grown with sustainable practices. I was also able to connect with some other influential people in the cut flower industry in order to record interviews for the Slow Flowers Podcast.

You’ll hear today from one of those voices. Please meet Christof Bernau, the farm garden manager of the UC Santa Cruz’s Center for Agroecology and Sustainable Food Systems.

A veteran of the UC Santa Cruz program, Christof is a totally hands-on farmer-educator, working closely with the graduate apprentices, undergraduates and members of the public interested in land stewardship through farming.

2015 UCSC Apprentices gather to make beautiful summertime bouquets from flowers picked only moments earlier.

2015 UCSC Apprentices gather to make beautiful summertime bouquets from flowers picked only moments earlier.

Christof, clipping a few UCSC-grown Kordes roses for a custom order.

Christof, clipping a few UCSC-grown Kordes roses for a custom order.

Look how much happiness these American grown flowers spread!

Look how much happiness these American grown flowers spread!

Today's guest, Christof Berneau, is the hands-on educator-farmer at USCS's Center for Agroecology and Sustainable Farming.

Today’s guest, Christof Berneau, is the hands-on educator-farmer at USCS’s Center for Agroecology and Sustainable Food Systems.

Here’s more about Christof:

Christof has been part of the CASFS since coming to the Santa Cruz area as an Apprentice in 1994. He has been an Apprenticeship instructor since 1999.

Christof has extensive experience in nursery management, propagation, vegetable, and specialty cut flower production.

He is especially interested in floral design with specialty crops, high nutrition crops, small-scale grain production, the cultivation of a wide range of fruit crops, and creating a learning environment where everyone can thrive.

He holds a BA in Asian History from Reed College and an MA in Equity and Social Justice in Adult Education from San Francisco State University.

When not immersed in the farm, Christof cherishes his time with his wife Jennifer and their daughter Eleanor Wren, spending time in the mountains, pursuing wildflowers, studying natural history, water cycles, and local ecology.

Harvest Schedule- Love this!

Harvest Schedule- Love this!

Summer bouquet-making with the 2015 apprentices yields some gorgeous hyper-local arrangements.

Summer bouquet-making with the 2015 apprentices yields some gorgeous and hyper-local arrangements.

And more about the Center:

It is a research, education, and public service program dedicated to increasing ecological sustainability and social justice in the food and agriculture system. And yes, thankfully, flowers are a part of that equation!

The Center operates the 3-acre Alan Chadwick Garden and the 33-acre UCSC Farm, which serve as research, teaching, and training facilities. Proceeds from produce, flower and plant sales support the UCSC Farm & Garden facilities, and the Center’s Apprenticeship training course in organic farming and gardening.

“The Farm,” as it is called, is the hub of activity for the Apprenticeship in Ecological Horticulture, which teaches the concepts and practices of organic gardening and small-scale farming.

This full-time, six-month  program includes approximately 300 hours of classroom instruction and 700 hours of in-field training and hands-on experience in the greenhouses, gardens, orchards, and fields.

Buckets of Santa Cruz flowers, ready for designing.

Buckets of Santa Cruz flowers, ready for designing.

Another creative Apprentice with his custom arrangement.

Another creative Apprentice with his custom arrangement.

Since its founding in 1967, the Apprenticeship has developed into an internationally recognized program that blends the virtues of experiential learning with traditional classroom studies.

Topics covered during the six-month course include instruction and daily work experience in organic gardening and farming, focusing on ecological interactions amongst plants, soils, climate, insects, and pathogens.

In a hands-on education approach, apprentices work alongside staff in the greenhouse, gardens, fields, and orchards, as well as attend lectures, demonstrations, and field trips.

Apprentices are exposed to the different aspects of growing plants organically on both a hand-dug garden scale and a tractor-cultivated field scale. The Apprentices selected to attend the course each year are interested in practical training that will prepare them to teach others and/or to run their own operations.

Another fun Apprentice shot - note the lavender sprig in his beard.

Another fun Apprentice shot – note the lavender sprig in his beard.

The goal of the Apprenticeship is to increase the number and diversity of individuals who have a command of the fundamental skills and concepts associated with organic horticulture and agriculture, such that they will be prepared to actively participate in commercial or social service projects that aim to improve human health and environmental quality through organic practices.

If you find yourself traveling to Northern California, the SF Bay Area or Santa Cruz, check out the ways you can connect with the Center for Agroecology and Sustainable Food Systems.

For flower farmers and floral designers, something really exciting is coming up at The Farm on Saturday, July 25th: Growing and Designing Special Event Flowers.

Join professional flower grower Zoe Hitchner of Front Porch Farm in Healdsburg, and Sky DeMuro of UCSC’s Alan Chadwick Garden for a day-long workshop on special event flowers. If you are a bride, groom, farmer-florist, or simply love playing with flowers, this workshop will delight and educate.

Zoe and Sky will lead participants in demonstrations and hands-on activities as we make unique, seasonal arrangements that are farm-fresh and elegant. In addition to basic floral design techniques including hand-tied bouquets, centerpieces, corsages, and boutonniers, this workshop will also cover organic growing and selection tips for those who want to grow their own bouquets.

The cost of the all-day workshop is $125 (or $95 for members of the Friends of the UCSC Farm & Garden. Discounts available for beginning farmers (see contact information, below, to inquire about discounts). Space is limited to 20 participants and you’ll take home your arrangements. Pre-registration required. Click here to read a lovely profile about Zoe and Front Porch Farm that was featured on the Field to Vase blog.

Check out these Social sites where you can follow year-round activity of The Farm:

The Farm on Instagram

The Farm on Facebook

Application details about the 2016 Apprenticeship program.

You never know, this may be your introduction to a whole new world of sustainable flower and food farming!

Listeners like you have downloaded this podcast nearly 56,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

First & Bloom’s Tammy Myers, an All-American Studio Florist (Episode 201)

Wednesday, July 8th, 2015
Meet Tammy Myers of First & Bloom, today's Slow Flowers Podcast guest.

Meet Tammy Myers of First & Bloom, today’s Slow Flowers Podcast guest.

A moss-covered swing on Tammy's farm is a lush spot to photograph one of her hand-tied bouquets.

A moss-covered swing on Tammy’s farm is a lush spot to photograph one of her hand-tied bouquets.

