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This is the second episode featuring members of the North Bay Flower Collective who invited me to spend two days in Sonoma County last month to tour flower farms, visit design studios and learn more about the stories of their community.

We recorded this segment at Full Bloom Farm, located just outside Sebastopol.

There, flower farmer Hedda Brorstrom welcomed me to her family’s idyllic property where old fruit trees and a flock of hens populate the grounds, along with a greenhouse and huge fenced growing area for Hedda’s organic flowers.

Inside the farmhouse, we gathered around the kitchen table for a delicious home-made meal to break bread with Daniele Strawn and Seth Chapin, other members of the North Bay Flower Collective. After lunch, we walked outdoors to record this episode while seated in the heart of the garden with sunshine on our shoulders and the breezes of an almost-spring day blowing by.

Our topic: The Evolution and Events of North Bay Flower Collective, including its origins, the individual paths that led each of these three to the collaborative group, and highlights of the past year’s accomplishments, especially in public education, outreach and promotion.

We didn’t plan it this way, but it seemed fitting to begin this episode with a bonus interview I recorded with Daniele, who is a partner in Chica Bloom Farm.

Daniele was one of the people who offered to chauffeur me around, so we spent quite a bit of time chatting about the business model that she and past and present business partners created for Chica Bloom.

I asked Daniele to let me record a little background about her flower farm, so you’ll hear that conversation first before I reintroduce her along with Hedda and Seth who share their stories as well.

Here is more about each one of these talented individuals. All three farmer-florists are Slow Flowers members with their individual businesses as well as through the North Bay Flower Collective.

Daniele Allion Strawn is a youth advocate, farm advocate and an ol’ fashioned country girl at heart. She paired up with partner Ariana Reguzzoni and Chica Bloom in February of 2013.

Among the many perks of working on a farm and designing flowers, she appreciates getting her hands dirty (weeding = therapy), observing the complexity of flower growth from seed to seed and creating unique arrangements – ripe with diverse textures and bold colors.

In her free moments, she enjoys riding and spending time with her horse-friend, Penguina. Daniele and her husband, Jeremy, live in the quaint hamlet of Bloomfield, CA (just down the road towards the coast) along with their princess-diva kitty, Ammi majus(ty). They were lucky to get married on the farm with their flowers grown and designed by Chica Bloom Farm.

Chica Bloom Farm is a small sustainable flower farm in Petaluma that grows over 60 varieties of cut flowers for unique bouquets, special events and a Flower CSA program.

The farm specializes in a “farm-chic” design style based on seasonal varieties that grow well in coastal Sonoma County.

Ariana and Daniele say this on the Chica Bloom web site:

“We believe that growing these beautiful plants should help soil, water, air and other creatures instead of hurt them. For this reason, we don’t use chemicals or pesticides that are harmful to the environment or ourselves in our farming practices.”

 

Next up, Hedda Brorstrom of Full Bloom Flowers. Hedda lives for flowers. An interest in agoecology took hold from a young age, which she credits to having grown up in agricultural rich Sonoma County. Hedda completed her undergraduate degree at UC Berkeley in Conservation and Resource Studies specializing in urban food landscapes and garden education. She worked in San Francisco for six years as a garden teacher and coordinator in the school system and at the Academy of Sciences. She holds a certificate in Ecological Horticulture from at the Center for Agroecology and Sustainable Food Systems at UC Santa Cruz where her love for flowers grew out of control. Hedda also earned a certificate in herbalism from the California School of Herbal Studies and she makes a line of herbal products.

Hedda says this on her web site:  “A strong believer in plant medicine, I love the power, elegance and joy a bouquet gives people. The craft and skill of both being the grower and the florist is an opportunity to give extra care and attention from planting the seed to designing the centerpiece.  Thank you so much for supporting organic, local flowers. The slow flower movement is the most beautiful revolution and I am proud to call it my passion.”

