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Sarah Helmstetter and Alea Joy of Solabee Flowers and Botanicals, in their new Portland space

Welcome to Solabee!

The roots of this week’s episode began in December 2010 when I met Sarah Helmstetter and Alea Joy of Solabee Flowers & Botanicals, a Portland-based design team.

I was visiting Portland’s Flower Market, in the area where Oregon-grown product is marketed, working with photographer David Perry on The 50 Mile Bouquet. At the time, we weren’t sure of the book’s title, nor did we have a publisher, but we were forging ahead to capture stories of interesting people and their commitment to American grown, local, seasonal and sustainable flowers. Somehow we snagged an introduction and invitation to Solabee.

The co-creatives in their original and tiny retail space (2010)

It was a dreary winter day; the time of year when true “local” floral product is at a minimum, but we found bounty and beauty inside the small storefront about the size of a building foyer in Portland’s historic Kenton neighborhood.

Sarah and Alea told us how the business was founded and their story became a section in The 50 Mile Bouquet in a chapter called “Botanical Wonderland,” that documented the Portland design scene’s embrace of a new floral ethos. Click on the image below to read the story about Solabee.

The new Solabee store is gorgeous and inviting.

Sarah and Alea teamed up after both women had managed other flower shops in Portland. As creative partners, they specialize in sustainable design for weddings and events. They source from local farmers, grow their own flowers and harvest ingredients from house plants, such as begonias, tillandisas, orchids and ferns.

Plants occupy every nook and cranny in the new store, including in the upstairs mezzanine.

Young and self-financed, Solabee’s owners are resourceful, hard-working and creative. In the book, Sarah discussed gleaning foliage, branches and seed pods from her parents acreage and Alea described their “wild-crafting” exploits that included picking up nature’s debris from the urban terrain.

As you will hear in today’s conversation, a lot has transpired in the past six years including the recent discovering of the most perfect corner retail space in the Humboldt neighborhood in North Portland.

More interior shots of Solabee’s new North Portland retail studio.

I visited Sarah and Alea at the new Solabee retail shop in April. It occupies a vintage Portland storefront with double-high ceilings that accommodate a mezzanine above. Light pours through the windows of the southeast-facing shop, dancing across the vintage mosaic tile floor.

A Solabee installation featuring tillandsias-as-mandala

Plants appear here in equal measure to flowers, which is a signature Solabee element. The women are known for showcasing living plants as a sustainable floral option and now, with the large display area, their shelves, walls and ceilings are lush and verdant. Plants add character and serve as the perfect complement to the wild and imaginative floral arrangements created here.

Design for the day when I visited in April 2016.

I joined Alea and Sarah in their mezzanine office where we could easily overlook and hear all the activity of their employees and customers downstairs. You’ll hear a little of that ambient sound in the background during our recorded episode.

A seasonal bouquet from Solabee.

Please enjoy this conversation about floral design, floral retail, sourcing techniques, creating company values and sustaining a small business. I loved reconnecting with Alea and Sarah and Solabee, and I know you’ll love meeting them here.

Poppies, a la Solabee

A lovely bridal bouquet

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The Slow Flowers Podcast has been downloaded more than 100,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

ABOUT OUR SPONSORS

I want to acknowledge and thank our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com

Thanks to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

And finally, thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com.

Some of Springtime’s most alluring flowering branches include: Magnolia, Dogwood, Apricot, Quince and Cherry.

We’re digging into the archives this week for the  Slow Flowers Challenge. That’s what happens when I find myself on too many airplanes, which is ironic, isn’t it? It’s sort of the opposite of my “Slow” aspirations!

However, I’m just back home from speaking and teaching in Orlando, Florida. And now, after recharging for the past five days in Seattle, I’ve re-packed and am heading to the airport tonight to fly to London!!!

That’s right! I’m off to the RHS Chelsea Flower Show. I’ll also be meeting many of the people active in the British Flowers scene – U.K. flower farmers and florists who have many of the same objectives that we have here in the U.S. To put local, seasonal and sustainably-grown flowers at the center of our tables!

Stay tuned, because I promise that next week’s Slow Flowers Challenge will be decidedly British!

The acid green of variegated hostas and euphorbia create a “skirt” effect for flowering magnolia branches.

I absolutely love the images you see here. I created these arrangements for a national magazine story that was, sadly, never published. The editors, as they say, went in a different direction.

But my photos live on and I’m delighted to share them with you here.

The vase at left is filled with Pieris and Dogwood; the vase at right has both flowering Dogwod and twig dogwood.

Flowering Cherry with Snowball Viburnum.