This week’s Slow Flowers Podcast guest is Tammy Myers, a Seattle studio florist with a focus on 100% American-grown flowers. Scroll down to read more, find links and to see photos of her design work.

It was completely fitting to interview Tammy during American Flowers Week, which just wrapped up July 4th with a fantastic level of involvement from flower farmers and floral designers all over the country.

From boutique growers to the largest flower farms in the country; from studio florists to grocery stores and wholesalers, too, we celebrated American Flowers Week as a grass roots education, promotion and advocacy campaign to highlight our nation’s flowers and foliage — and to raise awareness among consumers, the media and policymakers about supporting domestic flowers!

Source: Keyhole.co Real-time Hashtag Tracking

Source: Keyhole.co Real-time Hashtag Tracking

On Twitter and Instagram alone, mentions of #americanflowersweek generated more than 400k impressions in one month.

That’s pretty exciting for what was a mere idea six weeks ago!

Huge thanks to our top participants – without their intentional involvement and embrace of American Flowers Week, we would never have created so much beautiful buzz about this grassroots campaign.

FGF_American_Flowers_Week_InstagramTop post honors go to Farmgirl Flowers of San Francisco and Los Angeles for generating more than 3,500 likes on Instagram with a special “firecracker” bouquet promotion designed just for American Flowers Week. You rocked it, Farmgirl Team.

READ MORE…

Destination Weddings in North Michigan, with BLOOM Floral Design (Episode 200)

Wednesday, July 1st, 2015
Bloom_Floral_Design

Jennifer Haf (left) and Larissa Flynn (right) of BLOOM Floral Design, collaborating on a floral headpiece at a recent Francoise Weeks workshop in Michigan

web_2015AmericanFlowersWeekLogoWe are in the middle of celebrating the inaugural American Flowers Week, June 29th through July 4th. We created American Flowers Week as a grass roots education, promotion and advocacy campaign to highlight our nation’s farms, florists, flowers and foliage — and to raise awareness among consumers, the media and policymakers about supporting domestic flowers!

If you haven’t joined in, there is plenty of time to get involved.

The easiest thing you can do is to make a red-white-and-blue bouquet using all American-grown, local and seasonal blooms. Please post that photo on your social sites and tag #americanflowersweek. I believe this effort will grow from a small idea into a significant annual event – and by adding your voice (and creativity) to American Flowers Week, you’re helping sing the praises of our homegrown blooms.

bloomlogoI’m so pleased today to introduce you to Jennifer Haf and Larissa Flynn of BLOOM Floral Design based on the beautiful North Michigan shore, in the communities of Petoskey/Charlevoix.

Jennifer founded BLOOM floral design in 2008 in response to her love for sharing cut garden flowers from her Northern Michigan backyard.

Having since studied under some of the most celebrated designers and with her team executed hundreds of regional and destination events, Jennifer radiates her love for all things natural into the designs BLOOM creates.

With a talented design team, BLOOM offers exclusive services to Northern Michigan and destination wedding clients — in fact, for 65 ceremonies this year alone.

Jennifer Haf, founder of BLOOM Floral Design.

Jennifer Haf, founder of BLOOM Floral Design.

Along with Jennifer, you’ll also meet Larissa Flynn, the creative director for BLOOM.

Trained as a graphic designer and fine artist, with extensive gallery and arts management experience, Larissa joined the floral business several years ago after meeting Jennifer and realizing they were creative kindred spirits.

I love the philosophy of BLOOM, as described on the studio’s web site:

We believe that flowers are most beautiful in their natural state.  When combined with other blooms in a customized palette, color and texture create a distinctive design that exudes the feeling you wish to create.  BLOOM sources flowers from only the finest growers, sourcing as much as we can locally and domestically.  Hand selected from tried and true varieties of the highest standards, our blooms will be sure to please.

Behind the scenes our creative team works meticulously at our production design studio where all of the magic happens the week leading up to your event.  Hand processing all of our flowers and prepping and designing each arrangement per event, our designs will charm and delight you and your guests.

Larissa Flynn, BLOOM's creative director.

Larissa Flynn, BLOOM’s creative director.

As you will hear in our conversation, I recorded the interview with Jennifer and Larissa rather spontaneously – at a gathering hosted by Lisa Waud of pot and box and Detroit’s The Flower House, a prior guest of this podcast.

I had flown to Detroit for a 24-hour visit to attend the preview for this amazing art installation, which will be held over the weekend of October 16-18.

Jennifer and Larissa will create the florals for one of the rooms at The Flower House and I can’t wait to see what kind of botanical magic they conjure up.

Please follow links to all of BLOOM’s social sites, shared below. These are talented Slow Flowers floristas you will want to follow:

BLOOM on Facebook

BLOOM on Twitter

BLOOM on Pinterest

BLOOM on Instagram

Here’s a gallery of the beautiful design work from BLOOM Floral Design, used with their permission. These gorgeous images give me a keen sense of place and an appreciation for the character of their region’s landscape, climate and flora. A large percentage of their floral elements are local, Michigan-grown flowers. You’ll want to visit Northern Michigan at the peak of the season to see these lovelies yourself!

Bloom4

Bloom5

Bloom9

Bloom7

Bloom10

Bloom11

Bloom14

Bloom15

Bloom17

Bloom13

Listeners like you have downloaded this podcast more than 54,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Please join the American Flowers Week excitement and check out these resources to help your efforts. With your involvement, I believe this public awareness campaign will gain momentum and become an established annual event in the floral industry.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Presenting American Flowers Week & Introducing Minnesota’s Len Busch Roses (Episode 199)

Wednesday, June 24th, 2015

PodcastLogoToday, we’re celebrating the 100th episode of the Slow Flowers Podcast, a weekly program that’s all about American Flowers and the people who grow and design with them.

Reaching ONE HUNDRED EPISODES represents a significant milestone, as we have brought you hours and hours of programming on the vital topics ranging from saving our domestic flower farms to supporting a floral industry that relies on a safe, seasonal and local supply of flowers and foliage.

To me, it’s all about making a conscious choice and I invite you to join the conversation and the creative community. This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

To commemorate the 100th episode of the Slow Flowers Podcast, we’re launching a very cool and I believe significant week-long education and outreach campaign that will kick off next Monday, June 29th and run through Saturday, July 4th.

web_2015AmericanFlowersWeekLogo

Inspired by British Flowers Week, which has been the subject of two recent podcast episodes, the Slow Flowers Podcast and the Slowflowers.com online directory present: AMERICAN FLOWERS WEEK.

