Debra Prinzing

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Archive for the ‘Creativity’ Category

Episode 273: A Tale of Two Floristas in Raleigh, North Carolina: meet Stephanie Hall of Sassafras Fork Farm and Maggie Smith of Pine State Flowers

Wednesday, November 30th, 2016
Maggie Smith of Pine State Flowers (left) and Stephanie Hall of Sassafras Fork Farm (right)

Maggie Smith of Pine State Flowers (left) and Stephanie Hall of Sassafras Fork Farm (right)

Before I introduce today’s two guests, I have to share a lovely note that I received this past week from Slow Flowers Canada member and loyal podcast listener, Jessica McEwen at Periwinkle Flowers in Toronto. She wrote:

Jessica McEwan of Periwinkle Flowers in Toronto

Jessica McEwan of Periwinkle Flowers in Toronto

I just had to send you a quick note – I have just finished reading the blog post about the newest podcast episode on Michael from Summer Dreams Farm.  I try to look at the post first, because I actually listen to the interviews while driving out to our local flower growers co-operative just outside Toronto twice weekly and like to have their images in my head to match the voices that I hear.

Thank you for sharing these wonderful people with us, and to address what you say towards the end of your blog post- never doubt that what you do is important! Sharing people’s stories, asking the questions and letting us peek behind the curtain of social media is a true gift from you to all of us in this crazy flower world.

You make me feel a part of a much larger network of people who care about the things that I do: That flowers be bought from growers who love what they do, at a fair price, and be valued at all steps along the way. And, that small business owners and creative entrepreneurs who, let’s face it, are definitely NOT in it for the money, (but) are in it because we can’t help but be consumed by the amazing world of flowers and the joy that they bring to the world, are also valued.

Thank you, thank you, thank you, Debra- you truly make my world a brighter and happier place, Jessica.

Thank you, Jessica. I needed to hear that this week, and I appreciate you agreeing to let me share your note here.

You may recall my recent episode featuring Jonathan and Megan Leiss of Spring Forth Farm in Hurdle Mills, North Carolina outside of Raleigh-Durham. I spent a few wonderful days in their community in September, which included a fun Slow Flowers Meet-Up on the Leiss farm and a hands-on Slow Flowers Creative Workshop at Maggie Smith’s Pine State Flowers in Durham. I met so many passionate and inspiring women and men on this trip, people who came together from four southern states, each of whom is changing the conversation around local flowers in their own markets.

twoupIt’s been an honor to share their stories with you. Now, I want to include two additional interviews I recorded on that trip. You’ll hear from a floral designer who grows flowers and a flower farmer who also designs, both of whom care deeply about disrupting the conventional floral industry model.

The first is Maggie Smith, who, as I mentioned earlier, served as host for the Slow Flowers Creative Workshop. Maggie owns Pine State Flowers, a charming retail flower shop in Durham. Our second guest is Stephanie Hall of Sassafras Fork Farm, one of the many farms that provides local botanicals to Pine State Flowers. I’ll first introduce Maggie; you’ll meet Stephanie in part two of this episode. A special thanks to Jonathan Leiss for  helping me facilitate both interviews.

Maggie Smith, at work inside Pine State Flowers, her old-new flower shop. (c) Samantha Leonetti photo

Maggie Smith, at work inside Pine State Flowers, her old-new flower shop. (c) Samantha Leonetti photo

Maggie's arrangement from our Slow Flowers Creative workshop this past September.

Maggie’s arrangement from our Slow Flowers Creative workshop this past September.

Maggie is an East Tennessee native who moved to Durham in 2009 to attend the Center for Documentary Studies. Being familiar with the local farming community, she knew plenty of flower farmers in the area but realized there were no florists sourcing 100% locally grown flowers.

The creation of Pine State Flowers came out of opportunity. She knew there was demand and interest for locally-grown flowers in her community at the same time that the historic Roll’s Florist building became available for lease.

Love the Carolina cotton in this wedding's personal flowers.

Love the Carolina cotton in this wedding’s personal flowers, by Pine State Flowers

So with only a good idea, a little savings, and no background in the floral industry, Maggie reopened Roll’s Florist as a flower shop and started a small flower farm on the adjacent land.

The main goals of Pine State Flowers are to support local flower farmers and nurture good land stewardship, connect consumers with locally grown flowers, and create a neighborhood space.

The 1930s building that was built to house Roll's Florist, is now home to Pine State Flowers

The 1930s building that was built to house Roll’s Florist, is now home to Pine State Flowers, complete with the original copper-framed bay window

This rotating display features local farms whose flowers are currently on offer.

This rotating display features local farms whose flowers are currently on offer.

Pine State Flowers only sources sustainably-produced flowers grown in America—no chemicals, no imports—and customers know their money stays in the local economy.

More than 95% of the flowers used at Pine State Flowers are grown in North Carolina. In fact, Maggie features 16 local flower farms on her web site. She doesn’t “hide” her sources; rather, she is 100% transparent about her sources – I applaud that practice.

Entering the historic Roll’s Florist shop, now called Pine State Flowers, is like stepping back in time.

As Maggie writes on the Pine State Flowers web site, the business is rooted in the history of one of the largest floral suppliers in the Southeast, and is now a small independent shop sourcing flowers locally.

sm_dsc00304This legacy symbolizes the American flower movement over the past 115 years. Having emigrated from Germany, Mr. Roll became a florist for the legendary Duke family, and later established his own business in 1899.