Simple: Quince in two hues, plus swordfern.

Flowering plum, paired with Lamb’s Ear foliage.

Spring hellebores paired with flowering apricot branches.

Oh joy! The hellebores are blooming quite early this year.

Up close, the detail is so lovely and intricate

For better or worse, Seattle’s uber-mild winter means that many of our early flowers are emerging weeks ahead of schedule.

I’m worried that our gardens and fields will need a lot more water this summer, but we can only say that Mother Nature decided to give us warmer temperatures and extra sunshine this year – more than previous winters in recent memory.

Diane Szukovathy and Dennis Westphall of Jello Mold Farm grew the hellebores you see here – and let me tell you, their luscious blooms were flying out of the Seattle Wholesale Growers Market when they arrived.

I snagged the *last* bunch of the plum hellebores and grabbed only 4 stems of the beautiful pale speckled ones.

Gorgeous specialty tulips also caught my eye – so much more substantial and visually arresting than the hothouse ones coming out of Canada. These were lovingly grown by Gonzalo Ojeda of Ojeda Farms, a member of the SWGMC who farms in Ethel, Washington. One bunch of 10 stems, while short, provided plenty of tulips to add dazzle to two vases.

Plum and berry hues with pale green & butter yellow in a vintage white vase.

Jasmine isn’t winter-hardy here in Seattle, but boy do I remember it clambering over the stucco retaining wall in our former garden in California’s Ventura County. On the first Thanksgiving we lived there – after moving from Seattle in 2006 – my friend Nancy, visiting from Seattle, created our entire Thanksgiving tablescape from the bounty of our new backyard – including that lacy jasmine.

Molly Sadowsky, the SWGM’s manager and principal buyer, has a secret California source for evergreen Jasmine – and the designers here in Seattle absolutely love it! Me, too! I love that the jasmine foliage is also a gorgeous aspect of this arrangement, a bonus to the fragrant flowers and buds.

Oh, and there is one element from my Seattle garden: the delicate pale yellow flowers from Epimedium, a beautiful groundcover. I only had a few stems to add, but their petals echo the Hellebores’ centers, adding a delicate texture.

Hellebores for the People
Designed by Mick & Olivia Payment,
owners of Flowers for the People 

Hellebores with orchids, roses, pincushion protea, jasmine and more – designed by Olivia and Mick Payment

Earlier this week, the SWGM hosted its first Orchid Spectacular to showcase a wide array of Local and American-grown potted and cut orchids. The Market staff invited Mick and Olivia, a brother-and-sister design team, to demonstrate how they design with orchids in arrangements and interior planters.

 

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After the crazy week of Valentine’s Day, I’m shifting my thoughts to springtime, aren’t you? That’s a little easier for me to say here in Seattle, where the thermometers climbed above 60 degrees last week and flowers are popping up everywhere. But someone reminded me today that spring is only 30 days away. Hold on, everyone!

The Slow Flowers Movement and Slowflowers.com attracted major media attention last week – on wire services, television, radio, print and blogs. I am so grateful for the attention that is turning to American flowers, the passionate farmers who grow our favorite varieties and the talented designers who create magic with each local and seasonal stem they choose. Here is a sampling of some of the headlines we saw last week:

“Slow Flowers Movement Pushes Local, U.S.-Grown Cut Flowers” (that story was written by Associated Press agriculture reporter Margery Beck and it literally went viral — appearing in media outlets large and small – from the Los Angeles Times and Chicago Tribune to ABCNews.com). Slowflowers.com member Megan Hird of Farmstead Flowers in Bruning, Nebraska was also featured in this piece.

“Slow Flowers’ Movement Champions Sustainable Blooms,” by Indiana Public Radio’s Sarah Fentem. Slowflowers.com member Harvest Moon Flower Farm of Spencer, Indiana was also featured in this piece.

“About those flowers you’re buying today; Where did they come from? ask Oregon Growers” from Janet Eastman of The Oregonian. Slowflowers.com member Oregon Flowers was also featured in this story.

“Just in Time for Valentine’s Day: Introducing Farm-to-Table’s Pretty, Flowery Cousin,” by Sarah McColl on the sustainability blog TakePark.com which also featured Molly Culver of Molly Oliver Flowers in Brooklyn, a Slowflowers.com member.

Denver Post reporter Elizabeth Hernandez wrote: “Colorado farmers, florists seek renaissance for local flower scene,” featuring Slowflowers.com member Chet Anderson of The Fresh Herb Co.

And Reuters writer P.J. Huffstutter’s piece “Exotic US Blooms Flourish amid roses in Cupid’s bouquet,” featuring the “slow flower” movement, as well as the CCFC and ASCFG.