We’re kicking off American Flowers Week with a fabulous logo identifying the campaign, designed by Iowa-based illustrator and artist Jean Zaputil of Studio Z Design & Photography.

You are welcome to visit our new American Flowers Week web site where you can download and use the logo and other resources for your own promotional efforts efforts. Click here to find our Press Kit and links to a Flickr gallery featuring local flowers and floral arrangements representing all 50 states.

READ MORE…

A Perfect Recipe: Floral Design Workshops and Delicious Local Food, with Sarah Statham of UK’s Simply by Arrangement (Episode 198)

Tuesday, June 16th, 2015
Sarah Statham of Simply by Arrangement, based in Hebden Bridge, Yorkshire, U.K.

Sarah Statham of Simply by Arrangement, based in Hebden Bridge, Yorkshire, U.K.

Welcome to our second episode celebrating British Grown Flowers. It’s timely because this is British Flowers Week in the UK, where flower farmers, florists, retailers and wholesalers across the country join forces to raise awareness among consumers and the media about the renaissance of their domestic floral industry. Take note, because we’ve got big plans here at Slow Flowers to launch American Flowers Week very soon.

My guest today is more than just a professional contact. I’ve gotten to know her and spend time in her home and community and I’m so happy to call Sarah Statham a personal friend.

Here's the web site for "Simply by Arrangement," the flowers-and-food workshop business that Sarah and Christie launched after careers as criminal prosecutors.

Here’s the web site for “Simply by Arrangement,” the flowers-and-food workshop business that Sarah and Christie launched after careers as criminal prosecutors.

Hoo Hole House in Hebden Bridge, a centuries-old restored stone manor and HQ for Sarah's flower-filled world.

Hoo Hole House in Hebden Bridge, a centuries-old restored stone manor and HQ for Sarah’s flower-filled world.

It was lovely to meet Gill Hodgson face-to-face after our long-distance friendship! She is as committed to putting British flowers on the map as I am about doing the same with American grown flowers.

It was lovely to meet Gill Hodgson face-to-face after our long-distance friendship! She is as committed to putting British flowers on the map as I am about doing the same with American grown flowers.

Sarah and I were introduced virtually by British flower farmer Gill Hodgson of Flowers from the Farm, a UK-based organization of flower farmers and florists promoting British flowers. You may have listened to my podcast interview with Gill last year.

When I knew I would be traveling to England last month, I reached out to Gill and suggested that I schedule a visit to Yorkshire, where her farm is based.

As it turned out, Gill and Sarah teamed up to create an entire itinerary for me and my mother Anita, my traveling companion.

Sarah and her husband James Reader opened the doors to their home to invite us to stay for three amazing, flower-filled days.

Their generosity blew us away, and beyond that, Sarah made sure that we met many others in the local floral community.

Tea at Harlow Carr, hosted by the flower famers and florists of Yorkshire.

Tea at Harlow Carr, hosted by the flower famers and florists of Yorkshire.

Unforgettable - the best English afternoon tea I've ever enjoyed!

Unforgettable – the best English afternoon tea I’ve ever enjoyed!

A highlight was a gathering and full-on British afternoon tea at the RHS Harlow-Carr Botanical Garden in Harrowgate. Forty kindred spirits gathered to listen to my short presentation about Slow Flowers and the American Grown flower movement, but I have to say that what I learned from them in return was so valuable.

That afternoon we tagged along for one of the photo shoots of the Yorkshire community of growers and designers, all part of the PR campaign to coincide with British Flowers Week.

The Yorkshire flower farmers commissioned the very talented Sarah Mason whose images of Yorkshire-grown flowers, flower farmers and florists have been showcased on this blog all week.

On our last morning together, I turned on the recorder to interview Sarah about her own business, as well as about her British Flowers Week activities.

Sarah, the flower maven.

Sarah, the flower maven.

You’ll hear me refer to the fact that we are seated in a cottage in the Cotswolds and just to explain, Sarah and James brought my mom and me with them for the first day of their week-long vacation in a charming village called Snowshill. Yet another amazing bonus of this visit and of their hospitality.

The co-creator of Simply by Arrangement, which she started two years ago with Christie Buchanan, Sarah Statham is a floral designer and educator based in Hebden Bridge, in Yorkshire.

Christie calls herself a cook, but having eaten her delicious food, I’d say she’s a chef extraordinaire.

Christie, the food goddess.

Christie, the food goddess.

 

Their artisan flower and food business. pairs floral workshops with delicious food, which easily turns the educational aspect of a day playing with flowers into an entire luxury experience.

Simply by Arrangement also provide flowers and food for private clients as well as flowers for larger events and weddings.

Sarah grows many of our flowers used in her own beautiful cutting garden (which, by the way, the bedroom in which I slept conveniently overlooked).

Christie sources her menu ingredients locally from farms in Lancashire, where she is based.

I know you’ll enjoy my conversation with Sarah and please follow Simply by Arrangement at these social places.

Simply by Arrangement on Facebook

Simply by Arrangement on Twitter

Simply by Arrangement on Instagram

A Simply by Arrangement floral design workshop in full swing.

A Simply by Arrangement floral design workshop in full swing.

Sweet treats from Mrs. B.

Sweet treats from Mrs. B.

And if you find yourself in the UK, a Simply by Arrangement Workshop that feeds your creativity and tempts your palate is certainly in order.

Sarah and Christie would love to include you at the table.

After wrapping up our interview Sarah and I continued to chat about the similarities in our philosophies.

I asked her to write something for me to use at the close of this podcast relating to how she uses British flowers in her work, and here is an excerpt:

We would dearly love to use British flowers for all of our work. Sadly, maybe because British flower growers have yet to be able to match supply with demand there aren’t always the quantities available and also the British climate does mean that in winter months supplies of cut flowers are relatively limited as are the varieties available especially in our more Northern parts. 

Our philosophy is this: locally grown flowers are our first choice always. We grow some unusual varieties ourselves but don’t yet grow as many as we need. We are lucky to have some amazing Yorkshire growers relatively nearby and they are the ones who we go to first. 

