Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

There’s HGTV and there’s the Food Network, but have you checked out the Bloom TV Network? Today, we’ll meet Monica Michelle, creator of the floral-centric streaming platform and Slow Flowers member Katie Lila, host and producer of the new series “Follow the Blooms,” which begins at the flower farm and ends with a beautiful installation for the public to enjoy.

Today, we’re getting a peek behind the scenes of Bloom TV Network’s exciting series called “Follow the Blooms,” which debuted on March 7^th with new episodes dropping every Thursday through April 25^th.

The host is Slow Flowers member Katie Lila, owner of Flowers for People in Spokane, Washington. A few years ago, after a career doing everything in the floral space, Katie started collaborating with creative teams to produce pop-up artistic floral installations in a Spokane gallery environment, inviting photographers and the public to be part of the experience.

And then she learned that Bloom TV network, the new online streaming platform for all things floral, had announced a call for creatives to submit their pilot concepts to be considered for the network’s programming lineup.

Katie saw the potential opportunity to turn her public floral installations into a show – and she teamed up with DittoFilm Media in her community to film three pilots that they submitted to Bloom TV. Like a fast-paced floral party with a race to the finish, Katie brings the viewer along for the ride as she comes up with a venue, brainstorms the design concept, seeks out flower farmers whose seasonal blooms will bring the concept to life, and then with a design team, a floral installation is brought to life. And the viewer “follows” the blooms from field to floral art piece.

Fast-forward to June 2023 and Follow the Blooms was launched as a bonafide series in production for Bloom TV. Katie and her crew asked if they could film one of their eight episodes at the Slow Flowers Summit, which we held at Bellevue Botanic Garden. Of course, we said yes, and it was a whirlwind moment during the busy Summit – I’m glad we documented the experience because it was a bit of a blur. We’ve been anxiously awaiting the series release ever since.

The Summit episode includes a large, interactive “paint by flower” mural, the creation of which invited our attendees to participate. The film crew also visited the Seattle Wholesale Growers Market and JARN Co. Flowers, a member flower farm owned by Tracy Yang and Nick Songsangcharntara – we “followed” the blooms from both spots to the Summit where Katie’s installation became a reality.

When you see a sneak peek of the series, you’ll be swept up in Katie’s joyful approach to life. She’s determined to get everyone involved in her big schemes, including friends, family members, and strangers, and it all ends up in an explosion of blooms.

We’ll also learn more from Monica Michelle, CEO and founder of Bloom TV Network, and I’m delighted that she was able to join Katie for our conversation today.

Monica Michelle has an extensive background in marketing and entrepreneurship, and has spent her career implementing new ideas, and building online communities across multiple industries including the medical industry, food industry and now in the world of media. In 2021 she developed a new niche media model meant to elevate creators, serving as a launchpad for individuals interested in expanding their brands through the power of streaming TV. In January of 2022 she launched her first streaming tv network, building from the model to create “BloomTV,” where an array of floral focused content was housed for streaming, as well as broadcast to over 615k homes in the state of Colorado.

In 2023, Monica co-founded a sister network based on the same model called “Made TV” that is designed specifically for makers and artists of all kinds, with the mission of helping them to share their creations and crafts with a wider audience. She believes that connection is key, and that through innovative ideas that combine technology with education, people can all experience life in full bloom.

Monica will share her story of how the seed of an idea blossomed in to a digital platform for video content. Through her goal of “restoring Eden,” Monica’s mission is to help spark inspiration and beauty, connecting people to each other and to the planet through nature’s most beautiful creation – the Flower.

A few program notes, Bloom TV is a subscription-based platform with packages that start at $12 per month or $99 per year. However, right, now, you can sign up for a 30-day free trial and watch Follow the Blooms, along with countless hours of other great floral content, so check it out.

I was so happy to catch one of our Slow Flowers members, Spokane area farmer-florist Loreen McFaul of Daisies in May, featured in one of the episodes. Congratulations on being featured, Loreen! Loved seeing your blooms in that special episode about the Spokane Lilac Festival Parade.

And in another episode, Katie uses dried flowers grown by Beth Mort of Snapdragon Flower Farm – Beth is a past guest of this podcast, so it’s great to see her flowers play a role on Follow the Blooms!

