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PROMO CODE: Harmony Harvest has provided a promo code for our listeners and viewers. You can apply this to any retail or wholesale order SLOWMUMS

I’m welcoming Jessica Hall of Harmony Harvest Farm back to the Slow Flowers Podcast today with an update on her Weyers Cave, Virginia-based farm’s expanding collection of specialty, old-fashioned, heirloom, and hard-to-find chrysanthemums for growers and gardeners. The Mum Project, as it is called by Jessica and her partners, mom Chris Auville, and sister Stephanie Duncan, reflects the ambitious journey on which these women have embarked to educate themselves and the entire floral community about the exquisite qualities of chrysanthemums.

They have networked extensively with other chrysanthemum aficionados, from members of the national chrysanthemum society to growers of public garden collections. Their goal is to expand the Harmony Harvest list of “mother” plants from which they can take cuttings, propagate more plants, and offer high quality plug to growers. In the process, they also are advocating for other flower farmers to get in on the mum game, offering educational resources and events to elevate understanding about growing mums.

To peruse the collection of mums – ranging from ‘Apricot Alexis’, with a blushy-salmon color and a cascade of curving petals, to ‘Vesuvio’, an ultra-weird creamy-ivory chrysanthemum that begs the question – “are you sure that’s a mum?”, there are more than 50 selections in the current inventory of plugs, or plant starts, offered at both retail and wholesale programs.

Let’s jump right in and join my conversation with Jessica. Because of the time of year, there isn’t much to see in terms of rows of colorful chrysanthemum plants, but Jessica did send us a small video she filmed inside one of the three chrysanthemum growing houses at Harmony Harvest. We’ll see that first and then move right into our conversation, recently recorded on January 11^th.

Thanks so much for joining me today! As you heard us discuss, in collaboration with the USDA and other agriculture authorities in states across the US, Harmony Harvest Farm is compliant with all required regulations, training, and inspections. I don’t know about you, but I’m inspired and because I don’t have a lot of cutting garden space, I’m looking at my front garden border with a new point of view, thinking about where I can perennialize some of the juicy chrysanthemums among my grasses, shrubs, roses and other permanent plantings!

PROMO CODE: Harmony Harvest has provided a promo code for our listeners and viewers. You can apply this to any retail or wholesale order SLOWMUMS

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News of the Week

The New Year is off to a great start, and I love hearing from our listeners and viewers about how inspired they feel after learning from our guests. If I haven’t said it often enough, our programming is the “voice” of the Slow Flowers Movement and we love showcasing our members and their stories. As we think about the shifts, opportunities and changes in the floral landscape for 2024, I hope you took a moment to read the just-released Slow Flowers Floral Insights & Industry Forecast, our 10^th annual report. I’ll share the link in our show notes for you to check it out. And, we’re honored that the UK-based lifestyle publication House & Garden has picked up on the forecast, reporting on three of our seven insights and those influences on the gardening world for 2024.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, and a popular peony-bouquet-by-mail program. Learn more at redtwigfarms.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

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Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music Credits:

Drone Pine; Gaena; Bridgewalker; Turning on the Lights
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Today’s guest is longtime Slow Flowers member Toni Reale, owner and creator of Roadside Blooms in North Charleston, South Carolina. Let’s learn about how she takes risks to grow her diversified floral and plant enterprise – I’m certain that you’ll gain some tips for your business!The shop specializes in weddings, events and everyday deliveries using near 100 percent American- and locally-grown blooms.

Toni founded Roadside Blooms with a story to tell and a mission to share, believing that beauty and sustainability don’t just co-exist, they work in concert. With over 10 years of experience in the event-planning and floral-design industries, Toni’s many adventures led her to successful entrepreneurship of a values-based enterprise. She has a Master’s degree in geology and taught geology at the College of Charleston; she converted a 1971 British ice cream truck into a mobile flower shop (the original Roadside Blooms) and is a leader of Charleston’s “green and local” movement, Toni has served on various nonprofit boards, including the Charleston Green Fair, and she was recognized as one of Charlie magazine’s “50 Most Progressive” in Charleston in 2014.

Toni partnered with Laura Mewborn of Feast & Flora to create a beautiful botanical couture design for American Flowers Week 2019, collaborating with her friend Giovanni Richardson, a Sea Island Gullah Chieftess, who modeled the historically significant floral garment. I’ll share a link to their story in today’s show notes.  