Next will be a grower in Cheshire ( but that demands a 3 hour journey which is well worth it as her flowers are of such high quality ).   

We also have a supplier in Cornwall called Flowers by Clowance, who is reliable and sends supplies by Fed Ex. During winter months we do have to obtain more flowers from the flower market although we still have some supplies from Cornwall. We look forward to the day when the British flower growing market is back to full strength and can meet our needs and hope that the ‘quiet revolution’ in British flowers will give the growers confidence to produce more quantities. Our workshops through spring and summer to around October are British flower based. 

What I have tried to do at workshops is to show our attendees the real difference between locally grown flowers which haven’t been ‘traumatised’ by transportation from abroad and haven’t been grown in ‘battery farm like’ conditions and so I will have a small selection of non British flowers available for comparison. I can say without doubt that everyone always goes for the locally grown varieties. I think I mentioned the lady a couple of weeks ago who has vowed never to buy supermarket flowers again and who I have put in touch with a local grower in her area and who is already buying from her. 

I have to be completely honest though, there are times when a bride might have her heart set on roses and they are not available here. Whilst I will always try and steer our brides towards seasonally grown ( and thus British) flowers, sometimes it just isn’t possible. 

A quiet vignetter at Hoo Hole House caught my eye. Even the utilitarian is treated as a thing of beauty through Sarah's eyes.

A quiet vignetter at Hoo Hole House caught my eye. Even the utilitarian is treated as a thing of beauty through Sarah’s eyes.

This description sounds so familiar to what I hear from florists and designers here in the U.S. I applaud transparency but I also want to respect that people have to make tough choices as small business owners.

At Slow Flowers I want to support anyone who engages with American grown flowers at any level, while also encouraging them to strive toward 100% American grown flowers as the ultimate goal. And I hope to be a resource to help equip those who make such choices.

A jam jar filled with Yorkshire-grown flowers, part of the decor at the Tea.

A jam jar filled with Yorkshire-grown flowers, part of the decor at the Tea.

Thanks again for joining me today for another wonderful conversation.

Yes, I am devoted to celebrating American flowers and the designers and farmers who are changing this entire industry for the better.

But as I said last week, I’m also thrilled to introduce you to ways we can borrow ideas and inspiration from places like the U.K., where many parallels occur between our two marketplaces.

Next week is our 100th podcast and you will hear from an established American flower farmer with a long history and deep Midwest roots, and where one doesn’t always expect to find year-round blooms.

Listeners like you have downloaded this podcast more than 52,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Music credits:
Tryad – “Lovely”
Thorntree – “A Night at O’Malley’s”
http://noisetrade.com/thorntree
Zoe – “Mourning Skies”
http://zoe3.bandcamp.com/album/zoe
https://creativecommons.org/licenses/by-nc-nd/3.0/
Chris Zabriskie – “Oxygen Garden”
https://chriszabriskie.bandcamp.com/album/divider
https://creativecommons.org/licenses/by/3.0/

Additional music from:
audionautix.com

Learn About British Flowers Week with Helen Evans of London’s New Covent Garden Flower Market (Episode 197)

Wednesday, June 10th, 2015
British-grown sweet peas,  available to London's florists in May.

British-grown sweet peas, available to London’s florists in May.

This week we have lots of great news to share and I hope you find the episode stimulating as you think of ways to promote your own floral endeavors.

First up, this week I’m unveiling the second infographic in the Slow Flowers series. This piece is called “Get Your Local On,” and it endeavors to capture our philosophy of domestic flower sourcing in a single snapshot. I don’t believe in the black-and-white of things; life is just more chaotic than that, especially when you’re dealing with Mother Nature, climate, environmental forces and living plants.

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However, this visual guide explores the continuum from local and regional sourcing to national/domestic sourcing. As I’ve said many times (and I can’t take credit for this but I do like to repeat it), I recommend taking a pebble-in-the-pond approach to floral sourcing. Start close and work your way from there when needed. But please support America’s flower farms!

“Get Your Local On” couldn’t have become such a visually effective piece without the design magic of Willo Bellwood and I want to acknowledge her talents here! If you have a use for this graphic in your own business, please feel free to download the digital file to produce your own copies.

MB_F2V_inviteJune is here and I wanted to share my personal invitation for you to join the third Field to Vase Dinner, which Slow Flowers is co-hosting at flower farms across the country.

This month’s event will take place on Friday, June 19th at Pajarosa Flower Farm in Watsonville, California. Rose farmer Paul Furman is our host and Teresa Sabankaya of Bonny Doon Garden Co., a past guest of this podcast, is the celebrity floral designer who will use all local flowers to install an insanely beautiful tablescape for the meal.

Tickets for this amazing, floral-centric experience are $175 but I want to offer the listeners of this podcast a special promotional code to save $35 off of the ticket price. Click here to reserve your tickets and use SLOWFLOWERS during checkout for the discount.

And don’t worry if you can’t make it to Monterey Bay in June. There are dinners scheduled on flower farms coming up now through October, so check the full schedule for dates that will celebrate local flowers in Colorado, New York, Washington, D.C./Virginia, Washington State, Oregon, California and Michigan.

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Here I am with Helen Evans of London's New Covent Garden Flower Market.

Here I am with Helen Evans of London’s New Covent Garden Flower Market.

Okay, now to our guest today. Please meet Helen Evans, director of business development and support at London’s New Covent Garden Market.

When I was in London last month, Helen graciously toured me through New Covent Garden, the premiere center for wholesale cut flowers and plants in London’s Vauxhall district.

New Covent Garden Market is the largest fruit, vegetable and flower market in the UK, claiming on its web site: “We are passionate about food and passionate about flowers and pride ourselves on being the focus for food and flowers in London.”

With over 200 businesses, employing over 2,500 people, the Market supplies 40% of fresh fruit and vegetables eaten outside of the home in London and is used by 75% of London florists.

Helen is one of the key persons behind the very exciting program called British Flowers Week, which will enter its third campaign beginning next Monday, June 15th. Listen along as we discuss the state of domestic flowers in the UK – and you’ll find many parallels to what’s happening in the U.S.

Seasonal Flower Chart of British Flowers -- a very useful marketing tool!

Seasonal Flower Chart of British Flowers — a very useful marketing tool!