Full Bloom Flower Farm is proud to design lush, gorgeous arrangements using flowers grown in  abundant, chemical-free flower fields. Sitting on what was once a worm farm, Hedda farms  on about an acre with nearly 200 flower varieties.  Memorable designs are created with unique floral varieties, colors, textures and shapes to honor the season and bring plants to ceremony.

Full Bloom Flowers web site
Full Bloom Flowers on Facebook
Full Bloom Flowers on Instagram

And finally, please meet Seth Chapin of Evermore Flowers. Seth moved to California in 2009, wide-eyed and eager to dive into the thriving organic farm scene.

His Golden State beginnings overlooking the Monterey Bay at the fabled UC-Santa Cruz Center for Agroecology and Sustainable Food Systems flooded his mind with inspiration and scientifically-based growing knowledge – and perhaps most importantly a love for cut flowers!

He has carried this love for the color, shape, and texture of flowers with him over the past five years, alongside a deeply seeded yearning to connect with the land.

With an ideal growing climate and the agricultural pulse of Napa as a foundation, Seth took note of the scarcity of local flowers in a valley where they play such a strong role in homes, restaurants, wineries, and events.

The genesis of Evermore Flowers* is rooted firmly in the belief that flowers should be grown locally with sustainable, soil-centric growing practices. Many conventional flower farms have traditionally been focused on production – flowers as a commodity. Much is harvested, but not enough is given back to the earth. As Seth explains: “We should remind ourselves that every seed we plant represents an intimate relationship with the land. A balance between input and output leaves us with invigorated soil that will sustain flower production for years to come.”

And by the way, the origins of the name “Evermore” can be traced to the beautiful folk ballad “The Battle of Evermore” by Led Zeppelin. A line within the song reminds us that “The ground is rich from tender care. Repay, do not forget.”

Evermore Flowers web site: http://www.evermoreflowers.com/
Evermore Flowers on Instagram: https://www.instagram.com/sethkchapin/
Evermore Flowers on Facebook: https://www.facebook.com/seth.chapin.9

I know you’ll enjoy these conversations as we learn more about the North Bay Flower Collective. Here is more about the group, including their values and code of ethics:

The Slow Flowers Podcast has been downloaded more than 92,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

At the end of each weeks episode, you hear me say this: The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

Today I want to give my best wishes to Hannah and Andrew in honor of their upcoming marriage, which takes place this Saturday on April 23rd. I’m so excited that they’ve allowed me to create the florals for their ceremony and I wish these two talented friends much joy, love, happiness and a beautiful lifetime together.

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I’ve mentioned a few times recently that the members of North Bay Flower Collective invited me to spend two days in Sonoma County last month to tour flower farms, visit design studios and learn more about the stories of their community.

The origins of this visit date back a year when I met and interviewed two members of this new organization — Betany Coffland of Chloris Floral Design and Lennie Larkin of B-Side Farm — and featured our conversation here on the podcast.

Over the course of the next month or so, I have several new interviews to share. The guests and topics were selected and suggested by the North Bay Flower Collective’s core leadership group — and you’ll soon hear how they engage in collective decision-making and collaboration.

I have to give props to Daniele Strawn of Chica Bloom Farm and Nichole Skalski of California Sister Floral Design for acting as my travel planners and key contacts for the visit.

You’ll hear from Daniele at the top of this interview as we revisit how we connected and how this series came to fruition. Then we will transition to two back-to-back interviews with Nichole and her business partner Kathrin Green.

Nichole and Kathy recently joined forces as partners in California Sister Floral Design & Supply to develop and open their new venture: Sonoma Flower Mart. The companion businesses are co-located in a very cool retail-wholesale space in The Barlow, a development in Sebastopol, California, in the heart of Sonoma County.

Called “the new artisan amusement park” by Sunset magazine, The Barlow occupies former fruit packing houses and industrial buildings and now brings together the very best wine makers, food producers and artisans, creating a venue that offers a direct connection between the consumer and the makers of the local products they love. It’s a perfect fit for California Sister’s consumer-facing retail site and the Sonoma Flower Mart’s wholesale operation and you’ll see photos of the adjoining spaces in today’s show notes at debraprinzing.com.