Inside the original flower shop, circa 1930s

Inside the original flower shop, circa 1930s

The original Roll’s Florist included 7 acres of botanical gardens, a flower nursery, and 5 glass greenhouses (the last one was torn down a few years ago). Maggie has saved and is preserving some elements and materials from the original flower shop, including light fixtures in the front room, the wooden walk-in cooler, the copper framed front window, rounded front door, and several receipt books dating back to 1920.

A Pine State Flowers wedding

A Pine State Flowers wedding

Pine State Flowers is North Carolina’s first exclusively local flower shop. Maggie believes that using local flowers strengthens the local economy, supports small farms using organic growing practices, and reduces waste. Pine State Flowers has received local recognition from Indy Best of the Triangle for 2015 and 2016.

A beautiful arrangement designed by Maggie Smith of Pine State Flowers

A beautiful arrangement designed by Maggie Smith of Pine State Flowers

Meet Maggie and follow her at these social places:

Pine State Flowers on Facebook

Pine State Flowers on Twitter

Pine State Flowers on Instagram

READ MORE…

Episode 272: A Dahlia Love Story with Michael Genovese of Summer Dreams Farm

Wednesday, November 23rd, 2016
Today's guest, Michael Genevese, of Summer Dreams Farm (c) Heather Saunders

Today’s guest, Michael Genevese, of Summer Dreams Farm (c) Heather Saunders

Today’s guest shares his inspiring story, a narrative that keeps me motivated to continue with this podcast. Please meet Michael Genovese of Summer Dreams Farm.

Here's that photo I mentioned taking when I first met Michael at The Flower House Detroit

Here’s that photo I mentioned taking when I first met Michael at The Flower House Detroit

The first time I met Michael, his arms were filled with dahlias and he had a big grin on his face! That was just over a year ago, when I traveled to Detroit to experience The Flower House and serve as co-host of the Field to Vase Dinner that took place during the weekend exhibition.

Michael showed up on set-up day and frankly, things were a mess. The area where the big event tent was erected needed some major TLC, including grass cutting and the removal of some tree stumps and a beat up chain link fence. We had volunteers and time, and maybe a rake or two, but nothing close to what was needed to turn a wild yard into a gourmet dining experience in just a few hours.

Beautifying the chain link fence at The Flower House in Detroit - an amazing gift from Summer Dreams Farm.

Beautifying the chain link fence at The Flower House in Detroit – an amazing gift from Summer Dreams Farm.

Michael arrived from his dahlia farm in Oxford, about 45 minutes north of Detroit. His truck was filled with buckets of gorgeous and fresh dahlias that he wanted to donate to the Flower House project to support florists who were his new customers from his first year as a flower farmer.

I was blown away by the variety, color and health of his dahlias as he unloaded the gifted flowers. He must have chatted with a few of the volunteers inside the tent, because someone asked him about tools. I’m not exactly sure how this happened but we noticed that Michael disappeared. As it turns out, he drove all the way back to his farm and returned with enough of the right tools to (a) remove those trip-hazard stumps; and (b) yank out that relic of a chain link fence. A miracle!

Here's a beautiful centerpiece designed by Susan McLeary of Passionflower Events for the Field to Vase Dinner Tour in Detroit, 2015. Dahlias by Michael Genovese.

Here’s a beautiful centerpiece designed by Susan McLeary of Passionflower Events for the Field to Vase Dinner Tour in Detroit, 2015. Dahlias by Michael Genovese.

Kasey Cronquist, administrator of Certified American Grown brand and Bill Stotz, whose spouse Liz Andre-Stotz was deeply involved in The Flower House core team, were part of this magical transformation, too. It was a sight to behold, and it made the dinner a huge success. That kind of kismet, connection and community only happens because of people like Michael. He is a rare individual.

READ MORE…

Episode 271: The flowering of Philadelphia with designer Dan Fingerhut of Floradelphia

Wednesday, November 16th, 2016
Flutter Magazine's portrait of Dan Fingerhut, shared here with permission.

Flutter Magazine’s portrait of Dan Fingerhut, shared here with permission.

I’ve had Dan Fingerhut of Philadelphia on my radar for a few years and now that my youngest son is a college student in Philly, I added Dan to my wish list of people to connect with during a mom-visit. Lucky for me, that occurred in September.

Between shopping visits to Target and Ikea for apartment supplies, I snuck away from the campus scene to spend a morning with this inventive floral designer.

Dan Fingerhut is the creator of a busy little floral studio called Floradelphia. Every bouquet he creates dazzles the senses with scent and soul. As you will hear in our conversation, recorded at his postage stamp of a studio that he sublets from a hip art gallery just outside the Center City district, Dan got his start in flowers by wandering Philadelphia’s farmers markets. He was able to source gorgeous flowers but found it challenging to find foliage he liked, so he improvised with scented herbs and became hooked.

As a child, Dan could be found in bright sneakers and a paper crown, smelling the flowers, and imagining everyone living joyfully in a more flowered world.

Floradelphia, the name says it all. Flowers for Philadelphia!

Floradelphia, the name says it all. Flowers for Philadelphia!

Dan poses with a dahlia at the peak of season.

Dan poses with a dahlia at the peak of season.

One of the larger bouquets designed by Dan for local delivery. The vase is locally made by potter Brian Giniewski, whose work Dan promotes and sells.

