The approach to Montisi, a small Tuscan village that has been our home this week.

Detail: An autumn bouquet from a Tuscan garden. Olives, roses, hydrangeas, scented pelargonium leaves, Rex begonia leaves – seen here.

This morning at the villa, two friends went off for watercolor lessons with resident expat artist Liz Cochrane.

After walking down to Il Barrino for hot tea and a croissant, I came back totally determined to make a bouquet for our group’s last night together.

We have a dinner coming in from Allesandro, the local chef (Marty organized the menu, which includes Ribollita, a Tuscan soup; sliced pork with balsalmic vinegar; zucchini flan; and that popular italian desert, Apple Pie!)

The Flower Arrangers’ Guild of Tuscany commenced its first session.

This garden is in its waning moments of late summer-early autumn. But it does not disappoint. So much to work with and we judiciously snipped, without hurting or denuding a single plant.

I had spotted a copper urn, weathered and slightly dented, sitting on the floor in the Lemonaio (the garden room). It inspired my palette – faded, tarnished and of the moment.

A rustic wooden garden bench, a perfect place to display and photograph my Tuscan bouquet in a timeworn copper vessel.

Here are the ingredients I began with:

1. Scented pelargonium foliage

2. Papyrus stems from the water pond

3. Hydrangeas – two types

4. Roses – two types

5. Olives branches w/fruit

6. Marguerite daisy foliage

7. Rex begonia foliage

Mary Watson joined me in the garden, eager to make something beautiful. She made two adorable bouquets:

Mary Watson, a new friend who I met through Marty Wingate. She is an art educator and bon vivant! Right when I started arranging this morning, Mary jumped into the fun.

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SLOW FLOWERS Podcast: Farmgirl Flowers & Christina Stembel (Episode 108)

Christina Stembel and I were guests of the California Cut Flower Commission’s Monterey Bay event in June. We were photographed on a tour of Pajarosa Roses, a wonderful source for cut roses.

If the term “imitation is the highest form of flattery,” then my friend Christina Stembel has been over-flattered, multiple times.

Meet Christina Stembel at her SF Flower Mart stall, which is where all the beauty happens!

The creator of Farmgirl Flowers in San Francisco, Christina has poured considerable heart, soul and personal resources into developing her innovative floral design business. Customers and the media have responded enthusiastically (see Martha Stewart Living). And her reward in part has been the explosion of copycat businesses, not just in the Bay Area but in other major cities around the country.

That’s the downside of being a successful and creative business like Farmgirl Flowers. But  to me, the upside for Christina is that no one can imitate her personality or character. People can try, but they never will be the original.

Christina is an original. She shares her story in our interview, but you can read a little background here:

I’m Christina, also known as the farm girl behind Farmgirl Flowers. I grew up on a farm in Northern Indiana, and while I set my sights on leaving the farm for big dreams in New York City, I now appreciate more than ever my farm upbringing. Ten years ago, after moving around a bit, I settled in the Bay Area and, like so many others, decided to make it home.

In the past, ahem, years, I’ve had the privilege of working in many industries, mostly in hospitality and event planning. Pretty quickly, I noticed an exorbitant amount of money was spent on flowers. So, I started doing my own arrangements and realized tremendous savings along the way. Now, being the overly curious individual that I am, I wanted to know just why do flowers cost so much?

Here’s one of Farmgirl Flowers popular Trademarked Burlap Wrapped Bouquets – using all local, CA Grown Flowers. Sublime~

I started researching the reasons and came to some pretty startling conclusions. The flower industry has gone through a very tumultuous time in the past 20 years, and is pretty much in the same boat as the industries that numerous documentaries have been made about in recent years (ie: textiles, coffee, technology, etc). What used to be a big domestic business is now being whittled away due to imports. I had no idea that 75% of our flowers were being shipped in from other countries. It just didn’t make sense to me when over 75% of the domestic supply is grown right here in California. I don’t want to bore you with more stats – hopefully you see where this is headed.