On Wednesday, April 10^th, you’ll want to log onto Flowers for People on IG, to join a live conversation about the Slow Flowers Summit episode. Then on Thursday, April 11^th our episode will air! Can’t wait to see the full story of the Slow Flowers Summit on Follow the Blooms!

You also heard Monica mention a new call for creators who wish to participate in their upcoming Bloom TV Network Earth Day programming. The Earth Day campaign invites floral creatives to submit a video tutorial showcasing sustainable practices within the floral world. Submitted videos will enjoy a prominent spot on the Bloom TV platform from April 22^nd through May. Submission deadline is April 18^th or sooner – and you can find the details here. Who knows? You could become the next Katie Lila!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Floating Whist
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Françoise Weeks brings home the charm of the wild woods with her creative botanical arrangements that are so much more than bouquets of blooms. Our conversation about Wonder of the Woodlands, Françoise’s new book, includes an exclusive visit to her Portland garden and design studio.

Françoise Weeks is a good friend to the Slow Flowers Movement and she is a longtime member of our society. Regular podcast listeners will have met Francoise on a few earlier occasions, including on her first appearance on Episode 217 in the fall of 2015, during Lisa Waud’s Flower House Detroit – Françoise collaborated with Susan McLeary to design a fantstical vintage kitchen filled with flowers and root vegetables, plants, and foliages – it was a delight.

Françoise has influenced the floral community as an educator and artist, and we now have the delightful gift of her first design book – Wonder of the Woodlands, The Art of Seeing and Creating with Nature.

The book will be published on April 2^nd so you’re the first to hear all about it and if you check out the video interview on which today’s podcast is based, you’ll enjoy a peek into Françoise’s Portland, Oregon Studio, where we recorded our conversation.

Here’s a bit more about the new book:

Containers lined with bark to replace ordinary glass vases. A bed of moss to cushion a vibrant spring arrangement. Ever-changing wreaths to showcase acorns, branches, lichen, twining vines, and delicate ferns throughout the year. A cloche holding an arrangement of dried mushrooms that might have come out of a fairytale.
 
In this gorgeous celebration of the woodlands, renowned floral designer Françoise Weeks offers all the ways, from simple to complex, that you can bring the wildness and wonder of the forest to your indoor arrangements. Each chapter of Wonder of the Woodlands features the materials Françoise uses most—barks and logs; acorns and seeds; ferns, branches, moss, and lichen—and showcases how she builds her unique, beautiful arrangements, which last far longer than a vase of cut flowers.
 
Inside are also Françoise’s insights on seeking out the most unique natural materials for arrangements, and how to responsibly forage or source them in a shop. And you’ll find her tips on how to reuse materials so you can enjoy lots of different arrangements without increasing your environmental impact.
 
Bursting with images of nature and suggestions for weaving that magic into your interiors, Wonder of the Woodlands is a celebration of arrangements that are inspired by a walk through the trees. With stunning photography of wild and wonderful wreaths, table arrangements, wall décor, and more, you can re-create the peaceful majesty of spending time in the forest in your own home.

In this gorgeous celebration of the woodlands, renowned floral designer Françoise Weeks offers all the ways, from simple to complex, that you can bring the wildness and wonder of the forest to your indoor arrangements. Each chapter of Wonder of the Woodlands features the materials Françoise uses most—barks and logs; acorns and seeds; ferns, branches, moss, and lichen—and showcases how she builds her unique, beautiful arrangements, which last far longer than a vase of cut flowers.
 
Inside are also Françoise’s insights on seeking out the most unique natural materials for arrangements, and how to responsibly forage or source them in a shop. And you’ll find her tips on how to reuse materials so you can enjoy lots of different arrangements without increasing your environmental impact.
 
Bursting with images of nature and suggestions for weaving that magic into your interiors, Wonder of the Woodlands is a celebration of arrangements that are inspired by a walk through the trees. With stunning photography of wild and wonderful wreaths, table arrangements, wall decor, and more, you can re-create the peaceful majesty of spending time in the forest in your own home.

