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Today you will hear my interview with Daniele Strawn of JoLee Blooms & Design. In addition to our Q&A conversation, you are in for a treat, because Daniele shared two video tours that you’ll see in the YouTube video above. The video episode begins with a field and studio tour, recorded by Emma Wood and Daniele; that’s followed by my interview with Daniele, and we wrap up with a design demonstration that she filmed in her studio. Together these segments will give you a full picture of JoLee Blooms.

Daniele is a long-time Slow Flowers Member who is a past guest of the Slow Flowers Podcast. We spent several days together in the spring of 2016 when Daniele organized a Slow Flowers in California’s North Bay area. Daniele was my guide to tour flower farms, visit design studios and learn more about the stories of the emerging community for local flowers.

She had a few cameo appearances during the four-part series I recorded on that tour, but this episode is devoted entirely to Daniele’s story and JoLee Blooms.

I’m so excited to share my conversation with Daniele, as we discuss some of the infrastructure issues and operational decisions she’s making for JoLee Blooms, now wrapping up its sixth season. Daniele has been growing and designing in Sonoma County California even longer than that, so she has much wisdom to impart with her straight-talk.

About Daniele:

Here’s more about Daniele Strawn, adapted from her website’s “About” page:

“With all my love, commitment, and joy, I am so proud to bring you JoLee Blooms & Design – a boutique flower farm and sustainable floral design studio located in the sunny hills of West Sonoma County.

“From my first memories playing in the evergreens & waterfalls of the Olympic Peninsula, to weeklong backpacking adventures along California’s golden coast – I have always had a deep appreciation for the great outdoors and the many splendors of our natural world.

“With an eclectic background in Event & Project Coordination, Interior Design & Architecture, Business Administration and Outdoor & Elementary Education, plus a lifelong love of gardening that started in my grandfathers’ gardens, I began honing my farming & floristry skills in 2013 at a flower farm and floral studio in Petaluma, California.”

Daniele Strawn, JoLee Blooms & Design

About JoLee Blooms & Designs

“Naming my business JoLee is my way of paying homage to both of my grandfathers, Joe (maternal) and Lee (paternal). Both men were raised on farms during the great depression, were avid gardeners in their later years and both taught me (and all of their grandkids who were willing and interested) what it means to have a green thumb and enjoy hard work outdoors.
It seemed fitting that their names combined sound so feminine and French (Jolie is the French word for “pretty one”) as I am the only one in my family, of French descent, to be pursuing a life in agriculture and I happen to be growing nature’s pretty ones – flowers!
And my passion and love for using the flowers we’ve grown here on our small farm and then turning them into unique floral creations for your special day is an added touch of femininity & beauty that I am proud to add to my family’s agricultural legacy.”

Find and follow JoLee Blooms & Design:
Instagram and Pinterest

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This Week’s News

It’s November and we’re getting ready to host our NOVEMBER Slow Flowers Meet-Up, Friday, November 11th at 9 am Pacific/Noon Eastern. We’ll welcome member and designer Hannah Morgan of Fortunate Orchard for our first in-studio Meet-Up when we explore Slow + Seasonal Wreaths – from Harvest to Holiday. Hannah will open up Fortunate Orchard’s brand new design studio in Seattle to share her wreathmaking tips and advice. She will cover: 

• Recommended Supply List
• Ingredients and Recipes (including wild-gathered and foraging best practices)
• Mechanics and Methods
• Care and Shipping Options
• Selling Your Wreaths

You need to pre-register to join us and you can find the sign up link below or in the profile menu at our Instagram page @slowflowerssociety. See you there!

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Hot off the Press: Slow Flowers Journal Fall 2022 Issue

Speaking of gorgeous holiday wreaths, I hope you’ve seen the new FALL edition of the Slow Flowers Journal, published last week. “Harvest & Holidays” is a digital issue filled with 66-page of news, features, profiles, columns, and essays — and beautiful photography — to shine a light on the Slow Flowers Community. 

Published as a collaboration between BLOOM Imprint and Slow Flowers Society, this quarterly magazine is tailored to flower-farmers, floral designers, and gardening consumers who have embraced the floral lifestyle.  Our subscription is free to Slow Flowers Members. And we’re sharing this issue for free with Slow Flowers Podcast listeners, too — find the link to download below.

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 900,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:

Dippler; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Today, I want to introduce you to the women behind Becky at Appleberry Farm, Becky Osborne and Kate Munno. Becky at Appleberry Farm is based in Sandy Hook, Connecticut and is part of the Connecticut Flower Collective.