California Sister is a floral design company located in Sebastopol, that uses local Sonoma County and California grown flowers. The studio’s designs are crafted to reflect the wild beauty of the area that owners Nichole and Kathy call home. As they put it: “We have a passion for seasonality and work closely with our local farmers to insure our flowers are harvested at their peak.”

Offering full service wedding and event florals as well as any occasion floral delivery throughout Sonoma County, California Sister opens its new retail location at The Barlow in April of 2016  featuring plant & floral based offerings that celebrate the distinct Northern California lifestyle.

Here is more about Nichole Skalski: Nichole first noticed the effects of time by observing her mother’s lilacs cycling through stages of bud, bloom, and dormancy. She worships at the altar of flowers, and reveres their color, form, scent, and effect to bring joy and connection. A Sonoma County native, supporting and maintaining its agricultural diversity is a mission close to her heart. Also a core member of the North Bay  Flower Collective, Nichole is passionate about all things flower related. She can’t get enough of Chocolate Cosmos, is truly moved by roses, and in awe of delicate native orchids.

Here is more about Kathrin Green: Kathy began floral studies with floral designer Sarah Hayes in Worcester, England, and at the Judith Blacklock School of Floral Arts in London. A native Midwesterner, Kathy attended Luther College in Iowa and Nottingham University in England where she met her husband Richard. After raising their family in England they recently moved to California, where their three grown children also reside. Since arrival in Sebastopol Kathy has enjoyed working with local floral designers and flower growers of the North Bay Flower Collective. Offering locally grown flowers, Kathy is pleased to be a partner in the expansion of the Sonoma Flower Mart. Her favorite flower is Paeonia californica, the wild peony.

I recorded my conversations with Kathy and Nichole in two parts, beginning with a harrowing car ride between Arcata, California, and Sonoma, California, a 4-hour-plus trip that was thoroughly enjoyable for Kathy and me, and probably very stressful for Nichole, who was driving through torrential rain.

You will definitely hear the ambient noise of her car and the storm outside, but this conversation was priceless and is definitely worth hearing.

After Part One, we’ll transition to Part Two, which took place on the following day when I met the women at their new retail-wholesale place in Sebastopol.

You’ll get a sense of their ambitious project and I encourage you to check them out when you visit wine country.

Their goal is to connect the flower farmers of their region, state and the West with floral designers and their customers, serving as an important flower hub for Sonoma’s weddings, events and day-to-day floral community.

Here are links to the social places for each of these guests:

Daniele Strawn & Chica Bloom Farm

Follow Chica Bloom on Facebook

Follow Chica Bloom on Instagram

California Sister Floral Design on Facebook

California Sister Floral Design on Instagram

Sonoma Flower Mart on Facebook

Sonoma Flower Mart on Instagram

The Slow Flowers Podcast has been downloaded more than 92,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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I first met Annie Schiller of William’s Wildflowers when she introduced herself via email in 2013. The subject line: Slow Flowers in South Florida.

The note continued:

I’m reaching out to you to say hello and to say thanks for your work. Our award-winning native plant nursery in south Florida, Florida Native Plants has just expanded to offer wildflower bouquets featuring Florida native and Florida-friendly wildflowers that we grow ourselves. We are growing them sustainably, without irrigation, pesticides or chemical fertilizers. We want to provide the bouquets already arranged for clients. I’m just writing to see if you can list us on your upcoming search website for locating locally-sourced flowers or anywhere else you might have a list of resources?

This is our website: www.williamswildflowers.com.

We are really excited about this new venture, and could use any advise you might have for start-up slow flower businesses.

Our conversation continued and Annie connected me with an extension agent for the Sarasota, Florida, area who was working on a Florida Small Farms Conference. He planned to feature Slow Flowers at the conference and noted that “we love the concept of Slow Flowers as it’s the perfect complement to our conference’s emphasis on local foods, producers, advocates and systems.”