On our early-morning visit, while walking through the floors of the enormous warehouse, I learned from Helen that only 10 to 15 percent of flowers sold here are British Grown. Yet the demand and the quantities to supply them are increasing as the wave of homegrown sentiment sweeps through the country, much as we’re seeing with American grown products.

Slow Flowers Members Jimmy Lohr (left) and Jonathan Weber (right) joined me on the tour of New  Covent Garden Flower Market.

Slow Flowers Members Jimmy Lohr (left) and Jonathan Weber (right) joined me on the tour of New Covent Garden Flower Market.

It was completely fortuitous that two Slowflowers.com members joined us that morning. Jimmy Lohr and Jonathan Weber of GreenSinner in Pittsburgh were on their own Chelsea-London excursion. Helen graciously included them in the visit. When we sat down for tea and I turned on the recorder, it led to a completely impromptu interview. You’ll hear Jimmy and Jonathan’s voices jumping in to comment – and that added to the fun of the conversation.

I love how Helen describes the ambitious vision for New Covent Garden Market, to become a destination where people can buy, make, sell, learn and share. That mission is one I do not see happening with any intentionality at many U.S. Wholesale Markets, although I have to say it is very much in line with the mission of the farmer-owned Seattle Wholesale Growers Market.

Yet, with just a few changes of focus, there would be no reason why any wholesaler in our country couldn’t pull this off! I know we’re in the midst of a huge cultural shift in how flowers are sourced and marketed – and those who read the tea leaves and shift more quickly will be the ones who get to redefine the industry practices that others will emulate.

BFW_jpgAs you could tell, by the end of my conversation with Helen, I was thoroughly inspired to launch American Flowers Week – so stay tuned for news on that big dream. (and a note to the men from GreenSinner – as my witnesses, you two are in on that dream, too!)

Here’s a bit more about Helen Evans:

Helen has been at New Covent Garden Market for nearly 20 years.  It’s that sort of place.  Her work is to spread the word about the market, its flowers, its customers, its growers.  The market is not just about moving boxes.  Its about sharing information.  What’s new, what’s in season.  How would it work better.  So, brochures, website, social media – above all, talking.  Helen does a lot of that.  The product is great but for Helen its the people that matter.  Bringing them together.  Sharing.

Here’s a bit more about British Flowers week:

British Flowers Week is the brainchild of the team at New Covent Garden Flower Market, the UK’s largest Flower Market and the hub for British grown flowers and foliage for centuries.

Originally designed in 2013 as a social media campaign for the floristry trade, #BritishFlowersWeek was quickly picked up by florists, growers, wholesalers and media the length and breadth of Britain.

Last year, the hashtag #BritishFlowersWeek achieved a staggering Twitter reach of 1.4 million with British flowers content posted online, on social media, in print and on the radio.

This year’s campaign will involve the British Flowers Week Photoshoot online and on social media, The Garden Museum event, displays at RHS Harlow Carr as well as flower farm tours, flower workshops, flower demos, school flower crown days across the country. For more information visit www.britishflowersweek.com

Starting next week, one new image will be revealed to the media each day, which I’ll  share on the SlowFlowers FB Page as well as here on my web site. You can follow along by searching for the #britishflowersweek hashtag, too.

And please join me next week on June 17th for the second podcast episode devoted to British Flowers, in which you’ll meet Sarah Statham of Simply by Arrangement, a floral designer and floral educator who is active in the #britishflowersweek activities taking place next week in the UK’s Yorkshire region.

She’ll have even more photographs and stories to share about the distinctly local and regional efforts of the flower farmers and florists in Yorkshire – as a way to take the conversation out into the United Kingdom to differentiate from what has been otherwise a mostly London-centric campaign.

Thanks again for joining me today for another wonderful conversation. Yes, I am devoted to celebrating American flowers and the designers and farmers who are changing this entire industry for the better. But I’m also thrilled to introduce you to ways we can borrow ideas and inspiration from places like the U.K., where many parallels occur between our two marketplaces.

Listeners like you have downloaded this podcast more than 52,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

An Artist’s Relationship with Floral Design, Abbie Zabar: Ten Years of Flowers from the Metropolitan Museum of Art (Episode 196)

Wednesday, June 3rd, 2015
In this pencil study, Abbie Zabar captures an exuberant floral arrangement from the Metropolitan Museum of Art's Great Hall.

In this pencil study, Abbie Zabar captures an exuberant floral arrangement from the Metropolitan Museum of Art’s Great Hall.

50kdownloadsThis week we’re celebrating the 50,000th download of the Slow Flowers Podcast.

As of today, we’ve produced 97 episodes bringing you the leading voices in the American Grown floral community – from flower farmers to floral designers, the inspiring people working to save flowers as part of our nation’s agricultural heritage and keep our flowers local, seasonal, sustainable — and American grown.

I am grateful to my past guests, each of whom has shared his or her story with listeners. And I’m so thankful to listeners who regularly tune in, comment, share and like this endeavor.

Students at Sarah Pabody's floral design workshop learn about the origin of the flowers in their lives. (c) Elena Slesarchuk, courtesy of Triple Wren Farm.

Students at Sarah Pabody’s floral design workshop learn about the origin of the flowers in their lives. (c) Elena Slesarchuk, courtesy of Triple Wren Farm.

Before we meet Abbie Zabar, this week’s guest, I wanted to share a text that I received this week from my friend Sarah Pabody of Triple Wren Farms located just north of Bellingham, Washington.

Sarah and her husband Steve Pabody are big promoters of the Slow Flowers Movement. When Sarah leads design workshops at Triple Wren she does something for which I’m so grateful.

Each student is handed one of the Slow Flowers infographics that reads “Where do your flowers come from?”

Then Sarah leads a short discussion about the frightening statistics revealing the small percentage of domestic flowers in the marketplace versus imported flowers, as well as the cost of those imported flowers, both environmentally but also economically, to local communities.

She texted me photos of last weekend’s workshop, which I have permission to share with you.

Even the youngest floral design student learns about the Slow Flowers Movement at Triple Wren Farms! (c) Elena Slesarchuk.

Even the youngest floral design student is introduced to the Slow Flowers Movement at Triple Wren Farms! (c) Elena Slesarchuk.