When a floral designer or flower farmer joins the Slow Flowers Society as members, if I’m not already doing so, I immediately check out their social places and follow them on Instagram and Facebook. Because Kate and Becky post a daily reel on Instagram, I couldn’t help but see their silly, but totally on-target content over the past year. When they registered to attend the Slow Flowers Summit this past June, I was thrilled to know I would meet them.

By way of background, the sisters say their business started from a love of watching their mom arrange flowers growing up. Becky at Appleberry creates floral arrangements and installations for any and every occasion using flowers that they grow themselves, or source from other local growers if it’s a specific that they don’t grow!

Their great-grandfather, Robert Young (R.Y.) Brown purchased the Keane dairy farm in 1939 as a place where he and his wife Dorothy could provide roots for their children, Betty Lou and Bob. Their family named the property Appleberry Farm for the apple orchard and the fields of blackberries that grew on the property. Many years later, Betty Lou and her husband Jim in turn raised their children at Appleberry Farm. Four generations (and hundreds of animals, laughs, swims, parties, adventures, and multitudes of shenanigans) later, Betty Lou’s granddaughter Kate and her husband David bought the farm and, together with Kate’s sister Becky, are working to reinvigorate Appleberry Farm as a cut flower farm and magical place.

You will love this episode and be sure to find and follow Becky at Appleberry Farm on Instagram, especially for Kate and Becky’s daily installment of Reels from the farm.

Find and Follow Becky at Appleberry Farm:

Instagram and Facebook

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News for the Week

This month, during October Membership Appreciation Month, any new member who joins and any Standard level member who upgrades to Premium will be included in our drawing for our Perennial Membership — a three-year membership. That’s a $649 value! Please reach out to Tonneli, our membership and community engagement manager at membership@slowflowers.com, with any questions.

Slow Flowers Member Appreciation Month continues at you’re invited to join our Slow Flowers Member Virtual Meet-Up this Friday, October 14th at 9 am PST/Noon Eastern.

Our monthly topic is quite timely, especially after today’s conversation with Becky and Kate. We’ll be Tackling TikTok with Niesha Blancas. You’ve probably noticed that the rules on Instagram keep changing and your posts are likely not reaching the audiences you enjoyed in the recent past. According to our own social media expert, Niesha Blancas of Fetching Social, that’s because of the exploding viewership of IG Reels and, of course, TikTok. You’ve also probably noticed that our IG account (@slowflowerssociety) is featuring more Reels than ever before (71% of our August posts were Reels) . That’s thanks to Niesha. In fact, last month, our reach was 88k, with 14.7 k impressions and 81.2 k Reel views.

Niesha will share a one-hour dive into what you need to know about Reels and TikTok – even if you’ve never created this type of content. Look for her posts on @slowflowerssociety leading up to our Meet-Up because she’ll be asking for your questions. Newbies will have lots to learn and members who are already making Reels and experimenting with TikTok accounts will pick up some expert tips! Niesha might even share how she created her most popular TikTok post which garnered 600k+ views!

You will need to pre-register at the link below. The link to join is also in our Instagram bio @slowflowersociety.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thanks to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 900,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com. I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

---

Music credits:

Nu Fornacis; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

You’re in for a treat today with my conversation featuring Janet Kramka of Backyard Blooms, based in Trumbull, Connecticut. In August, Janet and I participated in a webinar for New York’s Madison Square Park Conservancy’s horticultural lecture series — all about the Slow Flowers Movement. It was really fun to share the screen with a Slow Flowers member who is walking the talk in her practices as a small-scale farmer-florist.

Through that experience, I became fascinated with Janet’s personal story of pivoting to a second career after working in the graphic design field. She recorded a special video tour of Backyard Blooms’ “backyard” in Connecticut where Janet grows mostly annuals and dahlias in raised beds.

It’s really impressive to see the scale of what she’s built with the land available to her. Backyard Blooms grows and sells custom bouquets, flower subscriptions and DIY buckets direct to consumers, as well as maintaining a presence at the popular Trumbull Farmers’ Market. They offer wholesale flowers to florists through the Connecticut Flower Collective.

Today’s conversation focuses on Backyard Blooms’ services, customer base and regional market.

“What started as a love of nature and gardening has blossomed into our small-but-mighty family farm where we are committed to growing flowers sustainably and organically. Our blooms are local, unique, and grown with great care for florists, designers, and anyone who delights in the beauty of flowers.”

janet kramka, backyard blooms

Follow Backyard Blooms on Instagram and Facebook.