---

Françoise was born in Belgium and started her business in 1996. She has infused her work with a quintessential European reverence for flowers and nature. Combined with creativity and mechanical ingenuity, she has crystalized her singular style of Textural Woodlands and Botanical Haute Couture pieces, garnering a global following.

Her innovation and love of teaching have brought her to many cities in the US in studios, at wholesalers, at garden clubs, Art in Bloom events and conferences, including at AIFD Symposium. She also taught in Mexico, Canada, England, Sweden, Iceland, France, China and Australia.

Her dynamic work has been published in national and international publications such as Fusion Flowers, Modern Wedding Flowers, Huffington Post, Flutter and Millieu.

Françoise’s studio is located in Portland, OR where she teaches and offers online courses, including Zoom workshops.

She created “The Herbal Recipe Keeper,” a blank journal featuring her artwork, published by Timber Press in 2018.

Before we start the interview, I want to mention that you’ll occasionally hear the voice of botanical artist Julie Beeler of Bloom & Dye, a Slow Flowers member who lives in Trout Lake, Washington, outside of Portland; Julie joined me on my visit to Françoise’s studio last week and then the three of us had lunch together. I had wanted these two women to meet and I’m so delighted that it worked out. Julie and Françoise share a mutual love of mushrooms and Julie has a forthcoming book – out this fall – called The Mushroom Color Atlas, A Guide to Dyes and Pigments Made from Fungi, so keep an ear out for her appearance on this podcast.

Click here to find Françoise’s upcoming book events, classes, and workshops and a link to order your own copy of Wonder of the Woodlands.

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program. Learn more at redtwigfarms.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Drone Birch; Homegrown
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

More Slow Flowers members are exploring native plants as potential floral design elements – both on their farms and in their studios. In fact, in our recent survey, 87 percent of members say they grow native plant species as part of their crop mix! Today, you’ll hear the inspiring Native Flora conversation recorded during our March Slow Flowers member meet-up, as three creatives share their insights and advice for adding more native plants to your floral business.

There’s an emerging a mindset that individual actions, while small, can be part of our cumulative efforts to address climate change. While the horticulture and landscape professions in North America have long been tuned into the importance of preserving native plant species, that awareness has not been present in flower farming and floral design circles until recently.

We’ve been tracking the embrace of native flora for some time here at the Slow Flowers Movement. In the 2023 Slow Flowers Floral Insights & Industry Forecast, we noted the work of flower farmer Alexandra Cacciari of Ann Arbor-based Seeley Farm to evaluate native perennials as cut flowers and later hosted Alex on Episode 598 to discuss her research exploring native plants as potential floral design elements.

In our 2024 Slow Flowers Floral Insights & Industry Forecast, we devoted the first insight to ‘Native Flora,’ with contributions from Holly and Deborah. There are long-term benefits of championing native plants, and that conversation continued during the March 8^th virtual member meet-up, the recording of which you’ll hear today. I’m delighted to share this episode with you and many thanks to our three panelists, Native Flora for Farmers and Florists with Holly Lukasiewicz of District 2 Floral Studio; Deborah Majerus of Iron Butterfly Farm and Lodging; and Kate Watters of Wild Heart Farm.

Here’s a bit more about our guests:

Holly has a background in design, creative projects and community art and through her Omaha-based District 2 Floral Studio she serves Nebraska and Iowa with floral design rooted in sustainability and Slow Flowering practices, offering event work, installations, workshops, daily deliveries, New Moon monthly flower subscriptions, Celebration of Life pieces, custom flower preservation, along with home & corporate account design services.

Deborah is the owner of Iron Butterfly Farm and Lodging in Rochester, Minnesota, an urban flower farm that uses sustainable and regenerative practices, grows a permaculture mini food forest, peonies, woody ornamental shrubs, early spring bulbs, and annuals.

Kate Watters joined the panel to share her unique perspective from Rimrock, Arizona, where she owns Wild Heart Farm. Here creative mission is to share the detail and diversity that exists in moments from a place through the seasons – through writing, floristry, gardening, and art. She grows and designs with flowers, bringing 20 years’ experience from botany and conservation.

Thanks so much for joining me today! We are fully behind the goal of increasing the propagation and planting of native plants and increasing awareness among florists and consumers around supporting native habitat!