Annie and her sister Rachel Andre were early supporters of the Slow Flowers Indiegogo campaign, which ultimately meant their Williams Wildflowers design studios appeared on Slowflowers.com when it launched in 2014.

I’ve been wanting to feature Rachel and Annie on a podcast and we finally found time to schedule an interview when they were together rather than thousands of miles apart. We recorded this episode when I was in St. Louis a few weeks ago and Rachel had traveled to Sarasota, from upstate New York to help Annie with a wedding. We had some audio difficulties due to  recording over Skype, but hopefully you’ll forget about them as you’re drawn into the conversation, the laughter and the  fabulous story these two young designers will share.

As a design studio, Williams Wildflowers specializes in sustainably and locally-grown, eco-friendly floral arrangements featuring native plants and wildflowers for weddings and special events of all types and sizes. Williams Wildflowers grows, forages and sources local material to create custom and artistically designed floral arrangements directly inspired by the seasons and the local environment. Annie and Rachel’s designs are truly farm to table, with a fresh, one-of-a-kind floral palette.

The types of cultivated wildflowers and native plants that Rachel and Annie use in their designs are unique to their regions, but there is some overlap, which really surprised me. As they point out, many varieties are native to the eastern part of North America, covering a huge geographic range. Think of black-eyed Susans, white mountain aster, goldenrod, coneflower, bergamot, Queen Anne’s lace, phlox, wild marjoram, yarrow, joe pye weed, sunflowers, bee balm, fleabane, and so many more. See this lovely gallery of flowers from the Williams Wildflowers website:

New York Wildflowers

Florida Wildflowers

One half of Williams Wildflowers is operated by Rachel Andre, who is based in the Rensselaerville, NY. Her upstate New York studio is located about 150 miles from NYC. She is a graduate of Hunter College in New York City with a background in art history and sculptural design. Rachel has worked as a horticultural intern at Florida Native Plants Nursery and was a volunteer for SF’s Golden Gate Park Botanical Garden. She has a passion for all wildlife with a particular interest in floral design, edible gardening and promoting native flora for sustainable environments. Rachel is currently designing for, managing and establishing the upstate NY location for William’s Wildflowers.

The other half of Williams Wildflowers is operated by her sister, Annie Schiller. Annie has worked at Florida Native Plants Nursery in Sarasota, Florida, for four years, but she was born in the Bronx and raised in both Chicago and in Florida. She designs butterfly gardens, grows and maintains native and Florida-friendly plants, designs and maintains social and print media (including Williams Wildflowers’ web site) and that of Florida Native Plants. She is interested in wildlife and edible gardening, permaculture, homesteading, vermicompost, sustainable practices, eco art, and floral design. Annie has a background in visual art, art history and graphic design from Florida State University and from her years spent living and working in New York City. Annie currently designs ‘growing bowls’ and arranges and designs wildflower bouquets for the Florida branch of William’s Wildflowers.

Their Mom Laurel Schiller is a wildlife biologist with an extensive background in higher education and in the Native Plant world. She runs Florida Native Wildlife Nursery.

The William of Williams Wildflowers was Dr. William E. Keller, Annie and Rachel’s grandfather. Thirty years ago he turned the pasture next to their upstate NY home into a wildflower meadow.

All who walked by stopped to admire it. Grandchildren chased each other down the paths. Weddings took place there. The meadow of wildflowers remains a living legacy to “Grandpa Bill,” a passionate gardener.

I know you’ll be inspired to incorporate regional wildflowers and native plants from your state into your design language.

Follow Williams Wildflowers Florida on Facebook

Follow Williams Wildflowers New York on Facebook

Find Williams Wildflowers on Pinterest

Follow Williams Wildflowers New York on Instagram

Follow Williams Wildflowers Florida on Instagram

Thanks for joining today’s podcast.

