The Slow Flowers Podcast is the award-winning show known as the “Voice of the Slow Flowers Movement.” Launched in 2013 as the original flower podcast, we’ve devoted more than 10 years to covering the business of flower farming, floral design, and the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
Back by popular demand, we’re hosting Johnny’s Seeds’ floral experts, Joy Longfellow and Hillary Alger, who will introduce some of Johnny’s Selected Seeds’ 40-plus new flower seed varieties for 2025! Hillary and Joy take us behind the scenes to learn more about the dazzling selections of floral varieties and mixes for 2025 – from the subtle to the vibrant, including four NEW introductions — straight from Johnny’s Exclusive Breeding Program. And learn from our bonus guest, Johnny’s Senior Plant Breeder Lindsay Wyatt, who discusses what it takes to select and breed gorgeous new petal palettes and bring them to market!
New Zinnia varieties from Johnny’s Seeds
Celosia ‘Shimmer’
It’s that time of year again, when the seed catalogs arrive and as the winter solstice takes place in a few days, we turn our dreams to our 2025 cutting gardens and flower farms. Today’s show is a follow up to Slow Flowers Podcast Episode 640 from December of 2023, about one year ago, when Hillary Alger and Joy Longfellow unveiled Johnny’s Selected Seeds’ new flower seed varieties for 2024. The replay video of that show been viewed more than 5,000 times on YouTube – it was our most popular episode of 2024.
But I’m delighted to report that there’s even more exciting flower seed news for 2025, and that’s the topic of today’s show, with return guests Hillary and Joy. Hillary has more than 13 years of experience on Johnny’s Seeds’ research team, currently serving as the Product Manager for flowers and herbs, and Joy is the Flower Team Technician at Johnny’s, managing every aspect of Johnny’s flower trialing program. As a bonus, Lindsay Wyatt, their collaborator in new flower seed breeding, joins in the presentation to explain all about the “recurrent selection” method of breeding.
This episode covers some gorgeous and vigorous new introductions that the flower team has trialed, evaluated, and curated for 2025 — including agrostemma, China aster, snapdragon, strawflower, celosia, pansy and viola, and lisianthus. But what’s more exciting than that are the four new Johnny’s introductions from the breeding program that began in 2016. You’ll get to meet three lovely new zinnia introductions — Aurora, Agave, and Ballerina — and one beautiful new celosia mix called Shimmer.
Let’s jump right in and welcome the talented floral team from Johnny’s. Learn why their favorite standouts are worth considering!
And we’re just three weeks away from the Slow Flowers WORLDWIDE Summit, so now is the time to grab your ticket! The SLOW FLOWERS WORLDWIDE SUMMITtakes place online – January 9-11, 2025 – and you will enjoy 15 hours of amazing floral education from Slow Flowers experts. Check out the details at slowflowerssummit.com. Slow Flowers members receive $50 off their registration!
This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music Credits:
Drone Pine; Gaena; Turning on the Lights; A Pleasant Strike by Blue Dot Sessions http://www.sessions.blue
Every day for more than a decade, Mary Jo Hoffman has made a photograph of found nature – no subject too small or too ordinary. For Mary Jo, a former aeronautical engineer, this daily ritual cracked open profound revelations about the connectedness of all things, the importance of place, and her own life. She joined me to talk about her daily practice that led to more than 4,000 consecutive days of images filled with surprise, play, wonder, and joy as she paid attention to the natural world. We discuss STILL, The Art of Noticing, Mary Jo’s stunning new book — a fabulous holiday gift for yourself or someone you love.
Today, we have a very special episode to share with our creative community as we welcome Mary Jo Hoffman, a botanical photographer, writer, and artist, whose eyes and camera capture intimate portraits of the flora and fauna in her world. Every day since January 1, 2012, for 12-and-a-half years, Mary Jo made a photograph of found nature, capturing it in an alluring minimalist style.
Mary Jo Hoffman
Her daily ritual cracked open profound revelations about the importance of place, the passing of time, the connectedness of all things, and the trajectory of her own life.
Here’s a bit more about Mary Jo Hoffman:
Mary Jo Hoffman is an artist-photographer renowned for her unique and personal engagement with the natural world. Best known for her project, “STILL” — where every day (every single day) for over a decade, she made a photograph of found nature – no subject too small or too ordinary.
