Debra Prinzing

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Archive for the ‘floral design’ Category

Episode 530: Encouraging florists to consider a more sustainable business model, a conversation with Libby Francis-Baxter of Baltimore’s The Modest Florist

Wednesday, November 3rd, 2021
Watch my wonderful conversation with Libby Francis-Baxter of The Modest Florist

For our final week of October’s Member Appreciation Month, I recorded a terrific interview with longtime Premium member Libby Francis-Baxter, owner of The Modest Florist in Baltimore, Maryland. Libby is one of those constant IG presences in our lives, tagging Slow Flowers Society in her everyday floral posts that show the beautiful arrangements heading out the door of her neighborhood retail flower shop. She’s living her values through and through — and I really wanted to share Libby’s story with you.

Libby Francis-Baxter of The Modest Florist
Libby Francis-Baxter of The Modest Florist, posing with one of her popular holiday arrangements in a recycled vintage green glass vase.

Here’s a bit more about Libby and her cute shop:

Libby Francis-Baxter is known for supplying her community with locally-grown flowers, greens and live plants presented in vintage, reusable and biodegradable containers. Founded in 2013, The Modest Florist was created with sustainability at its core and is committed to environmentally-friendly solutions for the modern floral business. As the hometown florist in Baltimore’s Hampden neighborhood, it’s a source for a full range of floral services with a modern twist! The Modest Florist is the first florist to be recognized by and listed on the Maryland Department of Energy “Green Registry” and the owner is a LEED Green Associate.

Blue Suede Shoe-planters
Libby is proud of being quirky, a trait synonymous with the neighborhood where The Modest Florist is based.

You’ll also want to check out a few bonus resources, including a recent Q&A with Libby published in Voyage Baltimore

and a feature I wrote about The Modest Florist that appeared in the December 2018 issue of Florists’ Review, for our Slow Flowers Jounal “How I Do It” column — an ongoing feature sharing retail florists’ advice on sourcing locally.
Download the article here

Last week, Libby and I recorded a video interview and you can watch the full episode, including a short, fun video that Libby’s husband took on her farmers’ market shopping excursion. Find that in today’s show notes, too!

English Country Garden by The Modest Florist
Entirely Local! English Country Garden by The Modest Florist

After we recorded our conversation, Libby and I kept corresponding and I wanted to share portions of an email she sent me:

“The pandemic and the current, on-going supply chain issues have highlighted the importance of local sourcing. When the nation went into lockdown in March of 2020, the floral wholesalers shut down.  Conventional florists found themselves without the ability to get flowers from South America and other far off places. Supplies like glassware from China have nearly dried up. Many of our area florists shut down; some for good.

“My experience was exactly the opposite! I shut my door to the public and pivoted to contact-free delivery. I never missed a beat on having flower inventory as I was able to rely on my local greenhouse growers and field flower farmers to do COVID safe pickups. My community knows that I love reused vases. So many folks were stuck at home and cleaning out their kitchen cabinets that I have gotten more vases left outside the shop than ever before!

“I wanted to share my experience as a way to encourage florists to consider a more sustainable business model. As far as I know, I’m the only full-service retail flower shop on the east coast to source only local flowers and plants all year ’round. It’s a challenge and more work but I believe our world needs folks to put planet before profit.

Libby Francis-Baxter, The Modest Florist

 Bonus Interview: Ellen Frost, Local Color Flowers

On this topic, I want to share a bonus interview I also recently recorded with Ellen Frost of Local Color Flowers. Ellen is a past guest of this podcast, so she will be familiar with you. In keeping with the theme of my interview with Libby, I asked Ellen to talk about her upcoming online course offered through The Gardener’s Workshop. If you think this workshop has your name on it, vheck out the details for Ellen’s course, Growing Your Business with Local Flower Sourcing. The fee is $495, with registration taking place between November 5-9th. That’s coming right up! and the course begins January 3, 2022.


Slow Flowers Society Member Appreciation Month

We have just wrapped up October, our very successful Member Appreciation Month. The month focused on thanking you, our core community of motivated and mission-driven flower growers, designers, enthusiasts and pioneers in the Slow Flowers Movement.

There’s so much you can look forward to during the month of November, so if you haven’t opened up your Slow Flowers November newsletter, check it out here!

Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

sponsor logo bar
2nd sponsor bar

More thanks goes to:

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

The Gardener’s Workshop, offering a full curriculum of online education for flower farmers and farmer-florists, including Ellen’s upcoming course. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 780,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

We are a member-supported endeavor and I value our loyal members and supporters! If you’re new to this podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

For We Shall Know Speed; Hickory Interlude; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 529: Making Bouquets and talking shop with farmer-florist David Brunton of Maryland-based Right Field Farm

Wednesday, October 27th, 2021

Thank you so much for joining us today! As you may know, October is our month to celebrate our Slow Flowers members and one of our goals is to showcase and thank as many of our Premium Level members as possible, our top supporters.

Two beautiful bouquets
Just-picked pastels (left) and vivid hues (right) (c) Jamie Horton Photograph

Today, we’re visiting David Brunton of Right Field Farm in Millersville, Maryland, outside of Annapolis. David is a past guest of this podcast – you can go back to listen to my original interview with him in July 2018 at debraprinzing.com for Episode 529.

david brunton at right field farm
David Brunton facilitated my 2018 tour of Right Field Farm, including a row-by-row walking tour of the botanical highlights.

