Debra Prinzing

Get the Email Newsletter!

Archive for the ‘Plants’ Category

Episode 554: A garden and studio tour with Lorene Edwards Forkner, sharing her new book “Color In and Out of the Garden”

Wednesday, April 20th, 2022

The tagline for today’s episode should be “how to see nature’s palette in deeper, more meaningful ways,” because that’s the lesson Lorene Edwards Forkner wants to share with everyone.

Lorene Edwards Forkner
Lorene Edwards Forkner (c) Mary Grace Long

As many of you know, Lorene is a dear friend and inspiration to me in all things horticulture. She is an author, artist, and speaker; you can read her GROW stories every week in the Sunday Seattle Times, and catch her daily on Instagram, at @gardenercook, her popular feed.

Color in and out of the Garden

Lorene is a past guest of the Slow Flowers Podcast and she was a featured presenter at the 2021 Slow Flowers Summit.

We recently recorded a tour through Lorene’s Seattle garden, which led to her studio indoors, where Lorene demonstrated the daily practice of seeing through a watercolor study of a winter pansy. This practice is also the topic of her forthcoming book, Color In and Out of the Garden: Watercolor Practices for painters, gardeners, and nature lovers.

I know you’ll enjoy our episode today. Thanks to Abrams for providing two copies of Lorene’s beautiful book for our Slow Flowers Podcast giveaway. Listen for details for how you can be entered into a random drawing to win — I’ll share them after the interview. So, let’s jump right in to meet Lorene.

red spreadColor in and Out of the Garden
Gold from Color in and out of the Garden
pink from Color in and Out of the Garden

Thank you so much for joining us today. To enter the book giveaway, please post a comment in our show notes below and share an observation about color in your garden — or look for this episode post on our @slowflowerssociety at Instagram. You can comment between today, April 20th and midnight PT on Sunday, April 24th. We will announce the winners the following week.


Speaking of artists and their books, check out @slowflowerssummit on IG this Friday, April 22nd, Earth Day, for a special ticket promotion for this year’s Slow Flowers Summit. It involves a special book giveaway for anyone who grabs their ticket registration during Earth Day. I hope you take advantage of this special package!

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. 

Thank you to:

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 839,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Glass Beads; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 553: Hitomi Gilliam and Gregor Lersch present the FREESIA Challenge, a new focus on Sustainable Floral Design Education

Wednesday, April 13th, 2022
FREESIA Challenge

I’m very excited about today’s conversation. My guests are Hitomi Gilliam and Gregor Lersch, renowned international floral design educators who have just launched a new endeavor called the FREESIA Challenge.

You’ll have to listen closely to learn what the FREESIA acronym represents! It’s an initiative to engage florists, and especially floral educators, to motivate the new generation of florists and students to begin challenging themselves to seek creative solutions to sustainable floristry. Like so many of us, Hitomi and Gregor believe that by sharing ideas and innovation through the creative process, it’s possible to move the profession to much-needed sustainable and eco-friendly practices.

The FREESIA Challenge includes a 4-category design competition, free for anyone to participate. The first Challenge is a 100% organic hand-tied bouquet, and the entry deadline is coming right up on April 12th, so you’ll want to check out all the details at freesiachallenge.com

Gregor Lersch bouquet
An 100-percent organic, hand-tied bouquet, by Gregor Lersch

Here’s more about Gregor Lersch:
Gregor Lersch portraitGregor Lersch is based in Germany and is a renowned international floral designer and educator. Recipient of many national and international awards and prizes for is floral art, Gregor believes that floristry must be suitable for forming part of our lives, and should be in line with the diversity of environment.

Author of many inspirational books on floral design, Gregor travels the world promoting European design, demonstrating and inspiring florist and floral artists. His concept of combining all styles, architecture, social components, design trends and personality of the artist in floristic work is successful throughout the world. This is his first appearance on the Slow Flowers Podcast.


Here’s more about Hitomi Gilliam:
Hitomi GilliamHitomi Gilliam AIFD is a Japanese-Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358. She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India.

She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 10 years ago. Hitomi has lectured at major art museums and floral shows around North America and beyond, and she is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexico.