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More Resources

LISTEN: Slow Flowers Podcast Episode 494 with farmer-florist Haley Billipp of Eddy Farm and Connecticut Flower Collective.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 900,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

---

Music credits:

Flattered; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

---

I first met Slow Flowers member Amy Balsters in 2018 when she was a wedding and event florist operating as Amy Nicole Floral. We both attended a floral conference and during a few days together, we made a friendly connection. Later that year, Amy relocated with her family from Southern California to the Washington, D.C., area and the timing was ideal for her to attend the 2nd Slow Flowers Summit in the nation’s capital. And she joined Slow Flower Society as a member.

Through our social media connections, I watched as she began teaching bouquet-making skills around the country, helping florists learn the art of the loose and airy bouquet style. One of her workshops promised: “if you struggle with your bouquets feeling tight, lacking dimension or movement, or creating anxiety, this class is for you.”

A few years ago, she rebranded her business as The Floral Coach and began to teach online and in person workshops. Classically trained, Amy is an award-winning floral design educator with vast industry experience spanning 2 decades in retail floristry, weddings, and special events. She specializes in teaching the romantic-inspired, “loose and airy style” and is the creator of Bouquet Bootcamp, a comprehensive design course and hands-on workshop series.

In late August, I met up with Amy in San Diego where we both participated in the CalFlowers FunNSun Conference. Amy taught two hands-on bouquet making workshops and I was a panelist for the Floral Marketing presentation. I flew in a day early so I could take Amy’s workshop and I asked her to sit down with me for a video interview.

I’m so thrilled to share her story with you –and to connect you with Amy’s educational offerings.

Take Amy’s Free Webinar: 4 Ways to Better Bouquets

Follow The Floral Coach on Instagram and Facebook

Watch Amy on YouTube

Learn more about Bouquet Bootcamp

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This week’s News: Join the Slow Flowers September 16 Meet-Up

It’s September and I wanted to give you a head’s up that our monthly Slow Flowers Member Meet-up is returning after our summer break! Typically, we all meet in the Zoom Room on the 2nd Friday of each month, but for this month only, we’ve scheduled the Meet-Up for the 3rd Friday – September 16th, 9 am Pacific/Noon Eastern. Our focus is “Diving into Retail Flower Shops,” and you’ll meet four Slow Flowers members who will join us (virtually) from their new retail spaces and give us a virtual tour. How can you create your community’s “favorite little flower shop”? Our member experts will share a “checklist” for anyone thinking of moving from a private studio or farm to the retail landscape. 

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 886,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

---

Music credits:

Hardboil; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

I’m excited to share today’s show with you for a number of reasons. My guest is farmer-florist Jenny Chantz of Merritt Meadows Flower Farm. Recently, we recorded this conversation about her farm, her market, her flowers and her story.

Our conversation began this past April, when I reached out to Jenny for help with a few floral deliveries I wanted to send a friend who was experiencing some tough medical issues. I searched the map of Slow Flowers members in the greater Philadelphia market, comparing zip codes and distances, and determined that Jenny’s Merritt Meadows Flower Farm was pretty close to the facility where my friend had been admitted.

I reached out and to my delight, what I needed was exactly the type of specialized service that Jenny offers! It was springtime, so she harvested and designed two bouquets during the season, delivering them in person to my friend. While the need for flowers was a sad one, I felt so comforted having a Slow Flowers member to call! Jenny took time to email me a list of the flowers she planned to harvest — an organic flower arrangement of anemones, ranunculus, daffodils and locally grown foliages of dusty, eucalyptus, euphorbia, privet, cherry laurel and pachysandra. She sent me photos and reassured me that it all went well.

Getting to know more about Jenny and Merritt Meadows inspired me to invite her to join me as a guest on the Slow Flowers Show. We are in for a treat!

Find and follow Merritt Meadows Flower Farm:
Merritt Meadows Flower Farm on Instagram

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Join our September Slow Flowers Member Meet-Up

It’s September and I wanted to give you a head’s up that our monthly Slow Flowers Member Meet-up is returning after our summer break! Typically, we all meet in the Zoom Room on the 2nd Friday of each month, but for this month only, we’ve scheduled the Meet-Up for the 3rd Friday – September 16th, 9 am Pacific/Noon Eastern. Our focus is “Diving into Retail Flower Shops,” and you’ll meet four Slow Flowers members who will join us (virtually) from their new retail spaces and give us a virtual tour. How can you create your community’s “favorite little flower shop”? Our member experts will share a “checklist” for anyone thinking of moving from a private studio or farm to the retail landscape. 