One key takeaway from my past conversations with David and his wife and partner Lina Brunton, is that they know what and how their farm should work for their family’s lifestyle. On their family farm they grow, design and deliver a mix of perennial and annual flowers in Anne Arundel County, Maryland with an eye toward all the natural beauty the region has to offer. From April to October, Right Field Farm delivers over two hundred varieties of flowers in abundant, garden-inspired hand-tied arrangements. Newsletter customers receive weekly updates during the season with all the latest information, including any specials or pop-up flower sales.

the Brunton family
Growing up! Flowers and kids, with Lina and David Brunton (c) Jamie Horton Photography

They are committed to nurturing the health of their farmland, and tending the thriving ecology that it supports there. In addition to flowers, Right Field Farm is home to laying hens, honeybees, sheep (for wool), dogs (for companionship), and their four children. They don’t use any pesticides – not on their flowers or in their soil – which means Right Field Farm is also home to wild bees and birds and frogs and soil fungi and all manner of woodland critters.

right field farm hand-tied bouquet
A Right Field Farm seasonal bouquet, hand-tied and displayed in a glass jar (c) Jamie Horton Photograph

When I asked David if he would join me on our new video-vodcast channel, he said the timing was perfect. Just a few days ago on Saturday, October 16th, David planned to design for the season’s final week of bouquet deliveries. He joined me on screen, from his beautiful covered porch where he always designs, and produced some epic hand-tied bouquets during our conversation.

Right Field Farm bouquet options
Right Field Farms bouquet options for local Sunday Delivery subscribers or Flower Share customers.

You will love watching him and enjoy all the topics we touched — from deciding what to grow and how to make sure you have plenty to harvest each week of a 26-week-long season for subscribers and a la carte delivery customers — to the story of one family’s flower-based life and business.

RFF flowers
Right Field Farm’s summer bouquet palette (c) Jamie Horton Photograph
Pearl of Opar
RFF’s Pearl of Opar (Talinum paniculatum)- a favorite bouquet ingredient recommended by David Brunton (c) Jamie Horton Photograph

That was one of the most enjoyable and relaxing experiences I’ve ever had on a Zoom interview! I had to actually turn off the recording because David and I were having trouble “ending” the conversation – it was too much fun.

Subscribe to Right Field Farm’s newsletter here.

Follow Right Field Farm on Instagram


Slow Flowers Society Member Appreciation Month

We have devoted the entire month of October to Member Appreciation Month, with something special scheduled every day to highlight our members, leaders and visionaries of the Slow Flowers Movement. In addition to joining me here on the podcast, I’ve hosted Instagram Live conversations and shared stories and other resources like our new Slow Flowers Video, as well as across our other many channels, including at Slow Flowers Journal and in our weekly email blasts.

Last weekend, I took a moment to write “Future Flowers,” an essay that reflects on what our members Have achieved and accomplished since we launched Slow Flowers in 2013 (and PS, that’s year this Podcast began, too!). Here’s an excerpt of what I wrote:

Even though this question: “What does Slow Flowers mean, anyway?” is still asked, it’s being asked less often. With 98 million social media impressions for the hashtag #slowflowers in the past year alone, there is no denying the term is used around the globe. It is synonymous with the goals and practices outlined in our manifesto.

As we approach 2022, my message to each of you is to dig deep into your own values and belief systems and ask yourself: What do I want to achieve through my floral enterprise? The idea of doing “better than” and doing good with
our flowers is more important than ever. We’re seeing more of our members use their flowers as a vehicle for causes they support; using flowers to symbolize hope and humanity, while also building a business that offers a sustainable
livelihood to them, their families and their employees while at the same time improving farmland and communities alike. I invite you to share your message of hope for the future in the comment section of our show notes or at @slowflowerssociety on Instagram. I am so grateful for the many of you who have taken the time and lent your voice to the conversation — and I congratulate you on taking a leadership role with your sustainable actions and beliefs.

Read the full essay at Slow Flowers Journal

Thank you to our sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

Thank you to Rooted Farmers, which works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even for backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 778,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

Slow Flowers Society is a member-supported organization focused on advocacy, outreach and education around the importance of local, seasonal and sustainable flower growing and floristry. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Lissa; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 528: Meet farmer-florist Eileen Tongson of Orlando-based FarmGal Flowers and enjoy her harvest-cornucopia design demonstration

Wednesday, October 20th, 2021

Thank you so much for joining us today! October is our celebration of our Slow Flowers members and one of my goals this month is to showcase and thank as many of our Premium Level members as possible, our top supporters.

Today, we’re visiting Eileen Tongson of FarmGal Flowers, coming to us from Orlando, Florida.

As a farmer-florist, Eileen has experimented with a number of channels to market the flowers she grows, but she’s honed in on two key portions of her business: teaching workshops and designing for events.

Eileen Tongson
Eileen Tongson withone of her signature Florida-grown bouquets

When I asked her to join me during Membership Appreciation Month, Eileen suggested sharing a design demonstration during our interview. You’ll enjoy meeting Eileen and learning about her robust workshop schedule — offered all year long, season by season — to satisfy customers eager for ways to connect with locally-grown flowers and to learn more about gardening.

Eileen and I recorded this conversation and demo last week and I know hearing it and watching the video will get you thinking about harvest and holiday workshops that you can offer.

Eileen in her studio for Where We Bloom
Eileen in her home-based studio, featured in Where We Bloom

Here’s a bit more about Eileen before we get started, excerpted from her website:

For as long as she can remember, Eileen has truly loved gardening. Her parents were avid gardeners and the family spent countless hours outdoors cultivating vegetables, fruit, and of course flowers. They taught Eileen to appreciate nature and all that it provides, and she is so thankful to them for the early introduction to what has become a lifelong passion.