Listen to Hitomi’s past appearances on the Slow Flowers Podcast:

Episode 437: What makes a Trend? Join me in a creative conversation with Hitomi Gilliam, Francoise Weeks, Rebecca Raymond and Colin Gilliam as we plan the upcoming Trend Summit 2020

Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe

An 100-percent organic, hand-tied bouquet, by Hitomi Gilliam

As Gregor and Hitomi discussed, to support the FREESIA Challenge and keep it free of outside and commercial interests, they are presenting a series of live lectures coinciding with each of the four challenge themes, which is available for $150. Each lecture is live-streamed and registrants will have access to the full replay videos. Click here for more details.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to:
Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 835,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Nuthatch; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 551: Riz Reyes shares his first book: GROW, A Family Guide to Plants and How to Grow Them

Wednesday, March 30th, 2022

It’s Spring, so it’s garden book season, of course. Last week, you met Teresa J. Speight, author of Black Flora. Today, it’s my pleasure to introduce you to Riz Reyes of RHR Horticulture, a longtime Slow Flowers member and friend who has authored his first book for young readers and their families.

GROW: A Family Guide to Plants and How to Grow Them, encourages children to discover 15 plants and fungi with life-changing powers and learn how to grow them at home.

Riz profiles 15 plants, beautifully illustrated by Sara Boccaccini Meadows, and in each section, readers will meet the often surprising plant relatives (for example, the tasty tomato is a cousin of deadly nightshade!). Interesting plant stories are accompanied with step-by-step instructions to grow and care for each one, whether you have a big backyard garden or a sunny windowsill.

Here’s a little bit more about Riz:

Rizaniño “Riz” ReyesRizaniño Reyes is a horticulturalist, speaker, and educator. Growing up in the Philippines, Riz spent his childhood on a fruit plantation managed by his father before moving to the Pacific Northwest at age seven. Upon arrival in the United States, he learned the names of the new and strange flowers and continued to nurture his love of horticulture—“the art and science of plants”—at the University of Washington. Of his work, he says he hopes to inspire more young people, “especially people of color, to be involved with interacting with nature and learning about the environment . . . If everyone did this, can you imagine what a beautiful world this could be?” 

Grow Pineapple spread
The story of the Pineapple in GROW, by Riz Reyes
Orchids in GROW
The story of Orchids in GROW

I hope you enjoy our conversation, recorded a few weeks ago inside my cozy greenhouse. I’ve edited some of the whimsical, info-packed illustrations by Sara Boccaccini Meadows throughout this video.

Listen to my 2015 interview with Riz in Episode 215: Riz Reyes on Floriculture as the Gateway to Horticulture (Episode 214)

Find and follow Riz Reyes at these social places:
RHR Horticulture on Facebook
RHR Horticulture on Instagram
RHR Horticulture on YouTube


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org

Thank you to Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com

Thank you to Flowerfarm.com. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 830,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 


Music credits:
Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Solo Acoustic 5
audionautix.com


Episode 547: “Small Farm, Big Dreams” with Jennifer and Adam O’Neal of PepperHarrow Farm

Wednesday, March 2nd, 2022

I believe that springtime brings out the creativity in all of us and even though we’re still nearly a month from the start of Spring, our thoughts are turning to another bountiful season of growing and design.

That sentiment was abundantly clear last month at the 2022 Northwest Flower & Garden Festival here in Seattle. Last week, I introduced you to two Oregon farmer-florists, Bethany Little of Charles Little & Co., and Beth Syphers of Crowley House Farm.  Today, I have another inspiring Slow Flowers conversation to share, also recorded at the flower show.

Adam and Jennifer O’Neal of PepperHarrow Farm, authors of the new book, “Small Farm, Big Dreams”

Adam and Jennifer O‘Neal, flower farmers and designers who own PepperHarrow Farm in Winterset, Iowa, were here to speak and teach at the flower show. We sat down for a conversation on the final day of the five-day event, after a whirlwind 24 hours in which they competed head-to-head in a container design competition (listen closely to learn who won the prize ribbon), lectured on the main stage on the topic: “Big Flower Dreams: Flower Farming Tips for the Backyard Cutting Garden”; and demonstrated “DIY Market Bouquets: Easy Tips From the Pros.”

Join our fun, flower-filled conversation, recorded in the lobby of the Washington Convention Center — apologies for the background noise. Meet Jennifer and Adam, or shall I say, re-meet them as they’re past guests of the Slow Flowers Podcast

Small Farm, Big Dreams book jacket artwork

You’ll learn more about all of the exciting 2022 flower growing news and events taking place this coming season at PepperHarrow Farm, including the forthcoming publication of Small Farm, Big Dreams: Turn Your Flower-Growing Passion into a Successful Floral Enterprise — out in April.

Thank you so much for joining us today. We’ve added the replay video of today’s interview at the top of t his post, which is followed by bonus video from Jenn and Adam’s DIY Market Bouquet presentation.
You might learn a thing or two! And of course, you can pre-order Small Farm, Big Dreams at this link.

