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Get ready for our inspiring conversation with Janis Harris and Melanie Harrington as these two farmer-florists bring us a preview of their upcoming presentations at the Slow Flowers Summit, taking place next week in Banff, Alberta, Canada.

In just a few days, I’ll be gathering with nearly 100 attendees at the Slow Flowers Summit, which will take place June 23-25 at the Banff Centre for Arts & Creativity in Banff, Alberta, Canada.

It is our seventh annual Slow Flowers Summit – our first in Canada and our first international conference. We planned this Summit to showcase the expertise and knowledge of Canadian floral, horticultural, and sustainability experts – most of whom are Slow Flowers Members. We are thrilled with the deep body of knowledge that our Summit attendees will receive from 10 inspiring speakers!

I’m delighted that we are partnering with the Cooperative Flower Network based in Edmonton to ensure that our speakers and attendees will have a chance to experience designing with Alberta-grown flowers. I’m also thrilled that we are partnering with the team behind Canadian Flowers Week to share the story of Slow Flowers across Canada.

The first day of the Summit kicks off with two back-to-back presentations under the banner of “Meet the Farmer-Florist,” and it’s my pleasure to introduce today’s guests, Melanie Harrington of Dahlia May Flower Farm in Trenton, Ontario, and Janis Harris of Harris Flower Farm in St. Thomas, Ontario. At the Summit, these women will share the stories of their floral enterprises, each of whom will close out her lecture with a design demonstration.

As a preview, we recently hosted Janis and Melanie as special guests of the June Slow Flowers (Virtual) Membership Meet-Up. We recorded the session for you to hear today. You’ll find it so enlightening to learn about these two farmer-florists and their businesses, as they discuss the challenges (and rewards) of balancing flower farming with design services through a variety of channels. 

Find and follow Melanie Harrington, Dahlia May Flower Farm on Instagram and Facebook

Find and follow Janis Harris, Harris Flower Farm – on Instagram and Facebook

Listen: Melanie’s and Janis’s past appearances on the Slow Flowers Podcast:
Melanie on the Slow Flowers Podcast – Episode 312 (August 30, 2017)
Janis on the Slow Flowers Podcast – Episodse 304 (July 6, 2017) and Episode 450 (April 22, 2020)

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Slow Flowers Summit 2024

I’m departing for Alberta in a few days to make the trip to Banff, and I want to encourage you to follow @SlowFlowersSociety and @SlowFlowersSummit on Instagram next week, as I know our social media manager Niesha Blancas will be filming some fun IG Live segments straight from the Slow Flowers Summit to share with you! We wish you were with us in person, but you’ll still catch some of the amazing education through our social media channels.

And as a footnote, we’re so grateful to all of our Slow Flowers Summit Sponsors, including Red Twig Farms, Johnny’s Selected Seeds, New Age Floral, Sakata Seeds, OLMS Bamboo Floral Sticks, Ball Seed, and Rooted Farmers. Our partner thanks goes to BLOOM Imprint, our publishing partner. We are also grateful for the support from our Alberta host, and member, Becky Feasby of Prairie Girl Flowers. You can learn more about our sponsors, speakers, program, and schedule at slowflowerssummit.com.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; One Eight Four
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

We’re taking a deep dive into the world of lilies today, featuring my conversations with experts I met while attending Dutch Lily Days in Amsterdam earlier this month. Most lily bulbs are produced in Holland, but the cut flowers you can grow from them are an important opportunity for domestic farmers and florists to offer the beautiful, value-added bulb flower for their retail, wedding and event customers.

If you have a love-hate relationship with lilies, I’m pretty sure today’s episode will change your perception about what I believe is one of the most elegant, classic flowering bulbs.

According to the 2023 National Gardening Survey, there has been an increase in bulb sales of 36 percent from 2021 to 2022 in the United States. The U.S. is the largest flower bulb importer in the world and the largest importer of European flower bulbs.

We have just kicked off a new partnership with Royal Anthos, the bulb trade organization, to educate and promote U.S.-grown lilies.

Royal Anthos’s support of Slow Flowers Society aligns with its desire to increase education about flower bulbs and American-grown cut flowers like tulips and lilies that are grown from European bulbs.