One of the larger bouquets designed by Dan for local delivery. The vase is locally made by potter Brian Giniewski, whose work Dan promotes and sells.

Today that’s what he’s driven to create for all of his clients. Floradelphia is for everyone who loves fragrance and color; wants a fresh, organic and happy aesthetic; desires local and seasonal ingredients; and values thoughtful, personal service. The studio also teaches floral design and takes a limited number of weddings and events each year, booking up quickly.

A lovely, seasonal Floradelphia centerpiece

A lovely, seasonal Floradelphia centerpiece

According to Dan, Floradelphia is the first in Philadelphia to offer online delivery of local flowers. His flowers, herbs and vase arrangements provide an energizing, joyful, and fully sensory experience for the aesthetically oriented and eco-minded Philadelphia customer, including flower lovers, gardeners, nature enthusiasts, foodies, chefs, design lovers, aromatherapy and fragrance connoisseurs, and everyone who seeks wonderful flowers.

I snapped these photos in September when I spent a morning with Dan Fingerhut and followed him to one of the urban farms that supply his bouquets.

I snapped these photos in September when I spent a morning with Dan Fingerhut and followed him to one of the urban farms that supplies his bouquets.

Dan often gathers his arrangements in a locally-made vessel by potter Brian Giniewski. The artist’s Drip Pots are handmade in Philadelphia. The glossy glazes contrast with the grainy, matte finish of each vessel’s body. The glaze has been developed to melt in a particular way so that the drips can be ‘frozen’ at the perfect time during the firing process.

Floradelphia bouquet, by Dan Fingerhut

Floradelphia bouquet, by Dan Fingerhut

Flowers, herbs, and succulents are sourced locally, grown sustainably, and change with the seasons. Martha Stewart Living named Floradelphia one of the top floral designers to book for your wedding, BuzzFeed called its arrangement “basically works of art”, and Design Sponge recommended Floradelphia as a florist to follow on Instagram.

Ready for delivery!

Ready for delivery!

A whimsical arrangement featuring Brian Giniewski pottery and local ornamental cabbage.

A whimsical arrangement featuring Brian Giniewski pottery and local ornamental cabbage.

Thanks for joining today’s conversation! Be sure to view our show notes to meet Dan Fingerhut, see photos of his work, and follow along at his social places.

Floradelphia on Facebook

Floradelphia on Instgram

The Slow Flowers Podcast has been downloaded more than 130,500 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

sponsor-bar_sept_2016Thank you to our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

A fond thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

PodcastLogoI’m Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

Episode 270: Meet Mary Coombs and Dawn Clark of A Garden Party Florist, a New Jersey-based floral design, events and workshop studio

Tuesday, November 8th, 2016

2upI’ve been wanting to visit Mary Coombs and Dawn Clark of A Garden Party Florist ever since we first met at a Chapel Designers conference in 2014. The sisters are based in Elmer, New Jersey, which is in the southern, rural area of the “Garden State.”

a-garden-party-tami-melissa-photography-0204

Dawn Clark (left) and Mary Coombs (right) are a sister duo with so much love and passion behind their combined creative efforts.

I had an instant connection with Mary and Dawn when we met, because I sensed their passion for horticulture and floriculture, and appreciated their desire to weave local flowers into their business. As it turned out, what I sensed was incredibly accurate. These former 4-H’ers combine a cutting garden, floral design for weddings and events, and now design workshops and private gatherings at their new event space called A Milkhouse Party.

sm_danielle-jeff-farm-to-table-wedding-photography-love-story-studios-0048

Ready for the party! at A Milkhouse Party, the new event space.

On their web site, they write: we share gifts from our garden and treasures from our local growers. We spend an enormous amount of time and effort sourcing (and sometimes even growing!) these bits of beauty. The farm fresh deliveries are like Christmas morning!

sm_danielle-jeff-farm-to-table-wedding-photography-love-story-studios-0061For many reasons, we focus on designing with as much locally grown material as possible:

  1. FRESHNESS: hand-picked from our garden by our team of designers and fresh deliveries from our local flower farmers, it just doesn’t get any fresher!
  2. VARIETY: Of those rare varieties, what garden gems they are! Also, we can hand pick the exact stems and the perfect shade of pink.
  3. ECO-FRIENDLY: This is a green industry for sure! Producing little non-compostable trash, much of our work goes back to the earth, so we should take care of it. Many of our local growers grow organically. The little bugs are a bonus in my book! 
  4. ORIGIN MATTERS: The farm to table movement has expanded to include the field to vase movement! We proudly sell locally grown and domestic blooms. We will admit that we do not sell 100% domestic product, but as the demand increases for US grown flowers, the US farms are growing as well!

We hope that our studio is aiding the SLOW FLOWERS movement in some small way. See our listing on SLOW FLOWERS or find another local florist near you committed to sourcing local flowers. 

Lush and local, a bountiful wedding bouquet by A Garden Party's Mary & Dawn.

Lush and local, a bountiful wedding bouquet by A Garden Party’s Mary & Dawn.