Find and follow PepperHarrow Farm at these social places:

PepperHarrow on Instagram and Facebook
PepperHarrow on YouTube and Pinterest


News of the Week

header Slow Flowers Newsletter

We just dropped the March 2022 Slow Flowers newsletter and if you missed it, you can find the link here. Highlights include the debut of our beautiful new 2022 American Flowers Week branding illustration and free social media badges; as well as details about our March 11, 2022 Member Meet-Up introducing the author and many of the creatives featured in the pages of Black Flora; plus a new Sustainable Sympathy Flowers survey you’ll want to complete because it will inform future content for our members. We’ve compiled all the floral news that’s important to know and I hope you find it useful.


Take our Sustainable Sympathy Flowers Survey

Sustainable sympathy by Lori Poliski of Flori LLC

Above: Lori Poliski of Flori designed a sheaf bouquet, which she describes as a frequent choice for farewell flowers in the UK, symbolizing a sheaf of wheat. (c) Missy Palacol Photography  

Two Slow Flowers Society members in the Seattle, Washington, area, Lori Poliski of Flori and Tammy Myers of First and Bloom, are taking the lead to collect your input about sustainable sympathy/funeral/celebration of life/farewell flowers in the industry. 

They have prepared a short survey for Slow Flowers Members.  If you participate, you are eligible for a drawing to win a gift of the Oshun pouch and a block of Agrawool by Sideau.  Both mechanics are 100% compostable alternatives to floral foam. 

The survey results will be shared by Lori and Tammy in a Slow Flowers Podcast episode in April 2022. THANK You in advance for sharing your insights and experiences!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank-you goes to Store It Cold, creators of the revolutionary CoolBot system.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 821,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music Credits:

Lissa; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 544: Growing Nursery Customers with a Flower Shop and Cutting Garden Program, with Jen Healy of J&B Garden Center in Albany, Oregon

Tuesday, February 8th, 2022

Today, we’re sharing more insight about one of the themes of the 2022 Slow Flowers Floral Insights & Industry Forecast, released last month. 

Grow Your Own Bouquet

Our second insight is Plant Your Own Bouquet and today’s guest, Jen Healy, is one of the people who helped me realize this important shift in the marketplace.

When Jen first joined the Slow Flowers Society with her business J&B Garden Center, we jumped on the phone so I could get to know her better. That was very early in 2021 and I learned that J&B is an independent, family-owned retail garden and home decor destination in Albany, located about 70 miles south of Portland near Corvallis. 

Jen and I discussed the important intersection between gardening and cut flower growing, and how she’s integrated the two world through the business she and her husband Brent Pockrus started in 2019. 

Jen Healy
Jen Healy, the “J” of J&B Garden Center. She’s a retail entrepreneur, nursery owner and proponent of cut flower gardening

Today, we’ll meet Jen, talk about the floral program at J&B — and as a bonus, Jen will share her observations from last month’s Dallas Home & Gift Market. We’ll discuss five key trends that she noticed there — lifestyle and decor themes and concepts you will want to know all about for your floral enterprise.

Click below to download a PDF of our presentation deck with all of Jen’s scouting slides.

Thanks so much for joining us today to meet Jen Healy and learn from a true trendspotter who’s bringing her passion for cut flowers into the retail environment.

Find and follow J&B Garden Center:
On Facebook

On Instagram


NWFGF 2022

As I mentioned in last week’s episode, Slow Flowers is moving into Valentine’s Day by producing five days of floral design workshops for the 2022 Northwest Flower & Garden Festival, which begins today, February 9th and continues through Sunday February 13th.

Be sure to follow our IG stories at slowflowerssociety.com each day, to see our design instructors — all Slow Flowers members. They include Bethany Little of Charles Little & Co., who is teaching romantic wreath design today; Bethany Syphers of Crowley House Farm, who will teach a flower crown workshop on Thursday; Kiara Hancock of K. Hancock Events, who will be teaching a centerpiece workshop on Friday; mom-and-daughter team Kim Gruetter and Tonnelli Gruetter of Salty Acres Farm, who will teach the tiny bouquet workshop on Saturday and Tobey Nelson of Tobey Nelson Events & Design’s botanical jewelry workshop on Sunday.

I’m super excited to get a jump start on spring and the NW Flower & Garden Show is definitely the way to do it here in Seattle. Oh, and I can’t overlook shout-outs to our members and Bloom Imprint authors who are also speaking at the show: Jennifer and Adam O’Neal of PepperHarrow Farm are speaking three times, including about their new book Small Farm, Big Dreams, and competing head-to-head on the Container Wars stage (I’ll try and grab footage of that match up!), and Julie Beeler of Bloom & Dye, who will teach Colors from the Dye Garden.

