This was a red-letter week! For so many wonderful reasons, which all involve flowers, farming and gardening. Rather than write too much, I’m going to let the photos do the talking:

WHITE HOUSE KITCHEN GARDEN

On Tuesday, four of us achieved one of those “bucket list” goals!

Yes, we received permission to photograph the White House Kitchen Garden and its champion, Deb Eschmeyer, head of the First Lady’s “Let’s Move” program.

I am so grateful for the people who helped make this happen, including my friends at Certified American Grown and the First Lady’s communications and Let’s Move staff.

With James Baggett, editor of Country Gardens; Nick Crow, the magazine’s art director and photographer Bob Stefko, like me, a frequent freelance contributor to the title, I spent an amazing two hours at this very important kitchen garden. Look for my story in 2016 in the pages of Country Gardens!

FARMER-FLORIST PHOTO SHOOT WITH ANDREA GAGNON

On Wednesday, Nick Crow and Bob Stefko joined me at LynnVale Farm + Studios, a Certified American Grown flower farm where we photographed a story with farmer-florist Andrea Gagnon.

It was such a fantastic opportunity to capture Andrea’s farming and design talents. I can’t show you the beautiful bouquets she created because we’re saving them for the print story in Country Gardens, but I can share some lovely flower and farm pics with you. This will be an inspiring and instructional story – you’ll see it in a future issue of the magazine!

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I was in New York City in late August for the fifth Field to Vase Dinner, held at The Brooklyn Grange.

DV Flora, a major floral wholesaler and an event sponsor, sent one of its top customers as a guest to Field to Vase.

I found out in advance that their guest was none other than David Beahm. I couldn’t resist. I reached out and invited myself to his studio, asking whether we could record an episode of the Slow Flowers Podcast. And, lucky for you, he said YES!

While I don’t really know David, we are somehow friends on Facebook, so I’m well aware of his creative endeavors.

I think we connected after I gave a presentation about the Slow Flowers Movement at the 2014 Chapel Designers Conference in NYC.

Holly Chapple, founder of Chapel Designers, has involved David in her conferences and during the year I was there, the 75-plus participants gathered at David’s giant production and prop warehouse in the Bronx where they created floral samples for The Knot Dream Wedding.

I watched David in action and was thoroughly impressed by the scale on which he works. Plus, he is just a gracious and kind human being. I watched that, too.

So two weeks ago, I took a combination of two subways and a bus and ended up at the headquarters for David Beam Experiences, quite close to the now-iconic Highline Public Garden.

What was once Manhattan’s gritty meatpacking district is now populated by high-rent galleries, fine restaurants, designer shops and creatives like Mr. Beam. It was a heady experience just to walk past the Dianne von Furstenburg shop and the Whitney Museum of American Art.

I arrived and rode the elevator to the 11th floor of what probably was once a warehouse but is now a sleek, uber-modern complex, entering David Beam’s atelier where I was warmly welcomed. We were seated in his light-filled office with eclectic furnishings and a comfortable sofa. That’s where we recorded this interview.

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Welcome to our second episode celebrating British Grown Flowers. It’s timely because this is British Flowers Week in the UK, where flower farmers, florists, retailers and wholesalers across the country join forces to raise awareness among consumers and the media about the renaissance of their domestic floral industry. Take note, because we’ve got big plans here at Slow Flowers to launch American Flowers Week very soon.

My guest today is more than just a professional contact. I’ve gotten to know her and spend time in her home and community and I’m so happy to call Sarah Statham a personal friend.

Sarah and I were introduced virtually by British flower farmer Gill Hodgson of Flowers from the Farm, a UK-based organization of flower farmers and florists promoting British flowers. You may have listened to my podcast interview with Gill last year.

When I knew I would be traveling to England last month, I reached out to Gill and suggested that I schedule a visit to Yorkshire, where her farm is based.

As it turned out, Gill and Sarah teamed up to create an entire itinerary for me and my mother Anita, my traveling companion.

Sarah and her husband James Reader opened the doors to their home to invite us to stay for three amazing, flower-filled days.