Mary, little sister, is mom to sons Lee – 6 and Sam – 3; she is a proud farmer’s wife (insert shameless plug for Coombs Sod Farms here), a hunter of garden gems, a lover of wine & cheese (who isn’t?), a collector of friends, a mama’s girl (youngest sibling trait?), a creator of pretty things, and a believer that the simplest things bring the greatest pleasure. Mary admits to being the extrovert in the partnership

Dawn, slightly older sister, is a happy mama to two beautiful girls (Grace, 11 and Leah, 7), an obsessive organizer, an avid reader with a kindle binge every now and then, a supporter of trashy reality tv, a true beach lover (work or play!) a hermit on Mondays, a loving wife to her even more introverted husband (she says she’s the outgoing one in that relationship) and a true believer in doing what she loves: flowers!

 

I am so encouraged by their involvement in Slowflowers.com, especially when I receive emails like on Mary sent me last season. Her subject line: “It is Working.”

 “I was meeting with a client last night and I asked her how she found us. Much to my delight, she found us via Slowflowers.com! She is a perfect fit for my company and I am proud to be listed on this site. Thank you for working so hard on this!”

READ MORE…

Episode 269: Living on a U-Pick Flower Farm and channeling your inner flower farmer, with Cathy Lafrenz of Miss Effie’s Country Flowers in Donahue, Iowa

Wednesday, November 2nd, 2016
The cutting garden at Miss Effie's is filled with sun-loving annuals, old-fashioned favorites, and lots of surprises for U-Pick customers to take home. (c) Jean Zaputil Photography

The cutting garden at Miss Effie’s is filled with sun-loving annuals, old-fashioned favorites, and lots of surprises for U-Pick customers to take home. (c) Jean Zaputil Photography

Do you need to relax? Do you need a break from traffic jams and hectic schedules? Then you need to come to Miss Effie’s. Miss Effie’s is a U-Pick flower farm on the east coast of Iowa.

Called the "corn-zebo," this charming open-air structure is fashioned from a former corn-storage silo and decorated with a whimsical door and roof. Here's where tea is served, with views of farm fields beyond.

Called the “corn-zebo,” this charming open-air structure is fashioned from a former corn-storage silo and decorated with a whimsical door and roof. Here’s where tea is served, with views of farm fields beyond.

That’s the invitation from Cathy and Cliff “Honey” Lafrenz the real human flower farmers who preside over Miss Effie’s Country Flowers (and Garden Stuff), a picture-perfect, two-acre country farm. Visiting was on my to-do list this past September, when I traveled to the Quad Cities area, which is a metro hub that connects Iowa and Illinois across the Mississippi River.

Two views of "The Summer House" at Miss Effie's, a tiny country crafts store where flowers, fresh eggs, and fine handcrafted linens can be purchased.

Two views of “The Summer Kitchen” at Miss Effie’s, a tiny country crafts store where flowers, fresh eggs, and fine handcrafted linens can be purchased.

I was lured to the area for several reasons, including an invitation from a local garden club in Moline, Illinois, which invited me to present a lecture about the Slow Flowers Movement, followed by a hands-on design workshop for 25 members using only Iowa-grown flowers.

Jean Zaputil captured the character and detail in every view -- from quilting fabric (and kitty) to a small wood stove.

Jean Zaputil captured the character and detail in every view — from quilting fabric (and kitty) to a small wood stove.

When the garden club booked my lecture, I told them I wanted to source local flowers — and fortunately, Miss Effie’s isn’t too far outside of the urban core. The garden club members arranged their pickup of hundreds of Cathy’s beautiful blooms and took time to process and every beautiful stem in time for our workshop.

Cathy Lafrenz (aka Miss Effie) and I enjoyed refreshments and recorded this podcast episode inside the cool shade of her "corn-zebo"

Cathy Lafrenz (aka Miss Effie) and I enjoyed refreshments and recorded this podcast episode inside the cool shade of her “corn-zebo”

That left room in the schedule for me to visit Cathy for a private tour, for refreshments and to record this podcast. I couldn’t have done any of this without the help from my dear, longtime friend Jean Zaputil of Studio Z – Design & Photography in Davenport, Iowa. I’ve called Jean my “garden muse” for years and now that she has moved back to her childhood state after being in Seattle for more than two decades, I don’t get to see her very often. The occasion of coming to Quad Cities to lecture was really a chance to visit and play with Jean, tour Iowa, go antiquing, sit by the fire as her husband Mark played old Beatles songs on his guitar, and generally soak up the Iowa life.

Gotta love a motto like this one, spotted high on a barn in the cutting garden.

Gotta love a motto like this one, spotted high on a barn in the cutting garden.

As it happens, Jean and Cathy are also friends, and we made a fun morning of our visit. Jean documented Miss Effie’s charm, character and creativity with her camera, and I have her permission to publish those photos on the podcast show notes. All images are (c) Jean Zaputil.

Find all-American and all-local Iowa-grown flowers at Miss Effie's.

Find all-American and all-local Iowa-grown flowers at Miss Effie’s, plus the clothesline and flagpole flapping in the breeze.

Here’s more about Miss Effie’s from the farm’s welcome page:

READ MORE…

Slow Flowers Creative Workshop with Russian River Flower School

Thursday, October 27th, 2016
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Our wonderful group, from left: Dundee, Naomi, Julia, Susan, Kate, Debra & Emily, photogaphed in Dundee’s private garden in Healdsburg, CA

Dundee with her sweet Lab, "Joyce Muriel," who wasn't thrilled with her floral collar.

Dundee with her sweet Lab, “Joyce Muriel,” who wasn’t thrilled with her floral collar.