Let me tell you why I asked Toni to be my guest today. We have been tracking the innovation in the floral retail space over the past years, and when I learned that Toni expanded Roadside Blooms to a larger store this past summer, I wanted to learn more. As you may have heard in our 2024 Slow Flowers Floral Insights & Industry Forecast, which I shared in last week’s episode, one of our key insights is called “Floral Literacy.” I shared about the exciting retail news that Slow Flowers members represent a countertrend in brick-and-mortar retail, including Roadside Blooms’ new retail floral spaces, and others’ new ventures, which are closely associated with values, community, and an unique approach to locally-sourced flowers.

So let’s jump in and meet Toni Reale of Roadside Blooms. Toni filmed a few short video clips to share the interior and exterior of her new shop and I’ve edited those into my recent interview with her. Thanks so much for joining us today – I am so inspired by the story that Toni Shared and she gave me a jolt of encouragement that I hope you felt, too. Her approach to a collaborative entrepreneurship is her “secret sauce” for success. We wish her continued success in the coming year!

Find and follow Roadside Blooms design studio on Instagram
Follow Roadside Blooms retail shop on Instagram
Follow Roadside Blooms retail shop on Facebook
Follow Roadside Blooms on TikTok

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News of the Week!

The Slow Flowers Summit Early Bird Registration campaign has come to a close and we congratulate the folks who took advantage of the money-savings opportunity to grab early registration! Ticket sales continue through June – and if you’re already a Slow Flowers member, you’ll receive $100 off your registration, which is the equivalent of the Standard annual membership, so it basically pays for itself! In the coming weeks, we’ll be highlighting more of our speakers and more about some of the special experiences associated with joining our community in Banff, Alberta, Canada – June 23-25^th!

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Thank you to our Sponsors!

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. It was nice to hear that Toni works with her local Charleston branch of Mayesh to source American grown flowers – that’s good news!

---

Thank you for joining me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music Credits:

Drone Pine; Waterbourne; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

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News of the Week

Our commitment to featuring a diversity of subject matter experts and experienced voices, not to mention bringing the Slow Flowers Summit to an unforgettable location, will continue for 2024. And for the first time, we’re hosting an international Summit at Banff Centre for Arts & Creativity in Banff, Alberta, Canada. Please join us, June 23-25, 2024. Save $100 off your registration if you grab your seat by December 31, 2023. Slow Flowers Members always receive $100 off their registration, so you’ll save double if you are a member!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms.  It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor for 2023, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you, Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

Thank you, Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you, The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

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Coming Up in January

Next week, for our first episode of 2024 on Wednesday, January 3rd, I will be joined by BLOOM Imprint’s Robin Avni to co-present our 2024 Slow Flowers Floral Insights and Industry Forecast.

Join us for the first look at seven emerging themes in the floral design, flower farming, gardening, and sustainability lifestyle market. We will also release our 38-page report to share with you.

Coming up in 2024, you’re invited to join our Slow Flowers Member Virtual Meet-Up on Friday, January 12, 2024 — when we welcome Slow Flowers member Jessica Stewart of Pittsburgh-based Bramble & Blossom — We’re calling this session our “secrets of a sustainable wedding florist.” Jessica will share her approach to communication during the sales process about how you design for seasonality sourcing from local flower farms; how to make this clear in contracts + proposals; and how she sources and plans for weddings and installations. Her expertise is priceless and you’ll want to join us and bring your sustainable wedding questions!

---

Thanks so much for joining me today. The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time.

---

Music credits:

Drone Pine; Long and Low Cloud; Long Await; Perspiration; Shift of Currents; Silver Lanyard; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

This week we’re learning about how one grower has managed her first five flower farming years. Kristen Rubin of Sweetwater Stem Co., in Gig Harbor, Washington, will share how she found sales channels for her blooms at a time when local farmers’ markets were closed due to the Pandemic. Kristen and her husband Allan bought what she describes as a vintage, 8-acre farm in 2019, previously home to highland cattle, when she relocated to her home state of Washington after living in Anchorage, Alaska for a brief period. They chose the name Sweetwater Stem Co. to honor Kristen’s family legacy. Her great grandfather arrived in Idaho at the turn of the century as a pioneer and founded the town of Sweetwater. ​

The new farm’s location in Gig Harbor’s Ray Nash Valley became the idyllic spot to put into practice their philosophy of sustainable organic farming.  ​They use minimal till practices and broad-fork their beds to maintain healthy soil biome. Beneficial insects are released during the growing season to guard against pests and non-chemical methods are used to sustain plant health. They use fish fertilizer and brew compost tea to foliar feed by spraying plants weekly to help create an ideal environment for healthy plants and to attract pollinators to their safe haven.