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The timing was perfect for me to take a short, four-day trip to Amsterdam last week to participate in Dutch Lily Days, a showcase for all the many forms, colors, and innovations in the lily bulb market. Dutch Lily Days is a unique gathering of breeders, growers, and trade companies to showcase all the attributes of lilies for cut flowers and gardens. The annual event draws thousands of visitors, including press, to study lilies and network with industry experts. Its focus on trends in the assortment, on pollen-free lilies, and other innovations like double-flowering lilies did not disappoint.

I’ve compiled a series of interviews with the many experts I met during our three-day tour. Included are voices from Jawin van der Steen and Ko Klaver from Zabo Plant; Tyler Meskers from Oregon Flowers, a U.S. grower; breeder P. J. Kos of World Breeding B.V.; Sjuart Onings from Onings Holland Flowerbulbs; and Frans van der Weiden of Van den Bos Flowerbulbs. You’ll also hear some background voices, including from the Chinese translator who accompanied one of the journalists in our group.

A special thank you to my host and tour guide, Anne Verdoes of ibulb.org. We had a fantastic group of journalists from around the world, and you can see a photo of our group – all women – in the show notes. As the only American, I learned so much from flower and horticulture journalists who joined our tour – people from Japan, Taiwan, Vietnam, and China. We met up with a few Dutch journalists, as well, including the editorial team from THURSD.com, Floraculture International, and Flormarket Global Magazine.

I know you’ll enjoy this extensive, hour-long, special focus on lilies. Let’s jump right in and get started.

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Slow Flowers Summit

It’s countdown time to the Slow Flowers Summit 2024 – which launches in less than two weeks on Sunday evening June 23^rd, followed by two full days of floral education for sustainably-design-minded growers and florists. You have just a few more days to register and take advantage of the $100-off pricing for all Slow Flowers Society members.

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As a fun preview of Day One of the Summit, you’re invited to join me this Friday June 14^th at the virtual June Slow Flowers Meet-Up, 9 am PT-Noon ET, as we learn from two Canadian farmer-florists who will be featured speakers at the Summit. Melanie Harrington of Dahlia May Flower Farm and Janis Harris of Harris Flower Farm, both based in the province of Ontario, will join us to talk about their enterprises and what you can expect as they lecture and design at the Summit. The Meet-Up is free for members and nonmembers alike, but you do need to pre-register.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Our next sponsor thank you goes to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our final sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Music Credits:

Drone Pine; Gaena; Turning on the Lights; Tiny Putty
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Today, we’re continuing our conversations with multi-talented Slow Flowers members who grow flowers, design for weddings and events, and operate a retail flower shop. I call them the triple threat talents, and we have lots to learn from Sydney Garvey of Flowers by Garvey’s Gardens in Grand Junction Colorado.

I am so pleased to have recorded a podcast interview with Sydney Garvey of Garvey’s Gardens, a flower farm based in Palisade, Colorado, and its sister business, Flowers by Garvey’s Gardens, a retail flower shop and wedding design studio in Grand Junction, Colorado.

Garvey’s Gardens joined Slow Flowers as a member several years ago, prior to Sydney Garvey deciding to add retail floristry to her original focus as a farmer-florist. We met last June at the Slow Flowers Summit and we joke that we’ve been trying to schedule the podcast interview ever since.

I will make note that you may have seen us highlight Flowers by Garvey’s Gardens in the 2024 Slow Flowers Floral Insights & Industry Forecast, in the Floral Literacy insight that featured a number of parallel trends, including Retail Expansion. In that insight, we noted: Contradicting the story that floral retail is declining, several Slow Flowers members are opening retail destinations to attract “floral literate” shoppers. “Our storefront allows us to support additional local growers and to get more local flowers into the community,” said Sydney Garvey of Flowers by Garvey’s Gardens.

For today’s interview, Sydney joined me from her flower shop in downtown Grand Junction and later shared a video tour of the retail space interiors as well as a visit to the flower farm.

Find and follow Garvey’s Gardens on Instagram and Facebook

Subscribe to Garvey’s Gardens Podcast here.

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Take 50% Off Your Slow Flowers Society Membership!

Remember, we’re in the midst of a month-long celebration to recognize the 10-year anniversary of slowflowers.com — our online directory to local flowers. This is an amazing milestone and as a thank you for our community, we’ve created a special gift to share with new and renewing members. If you’ve always wanted to join Slow Flowers, we are extending a 50%-off discount for you to make it so! Use the discount code HAPPY10 to join or renew for one year’s membership at half the regular price – this offer is good at all levels, from Standard and Premium to our special 3-year perennial membership. Check it out! This offer expires on June 7, 2024.