00539_DP_CreativeWorkshop-02Earlier this month I had the distinct pleasure of teaching with Dundee Butcher of Russian River Flower School in Healdsburg, California.

This was a lovely chance to share the Floral Storytelling and Floral Memoir curriculum in one of the most inspiring places for followers of our Slow Flowers ethos.

I believe our inspiration comes from “place,” and there was no shortage of beautiful scenery, gorgeous botanicals and the most to-die-for studio space you’ve ever seen.

rrfsimg_2643Dundee and her colleague Naomi Mcleod, along with their volunteer Vicki McFadden, hosted our workshop for two days in which we exercised our writing skills, stretched our perception of language, and stepped outside the comfort zones as florist-writers.

One of the participants said this about the value of the experience:

“The topic interested me since I have been on a mission to find where I am going with my business and how to incorporate our family farm and tell our story.

“I plan to use this as I update and rebrand my business and where I am going with it.”

 

Writing about flowers . . . it's kind of like meditation.

Writing about flowers . . . it’s kind of like meditation.

This is the third Creative Workshop and what I am finding most inspiring is how willing our participants suspend fear or apprehension and dive into unfamiliar exercises to express themselves through words. I salute everyone involved for the way they encouraged and supported one another — that makes a huge difference during any creative process, right?!

I love Kate's concentration as she writes about a dahlia!

I love Kate’s concentration as she writes about a dahlia!

What drew people to take this workshop and invest in themselves in a new way? Here’s a sampling of the reasons:

“I lost track of my connection to creativity. I could stand behind another designer and sell someone else’s work, but not my own. I want to use flowers to tell a story.”

“I became so separate from who I am, and I started thinking ‘what would I do if I could do anything I dreamed of?'”

Our writing exercises ranged from simple botanical descriptions (describe a rose without using the word rose, for example), to playing with new ways of naming color, to journaling about our earliest memory of nature, flowers or art. The ultimate goal? To identify our “why,” our “North Star,” our personal value system that underscores our brand.

READ MORE…

America’s Flower Farmers and Floral Designers Reveal “Slow Holiday Decor” Tips and Techniques Using Local and Seasonal Botanicals

Wednesday, October 26th, 2016
Use a grapevine wreath base to simplify DIY decor. Beth Syphers of Crowley House Flower Farm in Rickreall, OR, taught her student Kaylean Martin how to create a lush harvest wreath with foraged greens and more.

Use a grapevine wreath base to simplify DIY decor. Beth Syphers of Crowley House Flower Farm in Rickreall, OR, taught her student Kaylean Martin how to create a lush harvest wreath with foraged greens and more.

Rediscover dried flowers as they extend the harvest when winter arrives early, such as in Mt. Horeb, WI, where the Larsen family operates Sunborn Flower Farm and Florist.

Rediscover dried flowers as they extend the harvest when winter arrives early, such as in Mt. Horeb, WI, where the Larsen family operates Sunborn Flower Farm and Florist.

Put a twist on the ubiquitous carved pumpkin, cornucopia filled with gourds, or poinsettia plants wrapped in plastic and take inspiration from America’s flower farms, fields and meadows when you design for harvest, home and holiday, say members of Slowflowers.com.

 

NOTE: This is the first of six Editorial Packages that Slowflowers.com will produce in the 2016-2017 season.

Instead of predictable designs or palettes of the past, creative flower farmers and florists suggest fresh and unique seasonal options such as adding hot peppers or ornamental kale to autumn centerpieces or “planting” pumpkins with succulents for harvest tables.

Use everyday pumpkins as vases for seasonal flowers. Deb Bosworth of Dandelion House Flower Farm in Plymouth, MA.

Use everyday pumpkins as vases for seasonal flowers. Deb Bosworth of Dandelion House Flower Farm in Plymouth, MA.

Embellish novelty pumpkins and ornamental gourds with succulents and seashells. Kathleen Barber of Erika's Fresh Flowers in Warrenton, OR, suggests beginning with an unusually colored or textured pumpkin.

Embellish novelty pumpkins and ornamental gourds with succulents and seashells. Kathleen Barber of Erika’s Fresh Flowers in Warrenton, OR, suggests beginning with an unusually colored or textured pumpkin.

Decorate edible pumpkins with dried flowers. Jane Henderson of Commonwealth Farms in Concord, N.C., decorates pumpkins with foraged and dried flowers, feathers, seed heads and pods, creating a long-lasting harvest arrangement that is far easier than carving.

Decorate edible pumpkins with dried flowers. Jane Henderson of Commonwealth Farms in Concord, N.C., decorates pumpkins with foraged and dried flowers, feathers, seed heads and pods, creating a long-lasting harvest arrangement that is far easier than carving.

Come December, Slowflowers.com designers say “Season’s Greetings” is best communicated with updated florals, including snowy white palettes or traditional red-and-green bouquets containing elegant lilies.

Create a snowy scene with whites and silvery hues. Betany Coffland of Chloris Floral in Sonoma County, California, designed a winter-themed arrangement using white and pink Queen Anne's lace, white statice and silver dollar eucalyptus foliage.

Create a snowy scene with whites and silvery hues. Betany Coffland of Chloris Floral in Sonoma County, California, designed a winter-themed arrangement using white and pink Queen Anne’s lace, white statice and silver dollar eucalyptus foliage.