We can’t even tally the tens of thousands of impressions that came from this great media coverage – but suffice it to say that, according to Kasey Cronquist, CEO/Ambassador of the CCFC, “In my tenure at the Commission, I can confidently say that this past week of media attention and interest was greater than all of the my other years of doing interviews and monitoring Valentine’s Day coverage.”

He went on to say: “I can also quickly point to the three things that made the difference this year.

• Debra Prinzing’s SlowFlowers.com
• Launch of Certified American Grown
• Increasing Awareness of Caring Consumers, Designers and Buyers”

Slowflowers.com is growing with our 500th member!

On top of all of that excitement, I want to celebrate a major milestone! This week marks the addition of the 500th member to the Slowflowers.com web site. Please welcome Shelly DeJong of Home Grown Flowers in Lynden, Washington. Shelly’s tagline is “Flowers as fresh and local as possible,” and she specializes in ball-jar bouquets delivered to customers in her community, throughout the year and for special occasions. Welcome to Slowflowers.com, Shelly!

We can already feel that 2015 might be THE year when the story of American grown flowers hits an important inflection point. As we witness a critical shift in consumer mindset at the cash register, I believe we’ll also see a change — in a good way — in the behavior of wholesalers and retailers who make those important flower sourcing decisions.

One of the things I’m most excited about this year is a series of flower farm dinners that celebrate American grown flowers, as well as the farms and florists who bring them to life. To hear more about this cool project, called the Field to Vase Dinner Tour, I’ve asked special events manager Kathleen Williford to share details.

As I mentioned, you are invited to take part as a guest at one or more of the flower farm venues. The promo code for a $25 discount is DREAM, so be sure to use it when you order your seat at the flower-laden table.

The Flower House logo, designed by Lily Stotz

Speaking of being flower-laden, our featured guest today has flowers on her brain in a big way. I am so pleased to introduce you to Lisa Waud of Pot and Box, a flower shop and floral and event studio with two Michigan locations – in Detroit and Ann Arbor. Lisa is a member of Slowflowers.com, but I think we originally met when Jill Rizzo of SF’s Studio Choo suggested to Lisa to reach out and tell me about her ambitious project called The Flower House.

Here’s the scoop:

Beginning over the first weekend of MAY, Lisa will host a preview event for an innovative art installation in Detroit.

Imagine this abandoned storefront – filled with Lisa’s floral dreams. (c) Heather Saunders Photography

There, potential sponsors, partners, friends and volunteers will get a whiff of the “big project” on a smaller scale. In a tiny storefront, they will install a breathtaking floral display, just next door to a once-abandoned urban property where Lisa and fellow designers ultimately hope to transform an aging, 11-room duplex into The Flower House.

“We’ll generally work our future audience into a flower frenzy,” Lisa says of the kickoff event.

When October 16th-18th rolls around, cutting-edge florists from Michigan and across the country will fill the walls and ceilings of an abandoned Detroit house with American-grown fresh flowers and living plants for a weekend installation.

The project will be featured in local, national, and worldwide media for innovation in floral design and repurposing forgotten structures in the city of Detroit.  

Visitors will be welcomed to an opening reception and a weekend of exploration, and a few reserved times will be offered to couples to hold their wedding ceremonies in The Flower House.  

Re-flowering an abandoned home in Detroit – a glimpse of Lisa Waud’s grand idea (c) Heather Saunders Photography.

When the installation weekend has passed, the structures on The Flower House property will be responsibly deconstructed and their materials repurposed. The land will be converted into a flower farm and design education center on a formerly neglected property. 

For more details on The Flower House, follow these links:

The Flower House on Facebook

The Flower House Inspiration on Pinterest

The Flower House on Twitter

The Flower House on Instagram

I feel like I’m saying this week after week, but today’s conversations, with Kathleen and Lisa, are so truly encouraging.

This IS the Year of the American Grown Flower. Please join efforts like the Field to Vase Dinner Tour and Detroit’s The Flower House to get in on the excitement. Both projects are community focused, with the potential for engaging huge numbers of people.

By exposing lovers of local food and floral design to the immense creativity that comes from sourcing our flowers locally, in season and from American farms, we are deepening the conversation, connecting people with their flowers in a visceral way. All the senses are stimulated, as well as our imaginations.

Thank you for downloading and listening to the Slow Flowers Podcast! Each week I share with you our “download” count and we have hit 35,000 downloads to date. I’m encouraged to know more people are learning about the farmers and florists who keeping American-grown flowers flourishing.