Inside pages from STILL by Mary Jo Hoffman
Her book, STILL: The Art of Noticing, features 275 of the most stunning photographs the author-artist has accumulated over thousands of consecutive days of daily shooting accompanied by perceptive, deeply felt, and often humorous essays illuminating the insights gained through this daily creative practice.
Mary Jo lives in Shoreview, Minnesota, on Turtle Lake, with her husband, Steve, a food writer and author, and her indulged puggle, Jack, who accompanies her on her daily foraging walks to find new subjects.
Pink tulips opening
I received a review copy of STILL when it was published earlier this year in May, and I wanted to save it for a special episode. We usually feature Slow Flowers members as our guests, so the exception I make is to host artists and creatives whose work moves me personally. Now that we’ve arrived at the gifting season, sharing my conversation with Mary Jo will, I hope, inspire you to check out STILL. There’s still time to purchase your copy.
I will leave you with a passage from one of her essays, which spoke to me, from page 50. I hope it resonates with your own mindful practice:
“You are what you do. If you show up every day and make a little bit of art, however incomplete or unsatisfying or misguided or not how Georgia O’Keefe would have done it, you are an artist.”
Mary Jo Hoffman, STILL: The Art of Noticing
Thank you, Mary Jo, for helping us notice the places where we find ourselves – and to see them with new eyes.
Slow Flowers (Virtual) Member Meet-Up on December 13th
Aurora Zinnia from Johnny’s Selected Seeds
In our news of the week, you’re invited to attend our December Slow Flowers Meet-Up, coming up Friday, Dec. 13th – 9 am Pacific/Noon Eastern. The topic for this month’s session: New Cut Flower Seeds for 2025 + Breeding News. We will be joined by three floral experts from Johnny’s Selected Seeds. We recorded a similar presentation one year ago when Hillary Alger and Joy Longfellow unveiled the new flower seed varieties for 2024. The replay video has been viewed more than 5,000 times on YouTube – it was our most popular episode of 2024. This time around, we are again welcoming Hillary and Joy to the Meet-Up to reveal the new flower seed introductions for 2025, but a very important BONUS guest will join them. Lindsey Wyatt, Johnny’s Senior Plant Breeder, will discuss what it takes to select and breed gorgeous new petal palettes and bring them to market! And guess what? Our giveaway includes a drawing for three collections featuring the brand new zinnia and celosia seeds in Johnny’s catalog for next year. You must be present to be included in the drawing!
And we’re one month away from the Slow Flowers WORLDWIDE Summit, so now is the time to grab your ticket! The SLOW FLOWERS WORLDWIDE SUMMIT takes place online – January 9-11, 2025 – and you will enjoy 15 hours of amazing floral education from Slow Flowers experts. Check out the details at slowflowerssummit.com. Slow Flowers members receive $50 off their registration and you can find the link in today’s show notes!
This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to The Gardener’s Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com.
Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music Credits:
Drone Pine; Gaena; Turning on the Lights; Glass Beads; A Burst of Light by Blue Dot Sessions http://www.sessions.blue
It’s Willow Week here at the Slow Flowers Podcast and Alana Karam of Willamette Willows is my guest. Learn about the three distinct categories of willow plants and their markets – including cultivars suitable for basketry and woven garden structures, as well as the many varieties of curly willow and pussy willow loved by floral designers. Alana breaks it all down and I for one am wondering why more flower farmers aren’t getting into the willow market!? You’ll learn all about the potential offered by Salix, this unique and beautiful genus.
Alana Karam (left) and leafy willow plants (right)
Earlier this year, Alana Karam and I started corresponding about her specialty micro farm – Willamette Willows. Based outside Eugene, Oregon, Alana shared with me that willow is a great investment for flower farmers because it provides florists with a local option in late fall and winter, when other botanicals can be scarce, and when so many florists are tempted to order non-local options. As Alana mentioned, “curly willows provide reds, oranges, and yellows. And pussy willow in early spring is so sentimental for so many people…”
Willamette Willows in Oregon’s beautiful Willamette Valley
After I visited Willamette Willows in October, I was even more intrigued. I learned that willow plants are inexpensive to establish and easy to grow. Alana explained that there’s some misinformation out there that makes growing willow so much harder than it needs to be.