​Sweetwater Stem Co. grows a variety of flowers and foliage throughout the year, including old-fashioned favorites like zinnias, lisianthus, snapdragons and dahlias, as well as early spring bulb crops like tulips and ranunculus. 

In the second half of our conversation, Kristen will share the news of the Gig Harbor Flower Farmers Guild, a cohort of several are growers formed about one year ago to operate a weekly direct-to-consumer flower market and a specialty wholesale-to-florists hub. Still in the development stage, the guild has talent, creativity, and a vision to bring more local flowers to their community – and you’ll be inspired by their plans.

Follow Sweetwater Stem Co. on Instagram and Facebook
Follow Gig Harbor Flower Farmers Guild on Instagram

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News of the Week

Our Slow Flowers December newsletter dropped last week and you can find the link in today’s show notes. It’s packed with great content, resources, stories, and flowers.

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Remember to grab your ticket to the 2024 Slow Flowers Summit – there’s just three weeks left to take advantage of Early Bird Registration rate! You’ll save $100 Off your Slow Flowers Summit registration, now through December 31^st.  We can’t wait to see you in Banff, Alberta, Canada – June 23-25, 2024.

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And this Friday is the final Slow Flowers Member Meet-Up for the year – Friday, December 8^th at 9 am Pacific/Noon Eastern. Our meet-up guests – Hillary Alger and Joy Longfellow of Johnny’s Seeds – will share a preview of the dazzling new flower seed introductions for 2024 – and we might even have some seed giveaways! Preregistration is Required. Click the link below to sign up!

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

---

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music credits:

These Times (alternate take); Drone Pine; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

The Slow Flowers Podcast is grateful to the Seattle Wholesale Growers Market for its longtime support — and today’s episode underscores our relationship. From its beginnings in 2010, when a group of local flower farmers hatched up the idea of starting a wholesale hub for local flowers here in Seattle, my storytelling has been intertwined with their stories. My guests today are part of that narrative. Please join me on a visit to Field to Heart owned by Danielle (Dee) Swan and Valiant Poole.

When I first me this couple, they were based in Snohomish, an agricultural county located about 30 minutes north of Seattle. Both have an extensive background in the arts, horticulture, fine gardening, and organic landscape maintenance. They apply this experience and passion to providing sustainably grown, chemical free, high-quality flowers to florists in the Pacific Northwest.

In 2018, Dee and Valiant relocated Field to Heart to Curtis, Washington, to a new home and acreage located west of Centralia. The area is known as the center point, about 90 miles in either direction between Seattle and Portland, which has allowed Field to Heart to also supply Portland area florists who shop at the Oregon Flower Growers Association, also a Slow Flowers member, located at the Portland Flower Market.

Earlier this month, I had a trip to the Washington coast planned with a friend, and in looking at the map for my return to Seattle, I realized that we were due west of Field to Heart. I have always loved the botanicals that Dee and Valiant grow and I basically invited myself to visit them on my drive home. When she emailed me back, Dee wrote: “We’d love to show you around Field to Heart! We should be here all day on Saturday making wreaths…being farmers it’s hard to get away even in the off season.” 

I brought my camera and started filming the minute I arrived. You’ll see inside the high tunnels, the low tunnels, and spent time as I chat with Dee and Valiant on their porch. In preparation for their winter wreath and garland production, the porch is converted into an outside studio filled with greenery and other design elements. It’s also the location of the wreathing workshops they host during December.

I also wanted to mention that you can find Dee’s handmade pottery mugs and vases on the Field to Heart website and at the Seattle Wholesale Growers Market. I love her sentiments: “We often wonder if we are farmers with the eyes of an artist or artists with a farmers’ touch. We are educated in both and strive to create our lives around both disciplines, whether it be plant identification to painting, music to ‘garden-nerding’ or ceramics to soil health.  It’s all intertwined.”