---

Thank You to Our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Our next sponsor thanks goes to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Sun Spots
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Flowers are fleetingly beautiful, but dried floral arrangements are both lovely and lasting. In her new book, Designing with Dried Flowers, Slow Flowers member, Hannah Muller of The Wreath Room and Full Belly Farm shares her unique methods to naturally dry flowers that hold their color and delicacy – and how to design small arrangements for every day, wreaths for all seasons, and celebration showstoppers that will look gorgeous in the moment and for months to come.

Last week, the Slow Flowers community gathered online for a virtual meet-up with our featured expert, Hannah Rose Rivers Muller, of Full Belly Farm and Wreath Room. With her family, especially her lifelong mentor and mother Dru Rivers, Hannah grows 15 acres of cut flowers in Guinda, California, located about 45 minutes west of Sacramento.

We’ve had Dru and Hannah as past guests of the Slow Flowers Podcast, Episode 498 (2021). Click to listen to the replay of that conversation.

Today, we’re welcoming Hannah back to the Slow Flowers community as she shares her passion for dried botanicals. She spent two years working with photographer Molly Decoudreaux to capture all the seasons of growing, harvesting, processing, drying and designing with flowers, herbs, floliages, grains, and grasses.

Their new book, Designing with Dried Flowers, will be published on June 4th. Follow along with Hannah as she inspires people to embrace and celebrate the joy and beauty of drying flowers for long-term enjoyment.

Find and follow Hannah Muller at these social places:
Full Belly Farm on Instagram and Facebook
Farmer Hands on Instagram
Wreath Room on Instagram

The video that accompanies this episode includes Hannah’s centerpiece design demo, and a discussion of some of the varieties she prefers for wreathmaking, bouquet making and creating arrangements.

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It’s the 10th Anniversary of Slowflowers.com!

Remember last week’s announcement. To celebrate the 10-year anniversary of slowflowers.com — our online directory to local flowers –we created a gift for our community. If you’ve always wanted to join Slow Flowers, we have a special 50%-off discount for you. Use the discount code HAPPY10 to join or renew for one year’s membership at half the regular price – this offer is good at all levels, from Standard and Premium to our special 3-year perennial membership. Check it out! This offer expires on June 7, 2024.

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; Paper Feather
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Going from flower farmer to full-service retail florist and juggling both – is it possible? Hear from Tammy Osselaer, who started Little Petal Farm in 2019 and then in 2022, opened a retail full-service flower shop as an extension of her farm. Learn how she grows all of her flowers during the farming season AND produces floral designs for her community and beyond.

On this podcast, I love it when a listener contacts me with a suggestion for an episode that underscores something I’ve mentioned, such as an interesting observation or shift in the Slow Flowers Movement.

Today’s guest did just that. Tammy Osselaer is a loyal Slow Flowers Podcast listener and member who owns Little Petal Farm in Noblesville, Indiana. After an earlier episode when I commented about flower farmers opening companion retail stores, both on farm and as separate businesses, Tammy reached out to introduce herself.

Little Petal Farm was established in 2019 as a specialty cut flower farm producing high-quality blooms & branches for floral designers, event planners, subscription holders, weddings, and all-around flower lovers.

Its origins are rooted in Tammy’s personal interest in flower gardening and landscaping, a passion she’s had for more than 25 years. After designing, planting and nurturing her own gardens with perennials, flowering woodies and graceful ornamental grasses, she turned that passion into Little Petal Farm, first as a farm; then as a farm plus retail shop.

Let’s jump right in and learn about her path to flowers – and how she manages to run two sister businesses that are infusing Noblesville and the surrounding area with locally-grown botanicals.

Find and follow Little Petal Farm on Facebook and Instagram.

As mentioned, the Indiana Peony Festival is coming up this weekend, May 18^th, so if you’re in the area, find Tammy and say hello!

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This Week’s Good News

I want to share an important piece of news, a major milestone for the Slow Flowers Movement. Last week, we celebrated the 10^th Anniversary of the launch of slowflowers.com!

One decade ago, on May 8^th 2014, we launched slowflowers.com just before Mother’s Day, as a free, nationwide online directory with more than 200 listings of florists, shops, studios, and farms with local, seasonal, and sustainable flowers.