The Slow Flowers Podcast has been downloaded more than 90,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

 

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On March 12th the first of several Field to Vase Dinners for 2016 took place inside a state-of-the-art greenhouse in Arcata, California –  Humboldt County, located way, way up north in the Redwoods.

The venue: Sun Valley Flower Farm, a leading grower of cut bulb and field flowers in the United States. According to its web site, Sun Valley chose this area as an ideal environment for growing bulb flowers, due to its mild winters, cool summers, generous humidity and coastally moderated sunlight. The fields surrounding the greenhouses also provide excellent growing conditions for spring, summer and fall iris, and summer flowers including crocosmia, hypericum, and monkshood.

On March 12th, the celebration was all about American-grown tulips and other-spring flowering bulbs — hundreds of thousands of them in all their colorful glory.

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Today’s podcast conversation took its time arriving here. I believe I first met Missouri flower farmer Mimo Davis of Urban Buds in 2012 at the Association of Specialty Cut Flower Growers annual meeting in Tacoma, where I was a speaker.

We have corresponded over the years and followed what each other was doing. Mimo even once asked me when I might come to St. Louis to speak and visit.

Well, earlier this month, finally, that happened, thanks to the good people at the St. Louis Art Museum who invited me to be a featured speaker for their annual spring extravaganza called Bouquets to Art.

Bouquets to Art is a celebration of springtime, art and floral design, a tradition found in a number of top art museums across the country.

I was excited to attend and speak during the weekend of activities beginning with a gala opening dinner on March 11th, and followed by lectures, demonstrations and exhibitions from March 12^th to 14th, with ticketed events seating audience members in a luxurious theatre with plush chairs and a huge stage and screen.

It was an event complete with a celebrity speaker – this year it was Carolyne Roehme, a native Missouri daughter, fashion industry icon and author of numerous lifestyle books.

I followed Ms. Roehme and presented on the same stage, with  150-or-so floral enthusiasts learning about the Slow Flowers Movement as I created several arrangements.

I was definitely concerned about sourcing local flowers for my floral demonstration because of the time of year.

And fortunately, I had two Missouri sources from which to shop: Urban Buds, owned by Mimo Davis and Miranda Duschack – today’s guests; and Vicki Lander and Jack Oglander of Flower Hill Farm in Beaufort, Missouri.

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Where do remote resort communities like Sun Valley, Idaho, and Jackson Hole, Wyoming, get their flowers?

These high-desert mountain areas aren’t exactly huge agricultural regions, but today’s guests have built their successful flower farming business on serving these two luxury markets.

Please meet flower farmers Ralph Thurston and Jeriann Sabin. The talented wife-husband duo are the owners of Bindweed Farm in the southeast corner of Idaho.

I invite you to celebrate the recent publication of Deadhead~ the Bindweed Way to Grow Flowers, a new book about the joys and challenges of growing cut flowers for commercial sales.

Located about two hours from both of these upscale destination resort markets, Ralph and Jeriann have created a beautiful lifestyle that is supported by flowers.

 

Ralph is known as “il maestro”, the brain and the brawn who plans every detail, ordering all plant material, orchestrating the farm’s intricate planting schedule and irrigation scheme.

He is a genius, a green thumb wizard.  And not only that, he cuts nearly every stem, that’s thousands and thousands each season.

Jeriann is the beauty–as in aesthetics.  As an artist, color and texture are her DNA. Ralph may be responsible for the diverse varieties but Jeriann selects the colors.

Never without her trusty smart phone/camera, she photographs every flower on the farm and loves keeping the Bindweed blog.

She processes every stem–conditioning and packaging each bunch of flowers as they come in from the field.  In charge of sales and delivery, she enjoys meeting and consulting with designers each week.

Passionate about small farms and farmers, Bindweed has been a member of ASCFG, the Association of Specialty Cut Flower Growers for over fifteen years.  Each of them have served on the board of directors and have contributed articles for the Cut Flower Quarterly.