The blue sky at Willamette Willows
Today, we’re diving into the world of willows with a two-part episode. It begins with an extensive conversation that I recently recorded with Alana, and if you’d really like to see what we’re talking about, you can watch the second portion, a Willow Tour that Alana and her husband Michael recorded in their growing area.
Woven Willow
Here’s a bit more about Willamette Willows:
Willamette Willows is a small family farm located in the southernmost tip of the Willamette Valley in Oregon. The farm, nestled in the convergence of the foothills, and containing an amazing combination of pasture, orchard, meadow, evergreen forest, wetlands, and ash grove, has been home to many animals, including horses, rescue donkeys, goats, pigs, cows, chickens, ducks, rabbits, and several rescue pups. In this dreamlike setting, Alana and Michael, (along with their faithful farm dogs, Figg, Maggie, and Thor), are privileged to research, plant, grow, harvest, sort, and ship willow to other growers.
Since discovering that both they and the property were perfectly suited to growing willow, Alana and Michael have devoted themselves to learning everything possible about the genus Salix, choosing the best varieties for the myriad uses of willow, and planting thousands and thousands of cuttings. No pesticides or commercial fertilizers are used, and most of their work is done by hand.
Willow, with its prehistoric roots, has played incredibly diverse and important roles in human history and culture, but like many natural resources, it has been somewhat neglected in the new age of plastics and modern conveniences. Alana and Michael are pursuing a mission to be ambassadors for this amazing plant, and to make it, and its uses, familiar and accessible to everyone who is interested in things renewable, sustainable, and beautiful.
In Slow Flowers News, we’ve extended our Cyber Sale Event for the SLOW FLOWERS WORLDWIDE SUMMIT through this Friday December 6th. That’s right! When you register, you’ll receive$50 Off your ticket. The Summit takes place online – January 9-11, 2025 – and you will enjoy 15 hours of amazing floral education from experts including Holly Chapple, Kristen Griffith-VanderYacht, Amy Stewart, Sarah Statham, Pilar Zuniga, Briana Bosch, Hannah Morgan, Toni Reale, Becky Feasby, Natasa Hansen, Kirsten McMahon, Eileen Tongson, Mara Tyler, Melissa Feveyear, and Shanda Zelaya. Check out the details at slowflowerssummit.com or find the link to register for $50 off in today’s show notes!
This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers’ hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.
Our first sponsor thanks goes to Johnny’s Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Music Credits:
Drone Pine; Gaena; Turning on the Lights; Willow Willow by Blue Dot Sessions http://www.sessions.blue
Wondering what’s NEXT in your portfolio of floral products and services? Today’s topic – the art and business of flower pressing — promises to inspire you. I’m thrilled to share our recent November Slow Flowers Meet-Up with Kate Punnett, who’s based in Ottawa, Ontario, Canada. She is a pressed flower artist dedicated to sustainability and she crafts custom pressed floral art, greeting cards and fine art with botanicals she grows and sources from fellow farmers. Her studio, The August Press, also creates professional-grade flower presses inspired by the timeless art of pressing flowers – listen and watch to learn more about her techniques and how you can get started pressing flowers in your own studio.
Kate Punnett, The Pressed Florist
A few weeks ago, we held November’s Slow Flowers Member Meet-Up, a virtual Zoom gathering that showcases experts among our community who generously share their talents and knowledge with fellow Slow Flowers Members. Our session featured Ottawa-based floral artist Kate Punnett, owner of The August Press. As a longtime specialty cut flower grower who has spent the past several years perfecting her personal flower pressing technique, Kate now sells original and digitized pressed flower artwork, takes commissions, sells her custom-designed presses, and teaches others about the wonders and joys of pressing the flower we love.
Kate Punnett of The August Press
It felt like a great time of year – especially for those of us who want to slow down and explore a new facet of our lives in flowers — and I invited Kate to lead this session. Flower pressing is an age-old practice. Think about placing a violet in the pages of a thick dictionary – and months later discovering its perfect, papery form! Kate is pushing the methods and elevating the art form far beyond dictionary pressing.
This is definitely one of our Podcast episodes that calls for you to click over to our show notes at slowflowerspodcast.com to find the video link – in which you’ll watch Kate demonstrate some of the techniques she employs. It is especially cool to see how Kate breaks down thick buds and blooms like roses and sunflowers so they can press flat, and to learn how she utilizes a bloom or stem’s most natural angles, much as you might observe them growing in the garden. SO much to consider and I’m delighted to share our conversation with you today!