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. learn more at cafgs.org.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.   

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 884,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

Music credits:

Taoudella; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

https://youtu.be/v-51vvHyJPs

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I’m thrilled today to welcome Joseph Massie back to the Slow Flowers Podcast.

I wanted to share the great news of the arrival of Joseph’s first book, The Flower School, which has a subtitle: “the principles and pleasures of good flowers,” published by UK-based Hardie Grant and is now available online for pre-order. Click to read more about The Flower School book.

AND….we have a beautiful copy for a giveaway, so read on to learn how you can win!

The Flower School is an impressive, 305-page book, brimming with full-color photography of the elements, principles and theory of floral design. There are 25 step-by-step floral arrangements – for the home, gatherings, celebrations and the pure pleasure of flowers.

Before we welcome Joseph, here’s a bit more of his story:

Frequently referred to by the media as ‘the floral artist of his generation,’ Joseph Massie is widely regarded as one of Europe’s top floral artists.

When he was just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began spending his weekends working there in his hometown of Liverpool, UK.

Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.

Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate first in regional, followed by national, floral design competitions, and at age nineteen, won his first national design competition, the BFA Young Florist of the Year 2007.

With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working across ten countries, on a wide variety of art projects including botanical couture, sculptures and installations. He has received seventeen national & international awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show — the youngest person ever to achieve this feat.

Joseph’s work has since been featured in press including The Times, The Independent, The Daily Mail and his work commissioned by international institutions and brands.

Enjoy this sneak peek into The Flower School. You can learn more from Joseph at these links:
🌿 SIGN UP TO FOR JOSEPH’S FREE BEGINNERS COURSE : For the Love of Flowers : Beginnings
🌿 FLOWER CLASS MEMBERSHIP: Join the Flower Class community, for exclusive classes & coaching each and every month.
🌿 BLOG : Discover more free resources on The Cultivate Blog
🌿 PODCAST : Check out The Flowers After Hours Podcast
🌿 TOOLS : For all Joseph’s favourite floral tools & supplies

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Thanks so much for joining me today. That was an inspiring conversation and I hope you were just as enchanted by Joseph’s story and love of floral design as I was.

As Joseph and I discussed, this book reflects his true passion to share his knowledge to encourage and inspire absolutely anyone who wants to work with flowers to be able to do so – and do it well.

He wants everyone — professionals and flower enthusiasts alike — to be empowered by the learning process of skills, techniques and principles for a strong floral design foundation. I couldn’t agree more.

By the way, Joseph was a guest on Episode 346, which aired April 2018, after we taught together at Tobey Nelson’s Whidbey Island Workshop. If you want to hear more about Joseph’s fascinating journey to flowers, you can listen to that conversation. I’ll share the link in today’s show notes..

If you’d like to enter our random drawing to win a copy of Joseph Massie’s new book, The Flower School, check out our Instagram promotion @slowflowerssociety — we will accept entries through Saturday, August 27th at midnight Pacific Time and announce the winner in next week’s Podcast episode.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 879,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

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Music credits:

Lady Marie; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals

http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

My guest today is Kelsey Ruhland, owner of Foxbound Flowers a floral studio offering same-day flower delivery to the Eugene, Oregon, marketplace.

Her brand offers electric vehicle delivery, responsible sourcing, zero waste and non single-use plastics, as well as locally- and U.S.-grown flowers and plants. I’m especially fascinated with her flower shop hacks — using everything from upcycled cardboard and floral sleeves to create a second use for many materials that would otherwise land in the garbage or fill her recycling bin. You’ll see a few of those tricks in our interview.

I visited Kelsey when I was in Oregon last month, eager to hear her story. Born and raised in North Dakota, Kelsey says she moved to Eugene, with her family to explore the mountains and big trees, enjoy the Pacific coast, the culinary scene, and frankly, to seek a warmer climate.

You will hear in our conversation that Kelsey has worked in the floral industry since 2008, previously owning a full-service retail floral shop in Bismarck, North Dakota, which specialized in wedding and event work. Her wedding florals have been featured on popular blogs such as Wedding Sparrow, Magnolia Rouge,  Style Me Pretty, Dainty Obsessions, and in Rock and Roll Bride Magazine.   

When not arranging flowers, Kelsey enjoys hiking, playing piano, painting, and baking. And, as you will learn from our conversation, she is a true maker, adding ceramics, pottery, and woodworking skills to enhance one-of-a-kind offerings for customers.