After all these years, she’s still just as inspired by the natural beauty and cultivation of flowers. Eileen considers herself a city dweller, turned home-grown FarmGal.

Life has taken her to the west coast and back, but her heart and my home have always been in the Sunshine State and the beautiful city of Orlando, Fl. It is where she has raised her family, and now with great enthusiasm that she gets to share her love for flower farming and floral design with her community.

Eileen has studied floral design at numerous locations including Floret Flower Farm, the City College of San Francisco, and Flower School New York. She also completed the University of Florida IFAS Master Gardener Program in 2009. I continue to expand and refine my skills regularly through floral design and flower farming workshops across the country and as a member of Slow Flowers Society and the Association of Specialty Cut Flower Growers.

Eileen’s flowers and gardening expertise have been featured in Florists Review, Edible Orlando, Houzz.com, TravelChannel.com, The Monarch Initiative, Ocala Magazine, Orange Appeal magazine, Team Flower, Glam.com and most recently, in my two books, Slow Flowers Journal – Volume One and Where We Bloom. She was also included in Floret Farm’s book, “Small Plot, Big Impact.”

Inside the studio
Inside Eileen’s efficient and compact studio, which opens onto her Orlando area garden

FarmGal Flowers was also named Best Florist in Best of Winter Park 2019. Clients have included The Ford Motor Company, Williams-Sonoma Winter Park, the Orlando Magic, the Orlando Museum of Art, The Grove Winter Park, and Salata Winter Park.

Eileen believes in locally and sustainably grown, seasonal flowers that support and beautify her community. And, if I am successful in creating a delightful bouquet or arrangement of freshly cut beauties for clients and local friends, then that makes me her HAPPY home-grown FarmGal!

Fern gown by Eileen Tongson
Slow Flowers Florida Botanical Couture Fashion Photo Shoot

Thanks so much for joining me today!

FarmGal Flowers, coming to us from Orlando, Florida.

As a farmer-florist, Eileen has experimented with a number of channels to market the flowers she grows, but she’s honed in on two key portions of her business: teaching workshops and designing for events.

When I asked her to join me during Membership Appreciation Month, Eileen suggested sharing a design demonstration during our interview. You’ll enjoy meeting Eileen and learning about her robust workshop schedule — offered all year long, season by season — to satisfy customers eager for ways to connect with locally-grown flowers and to learn more about gardening.

Eileen and I recorded this conversation and demo last week and I know hearing it and watching the video will get you thinking about harvest and holiday workshops that you can offer.

” target=”_blank” rel=”noreferrer noopener”>Click here to order your copies of Slow Flowers Journal – Volume One (Featuring Eileen’s Grown-in-Florida Fern and Frond Gown) and Where We Bloom (Featuring Eileen’s home-based studio). Participating in our promotional and PR campaigns like American Flowers Week is one of many opportunities available to Slow Flowers Society members like Eileen.

Follow FarmGal Flowers on Social Media:
FarmGal Flowers on Facebook
FarmGal Flowers on Instagram


Slow Flowers Society Member Appreciation Month

As I reminded you last week, we are in the midst of October’s Member Appreciation Month and I’m so pleased at all the great content we’ve been able to share with our community of members. If you aren’t a member yet — and why haven’t you joined us? It’s the perfect time to step up and commit. This month, all new members will receive our special Member Benefits Booklet with coupons, discounts and other perks from eight of our partners and sponsors — the savings will more than cover your annual membership investment. All new members also receive our Slow Flowers Society collector’s pin, made in the USA, which features our teal and lime green logo. Plus, if you upgrade to or join at the Premium Level, you’ll also receive the video bundle of all our Slow Flowers Summit 2022 speaker presentations, valued at $129.

Please head to slowflowerssociety.com and hit the “Become a Member” Button.


Before we wrap up, I have a special treat to share — also timed to coincide with Member Appreciation Month!

Yesterday, we unveiled the NEW Slow Flowers Video. I’m so thrilled to share it with you — this Video was created over the past several months with our favorite video talent Alayna Erhart of Alayna Erhart Studio. In just a few minutes, you’ll meet me in the Slow Flowers Cutting Garden, catch a glimpse of the fabulous gathering of members at Filoli Historic House & Garden at the recent 2021 Slow Flowers Summit and join my visit to the UW Farm with member Riz Reyez of RHR Horticulture. Special thanks to the members who share their voices of endorsement and support, including Sarah Reyes of Wildflower & Fern, Tobey Nelson of Tobey Nelson Events and Design and Laura Gonzales of Swallows Secret Garden! Look closely – do you see yourself here in our community!? We’re ready to welcome you as a member!


Thank you to our sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 776,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Long Await; For We Shall Know Speed; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 527: Grow. Design. Teach. How Sweet Earth Co.’s Xenia D’Ambrosi fine-tuned her brand message with three essential words

Wednesday, October 13th, 2021

I’ve just returned from a short trip to New York City and Brooklyn, one of the highlights of which included my spending two days in the lower Hudson Valley doing some pre-planning for the 2022 Slow Flowers Summit!

Xenia D'Ambrosi and Debra Prinzing
Xenia D’Ambrosi and Debra Prinzing at Sweet Earth Co.

Of course I spent time at our venue for 2022, Stone Barns Center for Food and Agriculture, in Pocantico Hills, New York . . . and I’ll share much more about that in the coming weeks. But I also had a fantastic visit to Sweet Earth Co., located in Pound Ridge, just 20 miles away. Listeners of the Slow Flowers Podcast may recall that I hosted farmer-florist Xenia D’Ambrosi as a guest in January 2018, when she shared her story of recovering from cancer by moving away from corporate finance to a new life growing, designing and teaching around plants, flowers and wellness.