It all began with the book – Slow Flowers – which was published in the spring of 2013, quickly followed by the debut of the Slow Flowers Podcast. The Slow Flowers Movement was born with the book, the podcast, and slowflowers.com, and what an amazing decade we’ve experienced ever since! As part of my announcement last week, I shared these observations:

We have achieved so much in the Slow Flowers Community during the past decade – and we have YOU to thank. Your shared passion for promoting local, seasonal, and sustainable flowers has propelled Slow Flowers to become an international phrase, used in millions of hashtags around the world.  #slowflowers has generated more than 200 million social media impressions in the past four years alone.

The term is much more recognizable and powerful that merely using “local flowers,” because SLOW instantaneously communicates a wider range of values than just geographic proximity.

We believe in the sustainable and ethical practices outlined in our Slow Flowers Manifesto, and our members are the embodiment of those values. We have grown to 750 members – flower farmers, floral designers, and farmer florists who align with our mission

Inspiring the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.

Our goals are many, but I just want to highlight two that I know will resonate with you:

         To change the flower sourcing practices of consumers and professionals through outreach and education that highlights the benefits of local, seasonal and domestic floriculture.

         To build a movement that promotes cultivation and sales of local, seasonal and sustainable flowers, while nurturing authentic connections between consumers, farmers and florists.

To celebrate, I wanted to share a gift to our community. If you’ve always wanted to join Slow Flowers, we have a special 50%-off discount for you. Use the discount code HAPPY10 to join or renew for one year’s membership at half the regular price – this offer is good at all levels, from Standard and Premium to our special 3-year perennial membership. This promotion expires on June 7, 2024.

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Join our May 17th Slow Flowers Member (Virtual) Meet-Up:

And don’t forget to preregister to join this month’s Slow Flowers Member Meet-Up, coming up on Friday, May 17^th – scheduled to take place one week later than usual to accommodate for Mother’s Day. The session is devoted to Designing with Dried Flowers and our expert member is Hannah Rose Rivers Muller of The Wreath Room and Full Belly Farm. We’re so excited to feature Hannah as she talks about flower farming with her family in Northern California and developing her special approach to drying the flowers she grows. This will be a very special preview of Hannah’s brand-new book, out on June 4^th – Designing with Dried Flowers, so bring your questions! We will have one copy of to give away to one lucky attendee. Pre-registration is required. I’ll see you on May 17^th!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; Nu Fornacis
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Meet three of the flower farmers behind the bountiful LA Flower Farm Tour, as eight woman-owned urban flower farms come together to open their gates to the public on May 4^th. These growers, including three Slow Flowers member-owned farms, will welcome Los Angeles flower lovers and gardeners to wander through their fields and get to know the farmers behind the blooms.

We’re previewing the upcoming Los Angeles Flower Farm Tour – a journey through the lesser-known world of local blooms being cultivated throughout the City of Angels.

The May 4^th, self-guided tour reveals the magic of locally grown flowers and the importance of supporting community agriculture. Their blossoms aren’t just beautiful; they represent a commitment to sustainability and a connection to the land.

Tour-goers will meet the farmers, making important connections and learning about the dedicated female farmers behind the blooms, including their craft, their passion, and the stories that make each petal special.

Today’s guests include Kathleen Ferguson of Frogtown Flora; Hannah Melde-Webster of Golden Heron; and Jen Britton of Bloomtown Flower Co. The three women gathered in Jen’s studio to record our conversation, which you’ll see in the accompanying video version of this episode.

With the ultimate goal of simply celebrating the beauty of spring, their hope is to raise awareness of locally grown blooms and inspire others to start their own gardens too. With land access being so limited in Los Angeles, these farmers each beautifully display ways in which micro farms can thrive within an urban landscape.

I want to mention a special thank you to Shannon Tymkiw of FlowerBox Studios and Farm. She is a longtime, Pasadena-based farmer-florist and Slow Flowers member who first suggested that I feature the tour today. Thank you, Shannon; we appreciate your support!

After the tour was announced, the RSVP’s came flooding in and, as you’ll hear in our conversation, it is now over-subscribed at 800. There is a waiting list and I’ll share that link in today’s show notes.

As guests chart their own course through LA’s floral wonderland, they will also have a chance to take a little piece of each farm home with them. Each farm will have a variety of goods available for purchase, from fresh cut bouquets, u-pick flowers, and potted plants, to handmade goods, treats and beverages.