 

 

Said Sarah: “I thought you’d like to see your Infographics in action – at every workshop, I issue a challenge to each person to casually ask another person in their lives (grocery florist, family member, however they can work it into their daily conversation),”Do you know where these flowers were grown?”

If anyone listening to this story feels moved to do the same with their own customers, please follow this link to our graphics, which you are welcome to download and copy. Thanks for the inspiration, Sarah!

SFlowersInfoGraphic_Page1_Web

Abbie Zabar, captured in a familar pose by Rod Marton. She's sketching in a garden, with paper on her lap.

Abbie Zabar, captured in a familar pose at Rodmarton Manor in the UK. She’s sketching in a garden, with paper on her lap. (c) Sylvia Martin

Okay, today’s guest is thoroughly inspiring in a completely different way. When I first read the news that the work of Abbie Zabar, a New York-based artist and longtime virtual friend in the garden-writing world, was going to be celebrated this coming weekend with the opening of an exhibit of her floral drawings, I had to share her story with you.

As you will hear in our conversation, Abbie is a close observer of nature and of flowers, especially. She captures what she observes with colored pencils on sheets of rather ordinary paper or cardboard.

from June 23, 2002

from June 23, 2002

For one decade of her life, from the early 1990s to the early 2000s, Abbie walked from her apartment in New York City’s upper east side to the famed Metropolitan Museum of Art on Fifth Avenue. She entered the impressive Great Hall during the early hours, found a place to sit, and proceeded to sketch the grand floral arrangements on display there each week. (I feel quite an affinity for someone who honored such a creative ritual week after week; after all, I managed to make a bouquet each week for one year and ritualized that practice, but Abbie’s ten-year observance is hugely impressive).

Abbie Zabar. December 6 1994. Collection of the artist

Abbie Zabar. December 6 1994. Collection of the artist

Abbie was enthralled by the five enormous flower-filled urns that stood in the Met’s Great Hall. At the time, the pieces were created by Chris Giftos, the Met’s former Master Floral Designer and Director of Special Events. For more than 30 years, Mr. Giftos was responsible for the beautiful arrangement in the Great Hall. And, as Abbie describes, the flowers occupied four large niches carved from the central piers, as well as the centrally located Information Desk. The weekly arrangements of fresh flowers appear, thanks to an endowment provided by the late Lila Acheson Wallace, who was one of the Museum’s largest single benefactors.

Abbie Zabar. February 4 2002. Collection of the artist

Abbie Zabar. February 4 2002. Collection of the artist

It’s no surprise to learn that Abbie and Chris became good friends. The fondness she had for this floral artist are reflected in each drawing she made in response to his work. Incredibly alluring, her diminutive floral portraits are breathtaking in both their simplicity and their complexity. Abbie’s own experience as a gardener and her innate knowledge of the flowers, fronds and leaves before her allowed her to capture the splendid bouquets with a sure and deft hand, well before the Museum opened its doors for the day.

Abbie Zabar. October 16 1999. Collection of the artist

Abbie Zabar. October 16 1999. Collection of the artist

Working in situ and in pencil—the only implement allowed in the space —her drawings showcase the vibrancy, variety and vitality of the displays, as captured in one quick sitting.

Abbie Zabar at the Manhattan Chapter of the North American Rock Garden Society's Plant Sale, where she was passing around saxifraga "favors." Photo courtesy of Yukie Kurashina.

Abbie Zabar at the Manhattan Chapter of the North American Rock Garden Society’s Plant Sale, where she was passing around saxifraga “favors.” Photo courtesy of Yukie Kurashina.

You will hear more about her process in our conversation, and please visit debraprinzing.com to see examples of the pieces that will be unveiled in this upcoming exhibition.

The show is called Abbie Zabar: Ten Years of Flowers, on view June 7 through October 4 at Wave Hill, a beautiful public garden and cultural center in The Bronx. The event is free with your admission to the grounds.

And here is a little more about Abbie’s background:

Abbie Zabar is an acclaimed artist, graphic and garden designer, and the author of five books. Her first book, The Potted Herb (1988), is now considered a gardening classic.

She has created garden and graphic designs for numerous prestigious companies and organizations, including Bergdorf Goodman, Daniel Boulud’s restaurants and PS 198.

Her landscape collages have been represented by Allan Stone and BlumHelman, and Flowers in the Great Hall of the Metropolitan Museum of Art series has been represented by Ursus Books & Prints and the Horticultural Society of New York.

Abbie Zabar. May 18 1995. Private collection

Abbie Zabar. May 18 1995. Private collection

Abbie’s artwork has been shown at the Museum of Modern Art, the Cooper-Hewitt Museum, the Parrish Museum, the International Paper Corporation, the Louvre, the Institute of Contemporary Arts (London) and the Vigeland Museum (Oslo), and is part of the permanent collections of the Mead Paper Corporation of America, the Brooklyn Museum, the Jewish Museum, the Hunt Institute for Botanical Documentation and the Smithsonian Museum.

Abbie Zabar. May 17 2003. Collection of the artist.

Abbie Zabar. May 17 2003. Collection of the artist.

Abbie’s illustrated articles have appeared in Garden DesignHorticultureFine GardeningGourmet and The New York Times, as well as in numerous esteemed British publications. She received the 2010 Award for Best Newspaper Writing from the Garden Writers Association for her piece “A Vine in the Sky,” published in The Forward.

Abbie Zabar. September 24 2000. Collection of the artist

Abbie Zabar. September 24 2000. Collection of the artist

In 2014, she was honored with the North American Rock Garden Society’s Carleton R. Worth Award, given to an author of distinguished writings about rock gardening and rock garden plants. Zabar is currently the Program Chairperson for the Manhattan Chapter of the North American Rock Garden Society and a Learning Leader at P.S. 198.

Jar with green hyacinths

Jar with green hyacinths

White roses in straight-sided jar.

White roses in straight-sided jar.

White roses, little creamer

White roses, little creamer

 

 

 

 

 

 

 

 

 

 

As Abbie and I discussed, not only is the exhibition at Wave Hill available for public viewing all summer long, continuing to October 4th, she has a second show in the works, which will run September 16th to October 2nd at W.M. Brady & Co., a gallery at 22 East 80th Street, just a few steps from The Metropolitan Museum of Art.