Pressed Floral Art by Kate Punnett
You will also see more photography of Kate’s pressed florals and products, including her new version of the Handbook for the Pressed Floral Artist, a digital guide that you can order online for a modest investment.
In more news, if you’re listening to this episode when it drops on Wednesday, November 27th, it’s time to take advantage of our Black Friday through Cyber Monday ticket promotion for the upcoming Slow Flowers WORLDWIDE Summit, taking place online in the New Year – January 9-11th.
That’s right, starting this Friday, November 29th through Monday, December 2nd, we are rolling back the Summit ticket prices to our $50 off introductory Early-Bird rate. And remember, Slow Flowers members always receive an additional $50 off their ticket purchase as a member benefit. Check out the link in our show notes, or click on the bio in our IG account — @slowflowerssociety, or visit slowflowerssummit.com. Enjoy fifteen hours of online education from some of the top floral experts in the Slow Flowers community and I hope to see you there!
By way of previewing our amazing speakers, we just posted a bonus to today’s episode — an encore interview I recorded in 2015 with Sarah Statham of Simply by Arrangement, based in Yorkshire England. You can find that Episode 692-Bonus in our show notes and on any platform where you subscribe to the Slow Flowers Podcast. There is a gallery of more than 60 beautiful images from Sarah’s world and I know it will inspire you to learn more in the days leading up to her presentation for the Slow Flowers Summit.
This show is brought to you by slowflowersdot.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.
Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
Hello everyone, Debra Prinzing here from the Slow Flowers Podcast. I hope you have been following along for the past few months as we have been posting Instagram live conversations with our amazing Slow Flowers WORLDWIDE Summit speakers.
Sarah Statham of Simply by Arrangement
Today, I have a fun conversation to share and it will introduce you (or possibly re-introduce you) to Sarah Statham of Simply by Arrangement, who is based in the north of England in the Yorkshire region. Sarah will be one of our 15 inspiring presenters at the 2025 Summit, taking place January 9-11, 2025. Her presentation: Creating a Workshop Destination for Flower Lovers will share more about how Simply by Arrangement has become a must-visit venue for floral enthusiasts around the world – I can’t wait for you to attend and learn more!
A cuppa with Sarah
In 2015, I was so fortunate to visit this beautiful, history-rich area as Sarah’s guest. Home to the Brontë sisters, and the beautiful RHS Harlow-Carr Botanic Garden, the architecture and landscape took my breath away. Sarah’s design studio and cutting garden are the source of all the incredible, natural beauty that she shares with followers around the globe who love her @simplybyarrangement feed on Instagram.
Sarah and her husband James, often called “Mister Simply” in her IG posts, were exceedingly generous hosts for my mom and me. We met many other flower farmers, including Gillian Hodgson, founder of Flowers from the Farm, who organized my entire itinerary and brought together the local flower farmers for me to meet while enjoying high tea.
It was an unforgettable visit, and today I’m sharing the encore replay of my 2015 podcast interview with Sarah. This is from Episode 198 – originally posted on June 16, 2015. I know you’ll enjoy the conversation as Sarah tells me how she left a stressful legal career for a life in flowers. In it, she refers to Christie Buchanan, her original business partner in Simply by Arrangement. When she launched Simply by Arrangement, Sarah’s original vision paired excellent food with seasonal flowers. Christie (aka Mrs. B.), prepared exquisite menus for workshop guests, and when I met her, I was smitten by both the woman and her handcrafted savory and sweet dishes. Now, Mrs. B. is busy with young grandbabies, so Sarah draws provisions from other cooks and chefs.
Debra at Cambo Estate
I reunited with Sarah in 2022 when I attended two days of floral workshops at the Cambo Estate outside Saint Andrews, Scotland. You can find the PDF of my story from the Fall 2022 issue of Slow Flowers Journal (below), to read and learn more about Simply by Arrangement:
Please Join Us at the Slow Flowers WORLDWIDE Summit!
This year’s online Worldwide Summit is our first ever, inviting attendees to join us from across the international Slow Flowers Movement. Inspired by the great success of the previous seven live, in-person conferences, Slow Flowers Society is staging an expansive and inclusive Slow Flowers Summit for attendees across the globe!