Follow the Farms

Participating Farms and their additional offerings:

✨Frogtown Flora (frogtownflora.com) Sweet treats, Frogtown Flora merchandise, ceramics, flowers, seeds, and more!

✨Golden Heron (goldenheron.co) U-pick flowers (by appointment), ambient set by S.E. Webster, baked goods by Mimsy’s Munchies, food by Amenohi, ceramics by Gilded Poppy

✨Drive By Flora (@drive_by_flora) Flower bunches, ceramics, baby tees, seedlings, snack & treats

✨Bloomtown Flower Co (bloomtownflowerco.com) Plants for sale, flower bunches for sale

✨Mamabotanica Blooms (mamabotanica.com) mini garage sale of plants, books, and garden items

✨Pia Floral (@piafloraldesign) plants for sale, bouquets, some food and drinks, handmade grocery bags

✨Flowerbox Studios + Farms (flowerboxstudios.net) Bouquets for sale, refreshments, a cupcake pop-up

✨Rose Lane Farms (roselanefarms.org)

Let’s come together to share the joy of spring, connect with fellow flower enthusiasts, and support the local agricultural tapestry that adds color to our urban spaces. See you on the Flower Farm Tour!

Pro-tip for tourgoers: Bring a bucket of water in your car so any fresh flowers you buy make it home with you!

This episode is near and dear to my heart, as I lived and worked in Los Angeles between 2006 and 2010, at a time when most Southern California flower farms were big, corporate, and commercial. Those farms play an important role in the country’s cut flower ecosystem, but I’m so glad that there is more diversity of choice and variety with the advent of more micro flower farms. I’ll also share a list and links to all the participating farms, and you’ll want to find and follow their social media accounts.

As a bonus, the video interview ends with short films from all three of today’s guests, plus a fourth bonus video that Shannon Tymkiw of FlowerBox Studios shared. You won’t want to miss this peek into the flower farms discussed today.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

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Our Gift to YOU: Slow Flowers Summit Promo Code

If you’re hearing this episode on its release day – Wednesday, May 1^st – we have a special gift for listeners who want to attend the Slow Flowers Summit! The dates are getting closer and closer and we’re so excited to welcome our floral community at the Slow Flowers Summit! We just shared our $75-off Promo Code with the Canadian floral community, but now we’re actually going to share it with everyone!! If you have been thinking of coming to the Slow Flowers Summit, we just released our very best promo code available to use before the June 23rd start date! It is good for all ticket levels and will expire May 5, 2024 at Midnight PT. Find the link in today’s show notes or hop over to slowflowerssummit.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; Daymaze
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

On Slowflowers.com there are several search categories to help visitors find flower farms, florists, suppliers and other floral businesses, and one of those – business consulting and development services — was originally inspired by my conversations with Sahid Nahim of New Bloom Solutions, today’s guest. Join us as we discuss branding, social media, and other ways you can market your floral enterprise.

With an emphasis on helping floral business with B2B marketing, New Bloom Solutions is a media consultancy that provides a full menu of services, including website design, SEO management, content creation through videography and photography, plus brand promotion, recruitment, networking opportunities and more.

Today we’ll meet Sahid Nahim of New Bloom Solutions as we discuss how to expand your network and increase your sales.

Sahid is co-president of sister companies, ‘Above All Flowers‘ and ‘New Bloom Solutions’. With two decades of floral industry experience, Sahid started his career with major international brands and has since collaborated with global leaders like Fleurmetz, Chrysal, and Cal Flowers. His passion drives innovation and strengthens connections in the floral world.

You can watch Sahid behind the microphone on ‘The Bloom Show,’ a live YouTube platform where he highlights industry pioneers. The show has been filmed at major global conventions, including in the U.S., Holland, Ecuador, and Colombia.

RESOURCES:
Download the free 2024 floral event calendar – including the Slow Flowers Summit

FLORIEXPO
The code for free entry: Bloom2
The Boot Camp: 25% off is NewBloom

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Thank You to Our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Thank you goes to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their bouquet-giveaway program that allows customers to buy a 10-stem tulip bouquet for others in their community. Learn more at redtwigfarms.com.

And thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Lissa
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

There’s HGTV and there’s the Food Network, but have you checked out the Bloom TV Network? Today, we’ll meet Monica Michelle, creator of the floral-centric streaming platform and Slow Flowers member Katie Lila, host and producer of the new series “Follow the Blooms,” which begins at the flower farm and ends with a beautiful installation for the public to enjoy.