So what are you waiting for? If you’re in the Seattle area and you want a pair of tickets, I’ll be giving away two sets of tickets to the first two Members who comment in today’s show notes at slowflowerspodcast.com or who send us a DM at slowflowerssociety on IG.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more atfarmgirlflowers.com.

Our next sponsor thanks goes to Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Our next sponsor thanks goes to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com — and find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. Learn more at flowerfarm.com.

Our final sponsor thanks goes to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 813,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

For We Shall Know Speed;
Turning on the Lights;
Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 543: Flowers, Food and Fiber with Jennifer Kouvant of Six Dutchess Farm in Hudson Valley, New York

Wednesday, February 2nd, 2022

Before we start today, don’t forget to listen for details about the 2022 Northwest Flower & Garden Show ticket giveaway! You’ll hear all about how to win one of 5 sets of two tickets to attend the show– which starts one week from today on Feb 9th and continues through Feb 13th in Seattle. I’ll share the giveaway rules at the end of this episode — stay tuned.

Now or Never slide from 2022 Slow Flowers Forecast

Photography, courtesy of (c) Hans Li and (c) Ana Gambuto

As some of you heard a few weeks ago, we recently released the 2022 Slow Flowers Floral Insights & Industry Forecast. One of our first of nine insights is called Now or Never, an acknowledgement that many in our community are making changes for the better. We’ve been inspired by floral entrepreneurs who are “flipping the script,” changing their established or “safe” models to fit a re-imagined lifestyle and today’s guest, Jennifer Kouvant, along with her partner Hans Li, of Six Dutchess Farm, are part of that shift.  

Six Dutchess Farm
Six Dutchess Farm, LaGrangeville, New York

Based in the Hudson Valley, Six Dutchess Farm is a first-generation small family farm located about 70 miles north of new york city. Their 12-acre farm grows fresh, seasonal cut flowers, specialty berries and herbs, and flocks of beloved animals, including heritage hens, and Swedish Gotland sheep. 

Growing at Six Dutchess Farm

As Jennifer says, “We approach farming from a place of deep connection to the land, the animals and our community.” She continues, “Through a pasture-based regenerative model, we are cultivating a future where small, diversified farming is an essential part of environmental sustainability and healthy, thriving communities.” Six Dutchess is committed to maintaining a vibrant, bio-diverse, cruelty- and chemical-free environment — one where animals can graze on pasture as nature intended, and where humans can gain a deeper respect for the land on which they live, for the flowers and food they grow, and the living beings that sustain them through the seasons.” 

Jennifer Kouvant
Six Dutchess Farm – a beautiful destination for flowers, food and fiber

Thanks so much for joining us today! As Jennifer mentioned, she’s launching a website soon and in the meantime, click here if you want to receive the Six Dutchess Farm newsletter with information about classes in flowers, fiber and food.

Find and follow Six Dutchess Farm on Instagram


Comment to Win Flower Show Tickets

Hey, welcome to the start of February — we’re getting closer to gardening and flower farming season for most of us — and I, for one, am ready for it!

NWFGF 2022

The theme of the 2022 Northwest Flower & Garden Festival is “Greetings from Spring,” and if you’re in the PNW or plan to be the week of Feb 9-13, you might be eligible to win 2 tickets to attend! Post a comment below and share your favorite spring blooms to grow or design with. We will randomly draw five names from those who comment next Sunday, 2/6 at midnight Pacific time and announce the winners on 2/7. 


Spring Cleaning Checklist for your Slow Flowers Society Membership

We’ve just filmed the 2022 Spring Cleaning Checklist with Tips for Updating Your slowflowers.com Member Profile.
We recently updated the Slowflowers.com platform — I’m calling it Slow Flowers 3.0 — and while the site may not look much different to you from the outside, we’ve worked with our software folks to make some important back-end changes to improve member services and functionality. With the upgrade, we believe the Slow Flowers Community will experience higher engagement and interaction with floral consumers

Watch our new short training video (above) where you’ll find steps for updating your member profile and for making the most of your investment as a slow flowers member.


February Slow Flowers Member Virtual Meet-Up: February 18th

February 2022 Meet-Up graphic
Jim Martin (left), owner of Compost in my Shoe (Charleston, S.C.) and Rita Anders (right),
owner of Cuts of Color (Weimar, Texas)

Next up, we’re getting ready for a flower-filled February, and I want to remind everyone who loves attending the monthly Slow Flowers Member Virtual Meet-up that we’re moving that event to take place AFTER Valentine’s Day this year — so I’ll see you Friday, February 18th online in the zoom room. The time is still 9am Pacific/Noon Eastern.