This event will take place over three days early in the New Year – perfectly timed for floral professionals and flower lovers to fill their toolboxes with skills and techniques, and to uplift their goals and ambitions for the coming season.
Join Slow Flowers’ doers and thinkers for three days of progressive ideas, connections and inspiration – online! – January 9-11, 2025. Registration is now open!
In her recent Slow Flowers Journal column, “The Business of Flowers,” Brooke Palmer of Jenny Creek Flowersshared how and why she embraces winter tulip production. Our conversation today explores Brooke’s considerations through the lens of her Slow Flowers sustainability ethos while also forcing thousands of tulips into bloom during the off-season. Brooke and I discuss how she balances building a large customer base around winter-grown tulips with her desire to run a floral enterprise that’s also sustainable from a fiscal perspective – during the time of year when outside temperatures dip to the low teens.
Brooke Palmer of Jenny Creek Flowers
Today’s episode is super timely, as most of us are deep into our fall bulb planting. Brooke Palmer owns Jenny Creek Flowers, a boutique cut flower farm based in Trumansburg in the Finger Lake Region of upstate New York. My conversation with Brooke originated earlier this year when I received an email from her. She wrote:
Brooke’s winter tulips – a vivid burst of joy!
“From April through October, my farm offers local, seasonal, and sustainable blooms. From January through April, it offers local and sustainable blooms as I force thousands of tulips into bloom. Does my farm remain aligned to the Slow Flowers mission?” she asked.
Brooke went on to evaluate our mantra: Local, Seasonal and Sustainable – through her practices. Local?: “Hundreds of people in my community are able to get locally grown flowers during winter and early spring rather than buying imported flowers.” Sustainable?: “Because I only use LED lights and no additional heat source, my tulip program is sustainable.” Seasonal?: Here’s the rub. . . There are hundreds of flower farms now doing this around the country (and likely hundreds more giving it a try this coming winter). Is there a place for tulip forcing within the Slow Flowers Society?”
I was impressed that Brooke asked these questions and our subsequent correspondence and conversations led to me asking her to write a column on Winter Tulip Bulb Forcing for the Fall 2024 issue of the Slow Flowers Journal. The edition dropped last week and I would love you to read Brooke’s full essay in our “Business of Flowers”” column — I’ve included the PDF below.
We dive even deeper into Brooke’s story in today’s episode and I know you’ll love meeting her and hearing how this former HS English teacher and lifelong gardener has transitioned to a full-time, year-round specialty cut flower grower – yes – while living in upstate New York – also known as USDA Zone 6a.
When Brooke isn’t growing winter tulips at Jenny Creek Flowers, she grows fields of dahlias and other summer crops.
By the way, Brooke’s early email was so encouraging and I’d love to share it as my parting sentiments. She wrote:
“I have so much respect for the work you have done to bring attention to local flowers. I’ve wrestled through the implications of forcing tulips into bloom and am comfortably situated in a place where it makes perfect sense from a global/local perspective. What’s more is that my customers absolutely adore winter tulips. They send me love notes about how having flowers in their home during winter boosts their mood and gives them something hopeful and beautiful to get through the dark season with. I am confident that I am doing something good and wonderful for my community. Yet I recognize that posting a photo of winter tulips and using #slowflowers is a contradiction of sorts.”
Well, Brooke, let’s put that concern to rest! We will share your social media places so our listeners can find and follow you – and cheer you on when you use that hashtag #slowflowers. Here’s to a bountiful tulip season!
Please check out the upcoming Slow Flowers WORLDWIDE Summit 2025 – it’s coming up in the New Year – January 9-11th to be precise, and that’s when we’re going to do something entirely different. After staging seven consecutive, live and in-person Summit conferences, we are bringing this amazing event to the virtual, online environment. You can enjoy fifteen hours of online education for just $279 – and Slow Flowers members always receive a $50 off discount on their registration.
Please check it out – in addition to the presentations, you’ll be able to engage personally with each of our floral experts, who will be in the virtual session to chat live and answer questions. I hope to see you there.
This show is brought to you by slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu.
Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don’t have time to build your own? They also have turnkey units available. Learn more at storeitcold.com.
Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.
I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com
Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography
I’m Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. Next week, you’re invited to join me in putting more Slow Flowers on the table, one stem, one vase at a time. Thanks so much for joining us today and I’ll see you next week!