Sweet Earth Co.'s herbal tea collection
Sweet Earth Co.’s herbal tea collection ~ a diversified product from the farm.

Each of us has experienced our own version of a “pivot” due to the pandemic, and Xenia has done so herself. She’s tightened her focus on the essential aspects of Sweet Earth Co. and taken some very intentional steps in marketing and content development to communicate to her customers. Sweet Earth Co. is described as a floral and garden design studio located on a sustainable flower farm.

Sweet Earth Co bouquet
A glorious seasonal bouquet from Sweet Earth Co.

Here’s more about Xenia D’Ambrosi, excerpted from her website:

Xenia is lead designer and farmer-florist at Sweet Earth Co. Most wouldn’t have imagined that a city girl like me would find her calling amidst flower fields and gardens, but I can’t deny a history of generations of land stewardship & farming engrained in my DNA.

Having my hands in the soil brought me healing and ignited my passion for sustainable gardening and horticulture. In 2012 I started Sweet Earth Co. which specializes in growing specialty cut flowers and herbs, and in garden and floral design and installations.

After touring the growing grounds, I sat down with Xenia to continue our conversation, which we recorded in her studio. You can watch the video of that tour and interview above.

Find and follow Sweet Earth Co. and subscribe to Xenia’s newsletter here:

Sweet Earth Co. on YouTube

Sweet Earth Co. on Facebook

Sweet Earth Co. on Instagram

Sweet Earth Co. on Pinterest


Slow Flowers Society Member Appreciation Month

We are in the midst of October’s Member Appreciation Month and I’m so pleased at all the great content we’ve been able to share with our community of members. If you aren’t a member yet — and why haven’t you joined us? It’s the perfect time to step up and commit. This month, all new members will receive our special Member Benefits Booklet with coupons, discounts and other perks from eight of our partners and sponsors — the savings will more than cover your annual membership investment.

All new members also receive our Slow Flowers Society collector’s pin, made in the USA and featuring our teal and lime green logo. Plus, if you upgrade to or join at the Premium Level, you’ll also receive the video bundle of all our Slow Flowers Summit 2022 speaker videos, valued at $129.

Interested in learning more? Head to slowflowerssociety.com and click our “Become a Member” Button


Johnnys Seeds Newsletter

Before we wrap up, I want to draw your attention to another incredible free and timely resource — an extensive report that we just produced for the October Johnny’s Seeds’ Advantage Newsletter. The article is called Collective Selling Models for Flower Farmers. As you have heard many times on this Podcast, it’s no wonder that over the past 10 years interest in collectives, cooperatives and co-marketing models is definitely on the rise. This change runs parallel to the general explosion of new flower farmers and increased demand among florists for local and seasonal product. But there is no one-size-fits-all template, which has been frustrating for some startup groups.

Our article for Johnny’s reviews three popular options for creating a regional wholesale flower hub, including Legal Cooperative; Multi-Owner LLC; and For-Profit Wholesale Business.I spoke withseveral Slow Flowers members who have formed regional marketing hubs to learn about the appeal of each model. Thank you to Slow Flowers members Diane Szukovathy of the Seattle Wholesale Growers Market; Martha Lojewski of Alaska Peony Cooperative; Melissa Webster and Megan Wakefield of Old Dominion Flower Cooperative; Christine Hoffman of Twin Cities Flower Exchange and nationally-recognized expert in shared ownership strategies Margaret Lund.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.

Flowerfarm.com, our new sponsor. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com and find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 774,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Long Await; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 526: How a Full-Service Retail Florist Sources Montana-Grown Blooms with Lindsay Irwin of Bitterroot Flower Shop

Wednesday, October 6th, 2021

I have a great interview to share with you today — and it includes a virtual visit to Bitterroot Flower Shop in Missoula, Montana, where I caught up with owner Lindsay Irwin.

Local flowers “Designer’s Choice”

I first met Lindsay through fellow Slow Flowers members Carly Jenkins and Jamie Rogers of Killing Frost Farm. and their wholesale venture Farm to Florist Montana. They consider Bitterroot Flower Shop one of the top customers for their fresh, seasonal and local Montana-grown flowers.

Lindsay and Mom
It’s a family business! Lindsay Irwin (left) with Nancy Larson, her business partner and Mom

Over the years, on a few different visits to Montana, I’ve come to know Lindsay. She is active in the Montana Florists Association, having served as president in the recent past.  A few years ago, I was invited to speak at the MFA annual conference and we were hosted at Lindsay’s shop, Bitterroot, a sizeable retail and production space located at a strategic intersection in downtown Missoula. I was so impressed by the many conversations I had with florists across the state . . . including Lindsay, who are pursuing new sourcing models with local flower farmers.

Bitterroot circa 1952
Bitterroot Market circa 1952

Last summer, Killing Frost Farm reached out and asked if they could buy a gift membership in Slow Flowers Society for Lindsay — as a thank you for her support of their farm and their flowers. I was so touched by that creative way a flower farm connected on a deeper level with a key customer — and it’s a great client gift idea for other flower farmers to consider!

Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel
Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel

That gesture brought Lindsey and me together, too. When I was in Missoula earlier this month, she and I recorded an audio conversation, which you’ll hear today. We also recently recorded a virtual design demonstration, which appears at the top of this post. The flowers she used are all Montana-grown, along with beautiful fruiting raspberry branches from Killing Frost Farm and some California eucalyptus.