Today, we’re getting a peek behind the scenes of Bloom TV Network’s exciting series called “Follow the Blooms,” which debuted on March 7^th with new episodes dropping every Thursday through April 25^th.

The host is Slow Flowers member Katie Lila, owner of Flowers for People in Spokane, Washington. A few years ago, after a career doing everything in the floral space, Katie started collaborating with creative teams to produce pop-up artistic floral installations in a Spokane gallery environment, inviting photographers and the public to be part of the experience.

And then she learned that Bloom TV network, the new online streaming platform for all things floral, had announced a call for creatives to submit their pilot concepts to be considered for the network’s programming lineup.

Katie saw the potential opportunity to turn her public floral installations into a show – and she teamed up with DittoFilm Media in her community to film three pilots that they submitted to Bloom TV. Like a fast-paced floral party with a race to the finish, Katie brings the viewer along for the ride as she comes up with a venue, brainstorms the design concept, seeks out flower farmers whose seasonal blooms will bring the concept to life, and then with a design team, a floral installation is brought to life. And the viewer “follows” the blooms from field to floral art piece.

Fast-forward to June 2023 and Follow the Blooms was launched as a bonafide series in production for Bloom TV. Katie and her crew asked if they could film one of their eight episodes at the Slow Flowers Summit, which we held at Bellevue Botanic Garden. Of course, we said yes, and it was a whirlwind moment during the busy Summit – I’m glad we documented the experience because it was a bit of a blur. We’ve been anxiously awaiting the series release ever since.

The Summit episode includes a large, interactive “paint by flower” mural, the creation of which invited our attendees to participate. The film crew also visited the Seattle Wholesale Growers Market and JARN Co. Flowers, a member flower farm owned by Tracy Yang and Nick Songsangcharntara – we “followed” the blooms from both spots to the Summit where Katie’s installation became a reality.

When you see a sneak peek of the series, you’ll be swept up in Katie’s joyful approach to life. She’s determined to get everyone involved in her big schemes, including friends, family members, and strangers, and it all ends up in an explosion of blooms.

We’ll also learn more from Monica Michelle, CEO and founder of Bloom TV Network, and I’m delighted that she was able to join Katie for our conversation today.

Monica Michelle has an extensive background in marketing and entrepreneurship, and has spent her career implementing new ideas, and building online communities across multiple industries including the medical industry, food industry and now in the world of media. In 2021 she developed a new niche media model meant to elevate creators, serving as a launchpad for individuals interested in expanding their brands through the power of streaming TV. In January of 2022 she launched her first streaming tv network, building from the model to create “BloomTV,” where an array of floral focused content was housed for streaming, as well as broadcast to over 615k homes in the state of Colorado.

In 2023, Monica co-founded a sister network based on the same model called “Made TV” that is designed specifically for makers and artists of all kinds, with the mission of helping them to share their creations and crafts with a wider audience. She believes that connection is key, and that through innovative ideas that combine technology with education, people can all experience life in full bloom.

Monica will share her story of how the seed of an idea blossomed in to a digital platform for video content. Through her goal of “restoring Eden,” Monica’s mission is to help spark inspiration and beauty, connecting people to each other and to the planet through nature’s most beautiful creation – the Flower.

A few program notes, Bloom TV is a subscription-based platform with packages that start at $12 per month or $99 per year. However, right, now, you can sign up for a 30-day free trial and watch Follow the Blooms, along with countless hours of other great floral content, so check it out.

I was so happy to catch one of our Slow Flowers members, Spokane area farmer-florist Loreen McFaul of Daisies in May, featured in one of the episodes. Congratulations on being featured, Loreen! Loved seeing your blooms in that special episode about the Spokane Lilac Festival Parade.

And in another episode, Katie uses dried flowers grown by Beth Mort of Snapdragon Flower Farm – Beth is a past guest of this podcast, so it’s great to see her flowers play a role on Follow the Blooms!

On Wednesday, April 10^th, you’ll want to log onto Flowers for People on IG, to join a live conversation about the Slow Flowers Summit episode. Then on Thursday, April 11^th our episode will air! Can’t wait to see the full story of the Slow Flowers Summit on Follow the Blooms!