This collection of drawings includes the series of small floral studies that Abbie and I discussed at the close of our interview (and she generously shares a sneak peek of a few of those pieces here).

From the grand floral arrangements at the Met to these intimate moments of singular blooms captured in small vases, Abbie’s gifts as an illustrator of flowers are evident. And I know you’ll be as enchanted as I am. By the way, many of these pieces will be available for purchase, so please follow the links to the two institutions (Wave Hill and W.M. Brady & Co.) to inquire if you’re interested in a list of available works.

Thank you, Abbie Zabar, for showing us flowers in a new way. Not everyone is an artist or has the ability to use a pencil so masterfully as my friend Abbie. But this conversation has moved me to use my innate skills of observation more acutely, whether I’m on a walk in the park, purchasing flowers from my favorite flower farmer, or tending to plants in my own backyard.

Thanks again for joining me today for another wonderful conversation about flowers. Listeners like you have downloaded the podcast more than 50,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Green and Local as a Flourishing Business Model with Bash & Bloom of Seattle (Episode 195)

Wednesday, May 27th, 2015
Meet Eleanor Blackford, owner and creative director of Bash & Bloom (c) Barbie Hull Photography

Meet Eleanor Blackford, owner and creative director of Bash & Bloom (c) Barbie Hull Photography

bashandbloomlogoThis week’s guest is Eleanor Blackford Davis, owner of Seattle-based Bash & Bloom.

Eleanor and I frequent the Seattle Wholesale Growers Market where she is a regular customer and I’m on the board.

A Bash & Bloom emerald green and white bouquet displayed in an ornate chair with photography (c) Courtney Bowlden Photography

A Bash & Bloom emerald green and white bouquet displayed in an ornate chair with photography (c) Courtney Bowlden Photography

It’s always fun and tempting to see what she has loaded in her arms on those early-morning excursions – and there’s often a fabulous related story she shares about a wedding or event in the works.

Eleanor and I got to talking last year about her decision – and her public announcement – to go foam free as a designer.

A Bash & Bloom Table Garland adorns a wedding reception (c) photography by Mark Malijan Photography

A Bash & Bloom Table Garland adorns a wedding reception (c) photography by Mark Malijan Photography

She also believes in sourcing from local farms and through the Seattle Wholesale Growers Market, whose staff members procure only local, seasonal and sustainably-grown flowers from Washington, Oregon, Alaska and California.

My photograph of Eleanor Blackford, with her sample arrangement using local spring flowers and Floral Soil.

My photograph of Eleanor Blackford, with her sample arrangement using local spring flowers and Floral Soil.

Eleanor's finished design, a prototype for her wedding reception.

Eleanor’s finished design, a prototype for her wedding reception.

We continued the dialogue recently while both participating in a workshop to use Floral Soil, a 100-percent plant-based alternative to the conventional foam, invented by Mickey Blake, a past guest of this podcast.

Alicia Schwede of Flirty Fleurs, another past podcast guest, led the workshop on designing elevated centerpieces, and I have to tell you that Eleanor’s piece was stunning! It was also the prototype for her own wedding florals, which took place on May 8th. 

Check out the no-foam elevated centerpiece she created at the workshop with Alicia and Mickey.

But about five weeks ago, Eleanor and I agreed to meet over tea to record our conversation, and I know you’ll enjoy it.

Eleanor's art deco bouquet in white and dark reddish purples was photographed by (c) My Beloved Photography

Eleanor’s art deco bouquet in white and dark reddish purples was photographed by (c) My Beloved Photography

I’m happy that Eleanor has shared so many photos of her floral design work and a few bonus photos from her recent wedding to Matthew Davis (see below).

Eleanor on her wedding day with flowers by Kelly Sullivan of Botanique (Instagram photo from wedding photographer Shane Macomber)

Eleanor on her wedding day with flowers by Kelly Sullivan of Botanique (Instagram photo from wedding photographer Shane Macomber)

Those fantastic elevated centerpieces designed with Floral Soil - adorning Eleanor and Matt's wedding reception. (c) Shane Macomber Photography

Those fantastic elevated centerpieces designed with Floral Soil – adorning Eleanor and Matt’s wedding reception. (c) Shane Macomber Photography

You can find Eleanor at these Social Sites:

Bash & Bloom on Facebook

Bash & Bloom on Instagram

Bash & Bloom on Pinterest

The Greater Seattle Floral Association, the local organization for wedding, event, studio and retail designers in which she is actively involved.

Bouquets for a pink-and-mauve floral palette (c) Alante Photography

Bouquets for a pink-and-mauve floral palette (c) Alante Photography

Here’s how my guest introduces herself on the Bash & Bloom web site:

I’m Eleanor Blackford – a craftster, dog lover, fun haver, and Owner of bash & bloom. My style has been described as having a lush, organic, and creative look and feel. I love to make an event unique, personal, and fun and can’t wait to sit down with you to talk about your vision. I work closely with my couples or party hosts to bring their unique personality and style to their event, primarily using seasonal and local products.

Vivid palette (c) Dana Pleasant Photography

Vivid palette (c) Dana Pleasant Photography

Thanks again for joining me today for another wonderful conversation about American flowers and the designers and farmers who are changing this entire industry for the better.

More flowers from the brighter end of the spectrum, (c) Barrie Anne Photography

More flowers from the brighter end of the spectrum, (c) Barrie Anne Photography

PodcastLogoListeners like you have downloaded the podcast 50,000 times.

I want to stop for just one moment and savor that news. Yes, we just produced our 96th episode and we are very, very close to airing the big one-hundredth episode, just one month from now.

THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Florida-Grown Ferns, Foliage and Greenery with Erik Hagstrom of Albin Hagstrom & Sons (Episode 194)

Wednesday, May 20th, 2015

RHS_CHELSEAThe Slow Flowers Podcast is coming to you this week from Britain, where I’ve been touring the Chelsea Flower Show, reporting on gardening and floral trends for Houzz.com, and speaking to a passionate group of British Flower Farmers. I promise to bring home inspiring podcast interviews to share in the coming weeks.