So I thank you!!! If you like what you hear, please consider logging onto Itunes and posting a listener review.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com

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Before we get started with today’s awesome guest, I’ve got a little self-promotion to share. The Slow Flowers “brand” is a lovely bouquet with several unique blooms in the vase.

There is this podcast, of course, and we’re coming up on our one-year anniversary on July 23rd (we’ll have an exciting announcement from a special guest to celebrate our 52nd episode!).

And there is the Slowflowers.com online directory, which is growing every day – up to 325 vendors on the site as of this week.

But it all started with the book: Slow Flowers, four seasons of locally-grown bouquets, from the garden, meadow and farm. St. Lynn’s Press published this little gem in early 2013 and it has been the creative inspiration to launch the Slow Flowers Movement.

We just got word that Garden Writers Association has awarded Slow Flowers with one of two Silver Medals of Achievement for Overall Book product this year. I couldn’t be happier and I’m so pleased to receive the recognition because it reflects what together our American grown floral community has achieved in changing the dialogue and changing the relationship consumers have with their flowers. Congratulations to the entire St. Lynn’s Press creative team for making my words and images into such a beautiful little book: Paul Kelly (Publisher), Catherine Dees (Editor) and Holly Rosborough (Art Director). They are the dream team! 

TODAY’S GUEST: MARGOT SHAW, flower magazine

Margot Shaw, “flower magazine” founder and editor-in-chief  

“To Flower” ~ the definition embodies the spirit of this magazine.

Now, it is entirely fitting that I introduce you to Margot Shaw of flower magazine, my interview subject today. Margot has coined the phrase “a floral lifestyle,” a term I thoroughly embrace – and I know you will, too.

Margot calls herself a “late bloomer” when it comes to the art of floral design. A self-proclaimed “call-and-order-flowers girl,” Margot’s “a ha moment,” her view of flowers, changed when planning her daughter’s at-home wedding.

Working alongside the floral and event designer, she recognized the artistry and inspiration involved in “flowering” and soon began apprenticing with that same designer.

After a few years, enamored with all things floral but unable to locate a publication that spoke to her passion, she set about creating one. 

With a clear vision, a deep appreciation for beauty, a facility with words, a hometown uniquely geared towards publishing, and the advice and counsel of generous industry professionals, Margot launched flower in March of 2007. 

I snapped this photo of the flower magazine staff back in January 2011 when I visited Birmingham, Alabama, for a get-to-know meeting. That’s Margot, second from the left.

Originally filled with floral, garden, and event design, the niche publication has gradually broadened to include content that trumpets a floral lifestyle—interiors, art, travel, fashion, jewelry, and entertaining.

“It has something for everyone who likes flowers—and who doesn’t like flowers?!” Shaw proclaims.

Since its debut, flower has continued to grow at a steady pace, recently moving from quarterly to bimonthly, and available in all 50 U.S. states and 17 countries.

Here’s some more information on the publication and its influence on our floral community:

Here’s what you’ll find on the pages of flower magazine ~

Here’s who reads the magazine.

Here’s more about the circulation and geographic distribution.

Want to check out the current issue of flower magazine? Margot has generously shared the “secret” log-in password with listeners of the SLOW FLOWERS Podcast. Click here to read the digital edition and use TUBEROSE as the password. 

The approach to Montisi, a small Tuscan village that has been our home this week.

Detail: An autumn bouquet from a Tuscan garden. Olives, roses, hydrangeas, scented pelargonium leaves, Rex begonia leaves – seen here.

This morning at the villa, two friends went off for watercolor lessons with resident expat artist Liz Cochrane.

After walking down to Il Barrino for hot tea and a croissant, I came back totally determined to make a bouquet for our group’s last night together.

We have a dinner coming in from Allesandro, the local chef (Marty organized the menu, which includes Ribollita, a Tuscan soup; sliced pork with balsalmic vinegar; zucchini flan; and that popular italian desert, Apple Pie!)

The Flower Arrangers’ Guild of Tuscany commenced its first session.

This garden is in its waning moments of late summer-early autumn. But it does not disappoint. So much to work with and we judiciously snipped, without hurting or denuding a single plant.

I had spotted a copper urn, weathered and slightly dented, sitting on the floor in the Lemonaio (the garden room). It inspired my palette – faded, tarnished and of the moment.

A rustic wooden garden bench, a perfect place to display and photograph my Tuscan bouquet in a timeworn copper vessel.