Follow Field to Heart on Instagram and Facebook

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This Week’s News

Here in the U.S., we’ve just finished a nice, long, four-day Thanksgiving weekend, followed on Monday, November 27^th by Cyber Monday. While Slow Flowers isn’t jumping on that bandwagon this year, we do want to remind you that there’s still time to grab your ticket to the 2024 Slow Flowers Summit and  take advantage of Early Bird Registration rate! You’ll save $100 off your Slow Flowers Summit registration, now through December 31^st.  I can’t wait to see you in Banff, Alberta, Canada – June 23-25, 2024.

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

---

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Dippler; Drone Pine; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

Today’s episode includes a short conversation with longtime Slow Flowers Society member Andrea Grist, of Florasource KC, based in Overland Park, KS, outside Kansas City. Andrea is a past guest of this podcast and I caught up with her in person when she had a long layover while flying through Seattle in August. Ostensibly, we met for lunch, but I couldn’t not bring along my video camera to record a quick conversation and updates on what she’s been doing.

Andrea discusses KC Growers Market, a new brand initiative of Florasource KC highlighting local and domestically grown cut flowers and greens. The “store within a store” concept has been long in coming and launched this past June after Florasource KC partnered with KC Flower Farmer Wholesale Market, a group of approximately 10 flower farmers in Kansas and Missouri whose goal is to get local botanicals in the hands of Kansas City area florists.

I’m excited to follow this story as it unfolds. The growers set up shop at Florasource KC on Wednesday, July 5^th and continued filling the buckets and tables there each Tuesday through the end of the season in late October.

We congratulate Andrea, Florasource KC and its KC Growers Market, and all the farmers of the KC Flower Farmers Wholesale Market for making this new collaboration happen. It will be fun to see where things take everyone for 2024.

Listen to past episodes featuring Andrea Grist:
Episode 219 (November 2015): Gatherings in Bloom with Andrea K. Grist, Kansas City area floral artist
Episode 556 (May 2022): A floral conversation with Andrea K. Grist of Florasource KC and KC Bloom Hub

Follow Florasource KC on Instagram
Follow KC Growers Market on Instagram
Follow KC Flower Farmers Wholesale Market on Instagram

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News of the Week

Take advantage of Early Bird Registration, which just opened for the 2024 Slow Flowers Summit. Save $100 off your Slow Flowers Summit registration, now through December 31^st.

General registration is $799 USD through December 31st ($899 beginning January 1^st)
Slow Flowers Members registration is $699 USD through December 31st ($799 beginning January 1^st)
Follow the link in today’s show notes or head over to SlowFlowersSummit.com to find all the details for our dates – June 23-25, 2024, the venue, beautiful Banff Centre for Arts & Creativity in Banff, Alberta, Canada, surrounded by the Canadian Rockies, and read all about our speakers and program. We have eleven inspiring speakers, an extensive hands-on design immersion, and presentations on flower farming, floral design, floral entrepreneurship and sustainability. I can’t wait to see you there!

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And speaking of our floral community traveling to Banff, we have a special Slow Flowers Member Meet-Up for November, happening this Friday on November 10^th at 9 am Pacific/Noon Eastern. We’re hosting two Slow Flowers Summit speakers who will share lots of details about what to expect when you’re making travel plans to Alberta. Join me in conversation with Becky Feasby of Prairie Girl Flowers and native plant nursery owner Latifa Pelletier-Ahmed, both based in Calgary. We’ll go over the highlights of their work and what they’ll be presenting at the Slow Flowers Summit. Bring all your questions!

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

---

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Nuthatch (piano melody); Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

We’re releasing today’s episode on Wednesday, November 1^st, and this means you’ve probably just wrapped up your Halloween festivities. But as we turn our attention to harvest, home, and the November holidays, the seasonal decorations continue — and of course with that, orange-gold-and-rusty color palettes are ever present. With that our minds, today’s episode shares plant passions and design ideas that are perfect for this time of year.

You’ll enjoy the creative session with two seasonal autumn botanicals: pumpkins + marigolds, featuring Caitlin Mathes of The Marigold Gardens in Ithaca, New York, and Eileen Tongson of FarmGal Flowers based in Orlando.

We learn from Eileen, who shares her succulent pumpkins design, and discusses how she has developed her very successful autumn workshops and private classes during the entire month of October. Watch Eileen’s step-by-step designs for decorating pumpkins and gourds with a rainbow of local, Florida-grown succulents.