Let’s jump right in and meet Lindsey Irwin of Bitterroot Flower Shop in Missoula, Montana.

Follow Bitterroot Flower Shop on Facebook

Find Bitterroot Flower Shop on Instagram

Bonus: Listen to my 2020 interview (Episode 473) with Jamie Rogers about how Killing Frost Farm is getting more Montana-grown flowers into the hands of Montana florists!


Thanks so much for joining me today! As October gets underway, this is the first podcast episode of the month featuring visits that highlight our members and the ways they share the Slow Flowers Message with their customers and marketplace. Join me, each Wednesday, for a new live-stream video interview on YouTube and our Facebook page, and here on the Slow Flowers Podcast for the audio conversation.

Subscribe to our YouTube Channel

Connect with Slow Flowers Society for our Facebook Live Content


Sarah Reyes and Toni Reale
Sarah Reyes of Wildflower & Fern (left) and Toni Reale (right) of Roadside Blooms

Slow Flowers Meet-Up Logo ArtAs I mentioned last week, October is Slow Flowers Member Appreciation Month! We have lots planned each day of this month to connect with you and others in our community. This Friday, be sure to join our Member Virtual Meet-Up — and hear from two members, retail florists who will share their marketing and branding tips to leverage the Slow Flowers message to their customers.

We’ve invited Sarah Reyes of Wildflower & Fern based in Oakland, Calif., and Toni Reale of Roadside Blooms, based in North Charleston, S.C., to discuss some of the ways they have successfully developed Slow Flowers’ messaging, marketing & PR, and consumer education programs that underscore their values about sourcing and sustainability.
Bring your questions!! 

Here is the LINK to pre-register — and we’d love to see you this Friday, October 8th in the zoom room at 9 am pacific.noon eastern.


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.


Debra in the Slow Flowers Cutting Garden
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 772,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Molly Molly; Turning on the Lights; Gaenaby
Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Redwood Trail
audionautix.com

Episode 525: Flipping the Script after 18 years as a wedding and event florist with Anne Bradfield of Analog Floral

Wednesday, September 29th, 2021

You may have met today’s guest as the owner and design director of Floressence, an event floral design studio focused mainly on weddings . . . over the years, thousands of weddings!

In 2020, Anne Bradfield followed her dream to become a full-service floral studio, providing deliveries for daily floral needs, subscriptions, as well as wedding and event florals. In the spring of 2021, Anne officially made the leap and rebranded as Analog Floral.  

analog floral logo

Anne Bradfield
Anne Bradfield from Analog Floral, teaching wedding design with locally-grown flowers at Seattle Wholesale Growers Market (c) Missy Palacol Photography

Analog Floral is home to artfully irregular floral design committed to sustainability, environmentally friendly practices, and connecting people through the joy of flowers. Anne is one of the very first florists I met on the sales floor of the brand new Seattle Wholesale Growers Market in 2011 and she has been a huge supporter — and member of the Slow Flowers Movement, committed to sourcing flowers from local flower farms whenever possible.

I visited Anne recently in her Seattle studio, located in a warehouse district next to the train tracks (you might hear train noise in the background!) and I filmed her designing an arrangement using a bucket of blooms I brought from my garden.

I forgot to mention that you can also find a link to my first Podcast interview with Anne Bradfield from Episode 236 — I can’t believe it’s from 2016 — wow! You’ll love learning more about Anne’s path to flowers.

I captured a little video showing Anne’s photography setup in her studio. Notice the retractable shade that serves as an always-clean backdrop!
briday bouquet by Anne Bradfield
Bridal Bouquet by Anne Bradfield (c) Missy Palacol Photography

Find Analog Floral on Facebook

Discover Analog Floral on Instagram


Bonus: Flower Farming School Online with Lisa Ziegler

Here’s a bonus conversation with Lisa Ziegler of The Gardener’s Workshop, a Slow Flowers Sponsor. I spoke with Lisa recently about her upcoming course: Flower Farming School Online — registration opens on Oct 1st — so you’ll want to stay with me to hear an update from Lisa.


We’re almost to October and I want to give you a head’s up that We’re almost to October —  that’s when we kick off our 2021 Slow Flowers Member Appreciation Month!
Every day during October, we’ll be thanking YOU, our members, and highlighting their stories. Yep, 31 days of Slow Flowers and we promise lots of surprises, perks and fun conversations with our community. Keep an eye out for our Slow Flowers Society Newsletter on October 1st and watch our social media channels on Friday, October 1st — where we’ll share the Full Schedule of Daily Events during October — stay tuned!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

Thanks also to Red Twig Farms. Based in Johnstown, Ohio, Red Twig is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thanks to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 770,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Castor Wheel Pivot; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Redwood Trail
audionautix.com

Episode 524: The Business of Selling Your Flowers to Florists – Expert advice from farmer-florist Julio Freitas of The Flower Hat

Sunday, September 19th, 2021

I have a very special treat for you. Earlier this month, I traveled to Missoula, Montana, where I gave the opening presentation to the Montana Cut Flower Workshop. The conference planners asked me to share a national overview of the insights and forecast for the Slow Flowers Movement, including flower farming and floral design trends.

Julio Freitas
Julio Freitas of The Flower Hat

Immediately following my presentation was Julio Freitas, a longtime Slow Flowers member and owner of The Flower Hat, based in Bozeman. Julio originally entered the floral world as the designer of phenomenal weddings and events, but that pat led him to flower farming. He shared the how and why that happened in his lecture, which he graciously permitted me to record to feature today.