Add scarlet leaves and ornamental grains to convey autumn's rich palette. Hannah Morgan of Fortunate Orchard in Seattle, WA, tucked vibrant foliage from local maple, oak and liquidambar trees into seasonal centerpieces.

Add scarlet leaves and ornamental grains to convey autumn’s rich palette. Hannah Morgan of Fortunate Orchard in Seattle, WA, tucked vibrant foliage from local maple, oak and liquidambar trees into seasonal centerpieces.

Transform the holiday table, front porch or fireplace mantel with local and seasonal flowers. Nothing is fresher or more long-lasting than just-picked botanicals.The best harvest, home and holiday florals begin with the source, says Debra Prinzing, founder and creative director of Slowflowers.com, which promotes American grown flowers.

READ MORE…

Episode 268: Where are they now? Updates Mary Kate Kinnane of Rhode Island’s The Local Bouquet and Heidi Joynt & Molly Kobelt of Chicago’s Field & Florist

Wednesday, October 26th, 2016

2upOne of the most rewarding things I’ve experienced since launching the Slow Flowers Movement has been meeting emerging floral entrepreneurs and witnessing how their businesses flourish. Today, we’re returning to two floral enterprises featured on previous episodes of the Slow Flowers Podcast to share updates with you.

First, you’ll hear from Mary Kate Kinnane of The Local Bouquet in Little Compton, Rhode Island, and next you’ll hear a conversation with Molly Kobelt and Heidi Joynt of Field & Florist, which operates a Chicago design studio and a Three Oaks, Michigan-based flower farm.

Mary Kate Kinnane, The Local Bouquet, our return guest.

Mary Kate Kinnane, The Local Bouquet, our return guest.

Mary Kate and The Local Bouquet were originally featured in Episode 138, which aired April 2014.

You’ll hear our follow-up discussion about how the business changed from a partnership with Maureen Azize, Mary Kate’s sister-in-law, to a sole proprietorship.

Mary Kate and I will discuss the pain and pleasure of going solo — and what that has meant as she also juggles three small children and the demands of countless wedding clients.

Here’s more about The Local Bouquet, from the web site:

A MISSION TO SUPPORT THE AMERICAN FLOWER FARMER

At The Local Bouquet we have taken the two things we love; weddings and fresh, seasonal flowers and combined them to bring you the most beautiful designs for your special day. We are committed to creating gorgeous floral decor that compliments the chosen time of year of your wedding using 100% local and American-grown flowers only.

The Local Bouquet's American Grown Weddings -- love this slogan!

The Local Bouquet’s American Grown Weddings — love this slogan!

Design by The Local Bouquet ~ lovely!!

Design by The Local Bouquet ~ lovely!!

A beautiful bridal bouquet designed by The Local Bouquet's Mary Kate Kinnane.

A romantic bridal bouquet designed by The Local Bouquet’s Mary Kate Kinnane.

The Local Bouquet’s ingredients are gathered or foraged fresh from flower fields and sourced from local flower farmers.

Mary Kate believes that origin matters and values providing unique, fresh, and stunning flowers that are eco-conscience and organic.

“We think flowers should come from local farms and free of chemicals,” she writes.

“That is why we are committed to the field to vase movement that is happening across the United States as we celebrate local flowers and American flower farmers!”

FLOWERS FROM THEIR FARM

The second part of today’s episode features Field & Florist’s Heidi Joynt and Molly Kobelt.

The women were my podcast guests for Episode 148 in July 2014.

I photographed this portrait of Heidi Joynt (left) and Molly Kobelt (right) behind the Jam Handy Building in Detroit. Isn't it cool that the signage "Miracles" frames this shot? I totally unexpected detail.

I photographed this portrait of Heidi Joynt (left) and Molly Kobelt (right) behind the Jam Handy Building in Detroit. Isn’t it cool that the signage “Miracles” frames this shot? I totally unexpected detail.

At the time, these entrepreneur farmer-florists were farming on their second piece of land, owned by a friend of a friend outside Chicago. Wow, a lot has changed in 2016, with Field & Florist’s move last fall to a larger parcel of land in Three Oaks, Michigan. In the works for a while, the shift to a more permanent place to farm flowers has allowed Field & Florist to significantly scale its growing operation.

field-florits-farm-2_082

The new farmland offers so much potential for Field & Florist’s expansion! (c) Jaclyn Simpson Photography

With the opportunity to experiment with spring greenhouse production of ranunculus, Icelandic poppies and more, a large increase in acreage for field production (peonies, garden roses, and of course, more dahlias) and the chance to wild-forage, the duo has continued to serve Chicago’s floral marketplace in year one of their new chapter.

Molly and Heidi at their new farm site.

Molly and Heidi at their new farm site. (c) Jaclyn Simpson Photography

From April-October Heidi and Molly grow and harvest direct from their farm. In the winter months, they source flowers from certified sustainable sources within the United States.

In 2015 Apartment Therapy included Field & Florist in its “Top 10 Under 40: Design & Food” and Martha Stewart Weddings named Field & Florist on its list of 62 Top Floral Designers. To quote Molly and Heidi on their blog post about the inclusion, “whoa”!