The bottom line is that local farmers are going out of business left and right because they can’t compete with the prices of flowers imported from South America and other countries. And, normal people like me can’t afford to send flowers to friends and loved ones because it ends up costing an absurd amount of money. Not to mention all of the environmental damage caused by flying flowers across the globe – they have to be shipped in chemicals just to make it to your door.

And, another huge source of waste is having so many choices of flower arrangements. As a result of this approach, a huge percentage of flowers end up as waste, and are never even sold! We’re making our landfills so beautiful, but, really, isn’t there a better way?

I thought so, and devised a plan to fix the problems that have caused the inflated prices and high environmental impact, which is how Farmgirl Flowers was born!

What’s that saying about being able to take the girl out of the country, but not the country out of the girl?

There’s a charming vibe at Farmgirl Flowers, down to the logo and signage. 

One of the designers who works for Farmgirl Flowers wraps a bouquet at the studio.

Click on the “Why we’re different” page at Farmgirl Flowers where you will see a chart comparing the LOCAL bouquets Christina and her staff design with wire services, aka “the competition.” It’s amazing when you look at these very different business models side-by-side.

Here’s a link to the Podcast Episode 101, in which Christina Stembel of Farmgirl Flowers and I joined Sunset Magazine’s Kathy Brenzel to discuss the Local Flower Movement. 

The Slow Flowers Podcast with Debra Prinzing is edited and engineered by the very talented Hannah Holtgeerts of HH Creates. Check out her web site here. 

RHYTHM IN GLASS

Chocolate cosmos blooms look fabulous in this art glass vase by Tracy Glover.

Ingredients:

Chocolate cosmos, grown by Katherine Anderson of Margold & Mint.

Vase:

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SLOW FLOWERS Podcast: American Grown flowers from a California Point of View (Episode 107)

Kasey Cronquist and I toured a Carpinteria, California, greenhouse together in April 2013. 

Here’s Kasey discussing the importance of supporting America’s cut flower industry – at the Monterey Bay Greenhouse Growers – Open House this past June.

I’m so pleased to introduce you to Kasey Cronquist. I truly value Kasey’s leadership, counsel and friendship. He is the CEO and Ambassador of the California Cut Flower Commission, the largest organization of its kind promoting American Flowers.

And he is a kindred spirit who is supremely passionate about saving our homegrown flower farms and preserving the agricultural way of life as a part of our country’s vibrant landscape.

Kasey and I first met by phone in 2010 when I called him for a quote to include in an article for the Los Angeles Times. I was writing about organic flowers for Valentine’s Day and Kasey sure set me straight, changing the focus from organic (and possibly imported flowers) to a locally grown priority.  He pointed out: “We believe California flowers are the green alternative, whether we stick a label on them or not.”

It was the beginning of my own evolution as an American flower advocate.

Since joining the CCFC in 2007, Kasey has spearheaded an aggressive public affairs program targeting lawmakers at the state and federal level. He is a dynamic spokesman for flower farming both among his home state constituents and nationally and is a master at social media communications. Kasey understands the power of blogging, tweeting, posting and using visual social media platforms and he has brought flower farming into the modern era in that regard. More than all his talents, though, I’ve mostly been impressed with Kasey’s community-building gestures to bring together small and large flower growers across America with a united voice. 

In March 2012, I wrote a post called “Meet the Ambassador of Local Flowers,” profiling Kasey for The 50 Mile Bouquet blog. You can read this extensive interview here in which Kasey shares many inspiring ideas about the American cut flower industry.

One quote of his particularly impressed me:

“We can’t move that ball, but we can create market demand for local flowers. We leaned into the CA Grown campaign and now California’s flower farmers are the single largest licensee of that agricultural program — out of all the other commodity crops in the state. The future is in educating people to buy local, to buy U.S.-grown flowers.”

Read Kasey Cronquist’s Field Position blog at Americasflowers.org

FB page: https://www.facebook.com/CaliforniaGrownFlowers

Twitter: @kaseycronquist and @cagrown

FADING HUES

This lovely autumn palette of fading flowers, foliage and seed heads reflects the season’s beauty.