Their generosity blew us away, and beyond that, Sarah made sure that we met many others in the local floral community.

A highlight was a gathering and full-on British afternoon tea at the RHS Harlow-Carr Botanical Garden in Harrowgate. Forty kindred spirits gathered to listen to my short presentation about Slow Flowers and the American Grown flower movement, but I have to say that what I learned from them in return was so valuable.

That afternoon we tagged along for one of the photo shoots of the Yorkshire community of growers and designers, all part of the PR campaign to coincide with British Flowers Week.

The Yorkshire flower farmers commissioned the very talented Sarah Mason whose images of Yorkshire-grown flowers, flower farmers and florists have been showcased on this blog all week.

On our last morning together, I turned on the recorder to interview Sarah about her own business, as well as about her British Flowers Week activities.

You’ll hear me refer to the fact that we are seated in a cottage in the Cotswolds and just to explain, Sarah and James brought my mom and me with them for the first day of their week-long vacation in a charming village called Snowshill. Yet another amazing bonus of this visit and of their hospitality.

The co-creator of Simply by Arrangement, which she started two years ago with Christie Buchanan, Sarah Statham is a floral designer and educator based in Hebden Bridge, in Yorkshire.

Christie calls herself a cook, but having eaten her delicious food, I’d say she’s a chef extraordinaire.

 

Their artisan flower and food business. pairs floral workshops with delicious food, which easily turns the educational aspect of a day playing with flowers into an entire luxury experience.

Simply by Arrangement also provide flowers and food for private clients as well as flowers for larger events and weddings.

Sarah grows many of our flowers used in her own beautiful cutting garden (which, by the way, the bedroom in which I slept conveniently overlooked).

Christie sources her menu ingredients locally from farms in Lancashire, where she is based.

I know you’ll enjoy my conversation with Sarah and please follow Simply by Arrangement at these social places.

Simply by Arrangement on Facebook

Simply by Arrangement on Twitter

Simply by Arrangement on Instagram

And if you find yourself in the UK, a Simply by Arrangement Workshop that feeds your creativity and tempts your palate is certainly in order.

Sarah and Christie would love to include you at the table.

After wrapping up our interview Sarah and I continued to chat about the similarities in our philosophies.

I asked her to write something for me to use at the close of this podcast relating to how she uses British flowers in her work, and here is an excerpt:

We would dearly love to use British flowers for all of our work. Sadly, maybe because British flower growers have yet to be able to match supply with demand there aren’t always the quantities available and also the British climate does mean that in winter months supplies of cut flowers are relatively limited as are the varieties available especially in our more Northern parts. 

Our philosophy is this: locally grown flowers are our first choice always. We grow some unusual varieties ourselves but don’t yet grow as many as we need. We are lucky to have some amazing Yorkshire growers relatively nearby and they are the ones who we go to first. 

Next will be a grower in Cheshire ( but that demands a 3 hour journey which is well worth it as her flowers are of such high quality ).   

We also have a supplier in Cornwall called Flowers by Clowance, who is reliable and sends supplies by Fed Ex. During winter months we do have to obtain more flowers from the flower market although we still have some supplies from Cornwall. We look forward to the day when the British flower growing market is back to full strength and can meet our needs and hope that the ‘quiet revolution’ in British flowers will give the growers confidence to produce more quantities. Our workshops through spring and summer to around October are British flower based. 

What I have tried to do at workshops is to show our attendees the real difference between locally grown flowers which haven’t been ‘traumatised’ by transportation from abroad and haven’t been grown in ‘battery farm like’ conditions and so I will have a small selection of non British flowers available for comparison. I can say without doubt that everyone always goes for the locally grown varieties. I think I mentioned the lady a couple of weeks ago who has vowed never to buy supermarket flowers again and who I have put in touch with a local grower in her area and who is already buying from her. 

I have to be completely honest though, there are times when a bride might have her heart set on roses and they are not available here. Whilst I will always try and steer our brides towards seasonally grown ( and thus British) flowers, sometimes it just isn’t possible. 