A beautiful centerpiece by Field & Florist

A beautiful centerpiece by Field & Florist (c) Levi & Val Photography

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Exquisite details in two designs by Field & Florist’s Heidi Joynt and Molly Kobelt. Left image (c) Roots of Life Photography; Right image (c) Jaclyn Simpson Photography

 

Here’s how to find and follow today’s guests:

The Local Bouquet on Facebook

The Local Bouquet on Instagram

The Local Bouquet on Pinterest

Field & Florist on Facebook

Field & Florist on Instagram

Field & Florist on Pinterest

Thanks for joining today’s conversation! The Slow Flowers Podcast has been downloaded more than 126,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. Your contributions will help make it possible to transcribe future episodes of the Podcast.

Flowers from Sonoma County inspired designs at the Slow Flowers Creative Workshop in October.

Flowers from Sonoma County inspired designs at the Slow Flowers Creative Workshop in October.

Wow, what a fabulous season we’re having for local flowers! So much creativity and beauty has been going on as many of you are closing up the season for field-grown flowers. The frost has arrived for many flower farmers, but the planning for off-season activities continues. And I love how much inventiveness is out there, extending through winter as you generate income and sustain your business model. For designers, florists and their clients, thoughts of harvest, home and holiday are top of mind.

By the time you hear this, Slowflowers.com will have released its first Editorial Content package to the media and yes, our imagery and story tips focused around harvest, home and holiday.

Our next package, Slow Valentine’s Day, will be released on January 5th but we need your submissions by December 1st. This package will highlight  romantic American-grown/Canadian-grown floral designs with an emphasis on domestic roses (as an alternative to imported ones) OR new botanical options for V-day. Participation is open to all Premium members on Slowflowers.com or for a nominal fee to Standard members. Look for details in our next Slow Flowers newsletter, out November 1st. And by the way, you can subscribe to the newsletter here.

sponsor-bar_sept_2016Thank you to our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

A fond thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

Episode 267: Marybeth Wehrung of Stars of the Meadow Flower Farm and Hudson Valley’s emerging community of flower farmers

Wednesday, October 19th, 2016
My Visit to Hudson Valley Flower Growers Network was a blast! Educational and Informative!

My Visit to Hudson Valley Flower Growers Network was a blast! Educational and Informative!

starsLast week you learned about my September visit to the Raleigh-Durham-Chapel Hill, North Carolina area, where I spent three days visiting local flower farmers and florists, including teaching a Slow Flowers Creative Workshop.

Just prior to that visit, I had a swift side trip, Saturday, September 17th, a drive from Philadelphia to Hudson Valley at the invitation of Marybeth Wehrung, of Stars of the Meadow. There is a lot happening in New York’s Hudson Valley farming scene and I’ve been eager to learn more!

I previously featured some of the voices of this region, which you may recall from Episode 189 when I interviewed Jenn Elliott and Luke Franco of Tiny Hearts Flower Farm in Copake, New York, and from Episode 233 when Gloria Collins of GBC Style and I discussed the transportation challenges between designers like her and flower farms in the Hudson Valley.

The land where Marybeth raises her beautiful cut flowers is owned by Back to Basics Farm in Accord, New York.

The land where Marybeth raises her beautiful cut flowers is owned by Back to Basics Farm in Accord, New York.

Marybeth Wehrung, Stars of the Meadow Farm.

Marybeth Wehrung, Stars of the Meadow Farm.

During the past two years the local flower farming landscape has greatly expanded, gathering up people like Marybeth and several others who now participate in the Hudson Valley Flower Growers Network. I joined up with some of the members last month in the town of Hudson, where we had a Slow Flowers “Meet-Up” and a great conversation about the state of their region, which I recorded to share with Slow Flowers Podcast listeners.

First you will hear a thirty-minute conversation I recorded at Back to Basics Farm in Accord, New York where Marybeth’s business, Stars of the Meadow, is based — she describes it as a “one-woman-powered-acre.” Stars of the Meadow offers locally and sustainably grown specialty cut flowers and foliage. Inspired by permaculture, biodynamics, and regenerative agriculture, Marybeth grows more than 100 seasonal varieties of lush, vibrant blooms, foliage, and herbs.

After we toured Marybeth’s microfarm, we drove about 30 minutes north to Hudson where we met others in the Hudson Valley Flower Growers Network.

Tending to dahlias with mesh bags -- a laborious process to keep these luxury blooms blemish-free for discerning clients.

Marybeth tends to dahlias with mesh bags — a laborious process to keep these luxury blooms blemish-free for discerning clients.

Before you have a listen, let me introduce those in addition to Marybeth who participated in the roundtable discussion:

First, you’ll meet Angela DeFelice of Rock Steady Farm & Flowers in Millerton, New York.

Angela grew up outside of Rochester, NY, in a small town surrounded by fields of corn, soybeans and cows. After studying ecological horticulture at the University of California Santa Cruz Center for Agroecology and Sustainable Food Systems she worked two years at the Poughkeepsie Farm Project where she managed the low income CSA program. She went on to co-manage Huguenot Street Farm, a 12 acre Vegetable CSA farm in New Paltz, NY.

Angela was first introduced to flower growing while farming in California, and over time fell in love with the challenge and beauty of growing flowers — which brought her to Sol Flower Farm, where she built the cut flower enterprise from the ground up. Off the farm, Angela has a serious passion for dancing and wading ankle deep in creeks, catching salamanders.

Next, please meet April Kinser of April Flowers in Kingston, New York.

April and partner Brittinee Sideri began working together in 2013, combining a love of flowers with their backgrounds of working with flowers and the landscape, as well as years of event planning and management.