Here are the ingredients I began with:

1. Scented pelargonium foliage

2. Papyrus stems from the water pond

3. Hydrangeas – two types

4. Roses – two types

5. Olives branches w/fruit

6. Marguerite daisy foliage

7. Rex begonia foliage

Mary Watson joined me in the garden, eager to make something beautiful. She made two adorable bouquets:

Mary Watson, a new friend who I met through Marty Wingate. She is an art educator and bon vivant! Right when I started arranging this morning, Mary jumped into the fun.

READ MORE…

Fresh and Fragrant

A yummy spring bouquet – straight from local farms and fields

Another closeup – I can’t resist!

Ingredients:

10 stems purple lilacs (Syringa vulgaris), grown by Oregon Coastal Flowers

10 stems garden hellebores (Helleborus orientalis), grown by Jello Mold Farm

10 stems Fritillaria assyriaca, a spring-flowering bulb, grown by Choice Bulb Farms

Vase:

17-inch tall x 7-inch diameter cream urn

From the Farmer

Hellebore how-to: Anyone who grows hellebores in their garden knows how frustrating it is to cut a few blooms and bring them inside, only to watch them wilt in a vase of water. Now I enjoy success when I use hellebores in my bouquets, thanks to an important lesson shared by Diane Szukovathy, co-owner of Jello Mold Farm. “Harvest hellebores after they have matured past the flower stage and the seed pods are beginning to form,” she advises. “By then, the petals have started to leather up and those hellebores will be rock solid in an arrangement for ten days.”

Two types of Vivian’s delicious anemones

With the arrival of spring here in Seattle, we flower lovers have lots to celebrate! That’s because the wistful beauty coming from our local flower fields, meadows and farms are simply sublime.

When I stepped inside the Seattle Wholesale Growers Market two days ago, I was stopped in my tracks. The botanical abundance in each stall made me catch my breath with happiness~ A new season is upon us – hurrah!!!

I brought home arm-loads of goodies, enough to make three lovely arrangements of three different sizes. The common threads are these blooms, including some clipped from my own garden. and the style of vase. I cannot resist a footed urn!

•  Three bunches of anemones, including 2 clusers of a luscious, velvety maroon variety and one bunch of the coveted black-centered/white petaled variety, grown by Vivian Larson of Everyday Flowers in Stanwood, Washington.
• One bunch of the *first-of-the-season* snowball viburnum, grown by Patrick Zweifel of Oregon Coastal Flowers in Tillamook, Oregon
• One bunch of the *first-of-the-season* bridal wreath spirea, grown by Charles and Bethany Little of Charles Little & Co. in Eugene, Oregon
• One bunch of Anthriscus sylvestris ‘Ravenswing’ and one bunch of garden hellebores, grown by Dennis Westphall and Diane Szukovathy of Jello Mold Farm in Mt. Vernon, Washington
• From my garden: salmon pink tulips, grape hyacinths, delicate and pale-yellow flowers from epimedium (a ground-cover) and camellia foliage.

Hellebores play so nicely with snowball viburnums, anemones and more.

As noted above, my vase(s) of choice are footed urns or bowls. All three used here are vintage and quite dear to me.

I hope that seeing how I used them inspires you to snatch up a footed vase or bowl, an urn or anything with a pedestal base – they are indeed the superior vessels for showcasing flowers. If you frequent vintage sites online, flea markets or garage sales . . . maybe you’ll be just as lucky as I have been. I’ve used vintage metal flower frogs inside each. The frogs are like half-dome cages and because they are metal, they’re heavy enough to just sink to the bottom of the vessel (no tape or stickum required).

Constance Spry wrote about one of her favorite vases — a footed marble bowl — in her 1933 book Flower Decoration. I can only imagine how pricey one of these vases would be today! Here’s what she had to say:

“This vase is beautiful to look at whether empty or filled with flowers. It is so heavy that it is not disturbed by the heaviest branches of fruit or blossom, and its soft, pale-brown colour enhances whatever one chooses to put in it.”

Here are the designs that gave me so much pleasure:

Bouquet One

A Green Floraline Pedestal Bowl, featuring snowball viburnum, hellebores, anemones, Anthriscus foliage and bridal wreath spirea.

After I created and photographed this arrangement, I decided to see how it looked WITHOUT those spikey branches. So here’s version 2 of the same bouquet:

The spirea moved into the teal blue Haegar (vintage) bud vase, while the green Floraline footed bowl contains the remaining blooms.

Bouquet Two

With hellebores, white and burgundy anemones, salmon pink tulips, Anthriscus foliage, camellia foliage and bridal wreath spirea.

 Bouquet Three

With Anthriscus foliage, hellebores, epimedium flowers, grape hyacinth, anemones and bridal wreath spirea.