This description sounds so familiar to what I hear from florists and designers here in the U.S. I applaud transparency but I also want to respect that people have to make tough choices as small business owners.

At Slow Flowers I want to support anyone who engages with American grown flowers at any level, while also encouraging them to strive toward 100% American grown flowers as the ultimate goal. And I hope to be a resource to help equip those who make such choices.

Thanks again for joining me today for another wonderful conversation.

Yes, I am devoted to celebrating American flowers and the designers and farmers who are changing this entire industry for the better.

But as I said last week, I’m also thrilled to introduce you to ways we can borrow ideas and inspiration from places like the U.K., where many parallels occur between our two marketplaces.

Next week is our 100th podcast and you will hear from an established American flower farmer with a long history and deep Midwest roots, and where one doesn’t always expect to find year-round blooms.

Listeners like you have downloaded this podcast more than 52,000 times. THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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This week’s guest is Eleanor Blackford Davis, owner of Seattle-based Bash & Bloom.

Eleanor and I frequent the Seattle Wholesale Growers Market where she is a regular customer and I’m on the board.

It’s always fun and tempting to see what she has loaded in her arms on those early-morning excursions – and there’s often a fabulous related story she shares about a wedding or event in the works.

Eleanor and I got to talking last year about her decision – and her public announcement – to go foam free as a designer.

She also believes in sourcing from local farms and through the Seattle Wholesale Growers Market, whose staff members procure only local, seasonal and sustainably-grown flowers from Washington, Oregon, Alaska and California.

We continued the dialogue recently while both participating in a workshop to use Floral Soil, a 100-percent plant-based alternative to the conventional foam, invented by Mickey Blake, a past guest of this podcast.

Alicia Schwede of Flirty Fleurs, another past podcast guest, led the workshop on designing elevated centerpieces, and I have to tell you that Eleanor’s piece was stunning! It was also the prototype for her own wedding florals, which took place on May 8th. 

Check out the no-foam elevated centerpiece she created at the workshop with Alicia and Mickey.

But about five weeks ago, Eleanor and I agreed to meet over tea to record our conversation, and I know you’ll enjoy it.

I’m happy that Eleanor has shared so many photos of her floral design work and a few bonus photos from her recent wedding to Matthew Davis (see below).

You can find Eleanor at these Social Sites:

Bash & Bloom on Facebook

Bash & Bloom on Instagram

Bash & Bloom on Pinterest

The Greater Seattle Floral Association, the local organization for wedding, event, studio and retail designers in which she is actively involved.

Here’s how my guest introduces herself on the Bash & Bloom web site:

I’m Eleanor Blackford – a craftster, dog lover, fun haver, and Owner of bash & bloom. My style has been described as having a lush, organic, and creative look and feel. I love to make an event unique, personal, and fun and can’t wait to sit down with you to talk about your vision. I work closely with my couples or party hosts to bring their unique personality and style to their event, primarily using seasonal and local products.

Thanks again for joining me today for another wonderful conversation about American flowers and the designers and farmers who are changing this entire industry for the better.

Listeners like you have downloaded the podcast 50,000 times.

I want to stop for just one moment and savor that news. Yes, we just produced our 96th episode and we are very, very close to airing the big one-hundredth episode, just one month from now.

THANK YOU to each and every one of you for downloading, listening, commenting and sharing. It means so much.

Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

The theme of Chelsea in Bloom is “Fairy Tales,” and it is utterly charming!

My mom Anita Prinzing and I are in London to celebrate her special birthday and to attend the Chelsea Flower Show.

My Mom is a trooper! She actually has been working out with a trainer to get ready for all the walking we’re doing – and so far, she has put me to shame with her endurance.

Today, we checked out Chelsea in Bloom, a streetscape beautification campaign that has been taking place for the past decade to coincide with the RHS Chelsea Flower Show.

It is held just outside the Sloan Square Underground Station (the closest stop to the Chelsea Flower Show and a posh London shopping district) encompassing storefronts along Sloan St., King’s Rd., Symons St. and side streets that lead onto each of these.