Trained as a visual artist, April designed the Celebrity Path at the Brooklyn Botanic Garden and created several site-specific environmental  artworks in New York City and the Catskills. She is a recipient of a New York Foundation for the Arts Fellowship in Architecture for her environmental installations. She has designed wedding flowers since 2006.

April grew up in Portland, Oregon, the City of Roses, and then moved to New York City to study art. She lived there for over 25 years before moving to the Hudson Valley in 2003.

And finally, you’ll hear from Jenny Elliott of Tiny Hearts Farm in Copake, NY. As you learned in our prior interview, Jenny farms with her husband Luke; she brought Emily, one of the farm’s designers, who you’ll also hear in this conversation.

By the time we finish up, this episode goes over 1 hour, so set aside plenty of time to listen. The Hudson Valley Flower Growers Network is part of an emerging phenomenon in our Slow Flowers community, as we’re witnessing regional floral hubs that make economic and geographic sense for those who yearn to share resources, contacts, knowledge and energy. I’m excited to bring these conversations to you today and I hope the voices you hear inspire you and, perhaps, prompt you to form a similar network in your area. There are many of you who have already done so — and I’d love to hear from you for a future episode of this Podcast.

PodcastLogoThe Slow Flowers Podcast has been downloaded more than 123,000 times by listeners like you. THANK YOU to each one of you for downloading, listening, commenting and sharing. It means so much.

If you value the content you receive each week, I invite you to show your thanks and support the Slow Flowers Podcast with a donation — the button can be found on our home page in the right column. We hope to produce transcripts of each episode, although it costs $50-$75 per episode to transcribe, edit and prepare for download. Your contributions will help make this possible and eventually, we’ll go back and transcribe the archives if we’re able to raise enough funds!

sponsor-bar_sept_2016Thank you to our lead sponsor for 2016: Certified American Grown Flowers. The Certified American-Grown program and label provide a guarantee for designers and consumers on the source of their flowers. Take pride in your flowers and buy with confidence, ask for Certified American Grown Flowers.  To learn more visit americangrownflowers.org.

More sponsor thanks goes to Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com.

A big bouquet of thanks goes to Longfield Gardens… providing home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Visit them at lfgardens.com.

A fond thank you Arctic Alaska Peonies, a cooperative of 50 family farms in the heart of Alaska providing high quality, American Grown peony flowers during the months of July and August. Visit them today at arcticalaskapeonies.com

And finally, thank you Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org

Next week, you’re invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto Itunes and posting a listener review.

The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.

The Slow Flowers Podcast is engineered and edited by Andrew and Hannah Brenlan. Learn more about their work at shellandtree.com.

Episode 266: North Carolina’s Spring Forth Farm with Megan and Jonathan Leiss, Homesteaders and Flower Farmers

Wednesday, October 12th, 2016
Jonathan and Megan of Spring Forth Farm, a North Carolina homestead and sustainable flower farm. Photo by Bethany Cubino, Chasing Skies Photography

Jonathan and Megan of Spring Forth Farm, a North Carolina homestead and sustainable flower farm. Photo by Bethany Cubino, Chasing Skies Photography

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Earlier this year, in January, I received an email from Jonathan Leiss of Spring Forth Farm in Hurdle Mills, North Carolina. His message was ultimately responsible for today’s episode. After introducing himself, Jonathan wrote: “My favorite episodes are your interviews with farmers . . . I know you aren’t in the Southeast often, but if you are, I want to recommend the Durham-Chapel Hill area as a great place to visit to see the resurgence of local flowers on the small farm and the creative ways farmers and designers are building relationships with customers.”

I snapped these cute portraits of Jonathan and Megan at the Slow Flowers Creative Workshop in Durham last month (held at Pine State Flowers)

I snapped these cute portraits of Jonathan and Megan at the Slow Flowers Creative Workshop in Durham last month (held at Pine State Flowers)

The email continued as Jonathan listed many of the folks in the NC “Triangle” (which also includes Raleigh) who comprise the progressive flower farming and floral design community there.  I loved the inclusive point of Jonathan’s story — he told me about Spring Forth Farm and what he and his wife Megan are doing — and he listed florists and fellow farmers whose work is notable and worthy of my attention. “This is a very dynamic area for farming in general and right now that energy is reflected in the burst of local flowers on the market. If you are ever this way, please consider visiting . . . to see the energy of the American-Grown flower industry.”

Love the openness of this farm, with the blue of the sky and the blue farmhouse providing a consistent palette.

Love the openness of this farm, with the blue of the sky and the blue farmhouse providing a consistent palette.

It took some creativity with the scheduling and dozens of emails and a few phone calls, but that initial email from Jonathan sparked my interest in visiting an area of the country that I knew would teach me more about the Slow Flowers Movement. We have 23 Slow Flowers members in North Carolina and another five members in SC, so I felt the pull to connect on a more personal level.

Here's a quick group photo that we grabbed at the Slow Flowers Meet-Up before dusk.

Here’s a quick group photo that we grabbed at the Slow Flowers Meet-Up before dusk. We lost a few folks who were touring the flower field, but this is a representation of the amazing talent and passion of the Raleigh-Durham-Chapel Hill area.

Last month, I flew to Raleigh after several other travel stops, including attending the Field to Vase Dinner at Thistle Dew Farm in Quakertown, Pennsylvania and spending the previous day in NY’s Hudson Valley with emerging flower farmers and florists in that region.

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