Julio Freitas_The Flower Hat
Meet Julio Freitas, The Flower Hat — a Bozeman, Montana-based florist-farmer putting his distinct style on the map.

The Flower Hat is a floral design studio and flower farm located in Bozeman, MT. In Julio’s very short season, he grows thousands and thousands of beautiful flowers for use in dozens of weddings throughout Spring, Summer and Fall.

The farming side of his business originated on a 1,800 sq ft parcel when Julio couldn’t get his hands on the quality of botanicals he needed for design work. Over the years, that growing space expanded to 1/4 acre, including leased land, to accommodate The Flower Hat’s demand for more flowers.  Today, The Flower Hat occupies five acres in Bozeman, Montanta.

I’m excited for you to hear from Julio about his approach to selling flowers to fellow florists. I know it will be beneficial. If you’re a florist, you’ll learn a thing or two about how to source from local flower farmers; and if you’re a grower, the tips Julio shares are priceless.

A seasonal bouquet by Julio Freitas

Below you will links to Julio’s social places. Visit his website to sign up for his newsletter, which means you’ll be the first to learn about the fall bulb sale that starts in just a few weeks on October 15th, and get advance details on Julio’s 2022 workshop series.

Check out “Montana Mentor,” my feature about The Flower Hat workshops that appeared in the January 2020 issue of Slow Flowers Journal for Florists’ Review (link below).

Follow The Flower Hat on Instagram

Find The Flower Hat on Facebook


BLOOM Imprint New Releases: Pre-Orders Open

Just a little news to share with you about BLOOM Imprint, our book publishing division of Slow Flowers. We have just posted pre-ordering for two new books, out later this year. Pre-orders are open for A Life in Flowers, by Holly Heider Chapple, which will be released at the end of October. Be inspired by Holly’s story and learn all about her floral design aesthetic, her innovations, her mentorship and community building, and Hope Flower Farm in Virginia, where she has established a center for floral education.
You also can pre-order Felicia Alvarez’s new book on growing garden roses for the floral design, called Growing Wonder, based on her experience as a rose farmer and educator. This is the only rose book developed with our Slow Flowers Community in mind — because it is focused on rose selection, cultivation, harvest, post-harvest care and crop management for cutting gardens and flower farms. This book will be released in January. And if you’re over at bloomimprint.com, you can also order my signed copies of our first book, Where We Bloom, perfect for the gardener and flower lover in your life.


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

sponsor logo bar
2nd sponsor bar

Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience–from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers–that’s one word–to get five dollars off.

Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. It’s smarter sourcing. Learn more at flowerfarm.com.

The Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 767,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in her cutting garden
In the #slowflowerscuttinggarden (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field; Redwood Trail
audionautix.com

Episode 523: Vashon Island Flowers, Part Two: Meet Halee Dams of Marmol Farm

Wednesday, September 15th, 2021

I’m excited to share Part Two of my visit to Vashon Island and introduce you to Halee Dams of Marmol Farm. Halee describes herself as a small-scale grower who uses organic and earth-friendly practices.

Halee with her flowers
Marmol Farm’s Hallee Dams with her flowers

She has a farm stand and a flower truck and she supplies private customers and Island shoppers through a retail partner on Vashon Island.  The name Marmol Farm comes from Halee’s great-grandparents Agnes and Martin Marmol. They were dairy farmers in Canada (where she’s from) and she likes to think they’re the inspiration for her love of farming.

Halee and Russell
My visit to Marmol Farm, where Halee Dams and her son Russell welcomed me on a recent September morning

Halee is also a mother to two-year-old Russell and a palliative care social worker. She’s balancing quite a lot and I know many of you can relate to the demands of trying to do it all well. I found Halee’s attitude refreshing as we discussed the so-called work-life balance (does that really exist?). Anyone who’s flower farming as a side hustle or while also raising children will definitely related to her story!

The tiny flower stand at Marmol Farm
The tiny flower farmstand at Marmol Farm in the Dockton community on Vashon Island
Rosie the flower truck
Rosie, the flower truck, which will soon appear at flower pop-ups with Halee — both on Vashon Island and in the greater Seattle area

Last week I visited Vashon Island, Washington and featured Part One of my two-part series about island flower farming with Alyssa O’Sullivan of Sweet Alyssum Farm. You can check out that episode here.

Dried flowers
Dried flowers, grown and preserved by Halee for a wedding she recently designed
Wedding
The wedding — Halee’s first! Designed for friends who wed in Stehekin, a remote community in Central Washington reached only by a ferry boat

Here’s more about Halee: By training, she is a social worker whose career has mostly been involved in hospice and inpatient palliative medicine. These days, she combines social work with parenting a 2-year-old-son.

Halee believes in local, sustainable flowers and is proudly floral-foam free. she is a member of Slow Flowers, and tries to grow her flowers in a way that is regenerative to the earth. Marmol Farm is a certified wildlife habitat and Halee is an ambassador of the Growing Kindness Project.

Follow Marmol Farm on Instagram

Sign up for the Marmol Farm newsletter here

Thank you so much for joining us today. I’d love to hear from you about the addition of video interviews to the Slow Flowers Podcast. My visit to meet Halee Dam on her farm is the eighth video “Vodcast” and I’ve learned a lot about how to produce, record and share content with you in a new way! But I’m eager for feedback, so please post a comment in the show notes or shoot me an email at debra@slowflowers.com. I hope to hear from you!


Channel Your Inner Fashionista

I want to remind you that it’s time to apply to create a botanical couture look for American Flowers Week 2022!