And if you want to listen to what’s happening in the British-Grown flower movement, including the perspective of both florists and flower farmers, I’ve added links to past interviews here:

Episode 129: Reclaiming our Floral Heritage . . . Lessons from #Britishflowers

Episode 186: The Flower Farmer’s Year with Georgie Newbery of Common Farm Flowers UK

Flowers from the Farm, the UK's nationwide network of cut flower growers

Flowers from the Farm, the UK’s nationwide network of cut flower growers

A special thanks to Gillian Hodgson of Fieldhouse Flowers and the force behind Flowers from the Farm – an organization of British flower farmers, as well as to Sarah Statham of Simply by Arrangement, both of Yorkshire, who created a magnificent itinerary for my visit. You’ll hear from them both in future reports.

And here are a few more pieces of good news, shared by Slowflowers.com members on both American coasts:

First from Mary Coombs, who with her sister Dawn Clark operate A Garden Party based in Elmer, New Jersey:

Subject line: It is Working

“I was meeting with a client last night and I asked her how she found us. Much to my delight, she found us via Slowflowers.com! She is a perfect fit for my company and I am proud to be listed on this site. Thank you for working so hard on this!
I will also be talking about the Slow Flowers movement on Fox 29 Philadelphia on Monday morning. They are coming to film us in the garden for three live segments to air during their news show. I am nervous but excited!”

Mary’s note is so encouraging that I wanted you to hear it – and check out this news clip featuring Mary and Dawn.

“Anything you can get locally grown will be fresher; it will last longer; it’s going to do better in the vase.” — Dawn Clark, A Garden Party.

And next, a note from one of my favorite flower farmers, Joan Thorndike of Le Mera Gardens, based in Talent, Oregon, just outside Ashland. Joan is featured in The 50 Mile Bouquet, and she was an early supporter of Slowflowers.com. She is a farmer and a florist, famous for her summertime Oregon wine-country weddings.

Here’s Joan’s note, a text that arrived on my phone screen:

“Twice last week a potential customer called me because they knew all about your Slow Flowers as a concept – and so wanted to find a source close rather than far. Thank you for what you do!”

Please keep these updates coming – it is your anecdotal stories of customers finding their American grown flowers from Slowflowers.com farms and floral designers that allow me to share the news with others interested in joining this movement.

4th generatoin Fern Farmer Eric Hagstrom.

4th generatoin Fern Farmer Erik Hagstrom.

signI met today’s guest in person – finally – after a long-distance social media acquaintance. Please meet Erik Hagstrom of Albin Hagstrom & Son.

Based in Pierson, Florida, Albin Hagstrom & Son is one of, if not THE, largest American farms growing ferns, greenery and all types of cut foliage for the floral marketplace.

The family-owned business was started in 1928.

Glossy and durable -- Leatherleaf fern.

Glossy and durable — Leatherleaf fern.

ft_ah_14611-e1370480079963Not only did Albin Hagstrom & Son join the Slowflowers.com site very early after we launched, Erik has been a super supportive member. On two occasions, when I was booked to do interviews with Florida radio personalities, I asked him to send a sample box of Florida ferns and foliage to the host. He more than exceeded my expectations.

Such a generous gesture that proved to be a tangible example of the Slow Flowers movement – and in both cases, those radio hosts mentioned receiving those beautiful Florida ferns while we were on the air. That’s the kind of partnership that helps all of us in the movement.

Under the live oak, as I attempted to reach the naturally draped Spanish moss.

Under the live oak, as I attempted to reach the naturally draped Spanish moss.

Last week I spent five days in Orlando, Florida. I was thrilled to have an extra day before I started speaking and designing on the Festival Stage at Disney Epcot’s Flower & Garden Show, and while my two sons went off to Magic Kingdom, I headed north on Interstate, about 75 miles south of where Albin Hagstrom & Sons is located, to find the hamlet of Pierson, population 1,730.

Variegated pittosporum shrubs, growing prolifically under a shade structure.

Variegated pittosporum shrubs, growing prolifically under a shade structure.

I had a fun visit with Erik’s dad, Richard, grandson of founder Albin, who has just turned 80 and is a walking encyclopedia of fern-farming.

Tree ferns, naturalized under the canopy of live oak trees.

Tree ferns, naturalized under the canopy of live oak trees.

Then Erik and I jumped in his pickup  truck to drive through some of the production area, passing through shade structures and then following a narrow road through the “hammock” where ferns grow naturally under the canopy of ancient live oak trees.

Mostera. Beautiful, but I wasn't going to venture too close!

Mostera. Beautiful, but I wasn’t going to venture too close!

Anytime I wanted to take a photo, Erik indulged me by stopping and letting me hop out. However, when we slowed down to view the shade house where Monstera foliage grows, he warned me that rattlesnakes like to hang out in the protective tangle at the base of these tropical-looking plants with such dramatic leaves. Um, no thank you. I stayed in the car! But I did find it interesting that most of Albin Hagstrom & Son’s Monstera goes to the cruise ships that dock in Florida.

The Hagstrom family homestead, built in the 1920s by great grandfather Albin. You can see the Swedish farmhouse influence in its simple lines and appealing symmetry.

The Hagstrom family homestead, built in the 1920s by great grandfather Albin. You can see the Swedish farmhouse influence in its simple lines and appealing symmetry.

And by the way, Erik is a man of many interests. He started his career working for the famous Daytona International Speedway and has an extensive background in promotions and marketing. While he eventually left the world of racing to grow ferns, Erik is still a huge fan of NASCAR events. He is the owner of an American-made pickup truck, a fact that did not escape my notice!

Tree ferns, just picked and ready for shipping to all 50 states.

Tree ferns, just picked and ready for shipping to all 50 states.

I hope you enjoy our podcast interview and gain a newfound appreciation for FOLIAGE — an important source of botanical beauty for floral design. I left with a huge box of samples and was delighted to use the ferns, foliage, grasses and greenery in my demonstrations on the Epcot stage during the following three days. I was proud to tell my audiences that about those American grown, FLORIDA grown stems beautifying my vases. And in a state where nearly all of the imported flowers and foliage flow through nearby Miami International Airport, it was doubly important to have this gorgeous and tangible example of the Slow Flowers movement in my hands.

Thanks again for joining me today and please visit debraprinzing.com to see my photos and to follow links to all Erik’s social sites.

Albin Hagstrom & Son on Facebook

Erik Hagstrom on Twitter: @erikhagstrom

Listeners like you have downloaded the podcast nearly 49,000 times. Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.