And we gain inspiration from Caitlin, as she shares about growing, harvesting, and preserving marigolds for autumn celebrations and beyond. You’ll learn how to make a marigold and fall foliage flower crown (which Caitlin calls a “wearigold”) and also watch hows she strings fresh marigold garlands (and discusses how to dry them).

Download The Marigold Gardens’ list of all 66 varieties of marigolds that Caitlin grows

Download Eileen’s succulent pumpkin worksheet, including a supply list.

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News of this Week

In news of the week, It’s TIME! We’ve opened up tickets sales today, November 1^st, for the 2024 Slow Flowers Summit Early Bird Registration.
Save $100 off your Slow Flowers Summit registration, now through December 31^st.
General registration is $799 USD ($899 on January 1^st)
Slow Flowers Members registration is $699 USD ($799 on January 1^st). 
Head over to SlowFlowersSummit.com to find all the details for our dates – June 23-25, 2024, the venue, beautiful Banff Centre for Art & Creativity in Banff, Alberta, Canada, surrounded by the Canadian Rockies, and read all about our speakers and program. We have eleven inspiring speakers, an extensive hands-on design immersion, and presentations on flower farming, floral design, floral entrepreneurship and sustainability. I can’t wait to see you there!

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Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don’t have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   

Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.

Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.

---

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

---

Music credits:

Drone Pine; Greyleaf Willow; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

We’ve just wrapped up our celebration of the 10-year Anniversary of the Slow Flowers Podcast with a retrospective of a decade that brought you more than 500 original episodes of interviews. Whew! I am in awe of the amazing guests we have featured, their passion for local flowers, their ingenuity, dedication, and contributions to the Slow Flowers Movement. Let’s see what the next decade brings!

Today, we resume our weekly ritual of bringing you a new podcast episode on Wednesday. After listening to my interviews, be sure to click on over to slowflowerspodcast.com to watch my video conversation with each week’s guest or guests. We are also posting these “vodcasts” as our social media team calls them to YouTube, Facebook Live and Instagram Live – and we always try to share the link via Instagram.

This past weekend, I traveled to the opposite side of Puget Sound from my home – south to the Tacoma Narrows Bridge and then over to the Kitsap Peninsula to a town called Olalla. I took the 45-minute trip at the invitation of farmer florist Jodi Logue, owner of Moss and Madder Farm.

I first got to know Jodi when she joined Slow Flowers Society and earlier this year attended the Slow Flowers Summit – it was so nice to have so many new members, many of them from the Seattle area, attend that wonderful event. Not long after the Summit, I received an email from Jodi inviting me to a gathering at her farm. She wrote: “I’ve been occasionally hosting a flower farmer meet up for folks in our area and we have a good little group of people who come out pretty regularly. We met monthly through the off season. My main goal in hosting these get-togethers has been to mostly build community but as we’ve been meeting, we’ve all voiced a common wish for a flower hub/collective type opportunity in our area. It’s something I’m working on getting started this fall. I think the flower farmers would totally be excited to if we put on a get-together and included you and any other flower friends in the area. We would love to work around your schedule to make it happen.”

What a tempting invitation! It took me a few months, but this past weekend, the date was set for a gathering at Moss and Madder Farm. It was lovely to connect with a few Slow Flowers members in attendance and several people who are new to me – their farms range from 1-year-old to a farm in its 9^th season; from people who have, like Jodi, recently quit full-time jobs in careers like nursing, oceanography, and teaching; and others who are flower farming while also caregiving or parenting or working off-farm jobs. The unifying thread connecting us all was women entrepreneurs who have been drawn like bees to honey to the age-old human practice of growing flowers or tending to plants.

It was a wonderful gathering and you’ll hear more in my conversation with Jodi. You see, I couldn’t join her party without inviting myself to come early and record an interview. Listen, watch, and you’ll learn all about Moss and Madder Flower Farm and the emerging floral community in and around this region south and west of Seattle.

Learn more about George the Ford, Jodi and her husband Aaron’s vintage 1947 one-ton Ford pickup truck – beautifully restored and painted “Greenfield Green” with “Tacoma Cream” trim – another fun marketing arm of Moss and Madder Farm and available for weddings, photo shoots and party rental.