Our focus is on winter flower crops and designing from the garden in winter. This session is inspired by the fantastic conference I attended and spoke at in Southern Flower Symposium in Charleston, S.C., produced by Jim Martin of Compost in my Shoe and fellow members of Low Country Flower Growers in August 2018. Cuts of Color’s Rita Anders was a keynote presenter, speaking on the topic: “Optimizing Cut Flower Production in our Southern Climate” — and it was an incredible session that enhanced people’s understanding of how they could extend the seasons and grow during the winter months!

We’ve invited Rita to give us a peek into her winter growing practices in Weimar, Texas, and asked Jim to share a floral design demo and talk about winter growing in Charleston. His winter floral designs from South Carolina have been blowing my mind, especially because so much of what he designs with is cut from his own garden. You will love this session! We’ll see you there!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers 2022

Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 811,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Perspiration; Color Country; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

 

 

 

Episode 535: Where She Blooms – Lori Poliski of Flori LLC designs a 100% compostable holiday wreath from her charming studio

Wednesday, December 8th, 2021
Farmer-florist Lori Poliski of Flori, photographed in front of her studio in Woodinville, Washington (c) Missy Palacol

Thank you so much for joining us today! It’s the first week of December and time to put away all the pumpkin and harvest decor aside and think about the floral palette for our winter holidays.

I’m so happy to introduce you to Lori Poliski of Flori LLC, a Slow Flowers member whose design studio is based in Woodinville, Washington, outside of Seattle.

Modern Homestead spread
The opening spread of “Modern Homestead” features Flori’s converted horse barn turned design studio (c) Missy Palacol

Lori is one of 37 creatives featured in my book Where We Bloom, published by BLOOM Imprint this past spring. In fact, her studio is the first to be featured in the opening pages of the book, in a six-page story titled: Modern Homestead – a horse barn converted with function and beauty in mind. Lori’s narrative shares her path to flowers, including the story of forming her business in 2017, choosing the studio name “FLORI,” from the Latin florus, which means ‘flower’ and rhymes with her name. You’ll want to check it out and you can order Where We Bloom from our website at bloomimprint.com or slowflowerssociety.com.

Cottage Christmas with Flori
From the pages of Christmas Cottage magazine (c) Missy Palacol

After the book’s publication, the editors of Cottage Journal asked Slow Flowers to create a holiday-decor-themed story featuring some of the creative spaces in the book. Lori transformed the exterior of her rustic horse barn, with blue-gray shingles and a whimsical striped awning, with holiday greenery, wintry props and red accents — you can find the story called “Seasonal Garden Settings” in the Cottage Journal’s “Christmas Cottage” issue, on newsstands now.


So Lori agreed to join me and not only share more about her floral enterprise, but teach us how she makes 100% compostable wreaths. A former teacher, she prepared for our conversation by listing all the specific conifer varieties and sources she planned to use. As one who nearly flunked out of winter plant ID class at the local community college, mostly due to learning about conifer identification, I am so appreciative of Lori’s handy ingredients list she shared with me.

Find and follow Flori at these social places:
Flori on Instagram
Flori on Facebook

That was so informative and inspiring. I used all of Lori’s wreath-making tips and methods this past weekend, starting with some repurposed grapevine bases and hemp twine. The base greenery was formed by Douglas fir branches, downed from a recent store. And since I spent several days on a Whidbey Island workcation last week — I’m so fortunate that I could arrange to purchase some beautiful novelty greens and broadleaf evergreen branches from Pam Uhlig of Sonshine Farm. A great way to kick off our holiday season and I hope you’re inspired, too!

Download Flori’s very useful Conifer Ingredient List:


Slow Flowers Summit 2022

2022 Slow Flowers Summit logo

Last week I told you that we opened ticket sales to the 2022 Slow Flowers Summit and the early response has been fantastic.

The 5th Slow Flowers Summit takes place in Lower Hudson Valley, located just 45 minutes outside of Manhattan. I’m so excited to welcome you to three Days of Amazing Programming on June 26-28, 2022. You can find all the details at slowflowerssummit.com, and you’ll be hearing a lot from me in the coming months, as we highlight our speakers, the immersive floral program and two iconic agricultural venuesStone Barns Center for Food & Agriculture and the Red Barn at Maple Grove Farm.

If you act now and register before the end of December, you’ll receive the lowest price ever — $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception. And if you bundle your Summit registration with the very special farm to table dinner at Blue Hill restaurant on Monday, June 27, 2022, we have an additional savings for you. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com).

Join the December Slow Flowers Member Meet-Up

Holly Heider Chapple and A Life in Flowers
Holly Heider Chapple and “A Life in Flowers”

This week, on Friday, December 10th at 9 am Pacific/Noon Eastern, you’re invited to join me at our very special December Slow Flowers Meet-Up With Holly Chapple “A Life in Flowers”

Meet Holly Heider Chapple and learn about her debut book, A Life in Flowers.