Bindweed occupies five acres in the heart of potato country, the eastern edge of Idaho’s high desert plain.  Surrounded by several mountain ranges and cinder cones—extinct volcanoes—the farm enjoys spectacular 360-degree views, rich soil and a short growing season.

On clear days the tip of the Grand Teton sits up like a shark’s tooth behind the foothills in the east and the resort, Jackson, Wyoming ,is only two hours away. Equidistance to the west lays Sun Valley.  Famed for skiing and hiking, both resorts are outdoor playgrounds for many of the rich and famous. Extremely popular for conferences, think tanks and destination events, they are the perfect market for our flowers.

Here’s how to find Jeriann and Ralph on social media:

Bindweed Farm on Facebook

Bindweed Farm on Instagram

The Slow Flowers Podcast has been downloaded more than 87,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Until next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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This week’s conversation is one I’ve wanted to record for a while. You know when you run into someone you really like — and who you want to get to know better, perhaps at the grocery store, or (for me) at the flower market — and you greet one another warmly and say “we should get together for coffee?”

Well that was the case with my friend Anne Bradfield. Owner of a design studio called Floressence, Anne was one of the very first floral designers I found myself chatting with back in 2011 when the Seattle Wholesale Growers Market launched.

At the time, I was there frequently, both because I was working on my two books, The 50 Mile Bouquet – which featured the stories of many of the flower farmers and floral designers involved with the market, and Slow Flowers, a project that relied on a steady supply of local blooms for my weekly design projects. And I often ran into Anne, who was there shopping for her major wedding and corporate event clients.

Anne soon invited me to speak at a meeting of the Greater Seattle Floral Association, where I met many of our region’s top wedding, event and retail florists. And we kept bumping into one another. . . both always in a rush, and always promising to get together.

You may recognize Anne’s voice because I recorded it for this podcast a few months ago when I interviewed several designers who participated in Lisa Waud’s hands-on large-scale floral art workshop at the Seattle Wholesale Growers Market. And that encounter was the impetus for today’s conversation.

Anne studied interdisciplinary visual art at the University of Washington and she will share how her journey led her through a few career stops before she purchased Floressence thirteen years ago, when she was in her late twenties.

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My birthday falls during the last week of February and as has been the case since 2014, it’s also coincided with the annual “fly in” for America’s flower farmers to land in Washington, D.C.

You’ve heard me talk about this experience before and today is no exception. The Fly In began as an initiative of the California Cut Flower Commission seven years ago, led by CEO Kasey Cronquist.

In 2013, CCFC invited flower farmers from other states to join the effort.

I applaud that spirit of inclusion, one that significantly boosted the impact and presence of America’s flower farms beyond the California delegation.

Today, the Fly-in is still led by CCFC, but its scope is now much broader. Certified American Grown Flowers is now the “cause” with an inclusive, national message about flower farming and other key issues important to everyone in the Slow Flowers community.

Before we get started, I want to announce the launch of The Slow Flowers Community on Facebook. I was inspired to establish a virtual place where members of Slowflowers.com and those who have yet to join the Slowflowers.com directory can meet each other. You’ll be introduced to kindred spirits; you’ll talk “shop,” encourage others and receive encouragement yourself. Our focus will be creating brand awareness for your own Slow Flowers endeavors – from the field to the studio and beyond. This is a closed community, so just follow this link to request to join.

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Today’s podcast guests conjured up the most amazing room installation at Lisa Waud’s Flower House last October. It was thoroughly mesmerizing and masterful in so many ways, and while I had a chance to meet and share time with Denise Fasanello and Anne Kilcullen during the days leading up to the Flower House opening on October 16th, we never had enough minutes to record a podcast interview. However, when I was in NYC a few weeks ago, the three of us got together to record today’s episode to share with you.

Denise and Anne are the co-creators of “A Floral Whirlwind,” which occupied the upstairs dining room space at The Flower House. Sculpted of foliage, vines and a few botanical surprises, the kinetic whoosh of a gravity-defying, tornado-like experience in the center of the room was pretty darned incredible for everyone who viewed it.

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