I hope you grab a few takeaway tips for your own floral enterprise – I know I have.

Find and Follow Foxbound Flowers:
on Facebook and Instagram

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at 
detailsflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com.

Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 877,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Simple Melody; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

My guest today is Colorado-based flower farmer and educator Briana Bosch. We recently met in person when Briana attended the Slow Flowers Summit and I’ve been wanting to host her on the show – so we finally got this conversation on the calendar to share with you.

Just a little bit of background: Armed with an MBA from the University of California, Briana established Blossom & Branch in 2019 with her husband.  As she writes on the Blossom & Branch website:

“. . . cubicle life has just never been a fit for me.  Farming runs in my blood: I am a fifth generation farmer, but I myself never thought I would get a chance to start up my own farm!  We got lucky when we found 1.7 acres in the suburbs of Denver and moved to the farm in 2018.”

The farm name Blossom & Branch refers to the unique site, which is half field (home to field-grown flowers such as annuals, roses and peonies), and half woods–where Briana and her husband focus on providing habitat for wildlife and pollinators through native plants such as chokecherries, american plum, currants, and serviceberries.

Let’s jump right in and meet Briana and learn about her farm, her focus on regenerative farming processes and carbon sequestration – and how she shares her flowers with her community of flower lovers and wedding clients.

Find and follow Blossom & Branch:
on Instagram and Facebook
On-Demand Workshops
Sign up for Blossom & Branch’s newsletter (scroll to bottom of the page)

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News for You

FREE Slow Flowers Webinar
Madison Square Park Conservancy Lecture Series
August 18, 2022

The Slow Flowers Movement is a response to the disconnect between humans and flowers in the modern era. Slow Flowers connects consumers with the source of their flowers, putting a human face of the flower farmer and floral designer behind each bouquet or centerpiece. 

Join Slow Flowers Society founder Debra Prinzing and Slow Flowers member Janet Kramka, proprietor of Backyard Blooms for a free webinar 3-4 pm PT/6-7 pm ET on Thursday, August 18th. The conversation will focus on the importance of the Slow Flowers Movement, and how their work has both supported and been inspired by it. The Madison Square Park Conservancy Program is free and will be hosted on Zoom.

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Slow Flowers Member Discount
Sustainable Flowers Project Workshop
September 18-20, 2022

SUSTAINABLE FLOWERS PROJECT: Slow Flowers has signed on as a partner in the September workshop produced by two of our members, Becky Feasby and TJ McGrath — the Sustainable Flowers Project. The three-day intensive + creative workshop explores sustainability with some of the biggest leaders in sustainable floristry today. The location: Jardin de Buis, in Califon, New Jersey; the dates: September 18-20, 2022.
You’ll learn from Ingrid Carozzi, Tin Can Studios; British Designer Shane Connolly, Shane Connolly + Co.; flower farmer and social justice activist Amber Tamm, as well as Andrea Fillippone and Eric Fleisher, environmental designers and owners of Jardin de Buis, as well as from Becky and TJ. They have created a special $150-off promo code for Slow Flowers members who sign up. Register here with SF150.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thanks to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thanks to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

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Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 874,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right.

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I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

---

Music credits:
Enter the Room; Turning on The Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

My guest today is Krista Rossow of O’Flora Flower Farm in Oregon’s Southern Willamette Valley. The tagline for O’Flora Farm is: Small Farm, Big Blooms, Oregon-grown.

Krista and I met in person earlier this summer at the Slow Flowers Summit in New York, but we’re just a few hours away from each other by car, and when I traveled to Eugene, Oregon two weeks ago, I invited myself over for a tour and to record today’s interview. I know you’ll enjoy it!

You’ll hear Krista’s fascinating story about her path to flowers, which involves a 15-year career as both a photography editor at National Geographic in Washington, D.C., and a freelance travel photographer whose work took her to all seven continents on the planet.

Now, thanks in large part to being temporarily sidelined by the Coronavirus pandemic and the pause on traveling to teach, guide tours and take amazing photography, Krista is decidedly present, staying close to home on her Oregon cut flower farm. Let’s jump right in and you’ll hear the full, beautiful story!

Subscribe to updates about Krista’s upcoming online floral photography course.

Follow O’Flora Flower Farm:
On Instagram and Facebook

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

---

Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 872,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. 

Music credits:
Silk and Silver; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

Acoustic Shuffle; In The Field
audionautix.com