To that end, inspired by this conversation, Deb Majerus has created the start of a database for native cut flowers and plants – and you are invited to contribute your recommendations. This is an ongoing project that we hope to expand and share with the broader Slow Flowers Community – and I salute Deb for getting it started. Kate and Holly will add their suggestions by specific region, and I hope you will do the same. The Native Flowers and Foliage for cuts database is a place to compile our collective knowledge so members are not duplicating efforts – and can make the growing of native flora more accessible to farmers, growers, gardeners, florists, and the public.

---

Get Ready for the Slow Flowers Summit – Ticket Promotion this Week!

If you’re listening during the first week of Spring – I’ve great news to share. We’re celebrating the Spring Equinox with a special ticket promotion for the Slow Flower Summit registration, March 19-25^th. Use the coupon code SPRINGISHERE to receive $50 off any Slow Flowers Summit registration – and put that $50 in your pocket (or fund your seed or plant purchases) as our gift to you! The Summit is about 100 days away – and native plants are on the program this year! We’re excited to feature Latifa Pelletier-Ahmed of ALCLA Native Plants, based in Calgary, Alberta. She will help us understand what defines a plant or flower as “native,” and how to use natives to boost the diversity of your own growing areas. Hope to see you at the Banff Centre for Arts & Creativity in Alberta, Canada!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

And thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Turning on the Lights; A Burst of Light
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Based in Durham, North Carolina, Piedmont Wholesale Flowers’ tagline is: farmer-founded, farmer-directed, farmer-grown. Today, you’ll hear an update as this Slow Flower member cooperative celebrates the start of Season Eight with Stephanie Hall of Sassafras Fork Farm and market manager Julia Carpico.

Increasingly, Slow Flowers is enjoying the addition of flower collectives and cooperatives joining as members – a reflection of the decade-plus work we’ve been doing to advocate for a local and seasonal floral marketplace. This benefits everyone – from grower to florist and I’ve personally witnessed those relationships flourish and enhance our thriving community.

Today, we’re checking in with the Piedmont Wholesale Flowers, a hub in the Raleigh-Durham, North Carolina area, as I catch up with Stephanie Hall of Sassafras Fork Farm, long-time Slow Flowers member, and with Julia Carpico, the PWF market manager. My relationship with many of the growers and florists involved in PWF dates to September 2016, when I was invited to attend a flower farmer potluck and teach a creative writing workshop there. What an inspiring visit! I was there for a few days, and during the visit, I recorded a podcast episode with Stephanie Hall – you can listen here.

Later that fall I connected with Kelly Morrison of Color Fields Farm, another Raleigh area grower, and she told me about the origins of Piedmont Wholesale Flowers. That cooperative, one of the first to open after the Seattle Wholesale Growers Market landed on the map in 2011, is entering into its 8^th season. Listen to my interview 2017 with Kelly on the start of Piedmont Wholesale Flowers.

But a lot of good things have changed, and that’s what today’s conversation is all about. Piedmont Wholesale Flowers has moved into a new, larger market space and has added two more market days for a total of 3 market days per week. With 14 member farms, this is a solid, well-run flower hub and I’m thrilled that we’ll all learn more today.

Find and follow Piedmont Wholesale Flowers on Instagram and Facebook.

ROOTED FARMERS UPDATE:

You may have heard Stephanie mention that PWF has recently moved to the Rooted Farmers platform. Rooted Farmers is sponsor of this podcast and longtime supporter of Slow Flowers. In fact, Slow Flowers members who want to sell through the Rooted Farmers’ platform enjoy a special discount. It’s a great opportunity! If you’re a Slow Flowers member, you can join Rooted Farmers using the code: SF2024. This code will work for $75 off for first-time members on either the Essentials or Pro plan for farms.

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, and a popular peony-bouquet-by-mail program. Learn more at redtwigfarms.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

---

I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music Credits:

Drone Pine; Gaena; Rafter
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Today, you’re invited to inhale and enjoy the fragrance of flowers, herbs, and foliage. Stefani Bittner of Homestead Design Collective uses sensory plants as a way to immerse her clients in nature. She is the co-author of forthcoming book, “The Fragrant Flower Garden: Growing, Arranging, and Preserving Natural Scents,” and we’re delighted to learn from her.