An acclaimed floral designer and influencer, Holly shares inspiration from Holly Chapple Flowers’ studio in Virginia and Hope Flower Farm. Join us to hear all about Holly’s flower-filled story as designer and educator and her guiding philosophy: “The Answer is Always in the Garden.”

Holly will share a preview of “A Life in Flowers” and answer your questions!

And PS, we’ll drawn names from among the attendees for a few fun giveaways — just in time for the holidays!

Click this link to pre-register for the December member meet-up. We’re looking forward to a festive and inspiring gathering and I hope you join us!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thanks to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 793,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com


Music Credits:

Betty Dear (Guitar and Cello); Even Dreams of Beaches; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovelyby Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 532 Managing growth as a sole-proprietor with farmer-florist Sarah Wagstaff of SUOT Farm and Flowers

Wednesday, November 17th, 2021

Why is it that we’re supposedly moving into our quieter, perhaps dormant season, but we are doing everything but resting?!

I don’t think I’m alone in this feeling, and I wanted to discuss it with you, and bring today’s guest into the conversation.

Please meet Sarah Wagstaff, of SUOT Farm and Flowers, based in Burlington, which is located in Washington State’s Skagit County about halfway between Seattle and the US-Canadian border.

SUOT Farm and Flowers is home to freshly hand-picked flowers and foliage. It’s a no-till urban farm in the hub of Skagit Valley WA, and includes a hugelkultur demonstration garden, education workspace, and floral studio. 

SUOT stands for “Small Units Of Time,” because, as Sarah says, we know that we aren’t able to accomplish everything we want to in one day, but little by little, we will get there together! 

SUOT studio and shop
SUOT Farm and Flowers studio and shop in Burlington, Washington (c) Sara Welch Photo Co.

Since 2015, SUOT Farm and Flowers has been committed to providing our customers with the freshest flowers, local bouquets, and unique arrangements with 100% locally grown, Washington botanicals.

 As an urban micro flower farmer, and farmer-florist, Sarah goes above and beyond for her customers to ensure they know their purchases supports a sustainable, local, woman-owned business.

SUOT website workshops
Workshops at SUOT Farm and Flowers

Sarah’s website for SUOT Farm and Flowers features harvest and holiday workshops coming up in her Burlington Studio, including: in-person garland and wreath-making sessions later this month and in early December.

You can also order her signature 12-ounce white ceramic mug with the black “midday murder logo.” Of course a little tongue in cheek, Sarah encourages friends and customers to join the midday murder club — “make yourself a cuppa tea, then take the rest of the boiling water outside, pour it in some weeds, & channel your murderous death, kill, die thoughts to the weeds (and not your kids/spouse/coworkers)!”

Find and follow SUOT Farm and Flowers
SUOT on Facebook
SUOT on Instagram


Notes and News

I have a couple of program notes to mention before we close. On last Friday, November 12th, we hosted the monthly Slow Flowers member virtual meet-up — and the topic was All About Flower Co-ops & Wholesale Hubs, featuring several members, including our two featured presenters: Connie Homerick of Ohio Cut Flower Collective and Patti Doell of Garden State Flower Cooperative. If you missed the Meet-Up, watch replay video above. It’s filled with lots of education and inspiration!


2022 Member Survey Graphic

Our show notes also includes the link to our just-released Slow Flowers annual member survey, which we’re running through December 3rd. Please take the time to share your feedback and insights, which will be valuable as we plan for 2022 programs, content and resources for you.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

More thanks goes to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 785,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

The Slow Flowers Podcast is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Bridgewalker; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 531: Coaxing Color and Pigment from the World of Foraged Mushrooms, with Julie Beeler of Bloom & Dye

Wednesday, November 10th, 2021

Thank you so much for joining us today! If there’s anything I’ve learned from my publishing partner Robin Avni, creative director of BLOOM Imprint, it’s that some stories are best told visually. And today’s guest is going to immerse us in the visual delight of the natural world’s amazing palette for pigments, dyes and paints.

Please meet Julie Beeler, a farmer-florist and owner of Bloom & Dye, based in Trout Lake, Washington in the Columbia River basin.

Julie is a designer, artist, educator and native Oregonian who grew up with a deep love and curiosity for the natural world. Along with her husband, Brad Johnson, she founded and led Second Story, an interactive design studio in Portland until 2012.

Indigo-dyed textiles
Textiles reflect the range of beautiful blue pigments from the Indigo plants grown by Bloom & Dye

A Trout Lake resident since 2014, she conceived and launched Bloom & Dye in 2018 to grow her work and passion to benefit what she values most: curiosity, education, creativity, collaboration, community, and the environment.