We spotted many hot botanicals and the designers’ favorite floral materials seem to be:

• Baby’s Breath (white and pink)
• Fern
• Moss — green and Spanish varieties
• Succulents
• Carnations (think “color blocking”)
• Foxgloves

The world class alternative floral art show is produced in association with the Royal Horticultural Society (RHS), l transforming the streets of Chelsea during the week of the Chelsea Flower Show with breathtaking floral displays. The annual competition has grown dramatically each year with Chelsea’s best retailers adorning their shop fronts with creative designs to compete for the coveted awards.

This year’s theme is ‘Fairy Tales.’ The competition showcases floral displays reflecting the participating retailers’ interpretation of the theme in their own unique style. Last year’s Gold winner, Kate Spade, set the benchmark high, along with other award winners L.K.Bennett, Liz Earle and Hamptons International. This year promises to be another exciting competition with all of the 2014 victors competing once again.

SOME MORE FAVORITES:

TOMORROW: Chelsea Flower Show Press Day tomorrow! Updates to come!

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This week’s episode coincides with Earth Day, fittingly symbolic for the Slow Flowers Movement and flower farmers, floral designers and product innovators who are working to change our industry and push for progress to alter the status quo.

So I’d like to share a few news items as well as two follow-up interviews featuring guests of past Slow Flowers Podcast episodes.

Listen closely to find out how you can win prize packages from each of our guests – you’ll want to get in on the good stuff!

First off, if you enjoyed last week’s interview with Jenny Elliott and Luke Franco of Tiny Hearts Farm in New York’s Hudson Valley and Rachel Gordon of Taproot Flowers of Brooklyn, please check out more photos that I’ve added to the show notes. They’re onto something really special and I encourage you to listen if you missed that episode – and enjoy the beautiful flowers the three of them grow and arrange in their worlds.

Second, I want to share details about this week’s Fashion Revolution Day, which takes place on April 24th.

If you believe in Slow Flowers, you should also embrace and support Slow Fashion, which has so many parallels in terms of labor practices, environmental concern and trade policy.

Slow Fashion asks questions about the origins of the clothing we wear that are virtually identical to the questions Slow Flowers asks about the bouquets we bring into our homes.

Fashion Revolution Day 2015 marks the second anniversary of the Rana Plaza disaster in Dhaka, Bangladesh, which killed 1,133, and injured over 2,500 people.

According to Fashion Revolution’s data, one in six people work in the global fashion supply chain. It is the most labor-dependent industry on the planet, yet the people who make our clothing are hidden from us, often at their own expense, a symptom of the broken links across the fashion industry.

Wow, doesn’t that sound identical to the floriculture industry? On April 24th, coordinated teams around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands to buyers and consumers.

Zady.com, an innovative online fashion brand based in New York City, is serving as U.S. chair of Fashion Revolution Day. Slow Flowers has been invited to help promote the cause. Check out this Slow Fashion/Fashion Revolution event taking place in Brooklyn. Slow Flowers hopes to have ongoing involvement with Slow Fashion in the future.

I am inspired by what the fashion industry has done in just two years to mobilize conscious consumers to care about the origins of their clothing — and in the future, I hope the floral industry will be just as vocal. I don’t wish for a fatal disaster to occur at an unregulated flower farm in a distant land to make us all wake up and start asking about the origins of our flowers.

What you can do on April 24th is to use your own social channels to get active. Take a photo of yourself wearing an item of clothing inside out. Tag the brand, share the photo on Facebook, Twitter and Instagram with the hashtags: #whomademyclothes and #fashrev.

Not to take away from this important endeavor, but perhaps you’ll be inspired to ALSO take a photo of yourself holding flowers that came from a US mega-retailer, big box store or supermarket and tag that retailer on your social sites with the hashtags: #whogrewmyflowers and #slowflowers. Just a thought.

Thanks for caring!

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Attention emerging flower farmers and #farmerflorists!