Slow Flowers will Commission at least FIVE Floral Couture Looks for our 2022 American Flowers Week Collection. We’re soliciting proposals from farmer-florist creative teams for this campaign. Those submitting must be active Slow Flowers members. Consideration will be made for specific new regions and botanical elements not previously featured. We have special focus on inclusion and representation! The selected Botanical Couture fashions will be published in our 2022 Summer Issue of Slow Flowers Journal.

For the 2022 Application, you will be asked to submit a Mood Board or Pinterest Board to express your concept. You will also be asked to write a description of your construction methods and mechanics to be used. This is all to ensure that you will be able to execute the design for photography and publication. Please reach out to debra@slowflowers.com with any questions. As a bonus, we recorded a webinar earlier this year with tips and techniques shared by past American Flowers Week creative teams. I’ll share the webinar link for you to watch –you can find it in today’s show notes, too! Can’t wait to see the floral fashions that we’ll publish in 2022!


Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

2nd sponsor bar
sponsor logo bar

More thanks goes to:
Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! ! The Slow Flowers Podcast has been downloaded more than 764,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

Debra in her cutting garden
In the #slowflowerscuttinggarden (c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Game Hens; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 522: Vashon Island Flowers, Part One: A Visit to Sweet Alyssum Farm and a conversation with Alyssa O’Sullivan

Wednesday, September 8th, 2021

Last week I took a short ferry ride from the mainland – from Tacoma’s Pt. Defiance – to Vashon Island, Washington, a beautiful, evergreen place with deep agricultural roots and people who love both living among nature and having relatively quick access to the urban settings of Seattle and Tacoma. I actually look at Vashon Island everyday from my upstairs office window — across Puget Sound to the west. I don’t get there often enough, but before summer came to an end, I wanted to schedule an afternoon visiting two Vashon Island-based Slow Flowers members on their flower farms.

Alyssa O'Sullivan
Alyssa O’Sullvan of Sweet Alyssum Farm on Vashon Island, Washington (c) Rylea Foehl @familieswhofarm

And so, today you’ll enjoy Vashon Island Flowers, Part One, my visit to meet Alyssa O’Sullivan of Sweet Alyssum Farm, and next week, I’ll introduce you to island flower grower Halee Dams of Marmol Farms during Part Two.

Alyssa O'Sullivan in her sunflower field
Alyssa in the sunflower field (c) Rylea Foehl, @familieswhofarm

Meeting them and enjoying a glorious change of scenery, not to mention personal field tours, inspiring conversations and 2 ferry rides, was just the thing I needed to re-center my mind and remind me about why I care so much about nurturing and supporting the Slow Flowers Movement and its members through content like you’ll enjoy today.

recent bouquets from Sweet Alyssum Farm
Recent floral bouquets from Sweet Alyssum Farm

Alyssa is the owner and founder of Sweet Alyssum Farm, which grows specialty cut flowers to nurture creativity within the local floral community on Vashon Island and beyond. Her focus on sustainability nurtures the earth, animals and people these flowers touch along the way. 

U-Pick flowers at Sweet Alyssum Farm
U-Pick flowers at Sweet Alyssum Farm

As a small, creatively-run farm, Sweet Alyssum shares flowers through several outlet, including:

  • Market bouquets at local farmers markets
  • flowers for weddings and events
  • bouquets for several local food CSAs
  • and special order arrangements
Prolific blooms
A prolific harvest at Sweet Alyssum Farm

I know you’ll enjoy our conversation as Alyssa describes the many ways she and her partner are creating multiple income channels to sustain their livelihoods on their beautiful property.

Here is a link to Alyssa’s essay “Why Flowers,” which she wrote last year for Slow Flowers Journal online

camping at Sweet Alyssum Farm
Imagine!! Camping at Sweet Alyssum Farm

Thank you so much for joining us today. Did you catch the details about on-farm camping at Sweet Alyssum Farm? Right now, for $35/night, two guests can settle into a spot there on Vashon Island. Alyssa books campers through a website called Hipcamp.com. I checked out her listing, which sounds just like the farm looks: Sweet Alyssum is located on 12 acres of sloping fields set against a tall, forested backdrop, and only a 5 minute walk from restaurants, shopping, bars and groceries. Level campsites are spaced around the property, each with a fire pit and picnic table. There is a communal central deck for campers’ use, with a water spigot, power outlet and sink, plus a propane stove and some cooking utensils. While the working farm fields are not open to campers, the flowers serve as a terrific backdrop. And, there’s always the You-Pick flower patch and farm stand at the entrance of the property, open for shopping, picture-taking and flower-picking seasonally.

Tempted? Click here to book your camping trip soon!


Rebecca Raymond and Gina Thresher
Meet Rebecca Raymond, EMC, of Rebecca Raymond Floral (left) and Gina Thresher, AIFD, EMC, of From the Ground Up Floral (right)

Slow Flowers Meet-Up Logo ArtPlease join us this Friday, September 10th, when we resume our monthly Virtual Slow Flowers Member Meet-Ups, after a summer vacation. The time is 9 am Pacific/Noon Eastern, as we welcome Rebecca Raymond, EMC, of Rebecca Raymond Floral and Gina Thresher, AIFD, EMC, of From the Ground Up Floral who will share tips for planning and executing a successful Styled Shoot!  They will give attendees an inside peek at their new webinar, The Ins and Outs of Styled Shoots, which covers best practices for the entire Creative Process of producing a collaborative Styled Shoot. Bonus: Gina and Rebecca are extending a $100 off discount to Slow Flowers members who sign up via this course link and they will also share a few other surprises!
Follow this link to pre-register for the session. You can always find the link in our Instagram profile at slowflowerssociety, as well. And PS, we know this is a busy holiday week, with lots of weddings and also Rosh Hoshanah! So rest assured, you will be able to find the replay video of our Meet-Up on YouTube later in the month.