Welcome to Stefani Bitter, returning for her second appearance on the Slow Flowers Podcast. A garden designer and Slow Flowers member, Stefani is the owner of Homestead Design Collective, based in Lafayette, California. Follow the link below to listen to my 2017 interview with Stephanie on the publication of Harvest – Unexpected projects using 47 extraordinary garden plants.

Episode 289: Redefining “Harvest” with designers and authors Stefani Bittner and Alethea Harampolis of Homestead Design Collective

She appeared on the episode with co-author Alethea Harampolis, and they have collaborated on the new book, “The Fragrant Flower Garden: Growing, Arranging, and Preserving Natural Scents” (Ten Speed Press, 2024). The Fragrant Flower Garden invites gardeners and growers to design with fragrance in mind and encourages readers to choose plants that can be smelled, awakening the senses.

By connecting people with fragrance in the garden and vase – or by preserving fragrance for longer enjoyment — we have a richer, more visceral relationshp with nature, they authors say. This means making floral teas, natural perfumes, flower tinctures, modern potpourris, and more applications for scented plants. The idea of creating beauty products from the garden appeals to anyone who desires a non-synthetic alternative to the plethora of chemicals used in beauty and bath products. “Keep in mind that scent is subjective, emotive, and personal,” Stefani points out.

I’m a huge fan of this book and its mission – to engage with plants through the senses – especially scent. When Robin Avni and I were collecting our top themes for the 2024 Slow Flowers Floral Insights & Industry Forecast, we wanted to include fragrant flowers and gardens. Stefani generously shared a preview of the new book, along with photography by David Fenton, which we highlighted in Insight #7 – the Garden Eclectic. In our insight, we encouraged flower farmers, gardeners, and florists – to lead with fragrance as a way to engage customers’ emotional memories with the scent of flowers.

“You can preserve the scent, perhaps making a flower tincture. You can make perfume, a hydrosol, or an updated potpourri,” Stefani suggests and several projects are included in the book to introduce the idea of “preserving fragrance.”

As Stefani and Alethea write, floral customers are not farmers, but they are inspired by the farm, and they want to translate what they see into their lifestyle. “Just like food, they want to enjoy garden scents, and that’s what really speaks to them about those sensory bouquets.”

Find and follow Homestead Design Collective on Instagram

Take a virtual tour of Trulli Trazzonara, Stefani’s vacation rental in Puglia, Italy. Talk about agrotourism! I am so enchanted by this destination and how she plans to integrate her design and teaching into an Italian lifestyle!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Rue Severine
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Join me today to learn all about local flowers in Edmonton, Alberta, Canada, where a group of 11 flower growers have formed the Cooperative Flower Network to bring Alberta-grown botanicals to the floral community. This vibrant flower market and distribution hub supports local cut flower growers and supplies buyers with locally grown, unique and high quality blooms.

I’m especially thrilled to welcome two of the growers, including Cooperative co-founder Moira MacKinnon, owner of Love & Fantasy Flowers, and Sarah Laudin, owner of Sunshine Blooms Farm – both are Slow Flowers members and we’re thrilled that the Cooperative Flower Network is also a new member.

But the BIG news is that CFN will be a partner of the Slow Flowers Summit this coming June when we come to Alberta, with a generous donation of seasonal, Alberta-grown botanicals that will flower the event. Our attendees will get their hands on this beautiful product, and you’ll experience first-hand one of the best-selling point noted by CFN on its website: The question: What sets CFN apart from other floral wholesale services? The answer: Our product is FRESH and we have a guarantee on your orders! We work so closely with our farming community to get you the very best local product. No rehydrating required, no crushed Dahlias from dry packing, and no unwanted substitutions!

During our video interview and my conversation with Sarah and Moira, we preview a new video about the Cooperative Flower Network, produced by Cooperatives First, a nonprofit formed to assist cooperatives in Western Canada. Cooperatives First offers courses, workshops, and important assistance to emerging communities as they form cooperatives.

Follow Cooperative Flower Network on Instagram
Follow Love & Fantasy Flowers on Instagram and Facebook
Follow Sunshine Blooms Farm on Instagram and Facebook

---

News of the Week!