I know you’ll appreciate this week’s guests because they are both in the early phases of launching their floral businesses.

Either you’ve already been there so parts of their stories will sound familiar or you’re in the thick of building a floral enterprise – farming and/or design – and will draw inspiration from their candor about the challenges, opportunities and decisions about the direction to take.

With planting and harvesting season and months of weddings upon us, I can assure you that our episode is timely. Like all of my guests on the Slow Flowers Podcast, there is much to learn from what they have to share.

Please welcome Betany Coffland of Chloris Floral and Lennie Larkin of B-Side Farm. Together, they embody a unique collaboration for people who are growing and designing American flowers. Be wowed by the collective beauty of their work.

This episode was recorded in the San Jose hotel lobby after the conclusion of ASCFG’s “Growers’ Intensive” last month.

Betany Coffland has always possessed an artistic soul. Her first career lies in singing opera where she trained at the Juilliard School of Music.

Often gifted with an armload of bouquets on opening night, Betany frequently imagined herself in a Jane Austen novel.

The quintessential professional, Betany has given us permission to include snippets of her operatic performances, including the French art song, “A Chloris.” Check out her professional opera site here. 

After moving to Sonoma County and reading the book, The Dirty Life, she was inspired to volunteer at a local flower farm to see if she would enjoy getting dirt under her nails and having the outdoors as an office.

Betany swiftly and deeply fell entranced with how stunning and heartbreakingly gorgeous locally grown flowers are.

For 18 months, she co-owned Chica Bloom Farm, acting as the lead designer and wedding coordinator.

She especially loved getting to know her community through delivering weekly flower CSA bouquets.

In the winter of 2014, Betany launched Chloris Floral. The namesake Chloris perfectly combines her two artistic endeavors, classical singing and floral design.

Not only is Chloris the Greek goddess of flowers, she is also the heroine of Betany’s favorite French art song, “A Chloris,” by Reynaldo Hahn.

This song has special meaning because it was performed by a dear friend at Betany’s wedding to her husband Joseph. Now part of Betany’s repertoire, she continues to perform A Chloris.

Chloris Floral is a flower design studio in Sonoma County committed to using 100% local and seasonal blooms grown using organic practices. By supporting and building upon the strength of the local farming community, Chloris ensures the availability of fresh, locally grown blooms necessary to create achingly beautiful old world designs.

In her “day job,” Lennie Larkin is the community farm manager at Petaluma Bounty, a nonprofit community farm that  works to create a healthy and sustainable food system for everyone in Petaluma, California.

At Petaluma Bounty, Lennie grows lots of vegetables and a seriously beautiful patch of flowers that are sold locally, including at farmers’ markets.

She will share her story, so I don’t want to give too much away, but let me quickly introduce Lennie’s new flower farming business, B-Side Farm.

She describes B-Side as a small, bustling flower farm that grew out of her obsession with fragrant blossoms.

It sits on a fertile piece of land in the rolling hills of Petaluma, in the southern pocket of Sonoma County, California. From show-stopping dahlias to rare foliages and simple herbs, B-Side specializes in favorite old-fashioned flowers, picked daily and bursting with dreamy scents.

Lennie’s flowers and arrangement supply a family of local-minded florists and specialty stores in Petaluma, San Francisco, and Oakland, and she welcomes orders of loose flowers and specialty arrangements for pickup straight from the farm. Read Lennie’s extended bio from her new web site.

Lennie and Betany are founding members of the North Bay Flower Collective, a group of flower farmers and floral designers in the North SF Bay Area.

I love the motivation that led to the formation of the North Bay Flower Collective: To lean on each other for support and pull our resources together to build a flower growers’ alliance helping each farmer and florist to grow and thrive. 

Here are the links to Betany’s social sites for Chloris, to Lennie’s social sites for B-Side and to the North Bay Flower Collective.