Thank you to our Sponsors!

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

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sponsor logo bar

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.


(c) Mary Grace Long photography

Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 762,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com

I’m Debra Prinzing, host and producer of the Slow Flowers Show. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

LaBranche; Cottonwoods; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Episode 521 Lessons from a Young Flower Farmer and a Visit to Pops Flowers with owner Vanessa Vancuren

Wednesday, September 1st, 2021

I’m so excited to introduce today’s guest, Vanessa Vancuren of Pop’s Flowers, based in Edgewood, Washington. Click below to watch the farm tour and interview, recorded on August 23, 2022.


Vanessa Vancuren of Pops Flowers
Dahlias of the season (left) and flower farmer Vanessa Vancuren of Pop’s Flowers
The log cabin at Pop's Flowers
Sunflowers frame the view of the log house at Pop’s Flowers

I visited Vanessa last week to record a video tour of her flower farm, which is based on a two-acre parcel complete with a solid log cabin. Here’s the delightful surprise — she is literally 12 miles from my suburban home (we’re both situated between Seattle and Tacoma) and visiting Pop’s Flowers truly feels like a trip to the country. What an incredible find — and you’ll love seeing what Vanessa and her husband Garrett Burns have created in just two seasons.

Flower Stand and Vanessa Vancuren
The Saturday Flower Stand at Pop’s Flowers (left) and Vanessa Vancuren (right)

I sat down with Vanessa to talk about her business, which she describes as in its young-teenager phase! It’s a great conversation. Before we get to that, here’s some background on Pop’s Flowers.

Vanessa and Garrett
Garrett and Vanessa (c) Angie Arms Photography

Vanessa is an old soul, a millennial, a floral entrepreneur and an artist with a background in photography. Her partner Garrett is naturally curious, has a humanitarian heart and a car enthusiast, who is also now an accidental flower farmer. The Pop of Pop’s Flowers is CP aka Clarence Paul Reardon, Vanessa’s 94-year-old grandfather, and inspiration for this business. Pops is a widowed WWII Veteran, an avid gardener and homesteader and a retired cabinetmaker/woodworker.

flowers and Vanessa with Pops
Vanessa with Pop, the flower farm’s namesake and inspiration (right)

In 2017, Pops gave his garden to Vanessa and she began to grow flowers and sell them in a hyper-local channel – their local Facebook community in the Edgewood, Milton, and Fife, Washington, located between Seattle and Tacoma.

From 2017 to 2019, all the flower proceeds went to Pop, helping him with household costs and home repairs.

In 2020, Vanessa and Garrett found their own modern homestead, not too far from Pop’s house. And you’ll hear the rest of the story as we meet Vanessa.

pops flowers website

Thank you so much for joining us today! You’re hearing this episode on September 1st and this is the day that Pop’s Flowers opens their new online store, designed to make shopping for local flowers in the South Puget Sound region just as convenient as ordering from a traditional florist. As Vanessa explained, working with Anna Krumpos, a new member of the team who will serve as designer, Pop’s flowers will be transformed into arrangements for everyday orders for delivery on Thursdays or Saturdays, featuring 100% local and American-grown flowers, including those grown at Pop’s Flowers. I’ll share all the links for you to check it out and follow along on Vanessa and Garrett’s beautiful journey.

Join Pop’s Flowers on Facebook

Follow Pop’s Flowers on Instagram

Watch Pop’s Flowers on YouTube


Slow Flowers News

As I mentioned, it’s September — how did that happen so quickly! I want to share a few opportunities for you to connect with me and the Slow Flowers Society. First, I’m heading off right after Labor Day to Missoula, Montana, where I will speak at the Montana Cut Flower Conference on Wednesday, September 8. I’ll be sharing insights on the cultural, consumer and marketplace shifts in the U.S. floral industry, and I’m excited to reconnect with some of my favorite flower friends, including our members who will also be speaking — including Julio Freitas of The Flower Hat and Lindsay Irwin of Bitterroot Flowers. You’ll hear more, I’m sure, because the recorder and video camera are traveling with me.

Slow Flowers Meet-Up Logo Art

On Friday, September 10th, we’ll be resuming our Virtual Slow Flowers Member Meet-Ups, after a summer vacation.

Designed as a member forum for connecting with one another in the early days of the Pandemic (remember then? back in April and May 2020?) the Meet-Up has evolved into a way for Slow Flowers members to share their knowledge and learn from one another.

Our September guests will be focused on the why, what, how and art of Styled Shoots. Click here to pre-register. See you there!


Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers Banner

Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

sponsor logo bar
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More sponsor thanks:

Flowerfarm.com. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the “Origin” selection tool in your search. Learn more at flowerfarm.com.

The Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches. Today, we welcome Lindsay and Joshua McCullough of Red Twig Farms as Slow Flowers Society’s newest Major Sponsor. We’re excited for some fun collaborations in the year to come. You can learn more at www.redtwigfarms.com.


Slow Flowers Podcast Logo with flowers, recorder and mic

Thanks so much for joining us today! ! The Slow Flowers Podcast has been downloaded more than 760,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

I value your support and invite you to show your thanks to support Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com


Debra in her garden
(c) Missy Palacol Photography

I’m Debra Prinzing, host and producer of the Slow Flowers Show. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem at a time. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. You can learn more about Andrew’s work at soundbodymovement.com

Music Credits:

Color Country; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com