I hope today’s episode inspires you to join us in Banff at the Banff Centre for Arts & Creativity, June 23rd-25th at the 7^th Slow Flowers Summit. Please check out the link to register below, and learn more about our speakers, agenda, and programming that will inspire you over two days in the Canadian Rockies!

---

Slow Flowers Member Meet-Up for February

Don’t miss this Friday’s Slow Flowers member virtual meet-up on February 23^rd, with special guest Lennie Larkin of b-side farm, author of Flower Farming for Profit – we’ll hear her insights on pricing and profitability for flower growers – Preregistration is required and you can find the link in today’s show notes – bring your questions and I hope to see you there!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, and a popular peony-bouquet-by-mail program. Learn more at redtwigfarms.com.

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Less Jaunty; Great Great Lengths
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Happy Valentine’s Day everyone – if you’re listening on February 14^th, it’s the day we released Episode 649. I hope you’ve had a great one.

Today’s guest, Jennifer Reed of Jennifer Designs based in Mullica Hill, New Jersey, regularly conjures up amazing botanical displays at the Philadelphia Flower Show, the largest indoor garden show in the country. Today, she’s joining me to preview America in Bloom, her most ambitious exhibit ever.

The Philly Show draws gardeners and flower lovers eager for an early dose of springtime. She’s calling the large floral display a botanical road trip of a lifetime, as it celebrates flowers blooming across the U.S. – and in the exhibit’s description, Jennifer writes: “There’s nothing better than hitting the open road and experiencing the beauty of our nation’s public gardens, arboreta, and natural landscapes along the way!”

Another reason I invited Jennifer to chat with me for this episode is to share her advice to aspiring botanical couture designers thinking about submitting a floral fashion to be part of Slow Flowers’ American Flowers Week campaign later this year. We will review the two floral fashions Jennifer designed for the 2021 and 2023 campaigns – including seeing photos of her work and hearing her secret tips for success.

Thanks so much for joining me today! Here are links to the feature stories we included in past issues of Slow Flowers Journal about Jennifer’s two Botanical Couture looks – including Summer 2021 with Tulip Time, and last summer’s cover look – Jennifer’s dreamy and romantic peony gown.

---

Happy Valentine’s Day

Slow Flowers has enjoyed some fun news coverage, including with INC. Magazine and The Weather Channel. We’re thrilled that the press is paying attention to the importance of local and seasonal flowers for gifting bouquets and arrangements.

---

It’s also the beginning of flower & garden show season, with today’s opening of the 2024 Northwest Flower & Garden Festival in Seattle. If you attend, please come and say hello at the Main Stage, where Slow Flowers is hosting Blooms & Bubbles, the daily DIY flower and plant workshops! We’re excited to meet and great our members, seven of whom are teaching and speaking at the show.

---

One more item of note – if you’re a newsletter subscriber, you’ve already seen the announcement that the February Slow Flowers member virtual meet-up will take place on February 23^rd, postponed due to Valentine’s Day. Save the date for next Friday’s session with Lennie Larkin of b-side farm and author of Flower Farming for Profit – we’ll hear her insights on pricing and profitability for flower growers – Preregistration is required – bring your questions and I hope to see you there!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

And thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Less Jaunty; Great Great Lengths
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

It’s nearly Valentine’s Day and if you’re panicking about your flower order, today’s episode is just for you. We’re taking a virtual tour of Florabundance in Carpinteria California, to learn from Joost Bongaerts about the domestic US-grown flower sourcing options for this important floral holiday.

If you’re a longtime listener of the Slow Flowers Podcast, you may recall today’s guest Joost Bongaerts, owner of Florabundance, based in Carpinteria, California. We featured a conversation with Joost back in April 2014, on Episode 139 during our very first year of the Slow Flowers Podcast. At the time, I was interested in sharing his story because Florabundance was one of the first if not the very first wholesalers who regularly offered US-grown flowers and foliage.

It’s been a decade – can you believe it? And we’re grateful for Florabundance’s decade-long membership in the Slow Flowers Movement, as well as the advice and insights Joost has personally shared with me over the years.