You’ll want to follow these talented individuals and watch how their coming design season unfolds:

Find Betany here:

Chloris Floral on Facebook

Chloris Floral on Instagram

Chloris Floral Web Site

Find Lennie here:

B-Side Farm on Facebook

B-Side Farm on Instagram

B-Side Farm Web Site

Thank you so much for joining me this week and please return again, as I continue to share insightful and educational episodes recorded exclusively for the Slow Flowers Podcast.

Listeners like you have downloaded the podcast more than 42,000 times. Until next week please join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com.

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In the past year, in addition to this podcast’s primary focus on American flowers, farmers and designers, I’ve interviewed a handful of slow-flowers-minded farmers and designers based in the U.K. and Australia.

There are obvious parallels between these folks and our own renaissance and return to domestic flowers. Sadly, as we’ve experienced in our own native land, the floral industry in many industrialized nations has been outsourced and hurt by competition from countries with low labor costs and less stringent environmental practices.

I’m inspired by the creativity and kindred spirit of all flower farmers who want to rekindle the interest in homegrown flowers and the mindful florists who want to differentiate themselves in the marketplace by sourcing local, seasonal and domestic flowers. Today’s guest is a perfect voice to invite into this conversation.

Please meet Georgie Newbery, a British farmer-florist who owns Common Farm Flowers with her husband Fabrizio Boccha.

This husband-and-wife team grow British cut flowers on a beautiful plot between Bruton and Wincanton in Somerset, a few hours west of London.

The occasion for our interview is the February 15th U.S. publication of Georgie’s brand new book, “The Flower Farmer’s Year, how to grow cut flowers for pleasure and profit,” published by Green Books UK and available online at Powell’s Books and Amazon, among other places.

Common Farm Flowers is an artisan florist company, which means Georgie and Fabrizio grow nearly everything used in their floristry, expressing floral design as “a craft in which artistic flair is combined with imaginative use of the material at hand to make arrangements which are full of life and air, which dance.”

Launched in 2010, Common Farm Flowers has taken off in the past five years, despite its rural locale. As Georgie writes on the Common Flowers Farm web site: “There’s clearly a market for British grown/eco cut flowers and we’re delighted by the reception we’ve had for the flowers we grow here and the floristry we do.”

Common Farm Flowers sends British flower bouquets by post twelve months a year; it supplies and arranges lush wedding flowers throughout Somerset, the South West, in London and beyond and runs workshops on subjects ranging from Flower Farming for Beginners to Do Your Own Wedding Flowers.

The farm has taken its flowers to RHS Chelsea, RHS Chelsea in Bloom, and has been featured in British Country Living, The English Garden, The Telegraph and more. Georgie frequently gives talks to horticulture societies and gardening clubs on growing cut flowers for the home, planting a cut flower border, and seminars on dahlias and sweet pea cultivation.

The Flower Farmer’s Year covers how to grow your own cut flowers to fill your house with the gorgeous colors and heavenly scents of your favorite blooms, knowing that they haven’t travelled thousands of miles. Georgie combines boundless passion with down-to-earth guidance and practical advice, drawing on her own experiences as an artisan flower farmer and florist as she takes readers through:

• how to start a cut-flower patch
• what to grow: including annuals, biennials, perennials, bulbs & corms, shrubs, roses, dahlias, sweet peas, herbs & wildflowers
• cutting, conditioning and presenting cut flowers
• starting a cut flower business
• where to sell
• marketing and social media
• an annual planner

Whether you want to grow for your own pleasure or start your own business, The Flower Farmer’s Year is the perfect guide to add to your library.

Here’s how to find Georgie at her social places:

Facebook

Instagram

Pinterest

I’ve been in San Francisco this past week, to speak at the SF Flower & Garden Show, attend the Association of Specialty Cut Flower Growers meeting in San Jose and to scout gardens and flower farms in the Santa Cruz region for future stories. In the coming weeks you’ll hear from some of the people I’ve met on this trip — and I know you’ll find their stories a source of inspiration for your own endeavors.

Thanks to listeners, this podcast has been downloaded more than 40,000 times. If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew Wheatley and Hannah Holtgeerts. Learn more about their work at shellandtree.com