You also heard Monica mention a new call for creators who wish to participate in their upcoming Bloom TV Network Earth Day programming. The Earth Day campaign invites floral creatives to submit a video tutorial showcasing sustainable practices within the floral world. Submitted videos will enjoy a prominent spot on the Bloom TV platform from April 22^nd through May. Submission deadline is April 18^th or sooner – and you can find the details here. Who knows? You could become the next Katie Lila!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Floating Whist
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

More Slow Flowers members are exploring native plants as potential floral design elements – both on their farms and in their studios. In fact, in our recent survey, 87 percent of members say they grow native plant species as part of their crop mix! Today, you’ll hear the inspiring Native Flora conversation recorded during our March Slow Flowers member meet-up, as three creatives share their insights and advice for adding more native plants to your floral business.

There’s an emerging a mindset that individual actions, while small, can be part of our cumulative efforts to address climate change. While the horticulture and landscape professions in North America have long been tuned into the importance of preserving native plant species, that awareness has not been present in flower farming and floral design circles until recently.

We’ve been tracking the embrace of native flora for some time here at the Slow Flowers Movement. In the 2023 Slow Flowers Floral Insights & Industry Forecast, we noted the work of flower farmer Alexandra Cacciari of Ann Arbor-based Seeley Farm to evaluate native perennials as cut flowers and later hosted Alex on Episode 598 to discuss her research exploring native plants as potential floral design elements.

In our 2024 Slow Flowers Floral Insights & Industry Forecast, we devoted the first insight to ‘Native Flora,’ with contributions from Holly and Deborah. There are long-term benefits of championing native plants, and that conversation continued during the March 8^th virtual member meet-up, the recording of which you’ll hear today. I’m delighted to share this episode with you and many thanks to our three panelists, Native Flora for Farmers and Florists with Holly Lukasiewicz of District 2 Floral Studio; Deborah Majerus of Iron Butterfly Farm and Lodging; and Kate Watters of Wild Heart Farm.

Here’s a bit more about our guests:

Holly has a background in design, creative projects and community art and through her Omaha-based District 2 Floral Studio she serves Nebraska and Iowa with floral design rooted in sustainability and Slow Flowering practices, offering event work, installations, workshops, daily deliveries, New Moon monthly flower subscriptions, Celebration of Life pieces, custom flower preservation, along with home & corporate account design services.

Deborah is the owner of Iron Butterfly Farm and Lodging in Rochester, Minnesota, an urban flower farm that uses sustainable and regenerative practices, grows a permaculture mini food forest, peonies, woody ornamental shrubs, early spring bulbs, and annuals.

Kate Watters joined the panel to share her unique perspective from Rimrock, Arizona, where she owns Wild Heart Farm. Here creative mission is to share the detail and diversity that exists in moments from a place through the seasons – through writing, floristry, gardening, and art. She grows and designs with flowers, bringing 20 years’ experience from botany and conservation.

Thanks so much for joining me today! We are fully behind the goal of increasing the propagation and planting of native plants and increasing awareness among florists and consumers around supporting native habitat!

To that end, inspired by this conversation, Deb Majerus has created the start of a database for native cut flowers and plants – and you are invited to contribute your recommendations. This is an ongoing project that we hope to expand and share with the broader Slow Flowers Community – and I salute Deb for getting it started. Kate and Holly will add their suggestions by specific region, and I hope you will do the same. The Native Flowers and Foliage for cuts database is a place to compile our collective knowledge so members are not duplicating efforts – and can make the growing of native flora more accessible to farmers, growers, gardeners, florists, and the public.

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Get Ready for the Slow Flowers Summit – Ticket Promotion this Week!

If you’re listening during the first week of Spring – I’ve great news to share. We’re celebrating the Spring Equinox with a special ticket promotion for the Slow Flower Summit registration, March 19-25^th. Use the coupon code SPRINGISHERE to receive $50 off any Slow Flowers Summit registration – and put that $50 in your pocket (or fund your seed or plant purchases) as our gift to you! The Summit is about 100 days away – and native plants are on the program this year! We’re excited to feature Latifa Pelletier-Ahmed of ALCLA Native Plants, based in Calgary, Alberta. She will help us understand what defines a plant or flower as “native,” and how to use natives to boost the diversity of your own growing areas. Hope to see you at the Banff Centre for Arts & Creativity in Alberta, Canada!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

And thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; A Burst of Light
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com