Ingredients:

The luscious selection of California, Washington and Oregon-grown floral elements – on display

Eco-technique

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SLOW FLOWERS Podcast: Local Color Flowers (Episode 106)

Today’s interview will introduce you to Ellen Frost, a Baltimore-based floral designer who is committed to using only 100% locally-grown flowers in her work. I am so impressed with her business philosophy and her contagious enthusiasm for using flowers from farmers she knows and supports. 

Vote for your favorite SLOW FLOWERS florist: Ellen Frost’s Local Color Flowers of Baltimore, Maryland

 

Our Mission

Creative florist Ellen Frost, founder of Local Color Flowers in downtown Baltimore.

IMPORTANT LINKS:

Local Color Flowers’ web site

Home page for Local Color Flowers’ web site. Note the compelling “promise” shared with customers who visit Locoflo.com

Martha Stewart’s 2013 American Made Campaign.

Vote here for LoCoFlo on Martha Stewart American Made contest.

Ellen at work, designing one of 100 weddings and events on her calendar this year.

Maybe we’re onto something here!

Here’s the vase I received in the mail, which Kathleen Williford found online.

It all started just before Labor Day weekend on August 30th, when my friend Kathleen Williford, special events manager for the Monterey Bay Greenhouse Growers event, texted to tell me she had fractured the bottom of her fibula. “My ankle will not stop me,” she texted. But still, for a very active person, Kathleen felt sidelined. And I could tell she was discouraged.

“We should come up with a joint project,” I texted back. “How about a $10 challenge to find the perfect vintage vase online?”

“OK, you are on!,” she typed. “So we find the vase online, flowers local, $10 max.”

September 5th:

“A beautiful vase arrived today,” Kathleen texted. “I LOVE it!” I had sent her a vintage olive-green glass pedestal vase, just like one I own (and LOVE). Kathleen admitted to not really having much experience arranging in pedestal vases, however, she also admitted to being a sucker for colored glass anything.

September 6th:

“Just arrived! So lovely!,” I texted when the vase Kathleen ordered for me arrived. The slender porcelain vessel was embellished with a gold filigree design. And it had this imprint on the base: “Made in occupied Japan,” which I think means it was manufactured during the American occupation of Japan after World War II, from 1947 to 1952.

Yesterday we both posted our respective vases on Facebook, Twitter and Instagram, letting people know about the #friendlyflowers challenge. One of my friends saw the photo of the vase Kathleen sent me and she commented: “It’s so gypsy euro retro-ish!” — love that description.

Today, September 10th, Kathleen and I posted our designs. Here is mine:

A truly local bouquet using all foliage from my garden and my neighbor’s garden. In a very special #friendlyflowers vase

Ingredients include all the goodies I was able to glean while gardening this week:

• Burgundy Japanese maple foliage, deeply cut. This is a weeping form tree, so you can see how nicely those fringed leaves drape
• Goldenrod (Solidago rugosa ‘Fireworks’), from my neighbor Colleen. Actually, it’s a flower, not foliage. But I tried to get the greenest stems still in bud
• False Hinoki cypress – one spray from a container plant (Chamaecyparis obtusa, unknown cultivar)
• Euphorbia myrsinites (Donkey tail euphorbia)
• Lime-green leaves from the oakleaf hydrangea (Hydrangea quercifolia), also in Colleen’s garden

Here’s the vase I sent Kathleen:

See her finished bouquet at Kathleen’s Facebook page, Twitter (@kathinated) or Instagram (caflwrpower)

Here’s the bouquet from Kathleen, using flowers from her parents’ garden:

Kathleen used persimmons, sedum, grasses, assorted salvia, butterfly bush blossoms, and lions beard. Stunning~

If you like this idea, we encourage you to start your own #friendlyflowers challenge. The rules are easy:

1. $10 maximum vase budget

2. Send a vase to your friend and have him/her do the same for you

3. Fill it with #americangrown #slowflowers – all local

4. Post and share to inspire other friendly flower lovers!

SEEDPODS AND PETALS

Humulus lupulus, common hops, a dangly little element that adds character to any arrangement.

The hops plays nicely with the zinnia, astrantia and perennial flax.