Follow Moss and Madder Farm on Facebook
Find Moss and Madder Farm on Instagram

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This Week’s New

In news of the week, Slow Flowers Society is returning to the Northwest Flower & Garden Festival as the floral stage producer, an honor we have held for more than five years. The venerable show, the West Coast’s largest indoor consumer flower and garden festival, takes place February 14-18, 2024. We’re so excited that so many Slow Flowers members will be teaching and lecturing at next year’s event and I’m especially thrilled that Teresa Rao of Belle Petale and Sarah Nayami of Grow Girl Seattle will teach the hands-on floral design workshops on the Blooms & Bubbles Stage. On the seminar stage, we’ll see Misty VanderWeele of All Dahlia’d Up Flower Farm, Stefani Bittner of Homestead Design Collective, Riz Reyes of RHR Horticulture and Heronswood Gardens, Janice Cox of At Home Beauty and Tracy Yang of JARN Co. Flower Farm will all make appearances! Hope to see you there!

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.

Our next sponsor thank you goes Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system–Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details’ all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com.

Our next sponsor thank you goes to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org.

---

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com.

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; LaBranche; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Podcast Index | RSS | More

This is our final encore episode as part of the 10-year celebration of the Slow Flowers Podcast being on the air as the original floral podcast since our debut in July 2013. Thanks for celebrating with me as we returned to the archives and shared a few of the special the stories and voices of flower farmers and florists featured in the past decade.

This week, I’m sharing a favorite encore episode from the 10^th year of the Slow Flowers Podcast, a video conversation with Joanna Lutz of Bluma Flower Farm based in Berkeley, California, recorded in July 2022.

At Bluma Farm, located on a Berkeley rooftop, Joanna and her team produce hyperlocal, certified-organic flowers. Joanna grew up in Oakland and Berkeley, California, attended Berkeley High and then ventured across the country to Bard College where she majored in history and human rights.

During a study abroad program that spanned five countries in eight months, she looked at the impact of globalization on small farmers, realized the importance of small organic and diversified farms, and was inspired to create a farm of her own. She started farming in 2008 working with and learning from many long-time organic farmers in California.

Bluma Farm was born in the fall of 2014. I am so happy today to re-introduce you to Joanna and her story. She recorded our interview from her farm, located six stories high and silhouetted by a brilliant summer sky.

It’s so impressive to learn how this beautiful and sustainably-focused micro farm is cranking out gorgeous blooms on only 1/4-acre of growing area. And it’s incredibly inspiring to witness Joanna’s focus on community and on sharing Bluma Flower Farm with others.

Find and follow Bluma Farm:
Bluma Farm on Instagram
Bluma Farm on Facebook

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News of the Week

We’ve just announced all the details, including dates, venue, program and speakers, for the seventh annual Slow Flowers Summit – It’s going to be our first international Summit, taking place June 23-25^th 2024 at the Banff Centre for the Arts in Banff, Alberta, Canada.

This will be such a special conference and we will have much, much more to share in the coming weeks, including speaker interviews, video tours, and travel tips for all of our folks – like you, dear listener – who might want to dust off that passport and make plans for a spectacular destination. Take note, Early Bird ticket sales open November 1^st and continue through December 31^st, during which time you will save $100 off the registration. And as always, Slow Flowers members always receive $100 off as a member benefit. We can’t wait to see you there!

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Next up, it’s October and our monthly Member Meet-Up will take place this Friday, October 20^th at 9 am Pacific/Noon Eastern. What’s on tap? It’s all about harvest and holidays – and we’re focusing on two iconic botanicals for the October-November season – pumpkins and marigolds.

You’re invited to Lean into Halloween, Harvest, and Home Decor and learn from two Slow Flowers members who will share their tips. Meet Eileen Tongson of  FarmGal Flowers as she talks about designing succulent pumpkins, and from Caitlin Mathes of The Marigold Gardens as she dives into growing, harvesting, and preserving marigolds for autumn celebrations and beyond.

---

Thank you to our Sponsors

This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.

Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.

Thank you goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we’re thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com.

---

I love all this floral goodness and I am so happy you joined me today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com

---

I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization.  Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!

Music credits:

Drone Pine; Chymique; Le Marais; Turning on the Lights; Gaena
by Blue Dot Sessions
http://www.sessions.blue

Lovely
by Tryad 
http://tryad.bandcamp.com/album/instrumentals
http://creativecommons.org/licenses/by-sa/3.0/

In The Field
audionautix.com