Growth often starts with conversations that lead to an interest in knowing more. For Julie, educating others on how plants and their colors reflect the beauty of nature is something she is moved to share as a way to inspire care, stewardship and impact. When she is not digging in the soil, Julie is working in her art studio or leading workshops.

The Mushroom Color Atlas
Colors of the mushroom world: Julie Beeler’s new project will inspire you to explore mushrooms and the colors they produce
phaeolus_schweinitzii
One detail page that features an illustrated mushroom and the many colors derived from it.

She joined me to introduce her newest amazing project, The Mushroom Color Atlas. Julie gathered a small team of artists and experts to create this free resource. The Mushroom Color Atlas is a reference for anyone and everyone curious about mushrooms and the beautiful and subtle colors derived from them. But it is also the start of a journey and a point of departure, introducing you to the kaleidoscopic fungi kingdom and our connection to it.

Some of you may remember being introduced to Julie and two other talented Slow Flowers members during our April 2021 monthly meet-up – Diving into Dye Plants, with Elaine Vandiver of Old Homestead Alpacas & Gholson Gardens, Lourdes Casañares-Still of Masagana Flower Farm and Tinta Studio and Julie. It was such a fantastic session, and you can watch the replay link above.

I’m so excited that Julie brought this project to life and shared it with our community and anyone who loves plants, the natural world, art and color! And, as we discussed, if you’re in the Pacific Northwest, please come to Julie’s DIY stage presentation at the NW Flower & Garden Festival, Saturday, February 12th at 5 p.m.Colors from the Dye Garden. I’ll see you there!

Bloom and Dye flowers
Dried flowers from the Bloom & Dye gardens and studio, often used in Julie’s workshops, kits and courses.

Places where you can connect with Julie Beeler:
Follow Bloom & Dye on Instagram and Facebook

Follow The Mushroom Color Atlas on Instagram

Workshops at Wildcraft Studio School


It’s a busy week here at the Slow Flowers Society, folks, and I want to draw your attention to two items of note!

Connie and Patti
Connie Homerick of Ohio Cut Flower Collective (left) and Patti Doell of Garden State Flower Cooperative

First, this Friday, November 12th is our Virtual Member Meet-up for November and the theme is a hot topic for sure: All About Flower Co-ops & Wholesale Hubs. Now that the growing season is winding down for many of our members who are flower farmers or farmer-florists, it’s time to reassess and also plan for the future. We’ve heard from so many members and supporters about the desire to form a collective selling hub for your flowers — but the concept may seem daunting. Of course, there are some established models, most notably, the Seattle Wholesale Growers Market, now in its 10th year. What about some of the newer groups? We wanted to bring their stories and voices to you in the Meet-Up format.

Click on the Link below to sign up for the Meet-Up. You will receive the log-in details. And the session will go for 90 minutes this time around, beginning at 9 am Pacific/Noon eastern on Friday, November 12th.

Our guests include: Connie Homerick of Ohio Cut Flower Collective (left) and Patti Doell of Garden State Flower Cooperative and their presentations will be followed by a Q&A session after which you’ll be invited to join one of three topic-specific breakout sessions, led by:

Jamie Rogers and Carly Jenkins, Killing Frost Farm & Ali Harrison, Florage Farms (Farmers wholesaling their own and others’ product); Amanda Maurmann, co-founder of the Michigan Flower Growers Co-op and florist Haley Tobias on the multi-owner LLC model representing Old Dominion Flower Cooperative

It will be an info-packed session and we’re so grateful to each of the experts who are joining us to share their knowledge with you!


2022 Member Survey Graphic

Oh, and another item of note that dropped this week — our annual Member Survey. Following up after a fantastic October Member Appreciation Month, we’d love to hear from you. The reason for this survey is to learn how you feel about all of the ways Slow Flowers Society benefits and supports its members, and to hear your new ideas for features, programs and resources that we might consider for the coming year.

One year ago, in the fall of 2020, I’m pleased to say we had 30% member participation, with more than 200 of you taking time to complete the survey. Our membership has grown since then and the Slow Flowers community is now nearly 900 members. We’re hoping to continue to increase the participation in this year’s member survey. To make it worth your time, here’s an enticement. Every Slow Flowers member who completes the survey by December 3, 2021 will be entered into a drawing for two giveaways: 1. Complimentary Premium membership for 1 year, valued at $249; and 2. a dinner ticket to the four-course, farm-to-table dinner on Monday, June 27, 2022 at the famed Blue Hill Restaurant at Stone Barns Center – during the Slow Flowers Summit, valued at $350.