Now that the Slow Flowers Show has a video component, I thought of Florabundance when we were thinking of a good pre-Valentine’s Day episode – nothing like a beautiful floral show-and-tell to wow and inspire, right?

I asked Joost if he would join me to walk through the many US-grown flower options that florists can order for Valentine’s Day. So many of our members, retail florists and studio florists, use Slow Flowers’ mission as part of their branding – to support local and domestic flower farms through their own sourcing practices. He was joined by sales manager Debbie Kline and Jenna Foster, the main buyer who works with boutique flower growers.

To be perfectly honest, in most parts of the U.S., getting local flowers in mid-February is next to impossible. This is slowly changing as flower farming innovations are leading to season extension methods (like winter tulips and early greenhouse crops like anemones and ranunculus), but if you’re not able to find those in your region, ordering from a place like Florabundance is a great option.

Here’s a bit more about Joost Bongaerts:
Born in 1959 in Den Haag, The Netherlands, Joost grew up in the Netherlands. His father managed agricultural land holdings all over the country. Joost spent summers working on his family’s farm in northern Holland and became interested in agriculture and horticulture as a result. He studied at Wellant College in Gouda, graduating with a degree in Plant Science. Joost also spent a semester at Michigan State University as part of an exchange student program, which led to his desire to work and live in The United States.

Joost began his professional career in 1981 marketing fresh cut flowers from Holland for The Dutch Flower Auctions & Exporters Organizations, first in Holland and then in Livonia, MI. From 1983 to 1991 Joost worked for several Dutch Flower Bulb Companies selling flower bulbs and perennial plants to specialty cut flower growers in The United States and Canada. In 1991 Joost and his wife Alexandra opened Bonfleur (Bongaerts Flowers), a European-style retail flower shop in New Canaan, CT, which they sold to their manager in 2002. During this time, Joost also imported flowers from Holland and was president of First American Florist, an online wholesale flower company shipping flowers from Holland. He started to do business with Florabundance, becoming a partner in 2002 and eventually full owner in 2008.

Joost’s background and experience in selling flower bulbs to growers, importing cut flowers and running a successful retail flower shop provides a unique perspective from which he has developed the Florabundance brand into one of the premier wholesalers in the United States. Joost and Alexandra moved from Connecticut to California in 2008 and have two grown children.

Fabulous Florals: Check out Florabundance’s consumer site for US-grown flowers

Find and follow Florabundance on Instagram and Facebook

---

Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches and a popular peony-bouquet-by-mail program. Learn more at redtwigfarms.com.

Thank-you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; He Has a Way
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Today, I’m delighted to welcome Elizabeth and Mike Zawislak of Bluegreen Gardens to the Slow Flowers Podcast. Bluegreen Gardens is a boutique cut flower farm specializing in high-value product supplied to wedding and event florists in the greater Columbus, Ohio.

As you’ll hear in our conversation, I first met Mike and Elizabeth in person in 2018 when I hosted a Slow Flowers meet-and-greet during the Team Flower Conference in Orlando. We all enjoyed our time together, and I’m thrilled to share their story with you today.

Elizabeth and Mike’s flower love story started with their individual love of the outdoors instilled in when they were young. They both followed that interest through life as young adults, which eventually led both to Longwood Gardens, the nation’s premier public garden in Kennett Square, Pennsylvania. They continued to work in gardens on the east coast until their engagement, when they decided to move from Wilmington, Delaware, to Elizabeth’s hometown of Columbus.

Planning their wedding, including its design and vision, impressed on them that their horticulture experience, their love of flowers, the outdoors, and design could become a family business. Bluegreen Gardens was launched in 2016 with the purchase of farmland in Lancaster, Ohio.

The property was in the same family for many years and was used most recently as a horse pasture and dumping ground. Elizabeth and Mike’s goal, in addition to raising beautiful flowers, is to restore the eco-system there, and to maintain its natural beauty. They use sustainable practices in both the flower field and floral design studio. And they are allowing most of their property to remain in its natural state of woods or meadow to support wildlife.

Find and follow Bluegreen Gardens at Facebook and Instagram

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.  

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music Credits:

Drone Pine; Gaena; Welcome Home Sonny
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com