Thanks in advance for sharing your insights and ideas!


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

Thanks to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

Thanks to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Show is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Heliotrope; Open Flames; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 527: Grow. Design. Teach. How Sweet Earth Co.’s Xenia D’Ambrosi fine-tuned her brand message with three essential words

Wednesday, October 13th, 2021

I’ve just returned from a short trip to New York City and Brooklyn, one of the highlights of which included my spending two days in the lower Hudson Valley doing some pre-planning for the 2022 Slow Flowers Summit!

Xenia D'Ambrosi and Debra Prinzing
Xenia D’Ambrosi and Debra Prinzing at Sweet Earth Co.

Of course I spent time at our venue for 2022, Stone Barns Center for Food and Agriculture, in Pocantico Hills, New York . . . and I’ll share much more about that in the coming weeks. But I also had a fantastic visit to Sweet Earth Co., located in Pound Ridge, just 20 miles away. Listeners of the Slow Flowers Podcast may recall that I hosted farmer-florist Xenia D’Ambrosi as a guest in January 2018, when she shared her story of recovering from cancer by moving away from corporate finance to a new life growing, designing and teaching around plants, flowers and wellness.

Sweet Earth Co.'s herbal tea collection
Sweet Earth Co.’s herbal tea collection ~ a diversified product from the farm.

Each of us has experienced our own version of a “pivot” due to the pandemic, and Xenia has done so herself. She’s tightened her focus on the essential aspects of Sweet Earth Co. and taken some very intentional steps in marketing and content development to communicate to her customers. Sweet Earth Co. is described as a floral and garden design studio located on a sustainable flower farm.

Sweet Earth Co bouquet
A glorious seasonal bouquet from Sweet Earth Co.

Here’s more about Xenia D’Ambrosi, excerpted from her website:

Xenia is lead designer and farmer-florist at Sweet Earth Co. Most wouldn’t have imagined that a city girl like me would find her calling amidst flower fields and gardens, but I can’t deny a history of generations of land stewardship & farming engrained in my DNA.

Having my hands in the soil brought me healing and ignited my passion for sustainable gardening and horticulture. In 2012 I started Sweet Earth Co. which specializes in growing specialty cut flowers and herbs, and in garden and floral design and installations.

After touring the growing grounds, I sat down with Xenia to continue our conversation, which we recorded in her studio. You can watch the video of that tour and interview above.

Find and follow Sweet Earth Co. and subscribe to Xenia’s newsletter here:

Sweet Earth Co. on YouTube

Sweet Earth Co. on Facebook

Sweet Earth Co. on Instagram

Sweet Earth Co. on Pinterest


Slow Flowers Society Member Appreciation Month

We are in the midst of October’s Member Appreciation Month and I’m so pleased at all the great content we’ve been able to share with our community of members. If you aren’t a member yet — and why haven’t you joined us? It’s the perfect time to step up and commit. This month, all new members will receive our special Member Benefits Booklet with coupons, discounts and other perks from eight of our partners and sponsors — the savings will more than cover your annual membership investment.

All new members also receive our Slow Flowers Society collector’s pin, made in the USA and featuring our teal and lime green logo. Plus, if you upgrade to or join at the Premium Level, you’ll also receive the video bundle of all our Slow Flowers Summit 2022 speaker videos, valued at $129.

Interested in learning more? Head to slowflowerssociety.com and click our “Become a Member” Button


Johnnys Seeds Newsletter

Before we wrap up, I want to draw your attention to another incredible free and timely resource — an extensive report that we just produced for the October Johnny’s Seeds’ Advantage Newsletter. The article is called Collective Selling Models for Flower Farmers. As you have heard many times on this Podcast, it’s no wonder that over the past 10 years interest in collectives, cooperatives and co-marketing models is definitely on the rise. This change runs parallel to the general explosion of new flower farmers and increased demand among florists for local and seasonal product. But there is no one-size-fits-all template, which has been frustrating for some startup groups.

Our article for Johnny’s reviews three popular options for creating a regional wholesale flower hub, including Legal Cooperative; Multi-Owner LLC; and For-Profit Wholesale Business.I spoke withseveral Slow Flowers members who have formed regional marketing hubs to learn about the appeal of each model. Thank you to Slow Flowers members Diane Szukovathy of the Seattle Wholesale Growers Market; Martha Lojewski of Alaska Peony Cooperative; Melissa Webster and Megan Wakefield of Old Dominion Flower Cooperative; Christine Hoffman of Twin Cities Flower Exchange and nationally-recognized expert in shared ownership strategies Margaret Lund.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.

Flowerfarm.com, our new sponsor. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com and find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 774,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Long Await; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com